a new vision for human resources

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  • 8/18/2019 A New Vision for Human Resources

    1/16

    VII.

    LoorrNc

    AUEAD

    E MENTIoNED

    EARLIER

    hat

    staffdepartrnents

    have

    typically

    been

    üewed

    as

    expense

    centers.

    Y

    Y

    This

    view

    developed

    as

    everyone

    bought

    the idea

    and

    began

    to

    ru¡nage

    staff

    functions

    that

    way.

    Cutting

    the

    cost of

    sta{Ifunctions

    has

    ong

    been

    a primary

    objective.With every dor¡mturn in the business ycle, staff

    groups

    are

    decimated.

    n

    many

    cases his

    has

    been

    proven

    to

    be

    penny-wise

    and

    pound-foolish.

    Staffdepartrnents

    play

    a

    vital role

    when they

    connect

    themselves

    o the

    SQP

    objectives

    of their

    line

    customers.

    A

    better

    way to manage

    Staff

    s to

    view

    them

    as

    potential

    contributors to profit. If you askedyourself what could we

    do in human

    resources

    o

    contribute

    to

    profit,

    you would

    think

    of several

    ways

    ro

    do

    that.

    This

    book

    has

    described

    many

    tools

    and

    processes

    or

    contributing

    tangible

    value

    to

    the

    entelprise.

    99

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  • 8/18/2019 A New Vision for Human Resources

    3/16

    Looxt¡¡c AuEAD

    began

    to

    wonder

    how

    in the

    world

    they were

    going

    to

    competewhen they didn't haveenough of the necessary

    skills

    resident

    n the

    workforce.

    As the

    economy

    boomed,

    recruiting

    heated

    up

    and competition

    for

    technical

    skills

    became

    a pitched

    battle.

    Over

    time,

    a shortage

    of reliable

    workers at

    all levels

    became

    a central

    problem. The

    more

    farsighted

    ooked

    up

    from

    the daily

    srruggle

    and decided

    they had to coruider the future aswell as the present.This

    led

    them

    back to

    workforce

    planning (\MFP).

    Let's face

    t,

    WFP is

    redious.

    t requires

    developing

    a vast amount

    of data

    on the competencies

    f the

    current

    workforce.Just

    setting

    up the

    system

    and getting

    agree-

    ment

    on definitions

    and levels

    of

    skills

    can be

    drudgery.

    A small number of

    companies

    have

    persevered

    and

    developed

    a thorough

    description

    of their

    skills

    profile.

    Others

    are studying

    ways to do

    it

    that

    won't

    be so

    time-consuming.

    No matter

    what

    size

    your organization

    s,

    you

    have

    to look

    ahead

    to your future skills profile. If you devore

    a reasonable

    amount

    of

    time

    to

    planning,

    you

    will have

    it returned

    in

    reduced

    hiring

    time

    and

    cost, ower

    training

    costs or

    new

    employees,

    and

    probably

    higher

    productiüty

    through

    a more

    stable

    and motivated

    workforce.

    Stf f ing

    Hiring

    during

    periods

    of

    sustained

    high

    growth

    becomes

    an

    all-consuming

    ask.

    The

    only

    thing

    that

    will

    make

    it

    easier s

    having

    good data

    on the results

    of your

    current

    practices.

    Doesn't

    it

    make

    sense

    hat

    if you

    know

    how

    much it

    costs,

    how long

    it

    takes,

    and the

    quality

    and

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    A

    Nzw Wstou on Huu,sN

    REso(mcES

    availabfity of

    each of your major

    sources,you can do a

    better ob? The classic xcuse s, "I don't have ime to

    arralyzewhat I

    am

    doing;

    I'm too

    busy."

    As

    they say, hose

    who ignore history are condemned

    o

    repeat ts

    mistakes.

    The same

    s

    true here. A little time

    devoted now

    to

    mea-

    surement

    and analysiswill pay

    back later in reduced

    work-

    load

    and

    lower

    stress or all-not

    to mention reducedcost.

