a simple yet easy promotion without any (doughnut) holes€¦ · dunkin donuts® was looking for a...

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WHY CHOOSE DIGITAL REWARDS? It’s easy! Simple distribution and implementation make these rewards among the most practical and cost- effective incentives available. These relevant and popular rewards — like music, movies, magazines and eBooks — are items people love and regularly use. Customers can choose their exact reward, so everyone gets exactly what they want — and you can reach multiple demographics with the same reward. Since they’re valuable to the consumer, these rewards are very effective at increasing attention, strengthening interest and improving engagement. Dunkin Donuts® was looking for a fun incentive to get consumers excited about all their delicious products. They decided to reward shoppers with branded Music Download Cards whenever someone upgraded their meal. Whether they got a medium coffee instead of a small, or added a doughnut to their Munchkin® order, consumers were rewarded with any music download of their choice with every combo deal. Delivering Digital Rewards as a customer incentive is an excellent way to boost sales all while giving gifts consumers already use and enjoy. With reward cards, no additional employee training is required — it’s as simple as handing the consumer their gift. Cards are compact, lightweight, and the perfect solution to a promotion of this size. The fun branding on the front of the card fit nicely with Dunkin Donut’s fun and lively atmosphere. This promotion easily incented buyers with an instant gift-with-purchase, and it was a flexible solution to reward consumers for completing the simple action. Consumers were just as excited about the music downloads as they were their chocolate doughnuts. Product Music Downloads Industry Restaurants Use Customer Gifts & Incentives A SIMPLE YET EASY PROMOTION WITHOUT ANY (DOUGHNUT) HOLES

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Page 1: A Simple Yet eASY promotion without AnY (Doughnut) holeS€¦ · Dunkin Donuts® was looking for a fun incentive to get consumers excited about all their delicious products. They

WHY CHOOSEDIGITAL REWARDS?

It’s easy! Simple distribution and implementation make these rewards among the most practical and cost-effective incentives available.

These relevant and popular rewards — like music, movies, magazines and eBooks — are items people love and regularly use.

Customers can choose their exact reward, so everyone gets exactly what they want — and you can reach multiple demographics with the same reward.

Since they’re valuable to the consumer, these rewards are very effective at increasing attention, strengthening interest and improving engagement.

Dunkin Donuts® was looking for a fun incentive to get consumers excited about all their delicious products. They decided to reward shoppers with branded Music Download Cards whenever someone upgraded their meal. Whether they got a medium coffee instead of a small, or added a doughnut to their Munchkin® order, consumers were rewarded with any music download of their choice with every combo deal.

Delivering Digital Rewards as a customer incentive is an excellent way to boost sales all while giving gifts consumers already use and enjoy. With reward cards, no additional employee training is required — it’s as simple as handing the consumer their gift. Cards are compact, lightweight, and the perfect solution to a promotion of this size. The fun branding on the front of the card fit nicely with Dunkin Donut’s fun and lively atmosphere.

This promotion easily incented buyers with an instant gift-with-purchase, and it was a flexible solution to reward consumers for completing the simple action. Consumers were just as excited about the music downloads as they were their chocolate doughnuts.

ProductMusic Downloads

IndustryRestaurants

Use Customer Gifts & Incentives

A Simple Yet eASY promotion without AnY (Doughnut) holeS