a new era of japan and asean - um

ASIA-EUROPE INSTITUTEVOLUME 7JUNE 2014ISSN: 1985-2185

A New Era of Japan and ASEANAmbassadors Lecture Series (ALES)

H.E. Shigeru Nakamura

Malaysia-KoreaWin-Win PartnershipAmbassadors Lecture Series (ALES)

H.E. Cho Byungjae

Heritage Sites and Legendsas New Vectors for ModernPlace Marketing:Exploring Perspectives fromEurope and AsiaAEI Seminar Series

Professor Dr. Norberto Muniz Martinez

The Regional Powersin the ASEAN Region:Clash of StrategicCulturesPublic Lecture

Professor Emeritus Dr. Wilfrido V. Villacorta

A NOTE FROM THE EXECUTIVE DIRECTOR

ORGANISATION CHART OF AEI

1.0 HIGHLIGHTS• AmbassadorsLectureSeries(ALES)-H.E.Shigeru

Nakamura• AmbassadorsLectureSeries(ALES)-H.E.Cho

Byungjae• ConfermentofHonoraryDoctorofPhilosophyin

InternationalRelationstoDr.SurinPitsuwan

2.0 TEACHING AND LEARNING• InternationalAcademicStaff(VisitingProfessors)• LocalAcademicStaff

3.0 SEMINARS/WORKSHOPS/CONFERENCES• SpecialLecturebyMs.LyndseyDixon• SpecialLecturebyProfessorPawelSpiewak• FifthWorkshop:3rdWorkshopon“Promotionof

ASEANandEastAsianStudies”• PublicLecturebyProfessorEmeritusDr.WilfridoV.

Villacorta• PublicLecture:“MappingaCultureofPeaceand

Non-violenceinMalaysia”• SpecialPublicLecturebyY.Bhg.Dato’Mash’al

Ahmad• PublicLecturebyProfessorDr.RalphRayner• HalalSymposium:“IslamicHalalFood:Harmonizing

SocietythroughBusinessStrategy”• DistinguishedLecture:“FrenchForeignPolicyin

theChangingWorld:ModerationasFrameworkinAddressingNon-TraditionalSecurityThreats”

• ThirdIAS-AEIInternationalConferenceon“IslamandMulticulturalism:CoexistenceandSymbiosis”

c o n t e n t s

THE AEI POST VOLUME 7

Publishedby

Asia-EuropeInstituteUniversityofMalaya50603KualaLumpurMalaysia

Tel :+603-79674645Fax :+603-79540799Email :[email protected]:http://aei.um.edu.my

©Asia-EuropeInstitute,UniversityofMalaya,KualaLumpur,Malaysia,2012

Editorial:TheAEIPostVolume7MdNasrudinMdAkhir,SitiRohainiKassim,AzmiMatAkhir,MatAmirJaffar,SalbiahSirajudin,SitiNurhanimHajiAyobandNoorYusrinaHashim(eds).

Nopartofthisreportmaybereproducedorstoredinanyretrievalortransmittedbyelectronicormechanicalmeans,staged, photocopied, recorded or otherwise without the prior permission of the Asia-Europe Institute, University ofMalaya.

Copyright:TheAsia-EuropeInstitute2014.Theinformationinthispublicationwascorrectatthetimeofprinting.TheAsia-EuropeInstitutehastherighttomakechangesasappropriate.Asdetailsmaychange,studentsareencouragedtovisittheAsia-EuropeInstitutewebsitetoobtainthelatestinformation.

• The4thCEASWorkshoponPromotionofASEANandEastAsianStudies

• AEISeminarSeries• AEIRoundtable• SpecialPublicLecture

4.0 RESEARCH • ListofResearchbyAEIAcademicStaff,2013• ListofResearchbyAEIAcademicStaff,2014

5.0 ENHANCING INTERNATIONAL NETWORKING

Visitors and Visits

• WasedaUniversity,Japan• UniversityofAppliedSciences(UAS)Konstanz,

Germany• OffshoreOfficeStaffKnowledgeEnhancement

Programme• VisittoAsia-EuropeFoundation(ASEF),

Singapore• ASEANStudiesCenter(ASC),FacultyofSocial

&PoliticalSciences,GadjahMadaUniversity,Indonesia

• VisitbyY.Bhg.Dato’ProfessorDr.MorshidiSirat• ZamanUniversity,PhnomPenh,Cambodia• FacultyofSocialandPoliticalScience(FISIP),

UniversityofIndonesia(UI),Jakarta,Indonesia• NetherlandsMinistryofForeignAffairs• Asia-EuropeFoundation(ASEF),Singapore• AustrianAmbassador,ChristopheCeska• GerdaHenkelFoundationChairman,Germany• ASEAN-KoreaCentre,Seoul,RepublicofKorea• SouthKoreanAmbassadortoMalaysia• HitotsubashiUniversity,Japan• EmbassyoftheRepublicofPoland,Kuala

Lumpur

• EmbassyoftheRepublicofAzerbaijan,KualaLumpur• WasedaUniversity,Japan• FacultyofPoliticalScience,Universityof

Chulalongkorn,Thailand

Promotional Visits and Discussions by AEI Management Members

• FirstAEIPromotionalandMarketingProgramme2013• 2ndAEIPromotionalandMarketingProgramme2013• 3rdAEIPromotionalandMarketingProgramme2013• 4thAEIPromotionalandMarketingProgramme2014

6.0 POSTGRADUATE ACTIVITIES• ConvocationLuncheon• StudentBatch2013/2014• PhDStudent:ThoughtsShared

7.0 INTERNSHIP PROGRAMME• Internship@NCRE,UniversityofCanterbury,New

ZealandByNurulMurniMdSaleh• UNESCOByAhmadSharifHaron

8.0 MASTERS AND PhD PROGRAMME AT AEI

c o n t e n t s

The events of 2014 have brought with them many thought-provoking and stimulating moments to Asia Europe Institute (AEI). These activities have consequently furthered the efforts of AEI to enrich its role as an international focal point of tertiary education. We are continually indebted to the various embassies, local and foreign academicians, AEI staff members, and students who have provided tireless support which made possible the successful organisation of various activities throughout the year.

AEIhasstrivedsinceitsinceptiontomaintainitsstatusasaleadingpostgraduateinstitutioninSoutheastAsiathatincreasesunderstandingbetweenAsiaandEuropethroughhighereducationandacademicresearch.AEIhasexperiencedapersistentincreaseinthenumberofPhDstudents,therebyformingnewlinksbetweenAsia and Europe through comparative research. In addition,ouracademicstaff and research fellowssteadilyproducenovelcollaborative research projects. AEI is always welcoming newstudentsfromAsiaandEurope,aswellasotherpartsoftheworldtoourfourinternationalmastersprogrammes.Visitingprofessorsare invited from leading institutions globally in order to providethecommunityofstudentswithcontemporaryprogrammes.Withover40differentnationscomprisingthehomesofthemajorityofthoseenrolledinourprogrammes,almosthalfofwhichhavebeenofEuropeanorigin,AEImaintainsitsvisionandmission.

AEIreaffirmsitsresponsibilitytonurtureconnectionsbetweenEurope and Asia through furnishing an academic environmentconducive to growth, providing students extensive access tocurrentaffairsandinternationallyrelevantissues,andmaintainingaregularseriesoflectureswhicharegivenbyprominentauthoritiesfrom diverse disciplines. Included in our regular events is theEminentPersonsLectureSeries(EPELS),aselectionoflecturesopentothepublicwhereambassadors,dignitaries,andnotablescholarsimparttheirexpertiseandexperienceinordertoincrease

public knowledge. In 2014, AEI had the pleasure of hosting alecturebyDrNorbertoMunizMartinez,VisitingProfessortoAsia-EuropeInstituteandProfessorofMarketingattheUniversityofLeon,Spainentitled“HeritageSitesandLegendsasNewVectorsforModernPlaceMarketing:ExploringPerspectivesfromEuropeandAsia”.AEIalsohadthehonortoarrangeforDatukDrNormaMansor,Professor in theDepartmentofAdministrativeStudiesandPoliticsandDirectoroftheSocialSecurityResearchCentreat the University of Malaya to deliver her lecture entitled, “TheMalaysianEconomy:TheNewNormal”.

InternationalresearchcollaborationisanotheraspectoftheworkaccomplishedbyAEI.Since the firstphaseof the “IslamandMulticulturalism”projectendedinMarch2014,thecontinuedcollaborationbetweenWasedaUniversity,Tokyo,JapanandAEIhas furtherbenefitted in thesecondphasewith theadditionofNewYorkUniversityAbuDhabi,UnitedArabEmiratesasanewpartner. This new phase will continue for another three yearswithmore internationalseminarsbeingheldattheUniversityofMalaya in December 2014, New York University Abu Dhabi in2015,andWasedaUniversityin2016,followedbytheconclusionofthissecondphaseinearly2017.

I am pleased to extend my honest gratitude to all whohave takenpart in theeventsof2014and thecommitmentofthemembersof theeditorial committeewhohadworked theirhardest to ensure the successful production of the AEI Post:Volume7hasnotbeenforgotten.Thetimeandeffortexpendedwith the sole purpose of accomplishing the publication of thisnewsletterhavedefinitelybeenusedproductively.

ItisduetotheunendingdedicationprovidedbyourstaffandthosethathavehadapartintheachievementsofthisinstitutionthatwewillcontinuetobesuccessfulinthemanyyearstocomeatAEI.

