Sunbelt 2012, Redondo BeachKatherine Ognyanova & Peter MongeUSC Annenberg School of CommunicationAnnenberg Networks Network

A Multilevel, Multidimensional Network Model of the Media System: Production, Content, and Audiences

A Multilevel, Multidimensional Network Model of the Media System: Production, Content, and Audiences

Media System: Intra‐Sector Networks

Content

Audience

Industry

Content

Audience

Industry

Interorganizational

Social Networks

Semantic Networks

Media System: Inter‐Sector Networks

MediaAudience

Media Content

Media Industry

Media Industry

The  Industry sector

Strategic Alliances

The Industry Sector:  Ties Between Media Companies

Resource Exchanges

Family/friendship ties

Ownership & Partnership

Interlocking directorates

Joint political action

Shared Content

Information Resources

Overlapping Staff

Interorganizational,any industry

Typical for the media industry

The Industry Sector: Theoretical Frameworks

Exchange Theories

Resource Dependence

Evolutionary Theories

Organizational Ecology

The Industry Sector: An Example

Media corporations network. Source: Arsenault & Castells, 2008

Inter‐Sector Networks: Industry and Content

NYT CNN

Inter‐Sector Networks: Industry and Content

NYT CNN

Strategic Alliances

Resource Exchanges

Ownership/Partnership

Content Links

Topical NetworksSource: Ognyanova, K.www.kateto.net

Industry and Content Networks: An Example

Industry and Content Networks: Hyperlink Example

Mapping the hyperlinked environment of French online news. Source: De Maeyer, J. (2010)

Inter‐Sector Networks: Industry and Audience

Affiliation Value

Hyperlinks

Similarity

Industry and Audience Networks: Hyperlink Example

Mapping the hyperlinked environment of French online news. Source: De Maeyer, J. (2010)

The  Content Sector

Media Content

Co‐occurrence

Themes

Frames

Concepts

The Content Sector:  Semantic Ties

Meaning

Documents

The Content Sector:  An Example

Source: Ognyanova, K. www.kateto.net

The Content Sector:  Linked Open Data

Source: Slate News Dots (2010)

The Content Sector:  Framing Theory

Literacy

BooksSchool

Reading

MediaInternet

Digital

The Content Sector and Framing: An Example

Semantic Framing of  Literacy. Source:  Ognyanova (2010)

Inter‐Sector Networks: Content and Audience

Transfer of attribute relationship salience. Source: Guo & McCombs (2011)

MEDIA PUBLIC

Inter‐Sector Networks: Content and Industry

Media framing of  stem cell research. Source: Kim (2011)

The  Audience Sector

Media Audience

Propinquity

The Audience Sector:  Social Networks

Proximity

Homophily

Balance

Friendship / Kinship 

Romantic ties 

Affiliation ties

Online links

SNA Theories

Relationships

Inter‐Sector Networks: Audience and Industry (MSD)

Inter‐Sector Networks: Audience and Industry (CIT)

News Outlets and Consumers, South LA. Source: Ognyanova, K. Data: Metamorphosis.org

Audience and Industry Networks: An Example

Inter‐Sector Networks: Audience and Content (2‐Step)

Inter‐Sector Networks: Audience and Content (Diffusion)

Audience and Content Networks: An Example

MemeTracker (2008) Jure Leskovec, Lars Backstrom and Jon Kleinberg

Contact InformationKatherine Ognyanova:  www.kateto.netPeter Monge:  www‐rcf.usc.edu/~mongeANN Research: ascnetworksnetwork.org