a project report on acc gold

7/23/2019 A Project Report On ACC GOLD

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A PROJECT REPORT

ON

MARKET PERCEPTION OF ACC GOLD IN BILASPUR DISTRICT

SUBMITTED BY

PIYUSH SHARMA

DM14B23

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DECLARATION

I, Piyu! S!"#$" !%#%&y '%()"#% *!"* *!i +#-%(* #%+#* i *!% #%(#' . "u*!%/*i( 0# ("##i%'

u* &y $% 'u#i/ *!% +%#i' .#$ 1 *!D%( 214 * 1*!5"/ 21 "/' !" /* &%%/ u&$i**%'

%"#)i%# * "/y u/i6%#i*y # i/*i*u*% .# *!% "0"#' . "/y '%#%%7'i+)$", %*(8

N"$% . *!% *u'%/*9

D"*%9

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CERTIFICATION

T!i i * (%#*i.y *!"* M#8 Piyu! S!"#$" !" ($+)%*%' :IP u/'%# $y ui'"/(%8

D"*% . u&$ii/9

Si/"*u#%

;I/*%#/") Gui'%(%))%/(% i/ :"*%# M"/"%$%/* &y C/.%'%#"*i/ . I/'i"/

I/'u*#y ;CII= I/'i" .i#* %/*i#%)y i/'i%/u (%$%/* +)"/* %*"&)i!%' "* C!"i&"" i/ Bi!"#

56?; i))"% :%)."#% S(!%$% )"u/(!%'

56?8 Bu) C%$%/* D%+* %*"&)i!%' "* O!)", D%)!i

56?= T%(!/i(") *#"i/i/ i/*i*u*% %*"&)i!%' "* Ky$#%, M"'!y" P#"'%!8

56?= K"*/i R%.#"(*#i%

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5685 B)"* .u#/"(% )" .#$ TISCO u%' "* *!% C!"i&"" U/i* * $"/u."(*u#% P#*)"/'

S)" C%$%/* .# *!% .i#* *i$% i/ I/'i"8

5685 M"/u."(*u#% . A(((i' C%$%/*, 0!i(! #%i* *!% (##i6% "(*i/ . "(i' "/'

(!%$i(")8

5685 Oi)0%)) C%$%/* $"/u."(*u#%' "* ACC S!"!"&"' C%$%/* :# i/ K"#/"*"" .#

(%$%/*"*i/ . i)0%)) u+* " '%+*! . , .%%*8

5685 M"/u."(*u#% . Hy'#+!&i( ;0"*%#+#.< (%$%/* "* ACC K!")"#i C%$%/* :#

i/ Bi!"#8

568; M"/u."(*u#% . A((+#., " 0"*%#+#.i/ "''i*i6%8

568? ACC C%/*#") R%%"#(! S*"*i/ ;CRS< %*"&)i!%' "* T!"/%

568? M"/u."(*u#% . P#*)"/' P==)"/" C%$%/*8

568? M"/u."(*u#% . C")u/'u$, " Hi! A)u$i/" Bi/'%# Fi#%(#%*%, L0 D%/i*y

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A)u$i/" C"*"&)% "/' Hi! A)u$i/" R%.#"(*#y C%$%/*8

568@ A'6%/* . ($+u*%# i/ ACC .# '"*" +#(%i/ "/' '%i/i/ $"/"%$%/*

i/.#$"*i/ "/' (/*#) y*%$8

568@ ACC u++)i%' "/' ($$ii/%' /%$i))i/*//% i#/ #% +%))%*ii/ +)"/*

#'%#%' &y TISCO

56=5 M"/u."(*u#% . :!y*!%"* C"*"&)% A, K, C "/' C")A)

56=7 T"%6%# . T!% C%$%/* M"#%*i/ C$+"/y . I/'i" ;CMI ACC "(!i%6% " %"*!#u! i/ i$+#* u&*i*u*i/ &y '%6%)+i/ "/' u++)yi/ "

