a story of my incoming product using leanstartup
Post on 17-Oct-2014
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DESCRIPTION
Talk for Agile Tour Toulouse 2013, France. http://teammood.comTRANSCRIPT
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A STORY OF MY PRODUCTUsing LeanStartup
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WHO AM I
Nicolas Deverge@ndeverge
Working @ ekito as Software Developer & Agile Facilitator
Micro-entrepreneur at night
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THE PROBLEMAs a developer, I have a kickass idea and I don't know how to start*
* apart from coding the whole thing with the coolest technologies
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VALIDATE THE IDEA"If I had asked people what they wanted, they would have said faster
horses."
Henry Ford
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LEANSTARTUP TO THE RESCUE"We must learn what customers really want, not what they say they
want or what we think they should want"
@ericries
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LEANSTARTUP TO THE RESCUE
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THE IDEA
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THE LEAN CANVAS
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MY OBJECTIVES
★Rule the world ! ★Build something of my own★ Learn new things★Money ?
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LET’S SHOW A MVP
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ANNOUNCE
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WHO CLICKS ON THE LINK ?
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WHO GIVES HIS EMAIL ?
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MEASURE
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The Funnel : AARRR
“Pirate metrics” by Dave McClure
MEASURES
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SOME STATSIn 24 hours★About 400 unique
visitors★About 70 registrations
Conversion rate of 17,5 %
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BUT IT’S NOT SUFFICIENT
Why does people give their emails ?
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LEARN
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LET’S ASK TO AN EXPERT
Ash
Me
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GET OUT OF THE BUILDING !*
* Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
Let’s start a survey★ Email to 100 people★About 40 answers
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GET OUT OF THE BUILDING !*
* Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
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GET OUT OF THE BUILDING !*
* Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
JUG’s prez
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WHAT I LEARNED SO FAR
★ People take time to give you feedback
★ People kinda want to be a part of the story
★ People do not consider your emails as spam
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MY OBJECTIVES
★Rule the world ! ★Build something of my own★ Learn new things★Money ?
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THE PLAN NOW
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START YOUR OWN !
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EXCUSES
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I HAVE NO IDEA
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IT’S NOT THE RIGHT TIME
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IT TAKES TIME
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IT COSTS MONEY
A theme on http://wrapbootstrap.com 6$
A domain name 10$
Hosting on Heroku free
Some passionate time to build it priceless !!
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START NOW !
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BOOKS
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YES YOU CAN!Got an idea and a bit of free time? Start now!
You will:• learn new things•enjoy doing your stuff•meet new people
The riskiest thing: success!
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QUESTIONS ?