a strategic approach to profitable open houseswbdocs.com/agentresources/hobbs herder/holding an...

A Strategic Approach to

Profitable Open HousesPresented by, Professor Greg Herder

© 2009 Hobbs/Herder Advertising All Rights Reserved

Monday, August 24, 2009

Master Your Marketing

Think Strategically In today’s

challenging market, you have to work smarter, not harder.



Think Strategically In real estate you get

paid for the value you bring to the marketplace, not the number of hours you work.



Think Strategically Becoming more

valuable starts with learning to think strategically, not

tactically! Monday, August 24, 2009


Think Strategically

Tactics are the things you do.



Think Strategically Strategy is why you

are doing something. What are you trying to accomplish when you do a particular tactic?



Objective: Find a quality prospect who is ready to buy or sell.

A Tactical Approach to Holding an Open House



I call this the Open House

Lottery Game!



Start by looking at the big picture. Make a list of all the things that you could accomplish by holding an open house.

Strategic Open Houses



Build brand identity in farm. Increase consumer confidence in the real estate market.Get a Price Reduction. Demonstrate that you are earning your commission.Build list of buyer prospects. Get more listings in

Strategic Thinking



When you develop a plan to accomplish your strategic objectives, every open house you hold will be successful.

Strategic Open Houses



Open House PromotionOpen House ExperienceOpen House Follow up

Keeping your strategic objectives in mind think about your…


Promoting Your

Open HouseMonday, August 24, 2009


Direct Mail The Internet

The TelephoneSocial Networking

Print Advertising

Promoting Your Open House



5

Direct Mail Send out an oversized

postcard, or what we call a PowerKard®, to everyone in your farm or 250-500 homes around the home, if it’s not in your farm.



5

Direct Mail Send out an oversized

postcard, or what we call a PowerKard®, to everyone in your farm or 250-500 homes around the home, if the Open House is not in your farm.



5

Direct Mail Also send an invitation

to every prospective buyer that you have talked to in the last six months.



5

Direct Mail If you use variable data

printing, you will increase the response of your mailing by 20%.


Mark and Ellen, you and your friends are invited to an Open House in Seacliff, this

Sunday April 23 from 1 to 4 p.m.!Location: 1824 Crestview Lane

Free Balloons for all the KidsEven if you are not thinking of buying a home right now, stop by and find out what your home is worth, get some decorating ideas and meet some of your neighbors. Feel free to bring your friends and family or any one you would like to be your neighbor. We are going to have a great time. For more information about this great 4 Bedroom home, check out the Featured Properties on my website. Follow my open House Updates on Twitter.com

www.RobinMilonakis.com


http://www.RobinMilonakis.com


Tom and Mary, you and your friends are invited to an Open House in Seacliff, this

Sunday April 23 from 1 to 4 p.m.!Location: 1824 Crestview Lane

Free Balloons for all the KidsEven if you are not thinking of buying a home right now, stop by and find out what your home is worth, get some decorating ideas and meet some of your neighbors. Feel free to bring your friends and family or any one you would like to be your neighbor. We are going to have a great time. For more information about this great 4 Bedroom home, check out the Featured Properties on my website. Follow my open House Updates on Twitter.com






Post your Open House on your Web site as well as the the following sites…

Facebook.comCraigslist.com

Twitter.com

Open House Promotion


Web Site Photo



Use voice broadcast to send out a voicemail invitation to everyone in your farm and all your active buyers.




MyAgentPhone.com

$25.00 per month



http://www.My

http://www.My

http://www.My

http://www.My


Develop a signage plan for your Open House that makes it very easy to follow the signs from all major roads.

Setting Up



Buy 25-50 helium filled balloons. Put 15 of the balloons on the open house sign in the front yard.

Setting Up



Be early, set up the home before you put out your open house signs. Turn on all lights, put vanilla in the oven at 180 degrees. Set up display in entrance. Turn on

Music & TVs

Setting Up



Now you have done everything you can to ensure your open house will be a productive as it can be.

Promoting Your Open House


TheOpen HouseExperience



Greeting & House Flyer Feedback & Drawing Forms

Personal BrochureBuyer QuestionnaireExpert Trend Letter

The Open House Experience!



Welcome, my name is Mary Agent. I am so glad you stopped by today. This home is listed for $729,000 here’s a fact sheet about this home. Please feel free to walk through the home at your own pace. I would also appreciate it if each of you would be so kind, to fill out this Open House feedback form. It’s totally anonymous, but will help me provide feedback to the homeowner. I am also doing a drawing for one of my $49 special reports, on buying or selling in today’s marketplace, for everyone who fills out this form. Thanks again for coming and enjoy your tour.

The Greeting, making your First Impression!


