A Presentation On

BPL Group

Brief History

• Group Founded by Chairman TPG Nambiar In 1963

• In 1963 Started Manufacturing Hermetically Sealed Precision Panel Meters In Palakkad, Kerala, Under The Name Of British Physical Laboratories

• From 1980 onwards, When The Industrial Licensing Was Relaxed, BPL Began Manufacturing Televisions And Telecom Equipment.

History Contd. .…...

• In 37 years, BPL Has Metamorphosed From An Entrepreneurial Venture, Into India's Biggest Consumer Electronics Company

BPL GROUP

• BS Refrigerators Ltd.

• BS Appliances Ltd.

.

BPL Limited(Health care)

• Electronic Research Ltd.• BPL Display Devices Ltd.

• BPL Engineering Ltd.

BPL Euro trade.

(Foreign trade)

BPL Telecom Limited

BPL Innovation Business Group**

• BPL Soft Energy Systems Ltd..

• BPL Ltd..

• Refrigerators

      Washing Machines

      Microwave Ovens

      Cooking Ranges

      Gas Tables

     Vacuum Cleaners

•TV VCR & Audio components

•Co lour Picture Tubes

•Components for Home app.

•Compressors

•Other Electronic components

Alkaline Batteries

Manganese Batteries

Rechargeable Products

**BPL Innovation Business Group

•BPL Innovation Pvt. Ltd.•BPL Cellular Holding Pvt. Ltd.•BPLNet.Com Pvt. Ltd.•BPL Mobile Communications Ltd.•BPL Cellular Ltd.•BPL Broadband Networks Pvt. Ltd.

Corporate Mission & Vision

• Mission: "BPL is committed to achieve a leadership position in all its groups through utilisation of the best and most appropriate technologies, applying the finest manufacturing disciplines and most efficiently marketing high quality products and services to consistently give its customers the best value for their money."

Values:

Dedication to manufacturing.

Complete control over core components & technology.

Nurturing & leveraging a powerful brand

Pursuing ethical business practices.

• OUR GUIDING PRINCIPLES :

“Believe in the Best" To ensure customer confidence through product

quality, efficient marketing and effective service. To continually enhance the Company's worth to its

shareholders and investors through sound investments and profitable operations.

To demonstrate a real concern for its employees and to constantly improve the quality and value of their jobs and career advancement.

To be a good corporate citizen who contributes positively to its community by protecting the environment

To respect the laws, rules and customs of the land and to ensure the conduct of all company activities will always be to the highest ethical standards.

Overall Performance

• Business : Rs. 3,003.2 mn• Operating Profit: Rs. Rs. 357.2 mn• Overall Growth : 11.9 %• Export Turnover : Rs. 235 mn

• Increase In Export Turnover Of CTV’s : 150 %

Organisational Structure

CMD

Managing Director

VP,Finance

VP, HRVP, R&D

And Production

ED For Other Dept.

Main Products Of All Companies

• Entertainment Electronics Business Group Companies:- � BPL Limited,� BST Limited,� BPL Sanyo Limited

Products:-– Colour & B&W TVs,– DVD Players,– VCRs& VCPs, – Audio Systems,

– Hi-end Hi-fi & Home Theatre Systems

• Home Appliances Business Group

Companies: -

� BS Refrigerators Limited, � BS Appliances Limited .

Products:-

– Refrigerators, – Washing Machines– Microwave Ovens,– Cooking Ranges,– Gas Tables, – Vacuum Cleaners.

•Components Business Group Companies:-� BPL engineering Ltd.

� Electronic Research Ltd.

� BPL Display Devices Ltd. Products:- – TV, VCR & Audio components,

– Colour Picture Tubes,

– Components for Home Appliances,

– Compressors,

– Other Electronic Components

Soft Energy Business Group

Companies:-

� BPL Soft Energy Systems Limited .

Products:-

– Alkaline Batteries,

– Manganese Batteries,

– Rechargeable Products .

Professional & Healthcare Business Group

Companies

� BPL Limited

Products – ECG Recorders – Defibrillators– Pulse Oximeters– Bedside & Central Monitoring System– Stress Test Systems – Ultra Sound Scanners

BPL Innovision Business Group

Companies� BPL Innovation Pvt. Ltd. � BPL Cellular Holding Pvt. Ltd.� BPLNet.Com Pvt. Ltd., � BPL Mobile Communications Ltd.,� BPL Cellular Ltd.,

� BPL Broadband Networks Pvt. Ltd.

Services– Cellular Services– Internet Services(has been sold)

Networking and Information

Technologies

Company� BPL Telecom Limited—BTL was the first Telecom Company in the Private sector.Expertise in:1. Telecom Business solutions2. Enterprise solutions

3. E-business Solutions

4. System & Embedded Software Solutions

5. Engineering Services

Strategies Of BPL• Alliances, Joint Ventures.• Diversification.• Learning Curve Approach.• Creation Of Loyal Customer Base

By Providing Highest Quality.• Offering A Value For Money

Product.• Making Their Presence In Most Of

The Segments Of Market

�History:

• From 1980 onwards, when the industrial licensing was relaxed, BPL began manufacturing televisions and telecom equipment.

•Strategic Alliances With International Companies Provided The Technology To BPL.

•Using Its Experience Of The Market And The Consumer, They concentrated on importing technology, Improving product quality, Innovations And Manufacture Of Electronic Products That Enhanced The Quality Of Life.

• Entertainment Electronics Business Group Companies:- � BPL Limited,� BST Limited,� BPL Sanyo Limited

Products:-– Colour & B&W TVs,– DVD Players,– VCRs& VCPs, – Audio Systems,

– Hi-end Hi-fi & Home Theatre Systems

Leading TV Brands

}F&FST>CELESTRON 29 >BDR 25 60DA1 >FCR 21 22CA1 >NEPTUNE 21 FYR60YA2 >NXR 29 60XA1 >NXR 29 60XA1 >STUDIO LINE 21 FYR60YB3

}CONVENTIONAL>KTR 14 18TA4 >KZR 14 19EA1>LER 20 19EA1 >PRIMA 20

Segments

}PUREFLAT>MATRIX NFR62FA1

>MATRIX 21 FSR62SA1

>MATRIX FER 21 64EA1

}SUPERFLAT>FNR 29 19NA1

BRAND RECOGNITION The strength of the BPL brand is reflected in the impressive list of achievements below:> Consistently the most preferred CTV brand. - Francis Kanoi Quartracks, 1999-2000>India's "Most Admired Marketing Company" in Consumer Electronics and Home Appliances. - A & M Survey 1999 >The "most preferred brand" in consumer electronics and home appliances. - Brand Equity Survey, March 2000 >The "No.1 Durables Brand on Ad Recall". - Pathfinders Advise, January 2000>Rated as the No.1 Company in "innovativeness in responding to consumer needs". - Far Eastern Economic Review, January 2000>One of the "top 5 coolest brands among youth". - AXN Survey, October 2000>Featured in "Top 10 most preferred brands among youth". - Brand Equity Survey March 2000 >"The most liked advertising in consumer durable". - agencyfaq's,ORG Survey, June 2001

Financial Results For 2000

•Total Business : Rs. 1701.84

•Total Revenue Generated : Rs. 81.15 cr.

•Growth : Average Growth is 9-10%.

Financial Results Of BPL

For Q3:• Business: 300.32 Cr.• Operating profit: 35.72 Cr• Net Profit: 10.21 Cr.• % Growth In Operating Profit:

11.9%