a review of 2014's digital marketing milestones & 2015's online marketing predictions
DESCRIPTION
It was the year that we said ‘Ello’ to Facebook’s new rival, Gmail made it easier to unsubscribe from marketing emails and Apple entered the wearable tech race with a watch. Digital agency Crafted offer a review of 2014's digital marketing milestones, along with their predictions for 2015's online marketing trends. http://www.crafted.co.uk/TRANSCRIPT
#digitalbites @digital_bites
A review of the year’s
digital marketing milestones
Tom GillmanHead of Sales and Marketing
Vicki ColeMarketing Manager
Emma KempBusiness Development Manager
What did we predict?
Rise of wearable techNike+ Fuelband
Popularity of video marketing
Growth of social TV and dual screening
#imaceleb
#doctorwho
#granddesigns
#scd
100% not provided expands
Keyword Visits
1. (not provided) 10,023
Google to expand Knowledge Graph
The rise of paid search
UX goesmainstream
2014 in review
January
January February March April May June July August September October November
Google unveils prescription frames for Glass
telegraph.co.uk/technology/google/10601307/Google-unveils-prescription-frames-for-Glass.html
google.co.uk/glass/help/frames/
January February March April May June July August September October November
Google adds a Knowledge Graphpop-up to search results
searchengineland.com/google-adds-a-knowledge-graph-popup-to-search-results -but-is-it-good-for-site-owners-182408
January February March April May June July August September October November
Instant messaging overtakes texting in the UK
telegraph.co.uk/technology/news/10568395/Instant-messaging-overtakes-texting-in-the-UK.html
January February March April May June July August September October November
Apple Mac turns 30thedrum.com/stuff/2014/01/24/apple-macs-30th-birthday-celebrations-begin-30-years-innovation-video
February
Mobile now drives 80% of Twitter traffic
brandrepublic.com/go/news/article/1282074/mobile-driving-80-twitter-traffic
January February March April May June July August September October November
Crafted and Generator finalists in European Search Awards
January February March April May June July August September October November
Gmail made it easier to unsubscribe from marketing emailseconsultancy.com/blog/64410-gmail-offers-unsubscribe-link
-and-the-world-of-email-marketing-comes-to-an-end
January February March April May June July August September October November
Annoying Mailing List
Unsubscribe
Facebook turns 10theguardian.com/technology/2014/feb/04/facebook-10-years-mark-zuckerberg
January February March April May June July August September October November
January February March April May June July August September October November
25,000 sign plus-size Disney princess online petition
thedrum.com/news/2014/02/07/25000-disney-fans-sign-plus-size-princess-petition
March
January February March April May June July August September October November
Google = mobile search will overtake desktop in 2014
searchengineland.com/matt-cutts-mobile-queries-may-surpass-pc-year-186816
Credit: google.co.uk/mobile/
Crafted launches website for Wivenhoe House
January February March April May June July August September October November
January February March April May June July August September October November
Google ‘takes action’ against major guest blog network
econsultancy.com/blog/64552-google-takes-action-against-major-guest-blog-network
Crafted’s TaxAssist infographic ranked in position 3 on Google
January February March April May June July August September October November
January February March April May June July August September October November
UK internet users make over a billion visits a month to video sites
thedrum.com/news/2013/03/26/uk-internet-users-make-over-billion-visits-month-video-sites
January February March April May June July August September October November
‘Charlie Bit My Finger’ YouTube hit given Hollywood makeover
thedrum.com/news/2014/03/05/charlie-bit-my-finger-youtube-hit-given-hollywood-makeover
Credit: youtube.com/watch?v=GHfg6apNWcA
April
January February March April May June July August September October November
Twitter redesign looks like Facebook
bbc.co.uk/news/technology-26942625
January February March April May June July August September October November
Paid search grew 25% in Q1 searchengineland.com/strong-start-paid-search-grew-25-percent-q1
-mobile-shot-135-percent-yoy-covario-188617
££
January February March April May June July August September October November
[not provided] comes to PPC searchengineland.com/official-google-brings-provided-ads-will-withhold-search-query-data
-paid-clicks-188750
May
January February March April May June July August September October November
LinkedIn’s 200m international users will now see tailored ads
mashable.com/2014/05/06/linkedin-international-targeting
January February March April May June July August September October November
Twitter ads get language targeting bbc.co.uk/news/technology-27321142
Credit: blog.twitter.com/2014/introducing-language-targeting
January February March April May June July August September October November
Google Panda gets an update searchengineland.com/google-begins-rolling-panda-4-0-now-192043
Credit: flickr.com/photos/gzlu/7708851288
January February March April May June July August September October November
Facebook launches mobile ads Audience Network
bbc.co.uk/news/technology-27230468
Credit: youtube.com/watch?v=Q_CmbnS4SKc
June
January February March April May June July August September October November
Google begins removing ‘right to be forgotten’ links
www.thedrum.com/news/2014/06/26/google-begins-removing-search-engine-links -under-right-be-forgotten-eu-ruling
Crafted launches community platform my.greenpark
January February March April May June July August September October November
January February March April May June July August September October November
Amazon launches new music streaming service
thedrum.com/news/2014/06/12/amazon-go-head-head-spotify-new-music-streaming-service