    Poyi"g

    Pay

    coverswages,salaries

    and

    benefits-the

    total

    cash

    investment n human assets.

    We can do a

    better

    ob

    of

    managing that investrnent

    f we look

    at

    it

    from a resource

    üewpoint. First, we should determinewhat percentof

    revenue he business

    onditions dictate to

    be üe most

    efficient

    level

    of pay. That is, how

    much of

    every dollar

    we take

    in should

    we

    invest

    in

    human assets?This is

    a,nalyzedhrough a pyramid model,

    shown in Figure 12.

    Figttre 12. Pay

    uram.id.

    Productivity

  • 8/18/2019 A New Vision for Human Resources

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    Looxtyc

    ATTEAD

    How

    much

    of your total compensationdolla¡ can

    and should

    you invest in initial

    pay levels for new

    hires,

    to maintain

    and

    retain skilled

    personnel, and

    to motivate

    them to

    be productive? There

    are

    many

    options here.

    The

    decision should

    be basedon management's

    philosophy

    regarding human

    value added

    and the

    company's abfity

    to pay. By looking at the question from üe standpointof

    the pyramid

    you might get new insights.

    Deueloping

    Employee

    development

    s no longer

    an option. There

    simply aren't

    enough

    skills in the national

    labor

    pool

    to support

    the

    growth curve into

    the next

    decade.The

    make/buy

    decision

    has been

    preempted

    by a

    lack

    of

    sup-

    ply.

    The national

    investrnent n training

    has

    been increas-

    ing at a

    steady

    50/o er year, compounded

    since

    the early

    years

    of the

    decade.The

    key

    business ssuenow

    is

    where

    to spenddevelopmentdollars. Basicskills, management

    competencies

    nd executivedevelopment

    are all priorities.

    Despite

    the obüous

    basic skills shortage,

    we

    would sug-

    gest hat

    the

    biggest opportunity

    is in executive

    eadership

    development.

    A study of

    600 companies

    acrossmany

    industries revealed

    a belief that leadership

    n the twenty-

    first century will requirenew skills and insights.* In the

    final

    analysis,

    f

    we

    don't develop

    effective eaders,

    we

    won't have to

    wony about basic skills

    because

    we will

    be out of business.

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    A NnwWstoN

    ton Huu¿N RnsouRCES

    Retaining

    \Arhen

    the supply

    is limited,

    a

    wise

    strategy

    s to pay

    attention

    to keeping

    what you

    have.

    Consider

    what

    it costs

    to

    lose a sklled employee:

    he direct costs

    of termination,

    hiring

    a

    replacement,vacancy

    costsand

    learning

    curve

    loss.These

    add up to

    more than one year's

    pay

    and bene-

    fits for an exemptperson.Add to that the externalcosts n

    unhappy

    and

    lost customers,

    and the number

    goesout

    of

    sight. One

    study

    claims

    that the

    costs

    of

    losing

    an effective

    salesperson

    an

    take up

    to three years to

    recover.tn

    The most

    coflrmon

    causeof voluntary

    termination

    is

    not pay

    or opportunity

    elsewhere.

    That only tips

    the scale

    in favor of leaving.An ongoing study now covering over

    20,000 cases

    of voluntary

    turnover has revealed

    hat

    800/o

    of

    the caseswere

    triggered

    by problems

    with

    a supervisor,

    working

    conditions,

    and perceived

    ack of career

    opportu-

    nities. Work

    conditions

    related to

    flexibfiry and

    respect or

    the worker's

    personal

    needs.

    Acnrally, this is good

    news.

    Youmight not be able to outbid someone or your valued

    employee,

    but you

    certainly

    can do something

    about

    supervisory

    skills,

    working

    conditions, and

    career

    oPportunity.