+%(i") G *y+% . i) 0%)) (%$%/* * ONGC8

56@= ACC '%6%)+ " /%0 &i/'%# .# u% "* u&=%# *%$+%#"*u#%, 0!i(! i u((%.u))y

u%' i/ *!% I/'i"/ %>+%'i*i/ * A/*"#(*i("8

566; I/(#+#"*i/ . Bu) C%$%/* C#+#"*i/ . I/'i", " -i/* 6%/*u#% 0i*! *!%

G6%#/$%/* . I/'i"8

5667 ACC *"#* *!% ($$%#(i") $"/u."(*u#% . R%"'y Mi>%' C/(#%*% "* Mu$&"i8

566? ACC %)%(*%' " M* R%+%(*%' C$+"/y i/ I/'i" &y Bui/% I/'i"8

566@ C$$ii/i/ . *!% 8 MTPA (%$%/* #i/'i/ u/i* "* Ti"#i", U**"# P#"'%!8

; T"*" G#u+ %)) *!%i# #%$"i/i/ *"% i/ ACC * *!% GACL #u+, 0! 0i*!

1484 /0 %$%#% " *!% i/)% )"#%* !"#%!)'%# . ACC8

;5 C$$ii/i/ . *!% /%0 +)"/* . 28 MTPA ("+"(i*y "* :"'i, K"#/"*"" +)"/*,

*!% )"#%* i/ *!% (u/*#y, "/' "$/ *!% )"#%* i=%' i)/ i/ *!% 0#)'8

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;; ACC 0i/ PHDCCI G' C#+#"*% Ci*i=%/ A0"#'

;7 IDCOL C%$%/* L*' &%($% " u&i'i"#y . ACC

;> IDCOL C%$%/* Li$i*%' i #%/"$%' " B"#"#! C%$%/* Li$i*%' ;BCL ACC #"i% US 1 $i))i/ ""' *!#u! F#%i/ Cu##%/(y C/6%#*i&)% B/'

;FCCB< .# US $i))i/ "/' G)&") D%+i*#y S!"#% ;GDS< .# US 4

$i))i/8 B*! ..%#i/ "#% )i*%' / *!% L/'/ S*( E>(!"/%8

;> ACC /"$%' " " C/u$%# Su+%#"/' &y *!% Su+%#"/' Cu/(i) . I/'i",

&%($i/ *!% /)y (%$%/* ($+"/y * %* *!i *"*u8

;> G#%%/T%(! S".%*y G)' "/' Si)6%# A0"#' "0"#'%' * M"'u"#"i C%$%/* :#

"/' K"*/i R%.#"(*#y :# &y G#%%/*%(! Fu/'"*i/ .# u**"/'i/ +%#.#$"/(%

i/ S".%*y M"/"%$%/* Sy*%$8

;? ACC #%(%i6% *!% CFBP 5"$/")") B"-"- U(!i* y"6"!"# Pu#""# C%#*i.i("*% .

M%#i* 24 .#$ Cu/(i) F# F"i# Bui/% P#"(*i(%8

;? C$$ii/i/ . M'%#/i"*i/ "/' E>+"/i/ +#-%(* "* C!"i&"" i/ 5!"#!"/',

#%+)"(i/ )' 0%* +#(% *%(!/)y 0i*! " /%0 182 MTPA ()i/%#i/ u/i*,

*%*!%# 0i*! " ("+*i6% +0%# +)"/* . 1 M:8

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;? Fi/"/(i") "((u/*i/ y%"# . *!% ($+"/y (!"/%' * (")%/'"# y%"# 5"/u"#y

D%(%$&%#

;8 ACC "//u/(% /%0 :#+)"(% +)i(y .# HI7AIDS

;8 C!"/% . /"$% * ACC Li$i*%' 0i*! %..%(* .#$ S%+*%$&%# 1, 2 .#$ T!%

A(i"*%' C%$%/* C$+"/i% Li$i*%'8

;8 N%0 (#+#"*% "/' i'%/*i*y "/' ) "'+*%' .#$ O(*&%# 1, 2

;= ACC +"#*/%# 0i*! C!#i*i"/ M%'i(") C))%% .# *#%"*$%/* . HI7AIDS i/ T"$i)