This is not intended to solicit property currently listed for sale.

eal estate professional

Robin Milonakis is dedicated to helping you make the most of all your opportunities. By providing you with the resources and information you need, she ensures you’ll make informed decisions about your real estate investment. If you’re looking to buy or sell a home in the costal cities of Orange County, choose the expert with the knowledge, experience and insight you need to achieve your goals. Choose Robin Milonakis, she’s dedicated to Making Your Dreams a Reality.

R

Toll Free: (800) 214-7055

Cell: (949) 293-8331

Web: www.RobinMilonakis.com

Dreams a Reality with Robin MilonakisMake Your33522 Niguel Road

Monarch Beach, CA 92629

RM

EQUAL HOUSINGO P P O R T U N I T Y

®REALTOR

© 2008 HobbsHerder.com (ss/dc) ~800-999-6090

®

51 Valley Terrance Stunning 3 Bedrooms 3.5 baths has 2650 square feet of space. This model perfect home is in the exclusive guard gated community of the summit at Turtle Ridge, large corner lot professionally landscaped w/ fountains, outdoor fireplace in courtyard and built-in BBQ w/ outdoor kitchen in Large backyard with a view ideal for entertaining. Gourmet kitchen w/ stainless Viking appliances, subzero fridge. Granite counters, built=in office, venetian plastered walls, gorgeous flooring, frescoed ceilings and MUCH MORE!!!

Offered at $729,000To view more pictures of this property go to

RobinMilonakis.comor all Robin today and ask for her free special report,

“How and Why to Buy a Home is Todays Buyers Market”





R

Toll Free: (800) 214-7055

Cell: (949) 293-8331




RM


®REALTOR


®

Open House Feedback on 6461 Oakcrest Circle

On a scale from 1 to 10, how would you rate the curb appeal as you drive up to this home?

Low 1 2 3 4 5 6 7 8 9 10 High

On a scale from 1 to 10, how would you rate your first impression after entering the front door?

Low 1 2 3 4 5 6 7 8 9 10 High

On a scale from 1 to 10, how would you rate the attractiveness and functionality of the Kitchen and Family Room?

Low 1 2 3 4 5 6 7 8 9 10 High

On a scale from 1 to 10, how would you rate the Master Bedroom & Bath and Closet?

Low 1 2 3 4 5 6 7 8 9 10 High

On a scale from 1 to 10, how would you rate the Guest Bedrooms & Bathrooms?

Low 1 2 3 4 5 6 7 8 9 10 High

On a scale from 1 to 10, how would you rate the backyard?

Low 1 2 3 4 5 6 7 8 9 10 High

On a scale from 1 to 10, how close does this home come to meeting the criteria you are looking for in a home?

Low 1 2 3 4 5 6 7 8 9 10 High

At the asking price of $729,000, do you feel that this home is… A Bargain A Solid Value Priced Right A Little High Overpriced

At what price would you be highly-likely to make an offer on this home today? $____________________________

Comments: ____________________________________________________

_______________________________________________________________

_______________________________________________________________



Robin Milonakis is dedicated to helping you make the most of all your opportunities. By providing you with the resources and information you need, she ensures you’ll make informed decisions about your real estate investment. If you’re looking to buy or sell a home in the costal cities of Orange County, choose the

R

RMOpen House Feedback on 6461 Oakcrest Circle

On a scale from 1 to 10, how would you rate the curb appeal as you drive up to this home? Low 1 2 3 4 5 6 7 8 9 10 HighOn a scale from 1 to 10, how would you rate your first impression after entering the front door? Low 1 2 3 4 5 6 7 8 9 10 HighOn a scale from 1 to 10, how would you rate the attractiveness and functionality of the Kitchen and Family Room? Low 1 2 3 4 5 6 7 8 9 10 HighOn a scale from 1 to 10, how would you rate the Master Bedroom & Bath and Closet? Low 1 2 3 4 5 6 7 8 9 10 HighOn a scale from 1 to 10, how would you rate the Guest Bedrooms & Bathrooms? Low 1 2 3 4 5 6 7 8 9 10 HighOn a scale from 1 to 10, how would you rate the backyard? Monday, August 24, 2009


information you need, she ensures you’ll make informed decisions about your real estate investment. If you’re looking to buy or sell a home in the costal cities of Orange County, choose the expert with the knowledge, experience and insight you need to achieve your goals. Choose Robin Milonakis, she’s dedicated to Making Your Dreams a Reality.

