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    Submitted To:-Prof. B. K. SoamSubmitted by:-

    Amit Kumar Verma(TL)

    Sudhanshu Singh

    Isha Rai

    Rashmi Sing

    5/5/2011

    A PROJECT ON TRANSPORTATION

    PROBLEM

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    ACKNOWLEDGEMEN

    It is not possible to prepare a project report without the assistance &

    encouragement of other people. This one is certainly no exception.

    On the very outset of this report, I would like to extend my sincere &

    hear felt obligation towards all the personages. Without their active

    guidance, help, cooperation & encouragement, I would not have

    made headway in the project.

    I would like to express my sincere thanks to everyone who has

    continuously guided me & supported in all the tasks by giving mevaluable insight into issues like the meaning of HR practices, its uses,

    objectives and tools as well as steps to be considered in developing

    and studying an organizational structure.

    We sincerely thank help provided by my institute Accman Instituteof Management which provided me necessary material forcompletion of this project.

    We are also thankful to our sincere MSDM faculty Mr. B. K. Soamand our dear friendSunil Kumar Yadav(accounted), Aklakh Khan()ofUltra tech Cement.

    Also, we thank all respondents who supported me lot without their

    help project completion was not possible.

    Amit Kumar Verma(Tl)

    Sudhanshu Singh

    Isha Rai

    Rashmi Sing

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    PREFACE

    It is era of globalization. Now World becomes global village. Inpresent scenario there is a growth in market in our country.Sometimes, we see some fluctuation in market. It is happeningbecause there is changing in taste and choice of customers/consumers.Now a days Market is very much dependent to consumers/customerschoice and taste. To understand the taste and choice of

    customers/consumers and take step according to customers/consumerschoice is very necessary to become the market leader. These thingsare very common for all company. In this context comparative studyof determining transportation cost by different method and choosingthose method which offer least cost and maximize the profit.

    Management Science for Decision Making project is one of theessential parts towards the partial fulfillment of the requirement of

    two-year full time PGDM program. In this line we had an opportunityto undergo practical project of ULTRA TECH CEMENT .

    During project time, We visited to ULTRA TECH OFFICE and meetwith SUNIL KUMAR YADAV and collect full information aboutcompany, his warehouses, his plant production capacity and differentwarehouses requirement in particular interval of time i.e. one month.Also collect the cost paid by the company to sending product from

    plant to warehouses.

    Through this study my company would get valuable information andthis project will help me to have a valuable experience of real marketwhich would be fruitful in my career.

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    Table of Contents

    Topic Page No.

    1.History of transportation 3

    2. mode of transportation 4-6

    3. Preface 7

    4. Acknowledge 8

    5. Executive summary 9

    6, Objective of study 10-11

    7. Introduction of Yamaha motors 11-13

    8. Industrial Profile 13-15

    9. Collected Primary Data 16

    10.General Mathematical Model of

    Transportation Problem

    17-18

    11.Calculation of transportation cost 19

    11. a. North west corner rules 19-21

    11.b. Least Cost Method 21-22

    11.c. Vogels Approximation Method 22-24

    12.Cost of different Depot to Dealer ofYamaha Motors

    24-25

    12.a. Cost calculated by North West Method 26

    12.b. Cost calculated by Least Cost Method 27

    12.c. Cost calculated by Vogels method 28

    13.Conclusion 30

    14. Recommendation 30

    Lists of Respondents30

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    What is Transportation:-

    Transportation is the movement of people and goods from oneplace to another. The term is derived from the Latin trans ("across")and portare ("to carry"). Industries which have the business ofproviding equipment, actual transport, or goods and services used intransport of goods or people make up a large broad and importantsector of most national economies, and are collectively refered to astransport industries.

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    The History of Transportation

    3500BC Fixed wheels on carts are invented - the first wheeledvehicles in history. Other early wheeled vehicles include thechariot

    3500BC River boats are invented - ships with oars

    2000BC Horses are domesticated and used for transportation

    181-234 The wheelbarrow is invented.