N"'u

;= Su$"/* M)""# T%(!/i(") I/*i*u*% ($+)%*% y%"# "/' #%+%/ 0i*! /%0

(u##i(u)u$

;= ACC ($$ii/ :i/' %/%#y ."#$ i/ T"$i)/"'u8

;@ ACC C%$%/* T%(!/)y I/*i*u*% .#$"))y i/"uu#"*%' "* 5"$u) / 5u)y 8

;@ ACC 0i/ CNBCT1 I/'i" Bui/% L%"'%# A0"#' i/ *!% ("*%#y I/'i"

C#+#"*% Ci*i=%/ . *!% y%"# 2

;@ P#-%(* O#(!i' )"u/(!%' * *#"/.#$ u# C#+#"*% O..i(%, C%$%/* Hu% i/* "

#%%/ &ui)'i/8

;6 ACC #%(%i6%' *!% 5"$"/")") B"-"- U(!i* y"6"!"# Pu#""# . Cu/(i) .# F"i#

Bui/% P#"(*i(%

;6 ACC i "))**%' (") &)( i/ M"'!y" P#"'%! "/' :%* B%/")8

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;6 ACC /%0 G#i/'i/ +)"/* . ("+"(i*y 18 $i))i/ *//% i/"uu#"*%' "*

T!/'%&!"6i i/ K"#/"*""8

;5 Ku'i*!i/i C%$%/* G#i/'i/ P)"/* i/"uu#"*%' i/ K"#/"*"" / 5"/u"#y 4, 21

0i*! " ("+"(i*y . 181 MTPA . P#*)"/' S)" C%$%/*8

;5 ACC "(@ui#% 1 +%#(%/* . *!% .i/"/(i") %@ui*y . E/(#% C%$%/* J A''i*i6%

P#i6"*% Li$i*%' 0!i(! i " )" #i/'i/ +)"/* i/ i!"!"+"*/"$ i/ ("*") A/'!#"

P#"'%!8 T!i ($+"/y &%("$% " 0!))y0/%' u&i'i"#y . ACC i/ 5"/u"#y

218

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Nation,i-e NETWORK

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RE!EARC( MET(ODOLOG&

O'JECTI/E!

T I/'i6i'u") +%#(%+*i/ "&u* *!% ($+"/y

T *u'y *!% +#&)%$ ."(%' &y '%")%#

T .i/' u* *!% '%")%# +i/i/ "&u* (%#*"i/ "+%(* . ACC GOLD8

RE!EARC( DE!IGN

53 %nie#se of t1e !tu-$+#% *!%i# 6i%0 i/ *!%i# 0/ 0#'8 A)$* ")) *!%

#%+/'%/* !"6% &%%/ (/*"(*%' "/' i/*%#6i%0%' +%#/"))y "* *!% *i$% . .i))i/ u+

*!% @u%*i//"i#%8 T!%/ *!%i# #%+)i% !"6% &%%/ #%(%i6%' "/' .u#*!%# ()"#i.i("*i/ "/'u++)%$%/*"#y i/.#$"*i/ (/i'%#%' * &% /%(%"#y !"6% &%%/ %(u#%'8

O6%#")), 0% !"6% ())%(*%' 1 @u%*i//"i#% .#$ M"#%* #u+8

;3 !econ-a#$ Data+%(* .#$ ACC GOLDQ

T!i @u%*i/ i &"i("))y .#$ '%")%# . ACC GOLD * /0 *!% %>+%(*"*i/ . *!%

'%")%#8 I !"6% i6%/ 4 +*i/ i8%8 P#$*i/") S(!%$%, M"#i/, S%#6i(% "/' (#%'i*

."(i)i*i%8 S 'i..%#%/* '%")%# !"6% 'i..%#%/* +%#(%+*i/ #%"#'i/ *!i @u%*i/8 '%")%# .#$ #u#") "#%" %>+%(*i/ *!% (#%'i* ."(i)i*y &%("u% i/ $">i$u$ ("% *!%y

!"6% * %)) *!%i# +#'u(* / (#%'i* &"i &%("u% ACC GOLD i /%0 i/ *!% $"#%* "/'