Associate Professor Dr. Md Nasrudin Md AkhirExecutive Director

A Note From The Executive Director

From The Executive

NOTE FROM THE EXECUTIVE DIRECTOR04

AEI Post Volume 7 June 2014

Organization Structure ofAsia-Europe Institute,University of Malaya

1

ORGANIZATION STRUCTURE OF ASIA-EUROPE INSTITUTE, UNIVERSITY OF MALAYA

VICE CHANCELLORUNIVERSITY OF MALAYA

DEPUTY VICE CHANCELLOR(Academic & International)

UNIVERSITY OF MALAYA

EXECUTIVE DIRECTORAssoc. Prof. Dr. Md Nasrudin Md Akhir

SECRETARYNuur Hakimah Mohd Din (N27)

DEPUTY EXECUTIVE DIRECTOR(RESEARCH & SERVICES)

(Vacant)

DEPUTY EXECUTIVE DIRECTOR(ACADEMIC)

Dr. Azmi Mat AkhirSENIOR RESEARCH FELLOW/ SENIOR LECTURER/EXPERT

Dr. Azmi Mat Akhir Dato’ Mat Amir Jaffar Dr. Mohd Aminul Karim Dr. Fumitaka Furuoka Dr. Sameer Kumar

SECRETARY

Nithya a/p Chandrasegaran (N17)

SECRETARY

Nurul Syuhada Shamsuddin (N17)

SERVICES UNIT

Salbiah Sirajudin (N41) - Head Noor Haiffa Mohd Hatta (N17) Rogayah Abd Rahman (N17) Mohd Fazli Abdul Majid (N11)

PROMOTION & PUBLICATION UNIT

Siti Nurhanim Haji Ayob (N27) Noor Yusrina Hashim (N27)

FINANCE UNIT

Zufariza Abu Bakar (W32)

RESOURCE CENTRE (RC)

Noradiana Ab. Aziz (S41) - Head Shakimah Abd Kadir (S17) Razman Ramlee (S17)

ACADEMIC UNIT

Salbiah Sirajudin (N41) - Head

QUALITY MANAGEMENT UNIT

Nithya a/p Chandrasegaran (N17)

MAINTENANCE UNIT

Khairul Iskandar Baharom (JA29) Nurul Faezah Pamuji (FT17)

FINANCE UNIT

Siti Haslinda Yaacob (W17) Johamira Johan (W17)

INTERNATIONAL AND STUDENT AFFAIRS UNIT

Syed Yahya Syed Ismail (N17) Nurul Syuhada Shamsuddin (N17)

(Update as on 12 November 2014)

ORGANIZATION CHART 05


countries by providing technical andfinancialassistanceandhumanresourcedevelopment.

Ambassador Nakamura thenreflectedonthemorecurrenttrendswhichsee, interalia, the developing regionaleconomic integration and FTA involvingthe ASEAN 10 plus the 6 neighboringcountries (Japan, China, Korea, India,Australia and New Zealand) and theASEAN strive for “the completion of theASEANEconomicCommunityin2015”.

theSecondASEANSummitheldinKualaLumpur which interalia highly welcomedthe“FukudaDoctrine”.

He had underlined his lectureby describing ASEAN as being in the“driver’s seat” and hence, its capabilityto shape the future of the ASEANregion and to some extent, East Asia.In view of the importance that Japanhas consistently accorded to ASEAN,Japan has therefore applied its ODA todeveloping the infrastructure of ASEAN

Ambassador S. Nakamuraholds a Masters degree inPoliticsfromOxfordUniversity.

On 13th November2013 he delivered a public lecture tohighlight the increasing cooperationbetween ASEAN and Japan especiallyas both sides commemorated the 40thAnniversaryofASEAN–JapanFriendshipandCooperation.Inbringingupthepast,he mentioned how ASEAN – Japanrelationship was formalized in 1977 at

Ambassadors Lecture Series (ALES) “A New Era of Japan and ASEAN” by H.E. Shigeru Nakamura, Ambassador of Japan

1.0 HIGHLIGHTS06


AgainstthebackdropofthegrowingJapanese and ASEAN countries tradingcapacities, ASEAN how accounts for15% of Japan’s trade as compared tothe20%byChina,10%byEUand13%byUSA.TheASEANcountries together,therefore, is the second largest tradingpartnertoJapan.

Notwithstanding the importanceof trade and investments, Japan hasalso attached increasing importance

to people-to-people exchange andeducation.Thus, for instance,stemmingfrom the Look East Policy of Malaysiaof 1982, more than 14000 Malaysianstudents have been sent to Japan forfurther study besides the establishmentof a number of Japanese universitiesbranchesinMalaysiainrecentyears.

Ambassador Nakamura believed itishighlyimportantthata“unifiedASEAN”be the hub of the regional architecture

and,inthatcontext,theASEAN–JapanCommemorative Summit in December2014shoulddirect the futureofASEAN–Japanrelations.

1.0 HIGHLIGHTS 07


Ambassador Cho Byungjaeassumed his appointment asAmbassador to Malaysia inJuly2013.

He began his public Lecture byshowing slides of images of Korea: NamiIsland,apopulartouristresort,ayoungstersmusical group “EXO”, actress Lee YoungAe and the inevitable stark stand-off atPanmunjomagainstDPRK.

The Ambassador cited the late19thcenturyas thebeginningof the ties

Ambassadors Lecture Series (ALES) “Malaysia-Korea Win-Win Partnership” by H.E. Cho Byungjae, Ambassador of Republic of Korea.

between then Malaya and Korea when21Koreanstudentsstudiedatmissionaryschools in Penang and Melaka. Thenthere were media reports of a numberof Koreans who were “Independenceactivists” doing the rounds in Malayato support the movement for KoreanIndependence; Korea succeeded inachievingitsIndependenceattheendofWW II in 1945. Formal Malaya – Koreadiplomaticrelationsstartedin1960.

The Malaysia – Korea relations hasbeenonasteadyascentalthoughuptothe

early 80’s, due to various circumstancesoneachother’sside,thebilateralrelationshad not been that active. The change,as Ambassador Byungjae put it, waswhen then Prime Minister of MalaysiaannouncedtheLookEastPolicyin1982.ItwaswellappreciatedbybothsidesthatalthoughtheLEPistofocusonJapanesework ethics and industriousness, thesuccessthatKoreahasachieved isalso,to some extent, meant to be a modelfor Malaysia. Thus, as a result, Korea –ASEANcooperationandMalaysia–Koreatrade, investments tourism and people-

1.0 HIGHLIGHTS08


to-people exchanges assumed a moreactivemode.

It is widely accepted that the LEPhasbeenasuccessand,assuch,bothsidesarenowworkingon “version two”of the LEP to cover the next 30 yearsandwhichwouldfocusmoreonindustrialcooperation,especiallyGreentechnology,ITtechnologyandbiotechnology.

Referring to the achievementsof ASEAN and the regional scenario,AmbassadorByungjaegaveaninteresting

insight which he termed as the “Asianparadox”,andthatiswhiletherehasbeenconsiderable and increasing cooperationamongst the countries in SoutheastAsiaandEastAsia in termsof tradeandinvestments, yet on the political andsecurityarea,thesituationischaracterisedby rivalries.Heattributed thisparadox to“trust deficit” in the region. He thereforebelieved that e.g just as Malaysia andKoreaaretakingadvantageofthestrongpull factors such as natural beauty, arts,food,golfingetcthatexistoneachother’s

side to enhance the people-to-peopleexchanges, countries in the region mayperhapstakefulladvantageofsuchfactorstowardsovercomingthe“trustdeficit”andmakingtheregionmoredynamic.

1.0 HIGHLIGHTS 09


In 2013, the Asia-Europe Institute submitted a recommendation and proposal to theUniversityofMalayaManagementforDrSurinPitsuwan,ProfessorEmeritusatThammasatUniversityandformerSecretary-GeneralofASEAN,tobeconferredtheHonoraryDoctorofPhilosophyinInternationalRelations.Followingtheacceptanceofthisrecommendation,

Dr.SurinPitsuwanwasawardedthehonorarydegreeattheUniversityofMalayaConvocationceremonyinOctober2013.

Conferment of Honorary Doctor of Philosophy in International Relations to Dr. Surin Pitsuwan.Dr. Surin Pitsuwan is a native of NakornSri Thammarat, Southern Thailand. Hishumble beginnings as scholar was in asekolah pondok. But what he has madeoutofthesebeginnings,ofhimselfandforASEAN and the international communitygoes to show that humble beginningsare no obstacle to achieving exemplarysuccess. After completing his B.A inPoliticalScience (cum laude) in1972,hewentontoreceivehisM.A.andPh.D. in1974and1982respectively,fromHarvardUniversity, in the fieldofPoliticalScienceandMiddleEasternStudies.

Amonghisworkexperiencesincludebeing faculty member at the Faculty ofPoliticalScienceatThammasatUniversityfrom 1978 to 1983, and from 1984 to1986.HealsoservedasassistanttotheDeputyDeanforAcademicAffairsduringthesameperiod.

HeranforaParliamentaryseatfromNakorn Sri Thammarat, his home townand was returned to Parliament eighttimes beginning 1986. Dr. Surin wasappointedamemberoftheCommissiononHumanSecurityoftheUnitedNations,until2003.

After the years in academia andpolitics, Dr. Surin is now back in hishomecountry,andamonghisnumerousresponsibilities,projectsandactivities,heis now involved in promoting educationamong the younger generation of theMuslimsinThailand.

1.0 HIGHLIGHTS10


Name Programme

Professor Dr. Andreas VasilacheDirectorCentreforGermanandEuropeanStudiesFacultyofSociologyUniversityofBielefeldP.O.Box100232D-33501BielefeldGERMANYEmail:[email protected]

IMRI :EuropeanModelofRegionalIntegration

IMRI :InstitutionalandLegalFrameworkforRegionalIntegration

Professor Dr. Christoph SchuckProfessorforPoliticalScienceandPhilosophyFaculty14–PoliticalScienceRoom2.245UniversityofDortmundEmil-Figge-Str.50,D-44227DortmundGERMANYEmail:[email protected]

IMRI :EuropeanModelofRegionalIntegration

IMAS :RegionalisationandRegionalism:TheoryandPractice

Professor Dr. Martin Jeffrey Holland DirectorNationalCentreforResearchonEurope4thLevelCommerceBuildingUniversityofCanterburyPrivateBag4800ChristchurchNEWZEALANDEmail:[email protected]

IMRI, IMAS :AdvancedStudiesinEuropeandEuropeanIntegration

Professor Samuel van den BerghProfessorZurichUniversityofAppliedSciences(ZHAW)Theaterstrasse178401WinterthurSWITZERLANDEmail:[email protected]

IMSME :BusinessNetworksandClusters

Professor Dr. Alfredo C. Robles Jr.ProfessorofInternationalStudiesCollegeofLiberalArtsDeLaSalleUniversity2401TaftAvenueManila1004PHILIPPINESEmail:[email protected]/[email protected]

IMIM, IMSME :PoliticalEconomyofAsia-EuropeRelations

Professor Dr. Norberto Muniz Martinez ProfessorofMarketingDepartmentofStrategicManagementandEconomicsFacultyofEconomicsandBusinessStudiesUniversidaddeLeon,CampusdeVegazanas/n24071LeonSPAINEmail:[email protected]

IMSME :MarketingStrategiesforSMES

Professor Dr. Francesco NucciProfessorofEconomicsUniversitàdiRoma"LaSapienza"FacoltàdiEconomia-DipartimentodiEconomiaeDirittoViadelCastroLaurenziano900161RomaITALYEmail:[email protected]