Credit: amazon.com/gp/dmusic/promotions/prime.html
January February March April May June July August September October November
Rights for online shoppers improvethedrum.com/news/2014/06/13/rights-online-shoppers-change
-digital-products-being-covered-first-time
Credit: firebox.com
January February March April May June July August September October November
Google buys Skybox Imagingforbes.com/sites/ellenhuet/2014/06/10/google-buys-skybox-imaging-not-just-for-its-satellites
Credit: skyboximaging.com
January February March April May June July August September October November
Sephora launches ‘world-first’ 3D augmented reality mirror
thedrum.com/news/2014/06/02/sephora-launches-world-first-3d-augmented-reality-mirror
Credit: youtube.com/watch?v=wwBO4PU9EXI
Business on a Bike returns
January February March April May June July August September October November
July
January February March April May June July August September October November
Three offers free wi-fi on London Underground
thedrum.com/news/2014/07/18/three-offers-free-wi-fi-london-underground
Credit: ee.co.uk/ee-and-me/network/wifi-calling/wifi-london-underground
January February March April May June July August September October November
18-24 year olds ‘not bothered’ about how much data they
share with brandsthedrum.com/news/2014/07/24/68-18-24-year-olds-not-bothered
-about-how-much-data-they-share-brands
Credit: flickr.com/photos/sonofgroucho/4670303464
January February March April May June July August September October November
British firms lose £46,815 per year due to negative online content
thedrum.com/news/2014/07/04/british-firms-lose-46815-year-due-negative-online-content
Crafted carry out full UX audit for Lay & Wheeler
January February March April May June July August September October November
August
January February March April May June July August September October November
Google starts giving a ranking boost to secure HTTPS/SSL sites
searchengineland.com/google-starts-giving-ranking-boost-secure-httpsssl-sites-199446
Crafted Classique attracts 500 cyclists
January February March April May June July August September October November
January February March April May June July August September October November
YouTube stars outshine Hollywood A-Listers
newsmax.com/Hirsen/YouTube/2014/08/11/id/588016
Zoella PointlessBlog TheSlowMoGuys
CasparLeeJacksGapBlueXephos
January February March April May June July August September October November
1 in 10 Brits shop on the loo
January February March April May June July August September October November
Google Now suggests alternative flights when yours is delayed
searchengineland.com/google-now-offers-alternative-flights-delayed-cancelled-flights-200814
January February March April May June July August September October November
Facebook moves IM to Messenger app
thedrum.com/news/2014/07/30/facebook-discontinues-mobile-chat-feature -directing-users-download-messenger-app
Credit: facebook.com/mobile/messenger
Google’s Matt Cutts retweets our search team
January February March April May June July August September October November
Crafted’s Brad and Martin cycle 800 miles for charity
January February March April May June July August September October November
September
January February March April May June July August September October November
Google ends Authorship for search results
marketingland.com/google-officially-dropped-authorship-98066
Crafted present on BrightonSEO main stage
January February March April May June July August September October November
January February March April May June July August September October November
Waitrose, Starbucks and Cadbury among first advertisers on Instagrambrandrepublic.com/news/1313613/waitrose-starbucks-cadbury-among-first-advertisers-instagram
January February March April May June July August September October November
Apple Watch unveiled, alongside Apple Pay
thedrum.com/news/2014/09/09/apple-watch-revealed-alongside-iphone-6-and-revolutionary-mobile-wallet
Credit: apple.com/watch
January February March April May June July August September October November
Google hires Quantum Computing expert
spectrum.ieee.org/tech-talk/computing/hardware/google-hires-quantum-computing-expert -john-martinis-to-build-new-hardware
Credit: flickr.com/photos/quintanomedia/13607388294
Crafted expands into London!
January February March April May June July August September October November
October
Ad-free social network Ello dubbed Facebook-killer
dailymail.co.uk/sciencetech/article-2805486/A-golden-Ello-Ad-free-Facebook-killer -social-network-raises-5-5m.html
January February March April May June July August September October November
Credit: ello.co
November
Facebook steps on Yelp’s toes with new ‘Places’ directory
thedrum.com/news/2014/11/13/facebook-steps-yelps-toes-new-places-directory
January February March April May June July August September October November
Credit: facebook.com/places
Crafted launches refreshed website for The East of England Co-op
January February March April May June July August September October November
Crafted and Notcutts win at UK Search Awards
(and we were up against Argos, HP and Oasis!)
January February March April May June July August September October November
John Lewis ad airs on social media before TV
internetretailing.net/2014/11/retailers-harness-the-power-of-social-media-in-promoting-christmas-ads
January February March April May June July August September October November
Credit: johnlewis.com/christmas-advert-2014-montys-christmas
What’s in store for 2015?
Content is kingContext
Expansion of the Google ecosystem
Driverless cars to hit UK roads in 2015
Google’s biggest competitor will be Amazon
Think customers before channels
Mobile will take over
Credit: flickr.com/photos/janitors/10575811506
3D printing hits the high street
Everything everywhere
New interactions
Leap Motion Apple Watch
Amazon EchoOculus Rift
What’s next for Crafted?
A new HQ
Let’s keep in touchSubscribe to Crafted Edition
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