+%+)% '/* 0"/* * *"% #i, *!"* 0!y *!%y &uy *!% +#'u(* / (#%'i*813 '%")%# "#% )i/ .# $"#i/, &%("u% ($+%*i*# "#% %))i/ *!%i# +#'u(* / "$%

+#i(%, &u* *!%y "#% i6i/ 12 R8 $#% $"#i/ *!"/ ACC8 '%")%# "#% )i/ .# +#$*i/") (!%$%8 A ($+%*i*# "#% +#6i'i/ i.*, T

!i#*, 'i"#y, "/' #"/i% ("$+ . "0"#%/%8

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red! a'!"!*K 27L

Promo!ona" s'hemesK 30L

arg!nK 43L

Expectations

Reasons fo# sellin) of ACC GOLD0

T!% .u#*!%# @u%*i/ " "&u* *!% *#%/*! . *!% "/' *!%#% "#% $"/y *!i/ *!%# *!"/ *!%

+*i/ *!%#%8

Bu* i. 0% *") "&u* *!% $"i/ #%"/ *!%% "#%

iualit$* ACC GOLD i $"i/)y /0/ .# i* @u")i*y *!"* i* +#6i'% * i* (u*$%#8 D%")%#

.%%) *!% "$% *8 T!% '%")%# 0! !"6% 6*%' i* .%)* *!"* i* *!% &%* .# Du#"&i)i*y "/' i* i6%

.#%%'$ .#$ S%%+"%8

ii'#an- /alue ACC i /% . *!% &%* (%$%/* ($+"/y "/' i* +#%$iu$ * *!% "/' 6")u%

"/' *#u* i *!%# #%"/ *!"* (u*$%# #%"))y (//%(* 0i*! *!%i# 0/ !$% "/' *!%$8

Co"+etition in t1e "a#2etI/ Bi)"+u# 'i*#i(* AMBU5A "/' 5P (%$%/* "#% $"i/ ($+%*i*# . ACC8A *!%y "#% +#6i'i/

' +#$*i/") (!%$%8 Bu* ACC i *i)) $"#%* )%"'%# i/ Bi)"+u#8

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Reasons fo# Co"+etition*

P#icin)* T!% +#i(% #"/% . ACC GOLD i *!% !i!%* "$/ ")) *!% ($+%*i*# "/' i* i /% .

*!% $* *y+i(") '#"0&"( .# *!% ($+"/y "((#'i/ * *!% '%")%# &%("u% Bi)"+u# M"#%* i /*

*!"* i/' . !i! )%6%) $"#%* *!"* 0i)) i6% $">i$u$ * *!% B#"/'8

'#an- A,a#eness M* . *!% +%+)% "#% "0"#% .#$ ACC &u* $%!0 *!%y "#% /* "0"#% i/

*!i +"#*i(u)"# %$%/*8 C$+"/i% )i% AMBU5A "#% $#% .(u%' *0"#' i/(#%"i/ "/'

"0"#%/% "$/ '%")%#, $"/, "/' &ui)'%# * i/(#%"% *!% &ui/%8

Reasons fo# t1e Non*+e#fo#"in) of t1e P#o-uct

Less a,a#eness a"on) t1e custo"e#s of t1e co"+an$*

T!% $"i/ ("u% . *!% +#'u(* //+%#.#$i/ ("/ &% *!% )% "0"#%/% i/ *!% $"#%*8

M* . *!% +%+)% '/* /0 "&u* i*, ()%"#)y !0 $% "+ &%*0%%/ ($+"/y "/' *!%(u*$%# 0!%*!%# i* '%")%# # %/' (/u$%#8

Less P#o"otion*

I/ *!i *y+% . $"#%* *!% %/' (/u$%# i /* *!% '%(ii/ $"%# %6%#y *i$%8 M">i$u$ .

