a strategic approach to performance-based digital marketing
TRANSCRIPT
Our Global and Local SETUP…
DATA FOUNDATION
DEVELOPMENTMEDIA CHANNELS
WE CHALLENGE STATUS QUO WITH
A HOLISTIC DIGITAL APPROACH
CRO/UXCONSULTANCY
PROJECTMANAGEMENT
SOCIAL MEDIA
CREATIVITY
SEO
MOBILE VIDEO
CRM/CEM
AFFILIATE MARKETING
MEDIA BUYING
WEB DEVELOPMENT
DATA
Digital
Performance
Architects
OUR DIAMOND STRATEGIC APPROACH
Level 3
Media Mix
your market…
your conversions…
your engagement…
Level 2
”Go To Market”
Level 1
Strategic Targets
your platforms…
your structure…
Business Strategy
“Go To Market Strategy”
COO
CFOCTO
CMO
CEO / Board
3DMarket
2DProduct
1DBrand
STRATEGY DEVELOPMENT | LEVEL 1
your digital market…
your digital conversions…
your digital engagement…
”Go To Market”Strategic Targets
your digital platforms…
your digital structure…
Business Strategy
Driving your digitalbusiness
COO
CFOCTO
CMO
CEO / Board
Strategic Input
SWOT
TechAnalysis
TrendAnalysis
CompetitorAnalysis
MarketAnalysis
Data Driven Solutions
CustomerAnalysis
Digital predictions via archetypes
Digital generation of technologies
Digital interaction with 3’rd party
logistics
Digital competitor intelligence
Digital insights from 3’rd party
activities
Digital areas of potential disruption
Digital trends & tendencies
Digital media integration
STRATEGIC INPUT
Digital Business Strategy
Analyzing & workshop
STRATEGY CONCEPT DEVELOPMENT | LEVEL 2
The Media Mix“Go To Market”Strategic Input
SWOT
3DMarket
2DProduct
1DBrand
Data Crunching
Data WarehouseIOT Data Data from DMP (Data Management Platform)External Data
TheBusiness Strategy
Platforms
SEO / CRO
Content
Campaigns
Segments
Concepts
Paid Media
DATA
TECHNOLOGY
DEVELOPMENT
“Go to Market” • DEVELOPMENT & OPTIMISING
Input
Digital Business Strategy
“Go to market”
Data Crunching
The Media Mix
3DMarket
2DProduct
1DBrand
Input
STRATEGY DEVELOPMENT | LEVEL 3
DataDigital Media ExecutionTactical Input
Strategic Output
Data Collection
Digital TV
Display
Social Media
CRM
VideoAdWords
Affiliate Mobile
Real Time DMP(Data Management Platform)
Monitoring campaigns and data mergersStrategic Recommendation
TacticalRecommendation
3DMarket
2DProduct
1DBrand
3DMarket
2DProduct
1DBrand
I am about to buy a product that you sell, and I
am seriously considering your
brand… and some others.
I am not currently looking for a product that you sell, but I can be interested in
the near future…
I am about to buy a product that you sell, I
don’t know your brandor I’m not especially
considering it as a good solution…
Media Mix • COMPOSITION OF MEDIA CAMPAIGNS
Additional media
(…oudoor, offline, Tv...)
Real Time DMP(Data Management Platform)
Lead Generating
Re-marketing
Brand Building
Engagement
Always on
Digital media
• Affiliate • AdWords • Display • Social Media
• AdWords• Display• RTB• Social Media • You Tube • CEM / CRM
• Display• YouTube• Facebook• Instagram• CRM