a situational analysis of the economic behavior of the foreign tourists at varanasi

A situational analysis of the economic

behavior of the foreign tourists at Varanasi

INDIAN INSTITUTE OF TOURISM AND TRAVEL MANAGEMENT

Mr. Rik Bhattacharjee*

P. G. D. M. – INTERNATIONAL BUSINESS; 2013 – 2015;10/18/201

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Mr. Ashwani Kesherwani


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Some Information About Varanasi:-

• 320 km south east of state capital, Lucknow

• One of cities of Saptapuri.• The name derived from the river name Varuna

and Asi, a small tributary near Asi Ghat.

• Considered to be most sacred place among

the Hindu community.

• Famous for Banarasi saris and pan.


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Reasons For Selecting The Topic:-

• Behavior changes with the financial condition

of a person.

• Since, Indian Rupee is weaker than most of

the foreign currencies, the foreigners spent a

whole lot in India.

• To remove miss-conceptions about their

income and expenditure in India.


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Reasons For Selecting Varanasi:-

• High concentration of international tourists.

• Tourism friendly and hospitable.

• Low living cost and budget.

• Multi-cultural community (religious and

regionalist)

• Well connected (rail, road, air and water)

• Low employment


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Spearman’s Rank Co-efficient Correlation


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Independent t-Test


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France14%

Spain13%

Germany10%

Italy9%

USA9%

UK9%

Canada7%Netherlands

4%

Belgium4%

South Africa3%

Slovenia3%

Portugal3%

Argentina3%

Luxemberg1% Australia

1%Russia

1%

Korea1%

Ukraine1%

Tunisia1%

Switzerland1%

Nationality

Total Responses: 70


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Male57%

Female43%

Gender

Total Responses: 72


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<200039%

2001-400036%

4001-600010%

6001-80003%

>80017%

NA5%

Salary/Month

Total Responses: 72


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Leisure/Pleasure/Recreational39%

Cultural Tour18%

Friends & Relatives18%

Spiritual Tour13%

Educational Tour8%

Business/Project3%

Package Tour1%

Purpose Of Visit

Total Responses: 113


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Star Hotel23%

Budget Hotel20%Guest House

43%

PG3% Friends

7%

Others4%

Type of Accommodation


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<7 Days64%

>7 Days36%

Duration of Stay

Total Responses: 72


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Flight Business Class2%

Flight Economic Class42%

Indian Railways AC30%

Indian Railways Non AC26%

Indian Railways CC/EC0%

Indian Railways GS0%

Transport Within India

Total Responses: 81


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Taxi11%

Mini Bus4%

Large Bus4%

Auto Rickshow20%

Rickshow20%

On Foot41%

Transport within Varanasi



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Religious City29%

River Banks22%

Good City5%

Quite City4%

Dirty19%

Educational3%

Complex9%

NA1%

Good Service8%

At A Glance Impression



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Adobe of God3%

Ganges42%

Hinduism28%

Shiva9%

Rural Culture in Urban Area4%

All India14%

Meaning of Varanasi



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Guidebooks29%

Travel Agency5%

Govt. Office1%

Magazines1%

Friends24%

Self Induced11%

Internet27%

Others2%

Information



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Ganga30%

Kashi Viswanath Temple13%

Bharat Mata Mandir6%

BHU9%

Sarnath10%Ramnagar Fort

4%

Old City24%

Others4%

Attractions Visited



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Gurgle of the river10%

Sounds of bells and mantras21%

Traffic noise23%

Temple music13%

Smoke in the evening7%

Shouting9%

Obnoxious smell of garbage15%

NA2%

Sound & Smell Scape



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Results :-

• The income of the tourists has significant effect on the accommodation.

• The income of the tourists has significant effect on the mode of travel within India &

Varanasi.

•The purpose of visit is actually in tally with the attractions visited.

• The impression is actually in tally with the meaning of Varanasi.

• There is no variance in the mean of the frequency of the tourists of the respective

countries and they have similar behavior

•Types Of Accommodation

•Type Of Transportation

•Within India

•Within Varanasi

•Duration Of Stay

•Media Of Information

•Attractions & Interests

•At A Glance Impression

• Meaning Of Varanasi

• Soundscape & Smellscape


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Time Frame: 28th March, 2014 to 2nd April, 2014 (practical study)

Future Study: Time required for interpreting the results in detail and looking forward for next phase

study.

References:

Key Issues in Visitor Experience and Tourism Development - A Study of Varanasi, Dr. P.V. Rajeev

and P.J. Shyju

Behavioural Perspective of Pilgrims and Tourists in Banaras (Varanasi), India, Dr. Pravin S. Rana

Research Skills, Graham Hole - February 2009


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