    Working C ross-Functionally

    In our

    cornbined

    forty years

    of

    human resources

    experi-

    ence,

    we

    have seldom

    seen

    HR departments

    n

    which

    all

    the sections

    work

    as one unit.

    The intention

    might

    be

    there, but

    few HR directors

    have developed

    management

    systems hat induce everyoneto work

    for the gteater

    good

    of

    HR.

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    Loortt¡c

    ArnAD

    There

    are

    natural

    connections

    across

    sections

    of HR

    that areoften ignored.Following

    ¿re some

    examples:

    .

    Hiring

    and

    taining:

    The

    buy it

    or make

    it

    question

    should

    be

    discussed

    mong

    all

    HR sections

    nd,

    most

    import*tly,

    the

    staffing

    and

    development

    people.

    . Payingand Retaining:Employee-relatiorspeople,

    if they

    are

    doing

    their

    job,

    can feed

    a good

    deal

    of

    information

    to

    the compensation

    and

    benefits

    Soup

    about

    employee

    amiq¡des

    oward

    pay

    and benefits.

    .

    Paying

    and

    Benefits:

    :r many

    large

    comparries

    he

    compensationand benefitspeoplearedisconnected.

    If they

    communicate

    effectively

    they

    can find

    ways

    to

    maximize

    the total

    return

    on investrnent

    n

    human

    assets.

    .

    Planning-Statrng-Paying-Developing-Retaining:

    The

    human

    assets

    of the

    organization

    need

    to

    be

    reviewedholistically.Peoplecareas much about

    personal

    growth

    as

    pay.Th.y

    are turned

    on

    and

    off

    by

    policies

    n all

    five

    areas

    of the

    HR

    star.

    The

    best

    solution

    is usually

    found

    in

    a

    fivepoint

    view.

    Monitoring

    the

    Effects

    of a Collaborative Approach

    When

    HR

    professionals

    work

    with

    their

    managers,

    cus-

    tomers

    and

    their

    professional

    colleagues,

    üe results

    are

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    A Now VtstoN

    on Huu¡N RtsoLncns

    usually

    measurable.Th.y can trace the effectsof their

    work

    in severalways:

    .

    Lower

    hiring costs

    .

    Faster ime

    fillingjobs

    .

    Higher-quality

    hires

    .

    Higher levels of

    retention

    .

    Lower development costs

    .

    Higher levels of productivity

    To set up a valid

    and reliable measurement

    program,

    all

    you need to do

    is have

    clear targets

    n mind

    at

    the

    beginning of

    the process.

    Then,

    you

    build a case

    or the

    relationship between

    your

    recornmended

    action steps

    and

    effectson business

    nit

    processes.

    t is much easier han

    you think.

    This book

    has

    provided many examples

    o

    guide you.

    The

    Top

    Ten Measures

    of

    HR's Effectiveness

    There is

    no

    end

    to the number

    of actions

    and results that

    can be

    measured.

    What

    to measuredependson what

    is

    important

    to the organization. As a generalization,

    we

    would

    say that the

    following

    ¿ueamong

    the most impor-

    tant for most companies:

    10. Healtlrcareost

    er

    n

    flqu.

    The

    aging workforce

    will

    put added pressureon

    healthcare

    cost con-

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    Loot

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    A Naw Wstou

    ron HuwtdN

    RnsouRCES

    5 .

    4.

    3 .

    furnnuer

    cost.The

    ey issue

    n

    turnover

    is

    not

    only that skills are lost, but so is a lot of money.

    There

    are four

    components

    of

    turnover

    cost:

    termination,

    replacement,

    vac¿Incy,

    nd

    learning

    curve

    loss.

    Losing

    as few

    as

    six skilled

    exempt

    persons

    can cost

    a company

    over

    $1,000,000

    fímz to

    tt

    ¡ás.

    Filling

    jobs quickly-with qualiry

    people-is

    a

    critical

    need.

