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A PROGRAMFOR THE PREMIER COLLISIONSHOP

ELITE MEMBER PROGRAMS

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When a caller is placed on hold, there is always an inherent risk of losing a sale or customer forever. The answer to these lost opportunities is a professionally produced telephone on-hold message program.

Imagine the possibilities of what you can tell your callers while they are waiting: Product information, hours, products, services and/or current promotions you are providing. An on-hold message program is like having a customer service staff that never takes a coffee break or day off.

Features• Each production includes audio messages with details about your

company, products, or services• Receive professional script writing from experts in writing small business

marketing copy• Choose from a wide selection of voice actors and licensed music• A typical recording has 8–10 unique messages about the business

Benefits• Reduce caller hang-ups while cross-marketing products or services• Inform and retain callers by getting the right message, to the right person, at the

right time• Replace “dead air” or silence on-hold and provide a professional sound to both large and

small phone systems• Improve sales of products or services mentioned in the messages

Contact Stu Ginsberg at 800-789-4619, ext. 1117 or stu@omgnational.com.

TELEPHONE ON-HOLD MESSAGES

The IMPACT Elite Member program provides unique marketing and business programs for collision shops. If you are looking for ways to improve and grow your business you want to be an IMPACT Elite member. IMPACT offers unique tools that will enable you to better compete with national chains. We

will help you improve profitability, attract new customers and keep existing customers coming back. These programs are outlined in the following pages.

As an IMPACT Elite Member you will receive many programs and benefits. We provide you with many choices. We encourage you to pick and choose those programs that will work for you and help improve

and grow your business and profits.

Visit us at: www.rda-impact.com

To learn more about IMPACT Elite Member Programs, contact:Melissa Jolls at (908) 251-5713 or meljolls@earthlink.net

ELITE MEMBER PROGRAMS

www.rda-impact.com

Presence and Reputation Are Paramount for the Forward Thinking, AGGRESSIVE Marketer. Today’s directory sites ARE the NEW Yellow Pages. POWERFUL EXPOSURE is yours to claim!

Word-of-mouth advertising is still the best kind. Today, word-of-mouth is happening; on-line! With review and directory sites at the forefront, OMG will show you how to bring it all together in today’s transparent marketing society. Our system also integrates social media sites like Facebook, Twitter, Google+ and your own website. It’s a win-win addition to any savvy, online marketing plan.

OMG’s Reputation Intelligence Will:• Create consistent and market specific social media posts,

building your social “fan” base• Develop and enhance your search, directory and review

listings• Answer and address negative posts using best practices and

driving down negative reviews• Encourage positive reviews with proven strategies

Frequently Asked QuestionsI have good website rankings, why do I need Reputation Intelligence?Traditional search marketing puts you at the whim of Google’s algorithms. Enhancing your presence with OMG’s Reputation Intelligence is a sound investment in your online presence as the results are permanent.

Do reviews really matter?A recent Yellow Pages direct study showed that up to 90% of product and service searches now begin online. A series of solid, positive reviews can make that next sale, whereas negative posts may kill it.

How do you do it?Using proprietary software and trained, certified Reputation Advisors, OMG will work with you on a strategy that matches your online marketing goals and objectives. We realize that no two businesses are the same and we adjust our strategy accordingly.

Special OfferFor a FREE Visibility Report and an FREE analysis to see if your website is mobile-friendly, contact Stu Ginsberg at 800-789-4619, ext. 1117 or stu@omgnational.com.

REPUTATION INTELLIGENCE

ELITE MEMBER PROGRAMS

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CUSTOM WEBSITES

Stop Copying, Matching, Duplicating...whatever you want to call it.

Estify copies paper insurance estimates into CCC One, Mitchell UltraMate, and Audatex Estimating. Just upload any estimate you need copied to the Estify website, select the estimating system, and it will be copied for you. You can start with any estimate and get it copied no matter if it is from one system to a different system all in 30 minutes*.

*30 minutes is the average processing time over all estimates. Larger files and more complex files may require additional time.