    770 Iron horseshoes improve transportation by horse

    1492 Leonardo da Vinci first to seriously theorize about flyingmachines - with over 100 drawings that illustrated histheories on fligh

    1620 Cornelis Drebbel invented the first submarine - an humanoared submersible

    1662 Blaise Pascal invents the first public bus - horse-drawn,

    regular route, schedule, and fare system

    1740 Jacques de Vaucanson demonstrates his clockwork poweredcarriage

    1738 First practical steamboat demonstrated by Marquis ClaudeFrancois de Jouffroy d'Abbans - a paddle wheel steamboat

    1769 First self-propelled road vehicle invented by Nicolas JosephCugnot

    1783 The Montgolfier brothers invent the first hot air balloons

    1787 Steamboat invented

    1790 Modern bicycles invented

    1801 Richard Trevithick invented the first steam poweredlocomotive (designed for roads)

    1807 Isaac de Rivas makes a hydrogen gas powered vehicle - firstwith internal combustion power - however, very

    unsuccessful design

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    1807 First steamboat with regular passenger service -

    inventor Robert Fulton's Clermont.1814 George Stephenson invents the first practical steam

    powered railroad locomotiv

    1862 Jean Lenoir makes a gasoline engine automobile

    1867 First motorcycle invented

    1868 George Westinghouse invents the compressed airlocomotive brake - enabled trains to be stopped with fail-

    safe accuracy1871 First cable car invented

    1885 Karl Benz builds the world's first practical automobile to bepowered by an internal combustion engine

    1899 Ferdinand von Zeppelin invents the first successful dirigible- the Zeppelin

    1903 The Wright Brothers invent and fly the first

    engined airplane.1907 Very first helicopter - unsuccessful design

    1908 Henry Ford improves the assembly line for automobilemanufacturing

    1908 Hydrofoil boats co-invented by Alexander Graham Bell &Casey Baldwin - boats that skimmed water

    1926 First liquid propelled rocket launched

    1940 Modern helicopters invented1947 First supersonic jet flight

    1956 Hovercraft invented

    1964 Bullet train transportation invented

    1969 First manned mission (Apollo) to the Moon

    1970 First jumbo jet

    1981 Space shuttle launched

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    MODE OF TRANSPORTATION

    Broadly speaking, transportation means can be classified as under:-

    1. Land transport2. Water transport3. Air transport

    Land Transport:-

    Sometime around the late Neolithic age, man learned how todomesticate animals. He used horse and other beasts of burden to notonly help him till the soil but also for transportationpurposes. However, the invention of Wheel, around 4000-3500 BC,

    entirely changed mans outlook towards life. Transportation becamefaster. Not only could man himself travel faster but also take loads ofgoods along with him to distant places. Thus, was also born the ideaof trade and exchange.

    The land mark inventions that followed are as under:

    Two-wheel chariot - worlds first form of wheeledtransportation - invented in Sumeria, around 3500 BC. Thiseventually led to invention of four-wheel chariot in duecourse.

    Cart driven by a steam turbine, build by a Jesuit missionaryin China1670 AD

    Modern bicyclesinvented1790 AD Richard Trevithick invented the first steam powered

    locomotive (for roads) -1801 AD

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    George Stephenson invented the first practical steampowered railroad locomotive1814 AD

    Jean Lenoir made a gasoline engine automobile1862 AD Invention of Internal Combustion Enginebya Frenchman

    named Jean Joseph Etienne Lenoir1860 AD 1867- First motorcycle invented 1885 - Karl Benz builds the world's first practical automobile

    to be powered by an internal combustion engine

    First experiment of electric powered trains1895 AD Henry Ford improves the assembly line for automobile

    manufacturing1908 AD

    During World War II, the diesel engine came into widespread use,and steam was almost completely forgotten. Advancements havecontinued to be made in the time since.

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    Water Transport

    It is interesting to note that man had developed means of travelingon water even before he had domesticated the horse. Though theorigin of the dugout boat still remains one of historys great

    mysteries, but it does indicate that man had known how to travel onwater long before other means of transport developed. Thishistorians point may have been due to an accidental invention.Nevertheless, the addition of the boat changed the face of watertransportation.

    At first, Simple boats evolved to include a large square of clothmounted on a central pole. This cloth was called a sail. The sailaided in navigation and wind pressure propelled the boat. Soon thisgave way to sail-propelled ships. Later, these sail-propelled shipsgrew bigger in size while sleeker in design. First the oars andrudders and then the deck covers were also included in the ships

    design.

    With the advent of automation in 19th

    century, water transportationchanged forever. Ships shed their sails. Now more goods andpeople could be transported faster.