IMRI : Asia-Europe:TradeandFinancialIssues

International Academic Staff(Visiting Professors)Apartfromlocallecturers,AEIalsohasapoolofinternationalvisitingprofessors,fromEuropeandAsia,whoareestablishedexpertsintheirrespectivefields,toteachselectedcoursesintheAEIInternationalMastersprogrammes.Theyareasshownbelow:

2.0 TEACHING AND LEARNING 11


Name Programme

Professor Dr. Panayotis TsakaloyannisJeanMonnetChairinEuropeanInstitutions&TheEU’sExternalRelationsDepartmentofInternationalandEuropeanEconomicStudiesAthensUniversityofEconomicsandBusiness76PatissionStreet10434AthensGREECEEmail:[email protected]

IMRI :PoliticalEconomyofRegionalIntegration

Professor Dr. Aileen San Pablo-BavieraAsianCenter,RomuloHallMagsaysayCornerGuerreroSts.UniversityofthePhilippinesDiliman1101QuezonCityTHEPHILIPPINESEmail:[email protected]

IMAS : Legal,InstitutionalandGovernanceFrameworks(ofASEAN)

Associate Professor Dr. Sebastian BersickExecutiveDirectorCentreforChina-EURelationsSchoolofInternationalRelationsandPublicAffairsFudanUniversityHandanRoad220ArtsBuilding,Room813200433ShanghaiCHINAEmail:[email protected]

IMRI :MultilateralInstitutionsandAsia-EuropeEconomicDevelopment

Dr. Verena DornerLehrstuhlfürWirtschaftsinformatikIIUniversitatPassauInnstr.4394032PassauGERMANYEmail:[email protected]

IMIM :ElectronicMarketingandtheGlobalDistributionNetwork

Dr. Jella PfeifferAssistantProfessorDept.ofInformationSystems&BusinessAdministrationGutenbergSchoolofManagementandEconomicsJakobWelder-Weg9D-55128MainzGERMANYEmail:[email protected]

IMIM:SocialandEconomicDimensionofITandtheDigitalEconomy

Dr. Chiara PierobonZentrumfürDeutschland-undEuropastudienZDESUniversitätBielefeldFakultätfürSoziologiePostfach100131D-33501BielefeldGermanyEmail:[email protected]

IMRI :InstitutionalandLegalFrameworkforRegionalIntegration

Ms. Mega IrenaAssistantDirectorSocialWelfare,Women,LabourandMigrantWorkersDivisionASEANSocio-CulturalCommunity(ASCC)DepartmentASEANSecretariat70AJl.SisingamangarajaJakarta12110INDONESIAEmail:[email protected]

IMAS :FunctionalCooperationinASEAN

2.0 TEACHING AND LEARNING12


Local Academic StaffInthe2013/2014academicsession,AEIhas11locallecturerstorunselectedcoursesintheInternationalMastersprogrammes

(seebelow):

No. Name Programme

Dr. Azmi Mat AkhirDeputyExecutiveDirector(Academic)Asia-EuropeInstituteUniversityofMalayaKualaLumpurTel:+60379676923Email:[email protected]/[email protected]

IMAS :FunctionalCooperationinASEAN

Associate Professor Datin Dr. Hjh Sabitha MaricanDepartmentofAdministrativeStudiesandPoliticsFacultyofEconomicsandAdministrationUniversityofMalayaKualaLumpurTel:+60379673716Email:[email protected]

IMIM, IMRI, IMSME, IMAS :ResearchMethodsandDataAnalysisforSocialScientists

Associate Professor Dr. Jatswan Singh A/L Harnam SinghDepartmentofInternationalandStrategicStudiesFacultyofArtsandSocialSciencesUniversityofMalayaKualaLumpurTel:+60379675435Email:[email protected]

IMAS :History,SocietyandCultureinSoutheastAsia

Associate Professor Dr. Aida IdrisDepartmentofBusinessStrategyandPolicyFacultyofBusinessandAccountancyUniversityofMalayaKualaLumpurTel:+60379673994Email:[email protected]

IMSME :EntrepreneurshipDevelopment

Dr. Tey Lian SengDepartmentofBusinessStrategyandPolicyFacultyofBusinessandAccountancyUniversityofMalayaKualaLumpurTel:+60379673902Email:[email protected]

IMSME :StrategicManagementforSMEs

Dr. Noor Ismawati JaafarDepartmentofOperationandManagementInformationSystemFacultyofBusinessandAccountancyUniversityofMalayaKualaLumpurTel:+60379673969Email:[email protected]

IMIM :InformationTechnologyandK-Economy

No. Name Programme

Dr. Shamshul Bahri ZakariaDepartmentofOperationandManagementInformationSystemFacultyofBusinessandAccountancyUniversityofMalayaKualaLumpurTel:+60379673854Email:[email protected]

IMIM :BusinessandEnterpriseModelling

Dr. Noor Akma Mohd SallehDepartmentofOperationandManagementInformationSystemFacultyofBusinessandAccountancyUniversityofMalayaKualaLumpurTel:+60379673931Email:[email protected]

IMIM :E-TradeandSmallandMediumScaleEnterprises

Professor Emeritus Dato’ Dr. Rahim Md. SailDepartmentofProfessionalDevelopmentandContinuingEducationFacultyofEducationalStudiesUniversitiPutraMalaysia43400SelangorTel:+60389468242Email:[email protected]

IMSME :HumanResourcesDevelopment

Associate Professor Dr. Sivamurugan PandianSchoolofSocialSciencesUniversitiSainsMalaysia11800MindenPulauPinangTel:+6046533344/+6046532720Email:[email protected]

IMIM, IMRI, IMSME,IMAS :AdvancedStudiesinMalaysianPolitics,GovernmentandEconomics

Dr. Jorah Ramlan(FormerOfficial)InstituteofStrategicandInternationalStudies(ISIS)MalaysiaNo.1,PersiaranSultanSalahuddinP.O.Box1242450778KualaLumpurMobilePhone:+60136217358Email:[email protected]

IMAS :EconomicsandPoliticalPolicyAgenda(ofASEAN)

2.0 TEACHING AND LEARNING 13


On 6 June 2013, AEIorganisedaSpecialLectureby Ms. Lyndsey Dixon,Journals Publisher, Taylor

& Francis, Asia Pacific Regional Office,Singapore with the title “Publishing inAcademic Journals: Tips to Help YouSucceed”whichwasheldatAEI.

The purpose of this talk was toincrease knowledge in producing andpublishingISIclassifiedjournals.

Special Lecture byMs. Lyndsey Dixon

Fifth Workshop: 3rd Workshop on “Promotion of ASEAN and East Asian Studies”

From 25 to 29 June 2013,Associate Professor Dr.Md Nasrudin Md Akhir, AEIExecutiveDirectorwithDr.Azmi

MatAkhir,AEIDeputyExecutiveDirector(Academic) attended the 3rd Workshopon“PromotionofASEANandEastAsianStudies” in Bangkok organised by theFaculty of Political Science, ThammasatUniversity,Bangkok,Thailand.

The workshop’s objective was tocontinue revising drafts of textbook

chaptersthatwerebeingpreparedintheefforttopromoteASEANandEastAsianstudiesin ASEAN-Plus-Three countries. AssociateProfessor Dr. Md Nasrudin Md Akhir andDr. Azmi Mat Akhir each contributed onechapterfortheaforementionedtextbooks.

Theworkshopalsopreparedaworkprocess schedule for the revision of thetextbooks,theexpansionofinfrastructureforfurtheracademiccollaboration,andtheestablishmentaswellasconsolidationofthenetworkofresearchersanduniversitiesinASEAN-Plus-Threecountries.

Prior to attending the aboveworkshop, Associate Professor Dr. MdNasrudin Md Akhir and Dr. Azmi MatAkhir met and had a discussion withDr. Surin Pitsuwan. The purpose of thediscussionwasrelatedtotheconferrmentofaDoctorofPhilosophyinInternationalRelationsHonoraryDegreebyUniversityofMalayauponhim.

3.0 SEMINARS/ WORKSHOPS/ CONFERENCES14


Special Lecture byProfessor Pawel Spiewak On12June2013,AEIalsoorganisedaSpecialLecturebyProfessor

Pawel Spiewak from the University of Warsaw, Poland, with the title“Summaryof20YearsofTransformation:TheCaseofPoland”whichtookplaceatAEI.

3.0 SEMINARS/ WORKSHOPS/ CONFERENCES 15


Public Lecture byProfessor Emeritus Dr. Wilfrido V. Villacorta

On4July2013,AEIorganisedaPublicLecturebyProfessorEmeritusDr.WilfridoV.Villacorta,Professor Emeritus of De La Salle University,Manila,Philippineswith the title“TheRegional

PowersintheASEANRegion:ClashofStrategicCultures”whichtookplaceatAEI.



On 21 August 2013, withcollaboration between theCentre for CivilisationalDialogueandAEI,University

ofMalaya,aPublicLecturewiththetitle“MappingaCultureofPeaceandNon-violence in Malaysia” was held at AEI.ThePublicLecturewasdeliveredby:

Public Lecture “Mapping a Culture of Peace and Non-violence in Malaysia”

1. Dr.StefanBucher,SeniorResearchFellow (Visiting),Centre forCivilisationalDialogue,UniversityofMalaya;and

2. Lt.General(R)Dr.MohdAminulKarim,SeniorResearchFellow(Visiting),Asia-EuropeInstitute(AEI),UniversityofMalaya.

Thekeeninterestoftheaudiencetowardsthetitlewasclearlyseenthroughthequestionsthatwereaskedafterbothspeakers’presentation.



Special Public Lecture byY.Bhg. Dato’ Mash’al Ahmad

On 26 September 2013, AEI organised aSpecial Public Lecture by Y.Bhg. Dato’Mash’alAhmad,VicePresidentandManagingDirectorofLynasMalaysiaSdn.Bhd.withthe

title “Rare Earth: Towards a Greener Future” which tookplaceattheAEIAuditorium.

Y.Bhg.Dato’Mash’alAhmadandhisofficers,amongothers, explained and illustrated with data that the RareEarth project in Kuantan was not dangerous, as well asclarifiedhowontheotherhand,itgavevariousbenefitstothecountry.



On 28 October 2013, AEI organiseda Public Lecture by Professor Dr.Ralph Rayner, Professorial ResearchFellow, London School of Economics

& Sector Director, Energy & Environment for BMTGroup London with the title “Powering the GlobalEconomy:APreviewofEnergySupplyOvertheNextFifty Years” which took place at Wisma Bernama,KualaLumpur.