Use this Promo Code for your member discount IMPACT15. www.estify.com

ESTIFY TRANSFER

Decades ago, advertising in the Yellow Pages and local newspapers was your only option to promote your business. Today, the Internet is where you need to be...and it’s important to make sure that your website tells your story and captures the attention of your audience quickly! OMG National has years of experience in building websites and developing online marketing for collision repair facilities. Their custom designed sites include several critical components to ensure Google and other local search engines include your site in their local search results. Make sure your site is “mobile-friendly” - a must in today’s world of smart phones and tablets. You’ll have customized forms, Google Maps for navigation and “click-to-call” from all smart phones. OMG’s creative design and programming crew will also ensure that your work is showcased using a dynamic image gallery. And of course, no site is complete without a strong call-to-action, telling visitors exactly what you want them to do! Whether you are in the market for your very first website or looking to update your existing site, call Stu Ginsberg at 800-789-4619 ext. 1117 or stu@omgnational.com.

ELITE MEMBER PROGRAMS

www.rda-impact.com

The Digital Lobby platform is a point-of-sale marketing program that utilizes the latest web, communications, mobile and presentation technology to turn any flat panel TV, touch screen tablet or monitor, Apple or Android smart phone into a powerful sales, marketing, advertising, communication, entertainment, education and connectivity solution for collision shops.

The Digital Lobby platform will improve upsells, customer service, customer engagement, and interaction while reducing perceived wait time and printing costs. It will also enhance your shop’s image while staying connected with your customer via their smart phone.

AutoShopTVAutoShop TV helps shops enhance their lobbies and waiting rooms. Eliminate or replace old, outdated paper-based service and pricing menu boards, announcements, special offers and more with a more engaging, educational and entertaining digital platform simply added to existing televisions or monitors. AutoShop TV makes it easy and quick to share a shop’s labor rates, service descriptions, shop and employee certifications, special promotions, partnerships, affiliations and more. Shop’s can even use AutoShop TV to create their own in-house television channel.

AutoShop KioskAutoShop Kiosk helps consumers engage, interact and communicate with the shop. Android, Apple

tablets or touch-screen monitors on a shop’s counter lobby tables or specialized table kiosks allow a consumer to check out a shop’s certifications, service offerings, special promotions, online reviews, insurance partnerships, download the shop’s mobile app, utilize QR codes, take a shop tour and more.

AutoShop AppsAutoShop Apps helps the shop to “own” real estate on, and stay connected to, their customer’s smart phones. Apple and Android mobile apps can be utilized by shops to make it easier for customers to request appointments, tap to call, get directions, download and receive special offers and more!

For more information about the Digital Lobby platform, call 858-547-8697 or e-mail sales@emarketingsherpas.com.

DIGITAL LOBBY

ELITE MEMBER PROGRAMS

www.rda-impact.com

TRAINING WEBINARS FOR COLLISION SHOPSYouTube Webinar Training Library• Better Understanding Credit Card Processing: Most

common mistakes merchants make that can cost their company thousands of dollars annually.

• OSHA: The Regulatory Issues We Face Today: Review the significant changes of OSHA’s HazCom standard and learn how to obtain OSHA compliance.

• EPA 6H Compliance & Painter Certification: Discuss the rule and show the specific steps for shops to be in compliance and avoid heavy fines. Take test and receive certification.

• I-CAR Training on Aluminum Repairs, Are You Ready?: Review several of the important considerations around repairing aluminum-intensive vehicles and information that can help guide repair decisions.

• How to Avoid the Top 5 Citations in Shops Today: In addition to the top five citations we will also review OSHA’s National Emphasis Program on Isocyanates that are focusing on collision repair.

• Aluminum F150, What You Need to Know to Get Your Shop Ready: Reviews the requirements and costs for body shops to prepare for aluminum repairs on the Ford F150.

• Norton Best Practices Seam Sealers (I-CAR Credit): After successful completion of this Best Practices Seam Sealers training program and application, 1 I-CAR credit hour can be awarded after passing a brief test.

• Norton Body Panel Refinishing (I-CAR Credit): After successful completion of this Body Panel Refinishing training program and application, 1 I-CAR credit hour can be awarded after passing a brief test.

• Norton Paint Refinishing Training (I-CAR Credit): After successful completion of this Paint Refinishing training program and application, 1 I-CAR credit hour can be awarded after passing a brief test.

• Better Blue Printing: This webinar will provide specific details to make blueprinting easy for shops of all sizes and resources.

• I-CAR, Aluminum Training Courses you will need for F150 Repairs: A review of the different Aluminum training courses provided by I-CAR that you will need to repair the F150.

• How to Compete Against the MSO’s: The World of MSO Consolidation and Success Strategies for the Independent Collision Shops

• What’s New from SATA, and How it Helps Efficiency: A presentation on the new SATA equipment and a live Demo in the booth to demonstrate how the new gun sprays.