Toll Free: (800) 214-7055

Cell: (949) 293-8331





®REALTOR


®


Low 1 2 3 4 5 6 7 8 9 10 HighOn a scale from 1 to 10, how close does this home come to meeting the criteria you are looking for in a home? Low 1 2 3 4 5 6 7 8 9 10 HighAt the asking price of $729,000, do you feel that this home is… A Bargain A Solid Value Priced Right A Little High Overpriced

At what price would you be highly likely to make an offer on this home today? $____________________________Comments: _____________________________________________________________________________________________________________________________________________________________





R

Toll Free: (800) 214-7055

Cell: (949) 293-8331




RM


®REALTOR


®

Free Drawing: For Your Choice of one of Robin Milonakis’s

Special Reports: a $49.00 Value!Mark which one of Robins Reports you

would prefer to receive if you win! How and Why to Buy a Home in Today’s Buyers Market(and avoid the mistakes that stop most Buyers from Capitalizing on the Opportunities Available Today)The Top 20 Mortgage Mistakes that Home Buyers Make (and How to Avoid Them) How to turn a $100,000 loss on the sale of Your Existing Homeinto a $200,000 gain! “How to Sell your Home in a Buyers Market”(and Get the Best Price Faster than Anyone Else Around)7 Insider Secrets on Showcasing Your Home for a SuccessfulSale in Today’s Market20 Questions You Absolutely Must Ask Your Next Agent, BeforeYou Sign on the Dotted Line!

Name: _______________________________________________

Phone Number: _______________________________________

Address: _____________________________________________

City:_______________________ State:_____ Zip:____________

Yes, I would Like to receive Robins monthly Email, “The State of Real Estate”, which deals with the real estate trends in the Local Real Estate Market.Yes No Email Address 1: _______________________@_____________

Email Address 2: _______________________@_____________



Do you have any questions that I can answer? Can I get your open house feedback form? I really appreciate you filling it out. I hope you will enter the drawing for one of my special reports and please feel free to take a look at them. I have them on this table along with fliers of other homes that are available, as well as my personal brochure which outlines the special way that I approach real estate. Please feel free to take one with you.

After they have toured the home ask…





R

Toll Free: (800) 214-7055

Cell: (949) 293-8331




RM


®REALTOR


®

30732 Golf Club Drive Absolutely Exquisite! The La Dolce Vita Estate all but ensures the “sweet life”. Sitting on a private bluff overlooking a golf course, breath-taking views from the infinity-edge Pool and Spa match the beauty of this estate. Five Bedrooms, including Two Master Suites, Six and a half Bathrooms, Library / Office, State of the art home Theater, Private Balconies with breathtaking views. A private putting-green and fabulous outdoor entertaining area make this exclusive home a hole-in-one! Words cannot describe this one of a kind opportunity to live like royalty. You MUST see it for yourself!

Offered at $1,400,000To view more pictures of this property go to

RobinMilonakis.com or all Robin today and ask for her free special report,

How and Why to Buy a Home in Today’s Buyers Marketplace.




R

Toll Free: (800) 214-7055

Cell: (949) 293-8331




RM


®REALTOR


®

3 Palm Hill Road The 'Lazy K' Ranch is the best equestrian property available!! Perfect for your horse lover's! Barn, riding arena,pasture, tack room, feed room and all the amenities you can imagine!!! Over 3 acres surrounded by equestrian trails right off your property. Beautiful fruit orchard, lighted tennis court plus grounds to die for! The main house is a fabulous estate with 2 additional guest houses. One guest house is brand new with all the bells and whistles


RobinMilonakis.comor all Robin today and ask for her free special report, How

and Why to Buy a Home in Today’s Buyers Marketplace.




R

Toll Free: (800) 214-7055

Cell: (949) 293-8331




RM


®REALTOR


®

51 Valley Terrance Stunning 5 BDRM, 4.5 BA Model perfect home in the exclusive guard gated community of the summit at Turtle Ridge, large corner lot professionally landscaped w/ fountains, outdoor fireplace in courtyard and built-in BBQ w/ outdoor kitchen in Large backyard with a view ideal for entertaining. Gourmet kitchen w/ stainless Viking appliances, subzero fridge. Granite counters, built=in office, venetian plastered walls, gorgeous flooring, frescoed ceilings and MUCH MORE!!!


RobinMilonakis.comor all Robin today and ask for her free special report,

“7 Insider Secrets for Showcasing Your Home for a Successful Sale”





R

Toll Free: (800) 214-7055

Cell: (949) 293-8331




RM


®REALTOR


®

Robin Milonakis’sThe State of Real Estate

First Quarter 2009

I have been getting a lot of questions recently about what I think will happen in the real estate market during the 2nd half of 2009. EcoTrends, an economic forecasting think tank, reports that on a national basis the U.S. real estate market hit the bottom of this down cycle during the first quarter of 2009 and has started a recovery cycle. In our local market, I believe we are seeing the beginning signs of recovery and will experience a slow recovery over the next six months.

