A Roadmap toMultimedia Sales Funnels

By Emily Breedlove

Who am I?

What isMultimedia?

Using more than onemedium of expression

or communication

The use of a varietyof artistic or

communicativemedia

ImageryInfographicsAnimationLive Video

TextVideoAudio

WhyMultimedia?

Our cultural learningstyle has changed

Engagementincreases

Retentionincreases

Performanceincreases

Brand Loyaltyincreases

How to useMultimedia?

Know YourAudience(s)

Market Research &Segmentation

What commonalitiesdo they have?

What preferences dothey share?

How can you:Find themConnect with themConvert them

Know YourMultimedia

Don’t Assume.Test.

What mediums workbest for your Market?

What mediums workbest for YOU?

Be realistic.

Build YourRoadmap

A Sales Funnel is STACKED

by level of….

Engagement

How do the mediumsincrease engagementfor your Market(s)?

Example #1:

Inspiring Imagery

Inspiring Imagery

Infographics

Inspiring Imagery

Infographics

Lives

Inspiring Imagery

Infographics

Lives

Keynotes

Inspiring Imagery

Infographics

Lives

KeynotesWebinar

Inspiring Imagery

Infographics

Lives

Keynotes

$ Paid Product $

Webinar

Example #2:

Social Media Post

Social Media Post

Newsletter

Social Media Post

Newsletter

Blog

Social Media Post

Newsletter

Blog

Podcast

Social Media Post

Newsletter

Blog

PodcastPDF

Social Media Post

Newsletter

Blog

PodcastPDF

$ Paid Product $

StartDriving.

Dirty Little Secret #1

Everyone sucksat first.

Dirty Little Secret #2

Being broke is notan excuse.

Dirty Little Secret #3

Not everyone isa petty douchebag.

HERE TO HELP:HatchAVL.org | @HatchAVL

@emilyhbreedlove