In appreciation of BMT Group’s support for AEI,the AEI Management also organised a Dinner towelcomeProfessorDr.RalphRayneraswellasMr.P.T.Lee,Director,BMTAsia-Pacific.

Public Lecture byProfessor Dr. Ralph Rayner



Halal Symposium: “Islamic Halal Food: Harmonizing Society through Business Strategy” On 22 November 2013, Associate Professor Siti Rohaini Kassim, AEI

Deputy Executive Director (Research & Services) attended the HalalSymposium: “IslamicHalal Food:HarmonizingSociety throughBusinessStrategy”whichwasheldatHiltonHotel,Kuching,Sarawak.

As a representative of AEI, Associate Professor Siti presented aPaperwiththetitle“JapaneseHalalFood:StrengtheningMalaysia-JapanRelations”.

Distinguished Lecture: “French Foreign Policy in the Changing World: Moderation as Framework in Addressing Non-Traditional Security Threats” On 11 December 2013, with collaboration between the Global Movement of

ModeratesFoundation (GMMF)andtheAsia-Europe Institute (AEI),UniversityofMalaya,aDistinguishedLecturewiththetitle“FrenchForeignPolicyintheChangingWorld:ModerationasFrameworkinAddressingNon-TraditionalSecurityThreats”washeldattheAEIAuditorium.Thepublic lecturewaspresentedbyDr.PascalBoniface, Founding Director, Institute for International and Strategic Relations,Paris,France.



ResearchonIslamandMulticulturalismisacollaborativeeffortbetweentheAsia-EuropeInstitute(AEI),UniversityofMalayaandtheOrganizationforIslamicAreaStudies(IAS),WasedaUniversity,Japan.TheThirdIAS-AEIInternationalConferenceon“IslamandMulticulturalism:CoexistenceandSymbiosis”washeldfrom20to21December2013attheComplexofCentralLibraryandInternationalConferenceCentre,WasedaUniversity,Japan.

ThedelegateswhoattendedtheconferencewereAEI-UMacademicianssuchas:

No. Name of Participant Role Sub-theme

1. AssociateProfessorDr.YahayaAhmad,DepartmentofArchitecture,FacultyofBuiltEnvironment,UniversityofMalaya.

ConvenerandPresenterofPaperwiththetitle“DesignAnalysisofMuslimsMansionsinGeorgeTown,Penang”.

Sub-themeSession3:

WisdomforCoexistenceandSymbiosisthroughHistoricalUrbanResidence.

2. Dr.NorhaslinaHassan,DepartmentofGeography,FacultyofArtsandSocialSciences,UniversityofMalaya.

PresenterofPaperwiththetitle“HolisticApproachtoPortCityDevelopmentinMalaysia”.

Sub-themeSession3:

WisdomforCoexistenceandSymbiosisthroughHistoricalUrbanResidence.

3. Y.Bhg.ProfessorDato’PadukaMohamadAbuBakar,DepartmentofInternationalandStrategicStudies,FacultyofArtsandSocialSciences,UniversityofMalaya.

KeynoteAddress2

–

4. AssociateProfessorDr.MdNasrudinMdAkhir,AEIExecutiveDirector.

Co-presenterofPaperwiththetitle“SharingHalalValuesthroughEcoandAgroTourisminJapan”andClosingRemarks.

Sub-themeSession5:

SharingHalalValues:LifestylesandInteractionsbetweenMuslimsandNon-Muslims

5. AssociateProfessorSitiRohainiKassim,AEIDeputyExecutiveDirector(Research&Services).

Co-presenterofPaperwiththetitle“SharingHalalValuesthroughEcoandAgroTourisminJapan”.

Sub-themeSession5:

SharingHalalValues:LifestylesandInteractionsbetweenMuslimsandNon-Muslims

6. Dr.AizanAli@MatZin,DepartmentofIslamicHistoryandCivilisation,AcademyofIslamicStudies,UniversityofMalaya.

CommentatorforSession6 Sub-themeSession6:

FromTraditiontoVision:ConstructionofDigitalArchivesofJawiPeriodicalsforContemporaryUsage

Third IAS-AEI International Conference on “Islam and Multiculturalism: Coexistence and Symbiosis”



The 4th CEAS Workshop on Promotion of ASEAN and East Asian Studies

From 8 to 11 January 2014,Associate Professor Dr.Md Nasrudin Md Akhir, AEIExecutiveDirectorwithDr.Azmi

MatAkhir,AEIDeputyExecutiveDirector(Academic) attended this workshop inBangkok under the sponsorship of theFaculty of Political Science, ThammasatUniversity,Bangkok,Thailand.

AEI Seminar Series

On 16 January 2014,Professor Dr. NorbertoMuniz Martinez, ProfessorofMarketingfromUniversity

ofLeon,SpainandalsoVisitingProfessorat AEI presented a lecture with the title“Heritage Sites and Legends as NewVectors for Modern Place Marketing:ExploringPerspectives fromEuropeandAsia,” which took place at the ASEMRoom,AEI.

Basedon the relatedQ&A,Dr.Martinezwas of the opinion that Kuala Lumpurcouldstillbedeveloped furtherusing itsheritage.

The purpose of this workshop wasto continue the revision of textbookdrafts on ASEAN and East Asia studiesaswellastodiscussandplanacademiccollaboration in the future in the effortto strengthen the network betweenacademiciansanduniversitiesinmembercountriesofASEAN+3.

Itisexpectedthatthetextbookswillbe published in the following year andlaunched in August 2015, together withthecelebrationforthe48thASEANDay.

Thenextworkshop(whichisthe5th)willbeheldfrom11to13June2014.



On3April2014,AEIorganisedanAEIRoundtablewiththetitle“TheNewNormal”,whichwaspresentedbyY.Bhg.ProfessorDatukDr.Norma Mansor, Professor, Department of Administrative Studiesand Politics and Director of Social Security Research Centre,UniversityofMalaya.

On 21 May 2014, Dr. Mark Kilgour, Chairperson, Department of Marketing, WaikatoManagementSchool,NewZealandpresentedapubliclecturewiththetitle“CreativityandBusiness:LessonsfromtheAdvertisingIndustry,”atAEI.

AEI Roundtable

Special Public Lecture



List of Research by AEI Academic Staff, 2013No. Researcher’s

NameResearch Title Grant & Total Grant Duration Role of Researcher Member

1. AssociateProfessorDr.MdNasrudinMdAkhir

ResearchAppreciationGrant2012,MinistryofHigherEducation

AssessmentCommitteeforResearchAppreciationGrant(GSP)/RM4,618.74

IJuly–31December2013

Incentiveforinternationalgrantfor“AComparativeResearchBetweenMalaysiainAreasofPoliticalEconomyandEconomicDevelopment,GovernmentandPublicAdministration,andCultureIndustry”

–

PerceptionofYouthtowardstheImplementationandEffectivenessofGovernmentPolicy

UMResearchGrant/

RM32,000.00

30October2012–30October2013

Researcher • Y.Bhg.Prof.MadyaDatinDr.SabithaMarican(KeyInvestigator)(UM)

• Dr.AsmakAb.Rahman(Researcher)(UM)

HistoricalReviewofCulturalExchangesBetweenKoreaandMalaysia

SungkyungkwanUniversity/15.7JutaWon

2010–2013

Researcher • [email protected](KeyInvestigator)(UKM)

TransformingtheNation:DevelopmentModelofFELDAandSaemaulUndong

LembagaKemajuanTanahPersekutuan(FELDA)/

RM460,040.00

2013-2015 KeyInvestigator • Dato’Dr.AhmadFaizHj.AbdulHamid(YayasanFELDA)

• Prof.Dr.MansorMohdNoor(UKM)

• [email protected](UKM)

• Dr.KimKeumHyun@Safiah(UM)

• Prof.Dr.RoslanHakim(UUM)

ChangesinStateCapacityanditsLeadershipanditsimpactonNationalDevelopment:AComparativeAnalysisofMalaysiaandSouthKorea

2013OverseasKoreanStudiesIncubationProgramSelection/

150JutaWon

2013-2016 KeyInvestigator • Dr.KimKeumHyun@Safiah(UM)

• Y.Bhg.Prof.DatukDr.NormaMansor(UM)

4.0 RESEARCH24


No. Researcher’s Name

Research Title Grant & Total Grant Duration Role of Researcher Member

ProjectonResearchandWritingofNationalHistoryofMalaysia

InstituteofMalaysianHistoricalStudyandPatriotism(IKSEP)&StateGovernmentofMalacca

2010-2014 Researcher • Dr.ZulkanainAbd.Rahman(UM)

• MohdbinShamsudin(UKM)

PromotionofASEANandEastAsianStudies

ASEAN+3Fund/

US$350,000

(fortheentireproject,involvingresearchersfromASEAN+3countriescoordinatedbyThammasatUniversity).

December2010–August2015

Researcher/Author • Prof.Dr.SueoSudo(NanzanUniversity,Japan)

IslamandMulticulturalism JapanSocietyforthePromotionofScience(JSPS)5,225,000Yen

(1April2013–31March2014)

2010–2014

KeyInvestigator • Dr.AzmiMatAkhir

• Assoc.Prof.SitiRohainiKassim

ImprovementofLabourEnvironmentandProductivityinASEANCountries,byDevelopingaLocally-OptimizedHumanResourceManagementandPromotionModel

ASEAN+3/

US$300,000

2013-2015 Researcher • Prof.Dr.KohYoungHun(HankukUniversityofForeignStudies,Korea)



2. Dr.AzmiMatAkhir PromotionofASEANandEastAsianStudies

ASEAN+3Fund/

US$350,000


Researcher/Author –



2010–2014

Co-Researcher • Assoc.Prof.Dr.MdNasrudinMdAkhir(KeyInvestigator)




3. AssociateProfessorSitiRohainiKassim

MalaysianFeministHistoryandtheRoleofFemaleIdentityintheTransmissionofCulturalValues:ALiteraryStudy

UniversityMalayaResearchGrant(UMRG)/

RM30,000.00

1November2012–31October2013

(12Month)

Co-Researcher • Dr.SharifahAishahOsman(KeyInvestigator)

• Dr.LaiSuatYan(Co-Researcher)



2010–2014


• Dr.AzmiMatAkhir

4.0 RESEARCH 25


List of Research by AEI Academic Staff, 2014 No. Researcher’s

NameResearch Title Grant & Total Grant Duration Role of

ResearcherMember

1. AssociateProfessorDr.MdNasrudinMdAkhir

TransformingtheNation:DevelopmentModelofFELDAandSaemaulUndong

LembagaKemajuanTanahPersekutuan(FELDA)/

RM460,040.00

2013-2015 KeyInvestigator

• Dato’Dr.AhmadFaizHj.AbdulHamid(YayasanFELDA)

• Prof.Dr.MansorMohdNoor(UKM)

• [email protected](UKM)


• Prof.Dr.RoslanHakim(UUM)

ChangesinStateCapacityanditsLeadershipanditsimpactonNationalDevelopment:AComparativeAnalysisofMalaysiaandSouthKorea

2013OverseasKoreanStudiesIncubationProgramSelection/

US$150,000,000

2013-2016 KeyInvestigator


• Y.Bhg.Prof.DatukDr.NormaMansor(UM)

ProjectonResearchandWritingofNationalHistoryofMalaysia

InstituteofMalaysianHistoricalStudyandPatriotism(IKSEP)&StateGovernmentofMalacca

2010-2014 Researcher • Dr.ZulkanainAbd.Rahman(UM)

• MohdbinShamsudin(UKM)

PromotionofASEANandEastAsianStudies

ASEAN+3Fund/

US$350,000

(fortheentireproject,involvingresearchersfromASEAN+3countriescoordinatedbyThammasatUniversity).