    The landmark inventions in water transportation are as under:

    Cornelis Drebbel invented the first submarine in 1620 AD First practical steamboat demonstrated by Marquis Claude

    -1783 AD Steamboat invented1787 AD First diesel-powered ship1912 AD Hovercraft invented1956 AD First nuclear powered ship launched1958 AD

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    Air Transport

    Mans next stride in transportation looked not to the land, or even to

    the seas, but to the sky. Although many people had toyed with theidea offlight,but the first sustained, controlled flight took place only inDecember 17, 1903, at Kitty Hawk, North Carolina. The inventorsof this new flying machine were brothers Orville and WilburWright, two bicycle makers. They invented a bicycle propelledcontraption which later evolved into jet-propelled aircraft capableof world-wide mass transfer. It came to be called the aeroplane.Aeroplane made it easier for people to travel great distances in lesstime.

    The land mark inventions in air transportationare as under:-

    Leonardo da Vinci - first to seriously theorize about flying

    machines - with over 100 drawings that illustrated his theories

    on flight1492 AD

    The Montgolfier brothers invent the first hot air balloons 1783 AD

    The Wright Brothers invent and fly the first engine airplane 1903 AD

    Very first helicopter though an unsuccessful design 1907AD

    http://lifestyle.iloveindia.com/lounge/history-of-transportation-4121.htmlhttp://lifestyle.iloveindia.com/lounge/history-of-transportation-4121.html
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    General Mathematical Modelof Transportation Problem

    Let there be m sources of supply, S1, S2, .,Sm having ai(i=1,2,3,4..n) unit of supply (or capacity) respectively, to be

    transported among n destination D1, D2,Dn with bj(j=1,2,3,4,,n) units of demand (or requirement ) respectively.Let Cij be the cost of shipping one unit of the commodity from sourcei to destination j for each route. If X ij represent number of unitsshipped per route from source i to destination j, the problem is to

    determine the transportation schedule so as to minimize the totaltransportation cost satisfying supply and demand conditions.Mathematically, the problem is general may be started as follows;

    Minimize (total cost) Z= (1)

    Subject to the constraints (Supply constrains) (2)

    (Demand Constrains) (3)

    And Xij 0 for all i and j

    For easy presentation and solution, a transportation problemdata is generally presented as shown in table

    Existence of Feasible Solution:-

    A necessary and sufficient condition for the existence of a feasible

    solution to the transportation problem (1) and (4) is

    Total supply= Total Demand

    =

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    General Transportation Table

    To

    From

    D1 D2

    .

    Dn Supply

    Ai

    S1 C11 C12 .. C1n a1

    S2 C21 C22 .. C2n a2

    Sm Cm1 Cm2 .. Cmn Am

    Demand

    Bjb1 b2 . Bn =

    In this problem, there are (m+n) constrains one for each source of

    supply and distinction and m n variables. Since all (m+n)constraints are equations, since the transportation model is alwaysbalanced ( total supply= total demand), one of these equation is extra(redundant). The extra constraints equation can derive from the otherconstraint equations without affecting the feasible solution. It followsthat any feasible solution for a transportation problem must haveexactly (m+n-1) non negative basic variables (or allocations)

    X11 X12 X1n

    X21 X22 X2n

    Xm1

    Xm2Xmn

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    Calculation of TransportationCost

    Transportation cost are calculated by three methods, they are:1. North East Corner Method2. Lowest Cost Entry Method3. Vogels Approximation Method (VAM)

    1.North-West corner method (NWCM)

    The North West corner rule is a method for computing a basicfeasible solution of a transportation problem where the basic variablesare selected from the NorthWest corner (i.e., top left corner).

    Steps:-1.Select the north west (upper left-hand) corner cell of thetransportation table and allocate as many units as possible equal to theminimum between available supply

    and demand requirements, i.e., min (s1, d1).

    2.Adjust the supply and demand numbers in the respective rows andcolumns allocation.

    3. If the supply for the first row is exhausted then move down to thefirst cell in the second row4.If the demand for the first cell is satisfied then move horizontally to

    the next cell in the second column.5.If for any cell supply equals demand then the next allocation can bemade in cell either in the next row or column.6.Continue the procedure until the total available quantity is fullyallocated to the cellsas required.