    HR

    has more

    opportu-

    nity

    to influence

    this result

    than

    any

    other

    func-

    tion.

    Time

    should

    be measured

    n calendar

    days.

    R.enm

    on

    humnn

    Pituf inuested.

    or

    decades

    he

    question

    of

    the value of

    an

    employee

    has

    been

    debated.

    Here

    is

    a

    simple

    solution:

    Take

    rev-

    enue

    and

    subtract

    operating

    expense

    ess he

    cost

    of

    pay

    and benefits.

    This

    "adjusted

    profit"

    figure diüded by the costof pay and benefits

    shows

    he

    rate of

    return

    on

    PeoPle.

    Ifunnn

    aalueadded.

    Do the

    same

    calculation

    as

    Return

    on

    Human Capital

    Lrvested,

    but

    divide

    that

    adjusted

    profit

    fig*. by

    the number

    of

    firll-time equivalentemployeesand conffact

    workers.

    This shows

    the

    leverage

    hat people

    have

    on profitabfity

    expressed

    as

    adjusted

    profit

    dollars

    per person.

    flu sn¿

    ltnt

    meansfu

    most

    o

    yot'tr

    áar.

    Be

    honest:

    Your

    survival

    and

    advancement

    are argely

    dependent

    on

    your

    boss.

    It

    makes

    sense

    o show

    2.

    1 .

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    Looxnvc

    ArnAD

    Human

    resources

    departrnent

    costsand staff ratiosarenot included

    in

    the

    Top

    Ten.

    That

    is

    because

    hev

    are

    of lesser

    mportance.

    triorm

    ollows

    function.

    yo,,

    establi.h

    the

    size

    and

    cost

    of

    the

    HR

    function

    based

    on

    the

    organi_

    zation's

    needs

    and expectations

    rom

    HR.

    Budget

    urrá

    rt

    ff

    l:ol

    the

    driving

    force

    of

    an

    effecrive,

    businesslartnering

    HR departrnent.A clearvision of a value addingp.rlporJ

    separates

    he

    best

    rom

    the

    rest.

    How

    To

    Contribute

    Tomorrow

    Anticipation

    is

    a

    much-appreciated

    kill

    in

    an'ncertain

    world. HR must developthe insightsneeded o tell its

    management

    customers

    what

    is

    coming

    tomorrow.

    This

    is

    not

    magic.

    Two

    actions

    "*

    pr.pur.lro,r,

    1.

    Maintain

    a

    broad-based

    iew

    of

    rhe

    world.

    The

    important,

    dtiri"g

    forces

    of the

    marketplace

    are

    outside

    of

    HR.

    Information

    technology,socialtrends,financial

    news

    and

    competitors,

    actions

    are

    the

    stuffof

    prediction.

    Scan

    he

    media

    and

    subscribe

    o

    an

    Internet

    news

    page.

    n

    the

    space

    of

    frfteen

    minutes

    a

    day,

    you

    can

    catch

    the

    most

    important

    events

    hat

    will

    affect

    the

    investrnent

    in human capital.

    2.

    kepare

    the

    HR

    staflwith

    business

    kills.

    Forget

    HR

    sklls

    for

    the

    moment

    and

    concentrate

    n

    rhree

    areas:

    anulyhc

    abiliry

    selling

    skills

    and

    intelpersonal

    competence.

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    A

    N¡l¡v

    VwoN

    on

    Huntax

    farsotnr¡r

    *:*:*:,,,,ül"l : #:::.", h.w,he

    uman

    resources

    unction

    is

    on

    üe

    ascendancy,

    laiminq

    that

    because

    humar

    ogruzedasrheúü;',','#"*Unn:'lt*J:,

    human

    esources

    ri.roio.,

    i,

    ,iri.i.

    .ilr"t

    is

    true.

    Alhat

    is

    also

    ffue

    is

    the

    eüdence

    tf."t

    "fy ",*¿

    percentage

    of human resources

    {orp.

    are taking aclvantage

    of

    this

    opportunity.

