Paul.Gromball@tmg-muenchen.de

The Road Map

Digital Transformation Program

Turning Technology into Business Results

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Digital Transformation: The Design Road Map

Enabling Technology Solution: Microsoft

Turning Technology into Business Results

Digital Business Case Design: TMG

Digital Transformation

Program

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PC

BrowserPhone

Best experience across devices

OnlineOn-Premise

Hybrid

Cloud on your terms

1. Enabling Technology Solution: Microsoft

Technology for enabling Digital Leadership

“User generated Content” “Big Data”

Microsoft‘s business productivity solution

?

2. Turning Technology into Business Results: Designing Digital Leadership for outperforming Competition

DigitalMaster

• High Tech• Retail• Banking

DigitalStarter

• Pharmaceuticals• Consumer Goods• Manufacturing

Application Design: WHAT

Source: MIT Center for Digital Business4

Engagement Performer

• Insurance• Utilities

Application Fashionist• Telecom• Travel

Observations:• Clients with stronger Application Design

derive more revenue from their assets

• Clients with higher Leadership Excellence are more profitable and achieve higher market valuations

-4% +6% -10% +9%

-24% -11% +9% +26%

Lead

ers

hip

De

sign

: H

OW

LEADINGDIGITAL:

Building Instant Organizations

Leading Digital by Design PlatformShaping the “Organizational Dynamics” of “Idea Flows”

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Business Case Manager

Invites Area Manager

Invites Workstream Manager

Invites Knowledge Experts

Achieving Business Goals by rapid and distributed resource mobilization

Area-Team

Business Goal

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Mobile Mind ShiftIntegration of the Customer in the Solution Process

Digital

Transformationof

„Customer

Experience“

Sales with LaptopTraditional Sales Support Toolfor „complex“ selling

Objectives of Change :• Substitution• Extension• Transformation

Business Case Example: Sales & After Sales

Results:• Payback-Time: 1,5 Years• 20% Cost Reduction• 25% more Sales

3. Digital Business Case Design: TMG

Objectives:• Remove Paper-based Processes• Mobile Applications for Sales and Service• Integration of Data Islands for Analytics

The Vision

Be Focused!by aligning people

with goals

Be Successful!by Social Accountability

for Value Creation

Be Social!by Online Interaction

Be Savvy!by “Division of

Knowledge”

Be Engaged!by instant feedback of idea flow impact

The Transformation ProcessThe TMG 5-B Governance-Model

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Ziel

Business Goal

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Markets: Regional Units

Central FunctionsBU-ManagementCorporate

Management

BU-View

Digital Multiplication

Set-up:Business Case

Pilot

Market View

4. Digital Transformation Program: Set-up

Exploration by Interactions with other Teams:Discover new facts

Engagement by Interactions with each other:

Learning new habits

Integrate two Interaction Processes for becoming more Productive & Creative

Productivity

Creativity

Process A

Process B

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Lessons learned: Successful Digital Leadership does not happen

outside-in. It must be driven inside-out

I) Internal Communities:Result-oriented

“Working as Team”

Partner

HQ

Country--Org Follower

System-Boundary

II) External Communities:

Interests-oriented“Operating as

Individual”

Risk: Becoming an “Echo Chamber”

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Smart Customer

“ External”Connected Customers

• Followers seek insight from Customers

• Customers collaborate on competitor research

• Customers tell the world when they are not happy

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LEADINGDIGITAL

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Scalable Communities of Sharing

Engagement & Exploration Cycle

“ Internal”Result-focuses Communities

• Sales/Marketing• Manufacturing• Sourcing• Engineering• Human Resource• Finance

Digital Master: Targeted Business Case Selection

• Pilot: Sales & After Sales:Top-Line Growth

•Change Management:

Cost Reduction

• HR-Management:Improve employee satisfaction

• Strategy/Innovation:

Product/Market Strategy

• Finance:

Profit Improvement

Digital Business Cases

Example Program

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Ziel

Strategy 2018

ExampleLEADINGDIGITAL

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Transforming the Company into a

“Idea-Processing Machine”

Combining individual thinking with social learning from experiences of others by interactions for idea discovery, implementation and decision making

Material-Processing Idea-Processing

Big Data

From Vertical to Horizontal

User generated Content

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Economic Burning Platform

Strategic Low-Risk Experiment

Cost & Revenue Improvement

Build-up of competitive Capabilities

Response to declining Performance

Learning about potential capabilities

Digital Transformation: Motivation of Clients

Porsche

Volkswagen

Boehringer

DHL

Use Case: Schaeffler Group

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What if you could work like a network?

Use-Case Coaching

Industry 4.0Consulting

CloudService

…for selected Use Cases... …for strategic Solutions.. …for Project-Acceleration…

TMG Services and Solutions

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..for „Case For Action“...

Digital MaturityBenchmarking

TMG Profile

Mission: Helping our Clients to design successful Digital Transformations

Centers of Competence: Dynamic Competitive Strategies, Social Business Management, Technology

driven Strategic Change, Social Media, Cloud Computing

Facts: , Founded 1987, 70 Experts in Munich, Stuttgart, Karlsruhe

Automotive Engineering

. Industry

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