PT HAKUHODO INDONESIAYOUNG SPIKES MEDIA 2013

VICKY ARIANDIDOPPY CATUR PRASETYA

Festival Sinema Prancis is going to be held again from 5th – 8th December In 10 Indonesia’s big cities. How to make everyone take a part and

make this event more successful?

MISSION

WHO USUALLY ATTEND THIS EVENT?

CHALLENGEGain the awareness and make them visit the festival

Unfortunately Festival Sinema Prancis is mostly attended by its communities and networks which are filmmakers, film communities, artists and French film lovers.

Many people outside the network doesn’t know about the information on this event.

OUR TARGET

Most of them prefer to watch Hollywood film than French filmbecause they still think that French films are heavy.

Thus they need a strong motivation upon this.

Widely, Effectively and DeeplyEVERYONE

Ratri Wulandari, 23 TahunPegawai Swasta

Lolitya Anindita, 23 TahunPegawai Swasta

Annisa Gurdi, 31 TahunPegawai Swasta

Herwanayogi, 23 TahunFreelancer

WHAT IS THE MOST PERSUASIVE MEDIUM TO APPROACH THEM

?

THE INSIGHT

CULTURAL

Just like the French, Indonesians enjoy spending a lot of time hanging out and frolic with others.

EVERYONE

They all need a friend to talk, to laugh, to share, etc.

DAILY ACTIVITIES

They all like to do almost everything with a friend.They are going to feel lonely without a friend.

A friendship movement for everyone to make friends on Festival Sinema Prancis and also effectively spread information

about the event with a low budget.

CORE IDEA

It’s NOT BIG MEDIUM but the BEST MEDIUM.

We use STICKERS as MAIN MEDIUM. Put the sticker on a chair in many shops such Seven Eleven, Circle K, Clothing Store, Mall, Supermarket, Etc.

MESSAGEInviting the audiens to attend the festival and make a friend with all visitors.

The more they get a friend, the bigger discount they get.

Copy:Go to Festival Sinema PrancisMake a friend and get special discount.Scan the QR Code.

We spread the stickers on many places.

The more friends, the bigger discount you get.

1.

You will get a digital ticket.3.

Go to the festival.Happy make a friend.

4.

5.

2. Scan the QR Code.

HOW IT WORKS?

To be continued: Friendship in the other 9 big cities…

“To have a friend and be a friend is

what makes life worthwhile.”

- Unknown

Thank you & let’s be a good good friend! ~