Researcher/Author

• Prof.Dr.SueoSudo(NanzanUniversity,Japan)

• AprojectundertheCouncilforEastAsianScholars(CEAS)

IslamandMulticulturalism

JapanSocietyforthePromotionofScience(JSPS) *6,800,000Yen–


2014–2017

KeyInvestigator

• Dr.AzmiMatAkhir

• Assoc.Prof.SitiRohainiKassimwithWasedaUniversity,Japan

BalancedMobility MinistryofEducationMalaysia(MOE)

January2014–Untilendofthisproject

KeyInvestigator

• Y.Bhg.Dato’MatAmirJaffar


• Dr.AzmiMatAkhir

• withMinistryofEducationMalaysia(MOE)

4.0 RESEARCH26


Bil. Researcher’s Name

Research Title Grant & Total Grant Duration Role of Researcher

Member

2. Dr.AzmiMatAkhir PromotionofASEANandEastAsianStudies

ASEAN+3Fund/

US$350,000


Researcher/Author

–

IslamandMulticulturalism

JapanSocietyforthePromotionofScience(JSPS) *6,800,000Yen–


2014–2017


• Assoc.Prof.SitiRohainiKassimwithWasedaUniversity,Japan




• Y.Bhg.Dato’MatAmirJaffar

• Assoc.Prof.SitiRohainiKassimwithMinistryofEducationMalaysia(MOE)



Member

3. Y.Bhg.Dato’MatAmirJaffar




• Dr.AzmiMatAkhir

• Assoc.Prof.SitiRohainiKassimwithMinistryofEducationMalaysia(MOE)



Member

4. Dr.SameerKumar NetworkStructureDynamicsandDistributionofScholarlyTies

FrontierScienceResearchCluster,UniversityofMalaya

RM30,000.00/peryear

1Julai2014–30June2017

KeyInvestigator • ProfesorDr.SithiVinayakamMuniandy(UM)

InvestigationofAcademicCommunicationsUsingNetworkAnalysisTools

HighImpactResearch(HIR)–MOHE,UniversityofMalaya

RM126,000.00

1March2014–31December2015

KeyInvestigator • ProfesorDr.KurunathanRatnavelu(UM)

NetworkAnalysisofSocial,TechnologicalandBiologicalNetworks

HighImpactResearch(HIR)ofUniversityofMalaya,

no.HIRF00013Science(Cycle1)

RM2,802,141.45

2011–2016

Co-Researcher • ProfesorDr.KurunathanRatnavelu(KeyInvestigator)(UM)



Member

5. Dr.FumitakaFuruoka

TheEnvironmentandEconomicDevelopmentinASEANCountries

BKP(FundResearch),UniversityofMalaya

RM15,000.00

5August2014–5January2016

KeyInvestigator • ProfesorDr.RajahRasiah(UM)

4.0 RESEARCH 27


Visitors and Visits

Waseda University, Japan

On6June2013,theManagementofAEItogetherwithMs.Dayang Salwah Yahya, AEI Research Assistant receiveda visit from delegates of Waseda University, Japan. Thedelegatesincluded:

1.ProfessorNaokoFukami;

2.ProfessorDr.OmarFarouk;

3.Dr.SaiYukari;and

4.Dr.OkaiHirofumi.

ThemainpurposeofthevisitwastodiscussthedraftfortheconferenceprogrammethatwouldbeorganisedbyWasedaUniversity, Japan with the Asia-Europe Institute (AEI),UniversityofMalayafrom20to21December2013inJapan.Both parties also discussed future collaborative expansionon“IslamandMulticulturalism”research.

Onthesameday,AssociateProfessorDr.MdNasrudinMd Akhir, AEI Executive Director, Dr. Azmi Mat Akhir, AEIDeputy Executive Director (Academic) and AssociateProfessorSitiRohainiKassim,AEIDeputyExecutiveDirector(Research&Services)heldaspecialdiscussionsessionwithDr.SaiYukariconcerningfurtherdetailsofthepanelsessiontheyhadparticipatedin.

5.0ENHANCING INTERNATIONAL NETWORKING28


Visitors and Visits Visitors and Visits

On19June2013,theManagementofAEIreceivedadelegationfrom the University of Applied Sciences (UAS) Konstanz,Germany.Thedelegatesincluded:

1. Mr. Klemens Blass, Director of International Office,University of Applied Sciences (UAS) Konstanz,Germany;and

University of Applied Sciences (UAS) Konstanz, Germany

2. Dr.GuidoSchnieders,VisitingLecturer,DepartmentofAsianandEuropeanLanguages,FacultyofLanguagesandLinguistics,UniversityofMalaya.

The purpose of the visit was to discuss collaborative mattersregarding student exchange of Scholars from UAS Konstanz,GermanyandAEI,UM.

5.0ENHANCING INTERNATIONAL NETWORKING 29


Visitors and Visits

The Academic Division, University ofMalaya,organisedanOffshoreOfficeStaffKnowledge Enhancement Programmefrom 15 to 19 July 2013 at Universityof Malaya. The session was attendedby four (4) staff from the Coastal Officeof University of Malaya Indonesia fromMedanandJakarta.

Offshore Office Staff Knowledge Enhancement Programme

Thepurposeof thetrainingsessionwasspecificallytoincreaseunderstandingandknowledge about the latest informationof University of Malaya’s academicprogrammes to ensure a more effectivemarketingstrategyinIndonesia.

Among thehighlightsof theprogrammewere visits to several Faculties and

Centres, and on 18 July 2013 AEI waschosentogiveabriefingontheacademicprogrammes found at AEI. In relationto that, Dr. Azmi Mat Akhir, AEI DeputyExecutiveDirector (Academic)presenteda Briefing on AEI Study Programmes totheparticipantsoftheprogramme.




On16August2013,AssociateProfessorHjh.SitiRohainiKassim,AEIDeputyExecutiveDirector(Research&Services)andY.Bhg.Dato’MatAmirJaffar,AEIExpertmadeatriptoSingaporeandvisitedtheASEF.ThepurposeofthevisitwastoresearchtheprojectsrunbyASEF,whichwouldhelpAEIinlaunchingtheASEMBalancedMobilityproject.

VisittoAsia-Europe Foundation (ASEF),Singapore

On26Ogos2013,theManagementofAEIreceivedadelegationfrom the ASEAN Studies Center (ASC), Faculty of Social &Political Sciences, Gadjah Mada University, Indonesia. Thedelegatesincluded:

i. Mr.PrayogaPermana,ManagingDirectorofASEANStudiesCentre;and

ii. Mdm.AtinPrabandari,CoordinatorforAcademic&ResearchDivision.

ASEAN Studies Center (ASC),FacultyofSocial&PoliticalSciences,GadjahMadaUniversity,Indonesia

The purpose of the visit was to generally, obtain informationabout AEI, and specifically, the International Master in ASEANStudies(IMAS)programmeprovidedbyAEI,aswellascreatingcollaborationbetweenASCandAEIinthefuture.



Visitors and Visits

On 3 October 2013, the Management of AEI with greatpleasurewelcomed thevisitofY.Bhg.Dato’ProfessorDr.MorshidiSirat,Director-General,HigherEducation,MinistryofEducationMalaysia(MOE).

Theentourageincluded:

i. Mr.AhmadNazriSulaimanDivisionSecretaryPolicy&InternationalRelationsDivision,MOE;

ii. Mdm.TengkuTijanMarjaniPrincipalDeputyDirectorEducationMalaysiaDivision,MOE;

VisitbyY.Bhg. Dato’ Professor Dr. Morshidi Sirat

iii. Mr.M.MiandyMunusamyAssistantSecretaryPolicy&InternationalRelationsDivision,MOE;and

iv. Mdm.DianaNasarudinDeputyDirectorEducationMalaysiaDivision,MOE.

AssociateProfessorDr.MdNasrudinMdAkhir,ExecutiveDirectorandthe management of AEI presented AEI’s development since it wassetupasapostgraduatecentreintheyear2000,andthe“BalancedMobility” project which was made the responsibility of AEI, in linewith the decision of the 4th ASEM Education Ministers Conference(ASEMME4).




On11December2013,theManagementofAEIreceivedavisit fromMr.SokUdomDeth,Head,Department of International Relations, FacultyofEconomicsandAdministrativeSciences fromZamanUniversity,PhnomPenh,Cambodia.

The purpose of the discussion session was todiscuss academic and research collaborationmatters between both parties. At the sametime, AEI also explained about the academicprogrammesconductedatAEItoattractstudentsfromZamanUniversity,PhnomPenh,Cambodia.

Zaman University, Phnom Penh, Cambodia



Visitors and Visits

Faculty of Social and Political Science (FISIP), University of Indonesia (UI), Jakarta, IndonesiaOn24December2013,theManagementof AEI received a delegation from theFaculty of Social and Political Science(FISIP),UniversityofIndonesia(UI),Jakarta,Indonesia.Thedelegatesincluded:

1. Mdm.AsraVirgianita,CIRESExecutive,InternationalRelationsDepartment;and

2. Mdm.NurulIsnaeni,HeadofUndergraduateProgram,InternationalRelationsDepartment.

Following the academic and researchcollaborative discussion together withthe promotion and marketing by AEIrepresentativestoUniversityofIndonesia(UI) on 10 December 2013, UI has theintention to collaborate in organisinga conference on ‘ASEAN Community2015’. AEI welcomed the proposal andwillconsiderothercollaborativeeffortsinthefuture.

