“A Sales Team isn’t just about the team that calls into store, or the team that calls on the wholesale head office or depot…it’s “One Team”. This requires an aligned approach through every element of the route to market; always focusing on how to support the retailer on how to “win” with their shoppers by delivering the best products, information and support.”

Vote LRS for Sales team of the year!

Matthew Gouldsmith Channel Director – Wholesale and Independent Retail

Category & National Account Managers (CM/NAM)

Regional Account Manager (RAM)

Business Development Executive (BDE)

Regional Development Executive (BDE)

Head Office Contacts

Regional Customers

Wholesalers

Our Retailers

Marketing to Customers We champion creating ease of shop, providing POS

and signage that helps optimise the shopper’s experience in store.

Drive Value We support with high category margins and multi-

buy deals to drive cash for the retailer and value for their customers.

Category Advice We take a holistic approach to insight, giving

guidance that helps all elements of our retailer’s store.

Right Place and Product We tailor our advice based on retailer’s location and

local shop needs; and provide the right products whether new or missing to maximise sales

WE ESTABLISH CONNECTIONS RIGHT THROUGH THE ROUTE TO MARKET, PROVIDING SUPPORT THAT WILL DRIVE RETAILER SUCCESS IN STORE!

WE TAILOR OUR EFFORTS AT EACH STEP TO MAXIMISE IMPACT; THINKING INNOVATIVELY TO EXPAND OUR REACH TO THE RETAILER.

NAM – Head Office

We created ‘Buddy-up’ Days with Bestway and Dhamecha’s field teams to build

relationships, understanding each teams key challenges and share best ways of

working for joint success!

Working with our customer’s field teams!

Supporting beyond the Soft Drinks Category!

Gaining recognition for collaborative partnerships!

BDEs -- Wholesalers RAM – Regional Customers

One of our BDEs was personally requested to be

on Filshill’s Depot Videos due to her collaborative work

activating through the line!

Reps Telesales Social Digital

Provided a regional south west delivered wholesaler with

information on sustainability and recycling, supporting a press

day they had with a local college.

And 360° category advice!

Category Advice on how to maximise sales through NPD,

regional ranges and activation to upweight shopper’s baskets.

We have created a

barcode booklet that

makes it easy to reorder via retailer’s apps and

websites.

Through leading-edge technology…

AT THE POINT OF CALL, WE FOCUS ON SUPPORTING OUR RETAILER’S INDIVIDUAL STORE AND NEEDS…

CRM tool that enables a holistic sales approach by tracking distribution and ranging decisions at every call.

Using complex algorithms and learning from call data, it

suggests what the next best intervention would be.

This output can be a variety of things:

RDE - Retailers

Activation/POS Product Ranging Merchandising

“I like my rep because she helps me with all my Soft Drinks range, not just LRS

products.”

“LRS have some really cool stuff in call…they have real-time information that helps me understand what’s best for my own store, they don’t just

give me generic information that isn’t relevant.”

Ajit Patel, B&D

Gurmit Sarna, Butler’s Store

Digital capability has revitalised how we communicate with retailers…

Trade press & events allows us to stay close to wholesalers and retailers…

UTILISING DIGITAL PLATFORMS, TRADE PRESS AND EVENTS ALLOWS US TO ENGAGE AND EXCITE RETAILERS ABOUT OUR CHANNEL!

*shopt is a one-stop-shop app giving retailers all the information they need to improve their sales across a variety of categories!

We put an emphasis on rounded, category advice.

Focused support for retailers through our Mythbusting series: we tackle what the retailer wants to

know.

We support the industry on a range of event sponsorships to ensure retailers are recognised

for their achievements in convenience.

WE ARE REALLY PROUD OF THE WORK WE ARE DOING, WE REALISE THOUGH THAT LONGEVITY COMES FROM CONTINUOUS IMPROVEMENT.

Haleem Sadiq (Bestway)

“LRS has shown a commitment to achieving joint success by increasing its presence with us and with our

customers. They have a dedicated business development team that has created trustworthy relationships with our

depot managers and field teams.”

THIS YEAR WE HAVE PARTNERED WITH ACORN, INVESTING IN A SENTIMENT TRACKER THAT GIVES UNINHIBITED FEEDBACK FROM RETAILERS ON WHAT THEY THINK ABOUT

OUR BUSINESS, BRANDS AND SUPPORT. “The best way to support our retailers is by listening to them. Our best advice will only be

what resonates with them and their needs. Therefore we are committed to continually building and adapting, putting the retailer at the

heart of everything we do.” Jemma Healy, Wholesale Category Controller

“Our end to end “One Team” approach to maximise reach and impact with our retailer’s has already delivered 16%* incremental sales, as well driving both volume and value growth ahead of the category .” Matthew Gouldsmith Channel Director – Wholesale and Independent Retail

Vote LRS for Sales team of the year! Source LRS internal Sales data; IRI S&I to 31/3/19