• Preparing for the future: Understanding adhesives, fillers and sealers by Evercoat: The webinar covers the basic composition of fillers/putties and the evolution of fillers up to Rage Ultra as well as the evolution of finishing putties up to Metal Glaze Ultra.

• Safety Equipment Requirements for Body Shops: This webinar will cover what you really need to be OSHA compliant, getting and staying organized the easy way, latest developments about isocyanates and precautions with aluminum.

• Paint and Material Profitability by BASF: Five steps to improvement, what should you get paid for and what you shouldn’t, capturing and tracking data, evaluating P&M KPI’s and ways to impact P&M GP.

• Mastering Implementation: The webinar will cover personal experiences with difficult change initiatives, why people don’t want to change what you can do about it and the 6 Sources of Influence used by Influence Masters.

IMPACT Elite Members receive notification of upcoming webinars, as well as, access to existing webinars that are posted on YouTube at: www.youtube.com/results?search_query=RDA%2FIMPACT.

ELITE MEMBER PROGRAMS

Results-based marketing solutions for the collision shops.

Phoenix Solutions Group Specializes in the collision industry and has delivered all-inclusive marketing products, which provide increased sales to every committed member.

Phoenix Solutions Group will help you:• Optimize your customer’s satisfaction• Develop customer loyalty programs with amazing results• Understand and enhance your customer’s repair experience• Utilize comprehensive analytical monthly reports• Gain the knowledge of highly experienced customer satisfaction consultants

The IMPACT BizUnite program provides access to an online marketplace full of discounted business services to reduce members’ daily operational expenses.

As an IMPACT Elite member you can save on shipping, payroll processing through ADP, payment processing, and office supplies to wireless services, tires, industrial supplies, uniforms, financing and more. Below are the programs available through the IMPACT BizUnite Marketplace:

IMPACT BIZUNITE MARKETPLACE

PHOENIX SOLUTIONS GROUP

www.rda-impact.com

ELITE MEMBER PROGRAMS

Tracking your staff ’s training and certifications to meet various network requirements can be confusing and frustrating, but more importantly the hidden cost of staff time to track, follow up and maintain can be staggering. Eliminate the frustration and minimize this costly expense, by turning your training management challenges over to Automotive Training Coordinators LLC. Services include: • Coordination all year to eliminate last minute rush to complete • Identification of training and certification requirements by staff role • Identify upcoming training and certification opportunities for

individual employees • Identify training options to maximize your training dollar • Register employees into needed classes and events • Follow up to ensure employee training and credit was achieved • Assist in ensuring all training requirements have been satisfied • Complete necessary applications in a timely manner to eliminate

network disruptions • Record and track equipment • HAP 6H requirement tracking

Call today and mention you are an IMPACT Elite Member to receive our special pricing. Call: 630-881-7945 or e-mail: info@automotivetrainingcoordinators.com.

For more information visit their website at: www.automotivetrainingcoordinators.com.

I-CAR has new training levels that the collision shops need to meet. If the collision shops do not meet these new training requirements and become an I-CAR Gold Class Professional Business some insurance companies could drop you from their DRP list. We can help you obtain Gold Class Professional. Also, visit www.i-car.com or contact

customer care at 800-422-7872.

TrainingWebinar Training

Live Training:Manufacturers Training provided by your Paint Distributor

I-CAR COLLISION SHOP TRAINING

AUTOMOTIVE TRAINING COORDINATORS

www.rda-impact.com

ELITE MEMBER PROGRAMS

Receive national buying power on forms and supplies. RR Donnelley is the largest printing company in North America. They offer quality products at competitive prices. They offer anything from invoices, statements, forms, labels, folders to complex mailing pieces with catalogs and magazines.

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www.impactcollisionsolutions.com

JULY 2014

Aluminum F-150—What You Need to Know to Get Your Shop Ready

Don’t Fear the Change The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown. Hopefully this TIP will help the reader understand the realities of repairing the 2015 Aluminum Ford F-150. It has been said by many that repairing the Aluminum F-150 is actually easier than its steel predecessor in many ways. Those that work through the fear, and make the initial investment will quickly realize the opportunities this technology presents. And guess what? It’s not nearly as bad as many of you may fear!