On6 January2014, theManagement ofAEI receiveda visit fromMr.PeterNoordermeer,HeadofMalaysiaandIndonesiaDesk,NetherlandsMinistryofForeignAffairs.

Mr. Noordermeer’s visit was to discuss academic and researchcollaborationbetweenbothparties.Atthesametime,AEIalsoexplainedtheacademicprogrammesconductedatAEIandinvitedtheparticipationofstudentsfromtheNetherlands.

Netherlands Ministry of Foreign Affairs




TheAsia-Europe Institutealso receiveda visit by Ms. Katherine Ooi, OfficeManager, with Mr. Lee Chee Leong,Researcher, from Anbound ResearchCenter(Malaysia)SdnBhd.on 27March2013.Theaimofthevisitwastodiscusspossiblefutureresearchcollaborations.

Asia-Europe Foundation (ASEF), Singapore

On16January2014,HEChristopheCeska,theAustrianAmbassadortoMalaysiapaidavisittoAssociateProfessorDr.MdNasrudinMdAkhir,AEIExecutiveDirector.

Both parties discussed matters on academic and research collaboration. At thesametime,AEIalsoexplainedabouttheacademicprogrammesitconducted,toattractstudentsfromAustria.

Austrian Ambassador, Christophe Ceska



Visitors and Visits

On 4 February 2014, the Management of AEI received a visitfromDr.MichaelHanssler,Chair,ExecutiveBoard,GerdaHenkelFoundationfromDüsseldorf,Germany.

The meeting was also attended by Dr. Zulkanain AbdulRahman,DeputyDean(ResearchandDevelopment)representingthe Dean, Faculty of Arts and Social Sciences, University of

Gerda Henkel Foundation Chairman, Germany

Malaya, as well as Dr. Nurjaanah Abdullah @ Chew Li Hua,Deputy Director, International and Corporate Relations Office(ICR),UniversityofMalaya.

The purpose of the discussion session was to discussmattersonacademicandresearchcollaborationbetweenbothparties.




On4February2014also,theManagementof AEI received a delegation from theASEAN-KoreaCentre,Seoul,RepublicofKorea.Thedelegatesincluded:

1. Mdm. Yoo Jin Sook, DeputyHead of Information & DataUnit;

2. Ms. Cho Hyun Myung, OfficerofInformation&DataUnit;and

3. Ms.ChoAyoun,ProjectAssistant.

The meeting was also attended by Dr.Kim Keum Hyun from the Academy ofMalayStudies,UniversityofMalaya.Thevisitorsexplainedabout theorganisationas well as the role of the ASEAN-Korea Centre in Seoul, and initiated thepossibility of collaboration between theCentre and AEI. In response, AEI alsoexplained about its organisation androleandacademicprogrammesthatarebeingconductedbytheInstitute.

ASEAN-Korea Centre, Seoul, Republic of Korea



Visitors and Visits

On13February2014, theManagementof AEI received a visit from HE ChoByungjae,SouthKoreanAmbassadortoMalaysia,escortedbyhisFirstSecretary,Mr.LeeChul.

ThediscussionwhichwasheldwasalsoattendedbyDr.KimKeumHyunfrom

On 3 March 2014, the Managementof AEI received a delegation from theInstitute for the Study of Global Issues,Graduate School of Social Sciences,Hitotsubashi University, Japan. Thedelegatesincluded:

1. Professor Yoshiko Ashiwa,Head,InstitutefortheStudyofGlobal Issues from GraduateSchool of Social Sciences,HitotsubashiUniversity,Japan;

2. Professor Jun Akamine fromInstitutefortheStudyofGlobalIssues, Graduate School ofSocial Sciences, HitotsubashiUniversity,Japan;and

3. Ms.YasukoTogari,PhDStudentfrom Hitotsubashi University,Japan.

The purpose of the discussion sessionwas to discuss matters of academicand research collaboration betweenbothparties.At thesametime,AEIalsoexplained the academic programmesconducted at AEI, to attract studentsfromJapan.

South Korean Ambassador to Malaysia

Hitotsubashi University, Japan

theAademyofMalayStudies,UniversityofMalaya. Thepurposeof the visitwasto discuss, among others, matters ofacademic collaboration which couldbe conducted at governmental levelbetween Malaysia and South Korea. Attheinitialstage,AEIhasinvitedHEtohelpin encouraging student candidates from

SouthKorea tocontinue theireducationat AEI. AEI also took the opportunityto invite HE to present a public lecture,whichHEhasagreedtodoataroundthebeginningofthemonthofMay2014.




On 28 March 2014, the ManagementofAEIreceivedavisitfromHEAdamW.Jelonek,AmbassadorofPoland.

Their discussion was regardingthe Summer School programme“Contemporary Issues in SoutheastAsia” for students from JagiellonianUniversity,Krakow,Poland,whowouldbe visiting Malaysia in the month ofJune2014.

TheprogrammewouldalsoincludeavisittoAEIwhichtheManagementofAEIwarmlywelcomed.

Embassy of the Republic of Poland, Kuala Lumpur



Visitors and Visits

Embassy of the Republic of Azerbaijan, Kuala Lumpur

On 3 April 2014, the Management ofAEI received a visit from HE ProfessorDr. Qaley Allahverdiyev, Ambassadorof Azerbaijan escorted by Mr. AbbasJabbarov,FirstSecretaryoftheEmbassy.

BothpartiesexchangedideasaboutAEI’s academic programmes and theinterestofAzerbaijanstudentstocontinuetheireducationatAEI.




On11April2014,theManagementofAEIreceivedavisitfromDr.SaiYukari,CommitteeMemberofResearchon IslamandMulticulturalismfromWasedaUniversity,Japan.

TheManagementofAEI took theopportunity todiscusscollaborationon research. Itwelcomed theplan thata follow-upvisit toAEIbyWasedaUniversity,JapanwouldbeheldinthemonthofJune2014.

On 28 April 2014, the Management of AEI received a delegation of 14 members from the Faculty of Political Science, University ofChulalongkorn,ThailandledbyitsDean,ProfessorDr.SupachaiYavaprabhas.Thedelegatesincluded:

1. AssistantProfessorAramSiriphan,DepartmentHead;

2. ProfessorDr.CharasSuwanmala,ProfessorandformerDean;

3. AssociateProfessorDr.DamrongWattana,AssociateProfessor;

4. AssistantProfessorDr.AckadejChaiperm,AssociateDean;

5. AssistantProfessorDr.ChanidaJittaruttha,AssistantProfessorandPhDDirector;

6. AssistantProfessorDr.PrakornSiriprakob,AssistanttotheDean;

7. AssistantProfessorDr.SirapatsornWongthongdee,AssistantProfessor

8. Mrs.SureeSuttharoj,DirectorofAcademicAffairs;

9. Ms.NantiyaManeewong,AcademicAffairsStaff;

10. Ms.ChawananChanprasert,AcademicAffairsStaff;

11. Ms.SuwimolRajadhonboribal,AcademicAffairsStaffandDean’sPA;

12. Mrs.MonrudeeYimpenyai,DepartmentofPublicAdministrationStaff;and

13. Ms.NattakarnKongthin,DepartmentofPublicAdministrationStaff.

ThepurposeofthemeetingwastoexplaintheacademicprogrammesconductedatAEIaswellasdiscussmattersregardingacademicandresearchcollaborationbetweenbothparties.

Waseda University,Japan

Faculty of Political Science, University of Chulalongkorn,Thailand




From24November to 1December 2013,Dr.AzmiMatAkhir,AEIDeputyExecutiveDirector (Academic) togetherwithAssociateProfessorSitiRohainiKassim,AEIDeputyExecutiveDirector(Research&Services)organisedanAcademicCollaborativeDiscussionaswellasPromotionandMarketingtoKunming,ShanghaiandBeijing(China).Belowisalistoftheuniversities/institutionsthatwerevisited:

No. Country of Visit Date Name of University/Institution

1. Kunming(China) 25November2013(Monday) • InstituteofSoutheastAsianStudiesandInstituteofInternationalRelations,YunnanUniversity(YNU).

2. Shanghai(China) 27November2013(Wednesday)

• SchoolofInternationalRelations&PublicAffairs,FudanUniversity(FU).

3. Beijing(China) 29November2013(Friday) • OfficeofInternationalRelations,PekingUniversity(PKU).

Thepurposeof thediscussionwas to initiateacademicand researchcollaborationaswell as topromoteacademicprogrammesconductedbyAEI,toobtainstudentcandidatesforthe2014/2015sessionandbeyond.

First AEI Promotional and Marketing Programme 2013



Promotional Visits and Discussions by AEI Management Members Promotional Visits and Discussions by AEI Management Members

From9to15December2013,Y.Bhg.Dato’MatAmirJaffar,AEIExpert,withMs.SalbiahSirajudin,AEIDeputyRegistrarorganisedanAcademicCollaborativeDiscussionaswellasPromotionandMarketingtotoJakarta,Malang,andBandung(Indonesia).Belowisalistofuniversities/institutionsthatwerevisited:


1. Jakarta(Indonesia) 10December2013(Tuesday)

• FacultyofSocialandPoliticalScience(FISIP)andInternationalOffice,UniversitasIndonesia(UI).

11December2013(Wednesday)

• ASEMEducationSecretariat(SPA),MinistryofEducationandCulture.

2. Malang(Indonesia) 12December2013(Thursday)

• UniversitasBrawijaya.

Thepurposeof thediscussionwas to initiateacademicand researchcollaborationaswell as topromoteacademicprogrammesconductedbyAEI,toobtainstudentcandidatesforthe2014/2015sessionandbeyond.

2nd AEI Promotional and Marketing Programme 2013




From 26 to 31 December 2013, Associate Professor Dr. MdNasrudin Md Akhir, AEI Executive Director with AssociateProfessor Siti Rohaini Kassim, AEI Deputy Executive Director(Research & Services) organised an Academic CollaborativeDiscussionaswellasPromotionandMarketingtoInternational

3rd AEI Promotional and Marketing Programme 2013

Affairs,KoreanUniversityandalsoOfficeofInternationalAffairs,SogangUniversity,Korea.Thepurposeofthediscussionwastodiscussresearchcollaborationaswellasmattersrelatedtothe‘Balanced Mobility’ project; along with promoting InternationalMastersandPhDprogrammesatAEI.



