a practical approach to strategic marketing
DESCRIPTION
After years of being in business, it's easy to forget the fundamental principles of marketing and branding your products and services. This Pecha Kucha style presentation takes you back to the basics of strategic marketing reminding us that "strategic" means planned. A strategy based on research insights that gives you the competitive edge to reach your market more efficiently.TRANSCRIPT
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1C R E A T I V E I N F I N I T I . C O M
A Practical Approach ToStrategic Marketing
By: Laura Sherman
©
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2C R E A T I V E I N F I N I T I . C O M
A HOLE IN THE MARKETPLACE
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3C R E A T I V E I N F I N I T I . C O M
THE SHOTGUN APPROACH
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4C R E A T I V E I N F I N I T I . C O M
STRATEGIC APPROACH
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5C R E A T I V E I N F I N I T I . C O M
RESEARCH REVELATIONS
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6C R E A T I V E I N F I N I T I . C O M
THE MARKETING CONCEPT
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7C R E A T I V E I N F I N I T I . C O M
WHO’S YOUR CUSTOMER?
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8C R E A T I V E I N F I N I T I . C O M
BRANDING & POSITIONING
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9C R E A T I V E I N F I N I T I . C O M
DIFFERENT * RECOGNIZABLE * MEMORABLE
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10C R E A T I V E I N F I N I T I . C O M
COMPETITION
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11C R E A T I V E I N F I N I T I . C O M
WHICH CHANNELS?
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12C R E A T I V E I N F I N I T I . C O M
ONLINE CHANNELS
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13C R E A T I V E I N F I N I T I . C O M
SOCIAL WITH CONTENT & EVENTS
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14C R E A T I V E I N F I N I T I . C O M
EMAIL MARKETING
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15C R E A T I V E I N F I N I T I . C O M
MOBILE
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16C R E A T I V E I N F I N I T I . C O M
OFFLINE CHANNELS
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17C R E A T I V E I N F I N I T I . C O M
INTERGRATE OFFLINE & ONLINE
OFFLINEONLINE
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18C R E A T I V E I N F I N I T I . C O M
STRATEGIC PLAN = ROAD MAP
JAN
JUNE
DEC
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19C R E A T I V E I N F I N I T I . C O M
MEDIA SCHEDULE
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20C R E A T I V E I N F I N I T I . C O M
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