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    Example:-

    A Company has three production facilities F1,F2,F3 with productioncapacity of 250, 300, 400 per day of a product , respectively .Theseare to be shipped to four warehouses W1,W2,W3,W4 units per day ,respectively .The transportation cost per unit between factories towarehouses are given in the table below-

    W1 W2 W3 W4 SUPPL

    YF1 11 13 17 14 250

    F2 16 18 14 7 300

    F3 21 20 13 10 400

    DEMAND

    200 225 275 250 950

    Solution

    BY NORTH-WEST CORNER METHOD :

    W1 W2 W3 W4 SUPPLY

    F1 11 13 17 14 250

    F2 16 18 14 7 300

    F3 21 20 13 10 400

    DEMA

    ND

    200 225 275 250 950

    175

    200 50

    125

    150 250

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    The transpotetion cost is given by :-

    T= 11 200 + 13 150 + 18 175 + 14 125 + 13 150 + 10 250

    = Rs 12200

    1.Least Cost Method

    Matrix minimum method is a method for computing a basic feasiblesolution of a

    transportation problem where the basic variables are chosen accordingto the unit cost of transportation.

    Steps1.Identify the box having minimum unit transportation cost (cij).2. If there are two or more minimum costs, select the row and thecolumn corresponding to the lower numbered row3. If they appear in the same row, select the lower numbered column.4. Choose the value of the corresponding xij as much as possible

    subject to the capacity and requirement constraints.5.If demand is satisfied, delete the column .6. If supply is exhausted, delete the row.7.Repeat steps 1-6 until all restrictions are satisfied.

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    EXAMPLE- Previous example solve by this method

    W1 W2 W3 W4 SUPPLY

    F1 11 13 17 14 250

    F2 16 18 14 7 300

    F3 21 20 13 10 400

    DEMAND

    200 225 275 250 950

    T = 11 200 + 13 50 + 18 50 + 20 250 + 13 275 + 7 250

    = 11575

    50

    200 50

    250

    275250

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    2. By Vogels Approximation

    Method:

    The Vogel approximation method is an iterative procedure forcomputing a basic feasiblesolution of the transportation problem.

    Steps1.Identify the boxes having minimum and next to minimumtransportation cost in each row and write the difference (penalty)along the side of the table against theCorresponding row.2. Identify the boxes having minimum and next to minimumtransportation cost in each column and write the difference (penalty)against the corresponding column

    3. Identify the maximum penalty. If it is along the side of the table,make maximum allotment to the box having minimum cost oftransportation in that row. If it isbelow the table, make maximum allotment to the box havingminimum cost oftransportation in that column.4. If the penalties corresponding to two or more rows or columns areequal, select the top most row and the extreme left column

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    W1 W2 W3 W4 SUPPLY

    P1 P2 P3 P4 P5 P6

    2 2 2 11 11 11

    7 2 2 16 16 ---

    3 7 1 21 --- ---

    F1 11 13 17 14 250

    F2 16 18 14 7 300

    F3 21 20 13 10 400

    DEMAND

    200 225 275 250 950

    R1 5 5 1 3

    R2 5 5 1 -----

    R3 5 5 ---- -----

    R4 5 ----- ----- -----

    R5 5 ------ ----- -----

    R6 11 ------ ------ -----

    T = 11 25 + 13 225 + 16 50 + 7 250 + 13 275 + 7 250

    = 11575

    250

    125

    50

    25 225

    275

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    Type Public BSE: 532538

    Industry Building materials

    Founded 1983

    Headquarters Mumbai, Maharashtra, India

    Key people O P Puranmalka, Director

    Products Cements

    Revenue 14,068 crore (US$3.09 billion)(2010-2011)[1]

    Profit 1,404 crore (US$308.88 million)(2010-2011)[1]

    Parent Grasim Industries

    Website www.ultratechcement.com

    FinancialAuditors:

    GP Kapadia & Co (2011)

    TotalEmployees: 11,509

    http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=532538http://en.wikipedia.org/wiki/Building_materialhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Cementhttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/UltraTech_Cement#cite_note-bseindia1-0http://en.wikipedia.org/wiki/UltraTech_Cement#cite_note-bseindia1-0http://en.wikipedia.org/wiki/UltraTech_Cement#cite_note-bseindia1-0http://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/UltraTech_Cement#cite_note-bseindia1-0http://en.wikipedia.org/wiki/UltraTech_Cement#cite_note-bseindia1-0http://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Grasim_Industrieshttp://en.wikipedia.org/wiki/Grasim_Industrieshttp://www.ultratechcement.com/http://www.ultratechcement.com/http://en.wikipedia.org/wiki/Grasim_Industrieshttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/UltraTech_Cement#cite_note-bseindia1-0http://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/UltraTech_Cement#cite_note-bseindia1-0http://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/Cementhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Building_materialhttp://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=532538http://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Types_of_business_entity
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    INTRODUCTION:-