    Wi¡ress

    the

    fact

    thut

    *áy

    HRrri*"g*,

    are

    now

    coming

    roalnance,

    _urketiág

    and

    op.ririo*,

    not

    from

    wirhin

    he

    HR

    prof.rriorr.

    ThJ_.rrug.

    should

    beclear.

    The

    opportuniqg

    pf"/ir't.rJ*a

    now.

    But

    n

    rder

    ro

    make

    he

    team,

    HR

    prár.rrl""i,

    have obecomebusinessrofessional, , well.

  • 8/18/2019 A New Vision for Human Resources

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    Rn

    rn

    RE

    NCE

    s

    1.

    Rifkin,Jeremy.

    Tltr

    End

    of

    Worh.New

    york:

    G.p.

    Putnam

    & Sons,

    199b.

    2.

    Bridges,

    William.

    Job

    Stü.Reading

    MA:

    Addison

    Wesley

    Publishing

    1

    g94.

    3.

    Humnn

    Rrsuura

    Finmínl

    Rrports.

    SartaClara,

    CA:

    Saratoga

    rstitute,

    gg1-1

    gg7.

    4.

    Stewart,

    G. Bennett.

    Tta

    fuatfu

    Value.Newyork:

    Harper

    Collins,

    1g91.

    5 F^itz-enz,Jac,Hu,:rnnnalueMmnganmt.SanFrancisco,

    CA:Jossey-Bass,

    990.

    6.

    Frtz-enz,Jac,

    Hout

    to

    Meaytre

    Huma:n

    Ressuras

    lIa:nnge_

    mmt.New

    York:

    McGraw-Hill,

    2nd

    edition,

    1gg5."

    7.

    teacy,

    Michael

    and

    Fred

    \diersema,

    fhe

    Düciblirr

    ofMarket zadns. Reading MA: Addison WesÉy

    Publishing

    1995.

    8.

    Kirkpatrick,

    D.

    L.,

    "Techniques

    or

    Evaluaring

    Tffiq

    kograls,"

    Euatuating

    ra,ning

    ogra.ñs.

    Alexandria,

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    IgTS,pp.

    _iZ.

    9. Rrris, Gerald,R. (ed.),RcsearchnpersowalandHunwt

    Prrft

    tr[anngarmt.

    ol.

    11,

    Greenwich,

    CT:JAI

    Press,

    rc.,

    1993.

  • 8/18/2019 A New Vision for Human Resources

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    A

    NawWstou

    on

    Huu.qN

    RnsouRCES

    10. Schoeppel,Cynthia, "Turning Down Manager

    Turnover:

    Financial

    Services,

    ncl'

    In Action:

    Measuring

    Rtnm sn

    ht¡testuunl.

    ol. 1, Alexandria,

    VA:

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    1994,

    pp. 213-22.

    11. Phillips,Jack,J.,

    unm

    on nueshnmt

    n

    Íraining

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    Peformaruenprouanentogranu.Houston, TX: Gulf

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    1997.

    12.

    Phillips,Jack,J.,

    Was

    Ir

    the Tlaining?"

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    and, euel.opmmf.

    arch,

    1996,pp.

    28-32.

    L3. Zigon,J.,

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    Alexandria,

    VA: ASTD,

    1994, pp.253-270.

    14.

    Graham,M., K.

    Bishop,

    and R. Birdsong,

    "Self-

    Directed

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    ol. 1, Alexandria,

    VA: ASTD,

    lgg4,

    pp.105-122.

    15.

    Phillips,JackJ.,

    Renm

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    n fraining

    and

    Prfumme

    hnprouanmt

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    Houston,

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    1997.

    16.

    Stamp, D, fhr

    Workplue

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    Bellevue,WA: A publication of kiority Management

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    17.

    Fitz-enz,Jac,

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