A Quick Intro to Pay-per-Click Advertising (and Why You Should Probably Outsource It)

Here’s your quick intro into the world of pay-per-click advertising—what it is, how it works, and why you should probably leave it to the experts from an Adwords management agency.

In this article:

● What is PPC?● How do PPC ads work?● Why is PPC important for my business?● Can I learn how to implement PPC ads by myself?

What is PPC?PPC is short for pay-per-click advertising—an advertising model where Google shows the link of your website as the top result for a specific search query.

Here’s an example. Let’s say you keyed in the word loan on the Google search engine and these are the results you see:

See those links that have the word AD right next to them? Those are examples of websites that use PPC advertising.

TRIVIA: PPC advertising goes by many names such as PPC ads, Adwords, Google Ads, or paid search results. Don’t worry—they all refer to the same thing!

How do PPC ads work?In a nutshell, tons of marketers bid in what is called an ad auction. When marketers win the auction, they ensure that their website gets the top spot on search engine result pages (SERPs) every time a person looks up certain keywords on Google.

Search engines will charge you each time a click on your PPC ad successfully lands on your webpage. This is measured using the cost-per-click (CPC) metric.Why is PPC important for my business?With a good PPC strategy, you’ll see your website among the first in the list of search results. Google does this to make sure your link is the first one they see and click, resulting in traffic for your site.

Simply put, using keywords for PPC ads is a way of quickly buying website traffic. With more traffic going into your site, the chances of you converting customers is much higher. That means more sales for you!

Compared to search engine optimisation (SEO) efforts that need much more time to take effect, the results of a PPC campaign are immediate. You can even track the progression of a PPC ad in real time, allowing you to make changes to improve its performance.

Can I learn how to implement PPC ads by myself?Yes, you can. As we described, the way it works is simple enough: The idea is simple: you place your bid for certain keywords in the ad auction. If you win, you can expect your link to appear on SERPs every time people look something up on Google. Hopefully, seeing your link on page 1 of Google will be enough to entice them to click.Simple, right?But then you might find yourself asking so many questions:

● What keywords do I bid on?● How much do I bid?● Who should I be targeting?● and so many more!

When it comes to PPC ads, the thought of it is pretty straightforward. However, it’s execution is tricky.For one, bidding huge amounts doesn’t guarantee your website a top spot on SERPs. Google’s algorithm also considers other things to decide which ads to display and in what order.

Setting up a single PPC campaign can also get overwhelming pretty fast. You’ll find yourself making tons of decisions every time. Each decision has a significant impact on how your campaign turns out—can you feel the pressure?

To be honest, the learning curve is steep. If you’re trying to do a PPC campaign for your site right now and find yourself stumbling in the dark, you’re not alone. Lots of businesses struggle to manage PPC ads on their own. That’s why they turn to the experts who can deliver time and tested results through professional PPC services.Key TakeawaysPPC advertising is a great way to boost traffic to your site and generate sales for your business. While the idea of implementing a PPC campaign sounds easy, going to your computer and implementing it can get complicated really fast.

If you want to ensure that your next pay-per-click advertising campaign delivers on your business goals, your best bet is to partner with a PPC agency with tons of experience and results to boot.

Eager to learn more about how PPC advertising can help your business? Get in touch with us at Ape-X SEO and PPC Services! Let’s talk about your website goals and the PPC services that can help you achieve them.