© Hitachi, Ltd. 2015. All rights reserved.

A Social Engagement

3

May ‘15

>7x Lead

MSG

200,000

The CMO instructs his

Digital Marketing Manager to

investigate customers’ reaction

Products

Products

Our tool starts crawling the web and analyzing sentiment across the defined sources

The TOOL will now start crawling

across the defined channels across

the web

© Hitachi, Ltd. 2015. All rights reserved. 13

CMO Dashboard

© Hitachi, Ltd. 2015. All rights reserved. 14

CMO Dashboard – Drill Down

© Hitachi, Ltd. 2015. All rights reserved. 15

CMO Dashboard – Drill Down

The digital marketing manager

shares his findings with the CMO

The CMO analyzes the Customer Posts and

requests his team to launch a Social Media

Campaign to address the Negative publicity

And now let us have a look at the sentiment after

some time…