Promotional Visits and Discussions by AEI Management Members Promotional Visits and Discussions by AEI Management Members

4th AEI Promotional and Marketing Programme 2013 From18Januaryto1February2014,AssociateProfessorDr.MdNasrudinMdAkhir,AEIExecutiveDirectorwithDr.AzmiMatAkhir,AEIDeputyExecutiveDirector(Academic)organisedanAcademicCollaborativeDiscussionaswellasPromotionandMarketingtoLisbon(Portugal),andBarcelona,MadridandLeon(Spain).Belowisalistoftheuniversities/institutionsthatwerevisited:


1. Lisbon(Portugal) 21January2014(Tuesday) 1. FacultyofSocialSciencesandHumanities(FCSH),NewUniversityofLisbonAv.DeBerna,26C,Lisbon,Portugal

2. Barcelona(Spain) 22January2014(Wednesday)

2. OfficeofInternationalRelations,UniversitatPompeuFabra(UPF)(HeadQuarters)PlacadelaMerce,08002BarcelonaSepanyol;and

3. InternationalRelationsOffice&FacultyofEconomics&BusinessStudiesAutonomousUniversityofBarcelona(UAB)Bellaterra,Barcelona,Sepanyol

3. Madrid(Spain) 24January2014(Friday) 4. CoordinatingOfficeofMasterinInternationalBusiness&MarketingUniversidadCarlosIIIdeMadrid(UC3M)C.Madrid,126,28903GetafeMadrid,Sepanyol;and

5. FacultyofEconomics&BusinessSciencesAutonomousUniversityofMadridCiudadUnuversitariadeCantoblanco28049Madrid,Sepanyol.

4. Leon(Spain) 27January2014(Monday) 6. OfficeofPresident,OfficeofVice-RectorofInternationalRelations&FacultyofEconomicsandBusinessStudiesUniversityofLeonCampusdeVaganza24007Leon,Sepanyol

Thepurposeof thediscussionwas to initiate academic and researchcollaboration aswell as topromoteacademicprogrammesconductedbyAEI,toobtainstudentcandidatesforthe2014/2015sessionandbeyond.



Event to Celebrate the Convocation of AEI CandidatesOn2October2013,AEIorganisedaLuncheontocelebratethegraduatingcandidatesofyear2013,whichtookplaceattheFoyer,AEI.

Convocation LuncheonConvocation

6.0 POSTGRADUATE ACTIVITIES46


From2 to4September2013,AEI organised an OrientationGathering for the registrationof AEI students for the

2013/2014 Academic Session, whichtook place in the AEI Auditorium. Atotal of thirty-one studentsattended theorientationgathering.

Amongtheactivitiesthattookplacewere:

i. Welcoming speech by AssociateProfessorDr.MdNasrudinMdAkhir,AEIExecutiveDirector;

ii. Briefing session about academicprogrammesbyDr.AzmiMatAkhir,AEI Deputy Executive Director(Academic);

iii. Briefingsessionaboutadministrativeand management matters byAssociateProfessorHjh.SitiRohainiKassim, AEI Deputy ExecutiveDirector(Research&Services);

iv. Briefingsessionregardinginformationabout University of Malaya andregistration procedures by Mr.Mahamad Apandi Khalib, DeputyRegistrar, Institute of PostgraduateStudies;

v. Lecture session with the title “AEIMasters, Young Ambassadors” byY.Bhg. Dato’ Mat Amir Jaffar, AEIExpert;

Student Batch 2013/2014 StudentOrientationWeekforthe2013/2014AcademicSession

vi. Briefingsessiononthefacilitiesandregulations of the AEI ResourceCentreandComputerLabbyMdm.Noradiana Ab. Aziz, AEI Librarian;and

vii. VisittotheUniversityofMalayaMainLibrary to explain the facilities andregulationsoftheMainLibrarytothestudents. The briefing session washandled by Y.Bhg. Datin KomodhiThaiveegan, Head, Client ServicesDivision, Main Library, University ofMalaya.

6.0 POSTGRADUATE ACTIVITIES 47


Asastudentat theAEI,a lotof memories and lessonsthat we have learned forour maturity in thinking,

personality and the most important areenhancement of knowledge and betterperspective to every detail of our PhDstudies.ThespecialofPhDstudentsinAEIiswecomefromofvariousbackgrounds,nationality,ageanddifferentracesbutweare likebrothersandsisters that alwaysremember to remind each other, assistandcooperatetogether.

EachstudentwillhavetheirownPhDjourney,throughtheexperiencesofformer

PhD Student: Thoughts SharedFieldofResearch:Heritage Property ValueTitleofResearch:A Current Perspective Based on Comparative Studies between Kuala Lumpur, Malaysia and Berlin, Germany

By Shahariah Norain Shaharuddin

Valuable Journey as a Post-Graduate PhD Studentin Asia-Europe Institute (AEI)

students who have passed, graduated,seniors and colleagues.Wehave sharedadvices, experiences, opinions, tips,inspired stories and knowledge relatedto the PhD research. Sometimes, wedo share about life experiences as well,tobeabetterperson. It isnormal to fallduring the journey, sometimes frustrationhappens, lack of ideas in writing, journalrejection, delayed in schedule, personalmatters and there will be few obstacleshappen during the journey. “Do not be discourage or sad, but quickly got up and ran towards the finish line” and “There is always rainbow after the rain”. Thatisthe

expressionofstrengththatIalwayscarriedwithmeduringthispreciousjourney.

My best experience during myPhD journey so far is during my datacollection for chapter three which isthe Research Methodology. Since, myresearch based on comparative studiesbetween developed country which isBerlin,Germanyanddevelopingcountry,KualaLumpur,Malaysia, thepreparationdoacquiredtime,variousproceduresandinvolveapprovalfromrelatedauthority.

I begin my data collection inKuala Lumpur. No doubt there was the

6.0 POSTGRADUATE ACTIVITIES48


difficulty of obtaining data because itinvolves local visitor’s time to fill in thequestionnaire and survey. Rejection andthere were comments that I sometimesfeel dispirited. But, it did not break myspiritasaPhDstudent.Itispartoflessonandlearningforimprovement.Absolutely,there were congratulated and words ofencouragement from the participation.Some, shares significant informationregarding heritage property whichmakes me obtain an idea of additionalinformationinmyresearch.

Then, my next data collection wasin Berlin, Germany. Upon application toconductdatacollectioninBerlin,Germany,I was given the opportunity to enroll asanexchangestudentinwintercoursefortheprogram“EuropeanCityandRegionalDevelopment Planning” at Humboldt-Universitäet zu Berlin, Germany. Asan AEI student, definitely I was excitedbecause I was given the opportunity tolearn together with international studentat thedistinguishedandworlduniversity

ranking. After the course, I started tocollectmydatacollectionondesignatedheritagepropertysite.ThechallengethatIwasfacingduringthattimewasthecoldand snowy weather. Visitors were notmany who visited the heritage propertyduring winter and I have limited time toconduct my data collection and survey.I have faced an insufficient number ofparticipations.Again,itdidnotbreakmyspirit.Alltheproblemsandbestsolution,IwilldiscussandseekforanopinionofmysupervisorwhichIhavealwayscontactedby email in Germany. I have also beengetting an advice and opinion fromlecturer that teaches me at HumboldtUniversityduringthecourse.

Apartfromthedatacollection,sofar,thejourneyofmyPhDismesmerizingandmemorableexperience.Thisexperience,lessons, knowledge and aspiration willalways be remembered and kept in myheartasanindicatorofsuccessandIwilluse inmydaily life aswell because thislifeexperiencehasaddedvaluetomylife.

6.0 POSTGRADUATE ACTIVITIES 49


As someone who considerEurope as the bestinternationalexperience,Iwasexcitedformyinternshiptripto

Christchurch,NewZealand.10ofuswereblessed tohaveanamazinghost forourinternship, National Centre for ResearchonEurope,UniversityofCanterbury,NewZealand.Consideringthat“learning is not confined to childhood or the classroom, but takes place throughout life and in a range of situations” moving away fromthe comfort of the books and theoriesto a research centre, where putting theacquiredskillsintopracticeandfacingrealchallengesisamust.AninternshipatNCREwas an invaluable and an unforgettableexperience, and cannot be paralleled athome. Cultural immersion is an essentialaspect of doing internship there as itprovides us with a basic understandingof theresearchpracticesassociatedwithdifferent cultural norms and values. Wehad to accustom ourselves to differentworkingculturesinournewworkplace.

We are lucky as NCRE hadscheduledlotsofinterestingactivitiesforus throughout our internship period attheirplace.Ourjourneybeginswithtaskon event management, the EuropeanDay celebration and Research RetreatatKaikouraontheearlyfirstweekoftheinternship. We felt honoured to presentour project paper proposal during thePostgraduateSchoolinKaikoura.Anewexperienceof changing ideashadgiven

Internship @ NCRE, Universityof Canterbury, New Zealand By Nurul Murni Md Saleh

InternationalMastersinRegionalIntegration(IMRI)2013/2014

Picnic at LytteltonAt NCRE

At NCRE, University of Canterbury, Christchurch,New Zealand

NCRE Roundtable Seminar SeriesPresenting Project Paper proposal at NCRE Roundtable

Seminar Series

In a cruise. Heading to Pacific Ocean to watch Dolphin

7.0INTERNSHIP PROGRAMME50


ustheopportunitytodiscussandexchangeideaswithScholarsandAcademicsfromallaroundtheworld.

Backtothecampus,challengingtasksarewaitingforus.WearegivenopportunitiestohelptheAcademicsatNCREwiththeirresearchinvariousfieldsinvolvedbyEU,ASEANandetc.In addition, we are also gain experience in handling seminarseriesandahighprofileevent,“Polish Way to Freedom”.ItwasconductedastowelcomeMarshalloftheSenateoftheRepublicofPoland,delegationandPolishAmbassadorsvisitstoNCRE.

Punting along the Avon River

Outing with officemate at Sumner

Get to know the Alpaca at Alpaca Farm

Enjoying the snow at Mount Hutt

Milford Sound Cruise

Skiing at Mount Hutt

Postgraduate Weekend School

With new friends all around the world!