    UltraTech Cement Limited is leading cement company and the countryis largest exporter of cement clinker based in Mumbai, India. It has anannual capacity of 23.1 million tonnes. It manufactures and marketsOrdinary Portland Cement, Portland Blast Furnace Slag Cement andPortland Pozzalana Cement. It also manufactures ready mix concrete(RMC). The export markets span countries around the Indian Ocean,Africa, Europe and the Middle East. It is part of Grasim Group.

    UltraTech Cement Limited has five integrated plants, six grindingunits and three terminals two in India and one in Sri Lanka.

    UltraTech is subsidiaries are Daksh in Cement Limited, UltraTechCement Lanka (Pvt.) Ltd. And UltraTech Cement Middle EastInvestments Limited.

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    Mission, Vision & Values:-

    Vision of the company:-

    To be a premium global conglomerate with a clear focus on

    each business.

    To become world most big company of cement and concrete.

    Mission of the company:-

    To deliver superior value to the customers, shareholders,

    employees and society atlarge. KUMAR MANGALAM

    BIRLA SAYS.

    our goal is to become a US $65 billion group by 2015 from US

    $30 billion company today. we expect company to contribute

    significally to this growth and earnings.

    Values of the company:-People contribute when they relate to an organization and theyrelate, when they understand the organization. People understandan organization through its values by experiencing the culture thatvalues create and by using the systems and processes that valuesdefine. In large organizations, such shared understanding cannotbe created through leadership of individuals alone; it requiresleadership of principles, of beliefs, of conviction. Integrity,Commitment, Passion, Seamlessness, Speed. These togetherconstitute what they call their Value

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    History of the company:-

    1983 Awarpur Cement Works Plant I

    1987 Awarpur Cement Works Plant II

    1993 Jharsuguda grinding unit

    1994 Hirmi Cement Works

    1996 Gujarat Cement Works Plant I

    1998 Andhra Pradesh Cement WorksGujarat Cement Works Plant II

    1999 Narmada Cement Company Limited acquiredRatnagiri Cement Works

    2000 Bulk cement terminals at Mangalore,Navi Mumbai and Colombo

    2001 Grasim acquires 10 per cent stake in L&T.Subsequently increasesstake to 15.3 per cent

    2002 Grasim increases its stake in L&T to 14.15 per centArakkonam grinding unitThe Grasim Board approves an open offerfor purchase of up to 20 percent of the equity shares

    of Larsen & Toubro Ltd (L&T), in accordancewith the provisions and guidelines issued by theSecurities & Exchange Board of India (SEBI)Regulations, 1997.

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    2003 The board of Larsen & Toubro Ltd (L&T) decidesto demerge its cementbusiness into a separate cement company (CemCo)Grasim decides toacquire an 8.5 per cent equity stake from L&Tand then make an open

    2004 Completion of the implementation

    process to demerge the cementbusiness of L&T and completion of open offer by Grasim,with the latter acquiring controlling stake in thenewly formed companyUltraTech

    2006 Narmada Cement Company Limited amalgamatedwith UltraTech

    Ultratech Cement receives order from BIFR.

    Ultratech Cement Ltd has appointed Mr Girish M Daveas a Director on the Board of the Company.

    2009 UltraTech to absorb Samruddhi to form India'sbiggest cement firm

    Ultratech to be the lead sponsors of Rajasthan Royals

    UltraTech to consider Grasim merger proposal

    2010 Ultratech Cement Ltd has appointedMr. 0 P Puranmalka as Additional Directorwith immediate effect.

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    COMPANY DESCRIPTION:-

    UltraTech Cement Limited, together with its subsidiaries, engagesin the manufacture and sale of cement in India and internationally.The company manufactures ordinary portland cement, portlandblast furnace slag cement, and portland pozzalana cement, as wellas ready mix concrete. It exports cement clinker to countries

    around the Indian Ocean, Africa, Europe, and the Middle East.The company was formerly known as UltraTech CemCo Limitedand changed its name to UltraTech Cement Limited in October.

