a market-leading case study in purpose-driven cross-industry collaboration
TRANSCRIPT
A Market-Leading Case Study in Purpose-driven Cross-Industry Collaboration
TiinaAlahuhta-Kasko@MarimekkoglobalCEO
Marimekko
Kirsi Seppäläinen@storaensobioSVP, Communications
Stora Enso
Kirsi Seppäläinen, SVP Communications, Stora Enso, Division Biomaterials
Stora Enso and MarimekkoRethinking raw materials in the textile and design industry.
Tiina Alahuhta-Kasko, President & CEO, Marimekko
12/7/20163
12/7/20164
TRANSPARENCY AND
TRACEABILITYDIGITALISATIONECO-AWARENESS POPULATION AND
INCOME GROWTH
8
Strengths:• Established player in the
textile and design industry
• Industry know-how
• Renowned for printed fabrics
Target:• Aims to increase the share of
more sustainable raw
materials in its collections
• Increase transparency in the
supply chain
Strengths: • Traceable renewable raw
material
• Know how in dissolving pulp
into viscose
Target:• Seeking for growth from new
industries due to changes in
business environment and
needs help to enter textile
industry
RAW MATERIAL
TEXTILE FIBRE YARN FABRIC END PRODUCT STORESPULP
IONCELL-F SOLVENT METHOD
