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A Presentation on

MANAGEMENT

PRACTICES in

BANGLALINK

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BANGLALINK AT A GLANCE

Subsidiary of Orascom Telecom

Established: February 2005

Growth rate of 257%

Subscriber: 29.5 million

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Management Functions of Banglalink

Planning,

Organizing,

Leading & Motivating,

Controlling.

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Strategic Planning

Market Needs

Quality Network Service

Superior Customer Service

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Formulation

Customer Segmentation

Marketing Mix

Product Positioning

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Implementation

Service at Low Price

Continuous development of Marketing Strategy

Promotion of Product

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NetworkUnorganized structure

Inadequate Human Resource

Bureaucracy

Re-invest in new technology Strong Distribution of

others

Price wars

Huge capital investment

Expertise

Tight control over sales

process

SWOT Analysis of BANGLALINK

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Departmentalization

FunctionalDepartments

finance

Technical

Customer care

sales

marketing

Humanresource

Administration

IT andBilling

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Work Specialization

Skilled Department Managers

Challenging work

Promotions based on performance.

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Leading in BANGLALINK

Leadership Style:

Coordination of Operations

New ideas for customer satisfaction

Democratic

Transparency in communication

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Leading in BANGLALINK

MOTIVATION:

Continuous policy Development

Promotions based on performance

Working environment and

challenging milestone

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Leading in BANGLALINK

Training:

Effective training system

Quarterly Training Plan

Scenario based Training program

On -the -job training

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Leading in BANGLALINK

Employee development:

Individual & dual career progression

Care of expertise

Coordination between training and development

[short and long term]

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Controlling of Banglalink

Performance management:

Effective performance appraisal

360 degree appraisal

Synchronize pay system and performance

appraisal

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REWARD AND COMPENSATION

Intrinsic and extrinsic rewards

Top level employees get much more

Incentives and bonuses

Equal pay

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Conclusion and Recommendation

Effective and Efficient

Network system and their call rates

Focus on factors such as trust, reliability, and

information availability