*!% *i$% !% i (/6i/(%' &y *!% M"/ # '%")%#8 Bu* i. ($+"/y '% /* +#$*% *!%

+#'u(* &%*0%%/ *!% i/.)u%/(%# i* !"#' $%*i$% * %* **") "**%/*i/ "$/ 0!)%

*!% $"#%*8

P#icin)*

I/ *!% $"#%* )i% Bi)"+u# 0!%#% *!% $"#%* i $"i/)y $i'')% ()" i* $"y !"++%/ *!"*

+%+)% '/* .# u(! !i! +#i(% "* ($+"/y ..%#i/ *!% +#'u(*8

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B"%' u+/ *!%% i/' . ("u% '%")%# u%*%' $% +i/* .# *!% ($+"/y *!% $"y &%

*"%/ &y ($+"/y * 6%#($% *!% *!#%"* "/' i/(#%"% *!% .)0 . *!% +#'u(* i/ *!% $"#%*8

!u))estions fo# t1e co"+an$

Inc#ease '#an- A,a#eness 0 F# %**i/ $">i$u$ (u*$%# * u# &ui/% 0% !"6% *

i/(#%"% "/' "0"#%/% "$/ *!%$8 I/ *!i ("% ($+"/y !"6% * "0"#% $#% "/' $#%

(u*$%# 0!%*!%# *!%y "#% *!% '%")%#, %/' (/u$%# # I/.)u%/(%#8 B%("u% i/ *!i

&ui/% #)% . i/.)u%/(%# i ") 6%#y $u(! i$+#*"/*8

'ette# P#o"otional Actiities* I* i/()u'% u(! ("$+"i/ i/ ($+"/y ("/ /0 "&u**!% +i*i6% "/' /%"*i6% i/ *!%i# +#'u(*8 A) " $%%*i/ ("/ &% !%)' &%.#% *!% )"u/(!

. *!% +#'u(* 0i*! Di*#i&u*%# "/' M"i/ i/.)u%/(%# * +#$*% *!% +#'u(*8

Rial#$ P#icin) !t#ate)$* C$+"/y !u)' .# $% $u*!0"*%#i/ +#i(i/ "* *!%

)"u/(! . *!% +#'u(* * %* "**%/*i/ .#$ *!% 0!)% $"#%*8 A/' *!% +#i(% $i> . *!%

+#'u(* !u)' &% '%i/%' (/i'%#i/ *!% //"/'%' $"/u."(*u#%#8

%niue P#icin)* C$+"/y !u)' !"6% u/i@u% +#i(% i/ ")) 'i*#i(*8 A *!%#% i !u%'i..%#%/(% i/ +#i(% . ACC GOLD i/ U/" "/' Bi)"+u# Di*#i(*8

Deale# !ub*c1ain* C$+"/y !u)' !"6% " +)i(y u/'%# 0!i(! " '%")%# ("/ (#%"*% *!%i#

u&(!"i/ /)y i/ *!"* +"#*i(u)"# 'i*#i(*8 T!i *y+% . +)i(y ("/ *+ +#&)%$ )i% &"(

)"'i/8

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Conclusion

ACC )i$i*%' /% . *!% )"#%* +#'u(%# . (%$%/* i/ I/'i"8 C$+"/y #%(%/*)y )"u/(!%'

+#'u(* )i% ACC GOLD "/' ACC PLUS 0!i(! !"6% / ($+%*i*i/ i/ *!% $"#%*8 A/' ACC

GOLD i 'i/ 6%#y 0%)) i/ *!% $"#%*8 A((#'i/ * '%")%# (u*$%# "#% i6i/ +i*i6%

#%+/% #%"#'i/ +#'u(*8 S 0% ("/ "y I. *!% ($+"/y #0 / *!% "$% +"*! 0!%#% i*

/0 0% ("/ %% $% $"-# i/*%#/"*i/") "(@uii*i/ &y i* ")8 I* !"#% +#i(% i i/(#%"i/ "/'

*!% ($+"/y i %/-yi/ *!% !%")*!y *"*%8

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'I'LIOGRAP(&

(!) ---.a''"!m!ed.'om(!!) ---.!ndban?on"!ne.'om(!!!) Annua" maga@!ne o he 'om&an*(!+) ---.!be.'om
http://www.acclimited.com/http://www.ibef.com/http://www.acclimited.com/http://www.ibef.com/

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