    COMPANY ANALYSIS:-

    According to the Consolidated - Audited financial statement forthe ear of 2011, total net operating revenues increased with93.20%, from INR 7,281.76 tens of millions to INR 14,068.35 tensof millions. Operating result increased from INR 1,991.26 tens ofmillions to INR 2,589.33 tens of millions which means 30.03%change. The results of the period increased 12.65% reaching INR

    1,235.55 tens of millions at the end of the period against INR1,096.84 tens of millions last year. Return on equity (Netincome/Total equity) went from 23.75% to 11.61%, the Return OnAsset (Net income / Total Asset) went from 15.51% to 6.87% andthe Net Profit Margin (Net Income/Net Sales) went from 15.06%to 8.78% when compared to the same period of last year. The Debtto Equity Ratio (Total Liabilities/Equity) was 169.02% comparedto 153.11% of last year. Finally, the Current Ratio (CurrentAssets/Current Liabilities) went from 1.16 to 1.13 when comparedto the previous year.

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    Andhra Pradesh CementWorks

    Arakkonam Cement Works

    Awarpur Cement Works Jharsuguda Cement Works

    Gujarat Cement Works Maggalla Cement Works

    Hirmi Cement Works Ratnagiri Cement Works

    Jafrabad Cement Works West Bengal Cement Works

    Ginigera Cement

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    Objective of study

    The main objective of transportation is Physical distribution of goodsand services from several supply centers to demand centers. Deliverythe goods at right time at right place.Objective of the transportation is to minimize the overall costs byincreasing operational efficiency of the manufacturing process.

    1)Increased efficiency

    2) Improved customer service

    3)Increased sales4) Improved relationships

    1.Increased efficiency

    To increase efficiency, a company must develop cost-effective

    transportation rates while reducing overhead, total inventory, and

    overall cost-per-order processing. You can improve your warehouse

    operations, including processes, layout, and flow, by working closelywith your transportation provider. Establish a two-way relationship

    with your carrier to frequently share best practices, issues, and

    opportunities.

    2.Improved customer service

    In direct marketing enterprises, fulfilment operations are in

    partnership with marketing and merchandising. This partnership islike a three-legged stool without all three legs the stool cannot

    stand. Fulfilment operations inbound and outbound transportation is

    key to delivering marketings promise to the customer to get the

    shipment delivered on time and in good condition.

    3.Increased sales

    Several opportunities exist for improving service, and those in turn

    can be used to marketings advantage. Look at inbound and outbound

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    freight as separate operations with separate

    requirements. Bundle the volumes wherever possible

    with your carriers, but recognize the differences

    between the channels.1) Building relationships

    True two-way collaboration between retailer and carrier is key

    to the success of logistics execution. Measures of success are

    total cost, time in transit, and responsiveness of the carrier

    representative

    Defining the problem and deciding the research objective:-

    Identified problem or the objective of the research discussed in the

    report are:--

    1.Developing the research plan:-

    A. Secondary data:-

    The source from which secondary data collectect:-

    Press releases of the company .

    Magazines

    Websites such ashttp://www.moneycontrol.com,and

    http://www.moneycontrol.com/http://www.moneycontrol.com/http://www.moneycontrol.com/http://www.moneycontrol.com/
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    B.Primary data:-Collection of primary data was conducted by visiting the people personally for the

    preparation of the report.

    Research approach:-It means the way by which the information was collected.

    Visiting the various places of Delhi, getting the questionnairefilled by different individual.

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    Transportation cost from Different Warehouse to different dealer of UltraTech.

    We are taking four ware house i.e. delhi , AgraHarayana, and Ghaziyabad their respective dealer i.e. .delhi , Agra Harayana, and Ghaziyabad and cost foreach combination is given below-

    Demand CapacityDelhi 1500 mt 10000sq (1000mt)Harayana 2000 mt 13000 sq(1300mt)Agra 1850 mt 18000sq(1800mt)Ghaziabad 1200 mt 12000sq(1200mt)

    All the cost are given in mt.

    Delhi Haryana G. bad Agra

    Delhi 250 420 350 700

    Harayana 420 600 500 800

    G. bad 350 500 500 700

    Agra 700 800 700 450

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