Wellington Cable Car

Luge at Queenstown

KaikouraWith Marshall of the Senate of the Republic of Poland at

“Polish Way to Freedom” Event

At Rotorua

Me at Akaroa

Makinganinternshipmorememorable,wewereenjoyedourstayedbygoingforholidaytripstoLyttelton,Sumner,Rotorua,Wellington,Akaroa,Kaikoura,QueenstownandAuckland.Geta chance to watch Dolphin in Pacific Ocean and experiencesnowboardingandskiingatMountHuttwasfantastic!Beingableto experience the autumn and winter was another interestingmoment. All this excitement and unforgettable life experiencecanonlybeachieve throughstudyingatAsia-Europe Institute,UniversityofMalaya,Malaysia.ThankyouAEIforthismemorableandfantasticlifeexperience!

7.0INTERNSHIP PROGRAMME 51


The United Nations Educational,Scientific and CulturalOrganisation (French:Organisation des Nations unies

pour l’éducation, la science et la culture;UNESCO) isan internationalorganisationestablished on 16 November 1945. Itsmission is to contribute to the buildingof a culture of peace, the eradication ofpoverty, sustainable development andintercultural dialogue through education,thesciences,culture,communicationandinformation.Theorganisationcurrentlyhas195 Member States and nine associatemembers with six working languages:English,French,Spanish,Arabic,RussianandChinese.TheUNESCOSecretariatisledbyaDirector-General,who iselectedfor a four-year mandate. The UNESCOExecutiveBoardismadeupof58MemberStates and meeting every six monthsfor the execution of the programmesapproved by the General Conference,whichisheldonceeverytwoyears.

UNESCO functions in fivedifferent aspects namely education,natural sciences, social and humansciences, culture, and information andcommunication. UNESCO works witha wide range of partner institutions andstakeholder groups, e.g. governments,governmental and inter-governmentalbodies,non-governmentalorganisations,professional associations, academicsinstitutions, experts, private companiesand civil society, UNESCO Clubs,Associated Schools, and GoodwillAmbassadors. The organisation alsoworks with corporate partners such asFord Foundation, Microsoft, Hewlett-Packard,L’Oreal,MercedesBenzChina,TVGlobo: Criança Esperanza, Danone,NKTV,BBCandCNN.

The Permanent DelegationTheOfficeofthePermanentDelegationofMalaysiatoUNESCOislocatedatBonvinBuilding,thesatelliteofficeoftheUNESCOHeadquarters (Maison de l’UNESCO). Itplaces offices of various delegations toUNESCO since 1960s. The PermanentDelegation of Malaysia to UNESCO(PPTM)hassetupitsofficetherein1968aftertenyearsofmembership.

PPTMisagovernmentagencyunder

UNESCOThe Permanent Delegation of Malaysia to UNESCOBonvin Building, Rue de Miollis, Arr. 15, Paris, FRANCE

By Ahmad Sharif HaronInternational Masters in Regional Integration (IMRI) 2013/2014

I take the opportunity to have photos together with H.E. Dato’ Mohd Zulkifli Mohammed, the Permanent Delegate of Malaysia to UNESCO (left) and H.E. Tan Sri Ismail Omar, the Ambassador of Malaysia to France (right).

Staff of the Permanent Delegation of Malaysia to UNESCO with H.E. Tan Sri Ismail Omar, the Ambassador of Malaysia to France.

theMinistryofEducationMalaysia(KPM)that deals with international activitiesrelatedtoeducation,sciencesandculture.As the focal point, PPTM does play aprominent role liaisingprogrammes fromotherministriesandagenciesaswell,e.g.the Ministry of Science and Technology(MOSTI), the Ministry of Women, FamilyandCommunityDevelopment(KPWKM),

the National Commission of UNESCOMalaysia (SKUM), the Departmentof National Heritage Malaysia (JWN),International Science, Technology andInnovation Centre for South-SouthCooperation (ISTIC) and the UNESCOGlobal Network on National Geoparks(GGN).

7.0INTERNSHIP PROGRAMME52


PPTM is currently led by thePermanent Delegate/Ambassador ofMalaysia to UNESCO, His ExcellencyDato’ Mohd Zulkifli bin Mohammed,and assisted by a Deputy PermanentDelegate,aScienceAttaché,anAssistantOfficer,anOfficeSecretaryandthreelocalstaffs. The small office somehow playsgreat roles in shaping and contributingtocountry’sdevelopmentofeducational,sciences and cultural values. Despiteworking in small office, the experienceandexposureaninternwouldgainduringtheeightweeksperiodof internshiparepricelessandveryvaluableformyfutureundertakings. With unrest help andguidesby thestaffofPPTM,onewouldable to learnnew things fast andadaptthe international working environmentprofessionally.

Internship Contrarytopopularbeliefs,myinternshipin the PPTM office is beyond makingmorning coffee, instead, I have beenexposed to intergovernmental meetingsand international conferences, preparingcountry’sNotes Verbaleandsubstantivedocuments, discussions and ideascontributions, liaising experts anddelegationsfromMalaysia,andsocialisingatothercountries’receptionsforlobbyingstrategies.Duringmyinternshipperiod,Ihave participated in ASEAN Family Day2014, hosted by Malaysian Embassy toFranceandourgovernmentagencies inParis. All ten Member States of ASEANin Paris have taken part in the event tocelebrate harmony in diversity of thisemerging regional institution. As a co-

host, PPTM has also given a hand andsupport to run the event. As an intern Itookthisopportunitytomingleandmakenew friends amongotherMalaysians aswellasothernationals.

In a nutshell, from this internshipcourse, I have achieved my goals toexperience working in an internationalorganisation, to create networking andinternational relations, to widen myperspectives on education, sciences

and cultures preservations globally, andto nurture positive thinking for decision-making. Last but not least, it is mypleasure to have the opportunity to dothe internship at the PPTM UNESCO inParis, France. I have learned so muchnewknowledgeandvaluableexperiencefor my future undertakings. With all thetasks done, I can feel that my soft andinterpersonal skills are improved andnurtureddaybyday.

Turkish Ambassador giving his speech at Turkey’s new house reception.

The final match of the ASEAN Family Day, coconut bowling, between two groups of Ambassadors of ASEAN countries

to France.

The Priority Africa at UNESCO Information Session, chaired by the Director-General, Madam Irina Bokova at Fontenoy Building, UNESCO House, Paris.

Honourable guests and visitors at the ASEAN Family Day which was held on 31st May 2014 at Parc du Ris Orangis, Paris.

7.0INTERNSHIP PROGRAMME 53


International Masters in Information Management (IMIM)

Masters and PhDProgrammes at AEI

sharing. This Postgraduate programme is designedto offer breadth of content, intellectual depth, andrigourcomplementedwithattentiontoawiderangeofapplicationsandcasestudies.Itwillbeofrelevancetobusiness managers as well as those concerned withorganisational development, internet, and new mediatraining, e-Commerce, also research analysts andothers.

Given the gaps in information and knowledge bothwithinandbetweencountries,especiallybetweenAsiaand Europe, this programme will promote local andglobalsharingofnewinformationandcommunicationtechnologies much needed in the 21st century.The impact of the New Economy on organisationalstructures,management,anddevelopmentprocessesrequiresastronggroundingineconomicsofinformationand organisational systems that promote information

International Masters in Regional Integration (IMRI)The International Masters in Regional Integrationprogramme examines the origins and consequences(fornationstatesaswellasfirmsandcitizens)ofeffortsandstrategiestoredrawboundariesofauthorityattheregionallevelinthecontextofintensifiedglobalisation.Using an interdisciplinary and comparative approach,theprogrammefocusesonexplanationsoftheintensity

andtypeofauthorityshifttoregionalinstitutionsacrossissuesandacrossregions.Itplacesparticularemphasison understanding the relationship between regionalintegration and processes of economic globalisation,thedevelopmentofnewformsofgovernance,andthereconfigurationofthestate.

8.0 MASTERS AND PhD PROGRAMMES AT AEI54


International Masters in Small and Medium Enterprises (IMSME)The International Masters in Small and MediumEnterprisesprogramme isdesigned forstudentswhowish to enhance the development of entrepreneurialskills and managerial capacity in order to ensure theviability and continuity of SMEs over time. The focusof the programme is to provide an understanding ofthe strength of both Asian and European social andeconomic contexts in which SMEs operate, as wellas the methodologies, technicalities and tools thatallow a better structured decisional process and amore conscious management of the business. Theinterculturalsettingoftheprogrammewillalsoenhancethe ability of prospective managers and governmentexecutives to strengthen economic cooperationbetweenEUandEastAsia.

International Masters in ASEAN Studies (IMAS) TheInternationalMastersinASEANStudiesprogrammeprovides an advanced level of understanding ofthe political, economic, social, and cultural forceswhich shape ASEAN as well as the attendant policyprocessinarangeofissueareas.ItdoessothroughaconsiderationoffouraspectsofASEAN:

• Toofferananalysisofthehistorical,socialandcultural forces that have shaped SoutheastAsiaasamacro-regionintheworldorder;

• Toconsiderthecontestednatureoftheoreticalconcepts – how the same basic categoriesare understood in partially different waysin competing theoretical approaches toregionalismandregionalisation,andhowsomeconceptsbelongmoretosometheoriesthantheother;

• To assess the institutional arrangements,changingpolicyagendaandgovernanceissueofASEANinthecontemporaryperiod;and

• TocomparethekeycharacteristicsofASEANwith analogous developments in regionalassociationselsewhereintheworld.

PhD in Social Sciences and HumanitiesTheareaofstudyisinthefieldofSocialSciencesandHumanities.Thenatureoftheproposedresearchmustbebasedonmultidisciplinaryandcomparativestudiesencompassing any country or region within Asia andEurope.

Amongothers,theareasofresearchinclude:

• Globalization, Regional Integration andDevelopment;

• Sustainability,GovernanceandSocialChange;

• MulticulturalismandCommunityDevelopment;

• SocialDevelopmentandEthnicity;

• Business Network, Knowledge ManagementandCompetitiveness;

• GenderandDevelopment;and

• ASEAN-EUResearchAreas.

The mode of study is by Dissertation/Thesis only.Although research is the principal requirement forattaining a higher degree, students are also requiredtopassaResearchMethodologycourse,giveseminarpresentations, present papers at conferences andpublish research articles in journals as part of theprogrammerequirements.

~ ~

8.0 MASTERS AND PhD PROGRAMMES AT AEI 55


Asia-Europe Institute, UniversityofMalaya

50603KualaLumpur,MALAYSIATel:+603-79674645Fax:+603-79540799

Email:[email protected]

aei.um.edu.my

a new era of japan and asean - um

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