Why the Change? C.A.F.E. Standards (Corporate Average Fuel Economy) originally created by the government in 1975 to reduce foreign oil

dependency and reduce greenhouse gas emissions. For detailed information on C.A.F.E. see the fact sheet at…. www.nhtsa.gov/fuel-economy and visit www.epa.gov

Reasons Ford Chose ALUMINUM to Improve Fuel Economy Light weight Similar strength characteristics to steel Proven technology from aviation industry Proven technology from military and commercial vehicles (Humvee & Peterbilt)

Easy to repair using rivets and bonding adhesives

A few facts about the Aluminum F-150 Ford has been producing the Aluminum F-150 in small quantities since 2009. They have been thoroughly tested!

The frame is still made out of high strength steel. The entire truck body and bed are aluminum (the firewall is steel & radiator support is magnesium).

Two alloys of aluminum are used: 1. 6022 Non-structural / 2. 6111 Structural The truck bed floors are made of a thicker aluminum that are much less dent resistant than steel.

The switch to aluminum saves over 700 pounds of vehicle weight compared to its steel predecessor.

Continued on the next page...

IMPACT Elite Member NewsletterA quarterly publication specifically for collision shops containing technical and training information, business tips, testimonials, and an industry events calendar.

IMPACT Collision Solutions Monthly FlyerThese flyers offer information and tools that will help to grow and improve the performance of your collision shop.

INDEX............

Welcome New IMPACT Elite

Members .....................................................2

I-CAR Converts Four Live Course to

Online Versions ..........................................3

I-CAR Unveils Enhancements to Industry

Standard Platinum and Gold Class

Recognition Programs for Collision

Repairers .....................................................3

Automotive Training

Coordinators ...............................................3

Training Webinar on Aluminum

Intensive Repairs and I-CAR

Training ........................................................4

New Marketing Programs .......................4

Phoenix Solutions: They will

Grow Your Shops Business .....................4

2013 Calendar of Events............................ 4

Collision Repair Business

Conditions: Q4 2012 ...............................5-8

Congratulations to the First

IMPACT Elite Member –

California Customs

1424 Manhattan Blvd. • Harvey, LA 70058 • (504) 362-8226

California Customs opened in Southern California in 1976 by owner

Bruce McKay. Bruce took a trip to New Orleans in 1977 and liked it

so much he moved his business there. In 1982 Tom Greci became an

owner with Bruce and they have been growing and going strong ever

since. They attribute their success to the strong relationships they have

with their customers and business partners. Being in business for 37

years is a testament that what they do is working!

They work very closely with most of the insurance companies, but the

majority of their business comes from Geico. They have an excellent

rapport with them and are the largest Geico facility on the West Bank

of Louisiana.

California Customs knows the importance of taking care of their

customers from start to finish and offer a one-stop shop experience

for them. The RX program through Enterprise makes the process

seamless for their customers. The rental cars are waiting for their

customers when they arrive.

They don’t lack for room. The shop has

30,000-square-feet with 30 bays and another

30,000-square-foot parking and storage area.

They currently have 109 vehicles on site and have

scheduled bookings into June.

I-CAR training is very important and they are very

proactive in keeping their technician and shop

up to date on their certifications. Tom said the

technicians really like the convenience of the on-

line classes and would like to see more of them.

They have an excellent relationship with IMPACT

Member Mike & Jerry’s Paint and Supply from Jefferson,

Louisiana. Tom Greci said, “We are always looking

for ways to improve their bottom line and be more

profitable”. When they were presented the IMPACT Elite

Member program it was exactly the type of value added

services they could use. These are definitely programs

that can help our business.

Vol. 1, Iss. 1

April, 2013

ELITE MEMBER

For the Premier Collision Shop

New

slet

ter

www.impactcollisionsolutions.com

BUSINESS FORMS DISCOUNTS

IMPACT COMMUNICATIONS

www.rda-impact.com

Can’t make sense of your current statements? Does it seem that your processing costs go up every few months? Are there charges on your current statement that weren’t there when you signed your agreement? Let First Data help you gain control of your card processing costs.

First Data Independent Sales (FDIS) is an established leader in the transaction processing industry. They provide flexible, robust, reliable products and services that enable merchants across the nation to accept nearly every type of electronic payment.

Benefits of FDIS: • InterChange Plus pricing (the only pricing model that

benefits the merchant) • Easy conversion, 45 minutes from paper work to 1st

transaction • Quarterly audits to ensure you’re getting the lowest rates • You can never eliminate “downgrades”, but we can help you minimize them• Credit Card Processing

CREDIT CARD PROCESSING: DON’T OVERPAY IN CREDIT CARD FEES

ELITE MEMBER PROGRAMS

IMPACT/Collision Guardsman is an insurance program that reimburses up to $500 of the auto insurance deductible for a repeat collision shop customer. This program is an excellent tool for collision shops to use in creating repeat business with their existing customers.

