Download - A Practical Approach to Strategic Marketing
1C R E A T I V E I N F I N I T I . C O M
A Practical Approach ToStrategic Marketing
By: Laura Sherman
©
2C R E A T I V E I N F I N I T I . C O M
A HOLE IN THE MARKETPLACE
3C R E A T I V E I N F I N I T I . C O M
THE SHOTGUN APPROACH
4C R E A T I V E I N F I N I T I . C O M
STRATEGIC APPROACH
5C R E A T I V E I N F I N I T I . C O M
RESEARCH REVELATIONS
6C R E A T I V E I N F I N I T I . C O M
THE MARKETING CONCEPT
7C R E A T I V E I N F I N I T I . C O M
WHO’S YOUR CUSTOMER?
8C R E A T I V E I N F I N I T I . C O M
BRANDING & POSITIONING
9C R E A T I V E I N F I N I T I . C O M
DIFFERENT * RECOGNIZABLE * MEMORABLE
10C R E A T I V E I N F I N I T I . C O M
COMPETITION
11C R E A T I V E I N F I N I T I . C O M
WHICH CHANNELS?
12C R E A T I V E I N F I N I T I . C O M
ONLINE CHANNELS
13C R E A T I V E I N F I N I T I . C O M
SOCIAL WITH CONTENT & EVENTS
14C R E A T I V E I N F I N I T I . C O M
EMAIL MARKETING
15C R E A T I V E I N F I N I T I . C O M
MOBILE
16C R E A T I V E I N F I N I T I . C O M
OFFLINE CHANNELS
17C R E A T I V E I N F I N I T I . C O M
INTERGRATE OFFLINE & ONLINE
OFFLINEONLINE
18C R E A T I V E I N F I N I T I . C O M
STRATEGIC PLAN = ROAD MAP
JAN
JUNE
DEC
19C R E A T I V E I N F I N I T I . C O M
MEDIA SCHEDULE
20C R E A T I V E I N F I N I T I . C O M
THANK YOU!
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