Program Outline:The collision shop presents a “Certificate” as a “Thank You” to their customer for all repairs where the RO exceeds $2,000. The policy can be for 12, 24 or 36 months. The cost to the shop varies based on the length of coverage.• The policy reimburses the customer’s insurance deductible up to $500 when the claim is filed and the

amount paid by their insurance company exceeds their collision deductible amount.

• This product compliments the customer’s standard auto insurance policy.

• The policy applies to all motor vehicle owned and insured under the customer’s family automobile policy as long as the person is residing in the household. (Husband, wife, significant other, or children up to age 23 and still in school. See certificate and policy for full details).

• The policy covers unlimited claims to any motor vehicle insured under the master policy.

• Repaired auto must return to the issuing shop for repairs.

GMG EnviroSafe is a complete hazardous compliance company. They have a comprehensive, integrated service that will assists collision shops to address OSHA, EPA,and DOT issues on the federal, state, and local levels.

Benefits you will receive using The Compliance Department™ include:a. Save Money – Generate a return on their services because of cost reductions from fewer injuries,

claims, time off, work comp premiums, penalties, fines, training programs, equipment certifications, first aid, and waste disposal. These savings are tangible, hard dollars.

b. Reduce Risk – Many businesses are not prepared for a major liability such as an employee injury, lawsuit, fire, etc. This program pro actively identifies potential liabilities and puts processes in place to minimize or even eliminate where possible.

c. Demonstrate Concern – A shop owner easily conveys their concern for their employees’ well-being, the community they serve, and the environment by using their services to monitor work conditions and waste streams.

d. Gain Expertise – Regulations are complex. Very few body shops are experts on these regulations and how they will change in the future. This program adds a management process and expert resources to the company at much less the cost of hiring staff to handle internally.

e. Simplify Your Business – The collision repair business is a difficult, complex business. Having EnviroSafe as an effective part of your organization allows you to focus on your core competencies rather than being distracted or ignoring compliance issues impacting your business.

HAZARDOUS COMPLIANCE COMPANY FOR COLLISION SHOPS

AUTO DEDUCTIBLE REIMBURSEMENT PROGRAM

www.rda-impact.com

ELITE MEMBER PROGRAMS

Enterprise Rent-A-Car has developed a program tailored to the needs of our IMPACT Elite Members. Through their Preferred Partner Program, you will benefit from unique personalized service, strong business-building solutions, and value-added tools to support your individual business needs.

These programs include:• The ARMS® (Automated Rental Management System) features: - ARMS® Automotive helps collision centers control costs and reduce rental expense. ARMS makes

the replacement rental process more efficient, giving shops more time to focus on serving customers. - Monthly cycle time reports let you measure your performance against other collision centers in your

market. That information can help you grow your business and make you more valuable to your partners. - The newest ARMS Automotive feature, repair status notification, uses text and e-mail messages to

keep your customers updated on the status of their repairs.

• Enterprise® Priority Pass - Take advantage of our upgraded level of replacement rental service designed to increase customer

satisfaction.

• Value-add Partner-Only Programs - As a Preferred Partner, you have access to customized programs and services unique to your

marketing and business management needs.

Don’t be left with your guard down when hail strikes. Turn your body shop into a profit-making machine and maximize your hail profit potential. Get top-dollar from your insurance companies.

Some say hail is gold falling from the sky, you just need to know how to capitalize on the opportunity properly. If your area has sustained hail damage, now is the time to capitalize on this lucrative opportunity. Hail Associates can show you how to turn hail stones into stacks of cash by maximizing your body shop potential for hail revenue and increasing your hail profit margins.

Make your next hail storm worth the effort and create new opportunities. Let Hail Associates help you capture more business. During the hail profit system set up, the pre-storm seminar will teach you what to expect and how to be ready.

Hailstorm hits:• 45% Shop profit• Your shop is ready and techs are in place• Maximize all hail opportunities• Watch your profits rise

BODY SHOP HAIL PROFIT SYSTEM

ENTERPRISE PREFERRED PARTNER PROGRAM

www.rda-impact.com

For more information, contact:David Lott, Hail Industry ExpertHail Associates, LLC.228-261-7682dave@hailassociates.comwww.linkedin.com/in/davelott