The real estate market has been in a downward cycle since the middle of 2006. Both the numbers of homes sold and home prices have been declining. This long down cycle has been exacerbated by the turmoil in the lending market.

The current unsold home inventory of 7.7 months is down from the peak of 10.9 months. I estimate by the end of the 2nd quarter of 2009 we will have about 6.9 months of unsold inventory. In a normal market you should have between 2 and 3 months of unsold inventory. Until the inventory reaches this 2-3 month level, we will see downward pressure on prices.

What does this mean to you?

Today I am telling active sellers to get their home sold within 90 days, it must be listed at 3% below the current fair market value. The real question is… is this the time for you to buy or sell?

If you are looking to purchase a bargain at 10% or more below market value, you are probably too late! The steals that we saw in the last year are disappearing fast. Lenders are getting better at managing short sale prices.

If you are looking to buy a long-term investment home that you plan to hold for 5 years or more, now is the time to buy. You have lots of choices, can get good locations, solid values, and in five years it will have done very, very well as an investment. If you don’t buy now, you will kick yourself for not buying everything you possibly could in the current market. If you are thinking of selling and renting, I don’t recommend it. Rental prices are going up at a fairly fast clip, and you will end up being worse off if you try to get back into the market in a year or two.

What Impact will Barack Obama’s Presidential Economic Recovery Plan have on the Real Estate Market?


Robin Milonakis is dedicated to helping you make the most of all your opportunities. By providing you with the resources and information you need, she ensures you’ll make informed decisions about your real estate investment. If you’re looking to buy or sell a home in the costal cities of Orange County, choose the expert with the knowledge, experience and insight you need to achieve your goals. Choose Robin Milonakis,

R

I have been getting a lot of questions recently about what I think will happen in the real estate market during the 2nd half of 2009. EcoTrends, an economic forecasting think tank, reports that on a national bases the U.S. real estate market hit the bottom of this down cycle during the first quarter of 2009 and has started a recovery cycle. In our local market, I believe we are seeing the beginning signs of recovery and will experience a slow recovery over the next six months.The real estate market has been in a downward cycle since the middle of 2006. Both the numbers of homes sold and home prices have been declining. This long down cycle has been exacerbated by the turmoil in the lending market. The current unsold home inventory of 7.7 months is down from the peak of 10.9 months. I estimate by the end of the 2nd quarter of 2009 we will have about 6.9 months of unsold inventory. In a normal market you should have between 2 and 3 months of unsold inventory. Until the inventory reaches this 2-3 month level, we will see downward pressure on prices. What does this mean to you?Today I am telling active sellers, to get their home sold within 90 days Monday, August 24, 2009

Robin Milonakis is dedicated to helping you make the most of all your opportunities. By providing you with the resources and information you need, she ensures you’ll make informed decisions about your real estate investment. If you’re looking to buy or sell a home in the costal cities of Orange County, choose the expert with the knowledge, experience and insight you need to achieve your goals. Choose Robin Milonakis, she’s dedicated to Your Dreams a Reality

RToday I am telling active sellers to get their home sold within 90 days, it must be listed at 3% below the current fair market value. The real question is… Is this the time for you to buy or sell?

If you are looking to purchase a bargain at 10% or more below market value, you are probably too late! The steals that we saw in the last year are disappearing fast. Lenders are getting better at managing short sale prices.

If you are looking to buy a long-term investment home that you plan to hold for 5 years or more, now is the time to buy. You have lots of choices, can get good locations, solid values, and in five years it will have done very, very well as an investment. If you don’t buy now, you will kick yourself for not buying everything you possibly could in the current market. If you are thinking of selling and renting, I don’t recommend it. Rental prices are going up at a fairly fast clip and you will end up being worse off if you try to get back into the market in a year or two.

What Impact will Barack Obama’s Presidential Economic Recovery Plan have on the Real Estate Market?


Robin Milonakis is dedicated to helping you make the most of all your opportunities. By providing you with the resources and information you need, she ensures you’ll make informed decisions about your real estate investment. If you’re looking to buy or sell a home in the costal cities of Orange County, choose the expert with the knowledge, experience and insight you need to achieve your goals. Choose Robin Milonakis, she’s dedicated to Your Dreams a Reality

R


The good news is, the economy is his number one focus. And, even though the experts are split on their predictions on the impact of his stimulus package, most agree that is will have a positive impact on real estate. One of my favorite Economic Professors, Richard MacKenzie, says it is impossible to predict exactly how much impact it will have or how long it will take to stimulate the economy. But, if consumer confidence goes up, it will make a difference. If you have an interest in economics, you might check out Professor MacKenzie’s new book, “Why does Movie Popcorn Cost So Much and Other Pricing Puzzles.” Check out his clip about Movie Popcorn on YouTube.

I hope you have found this information helpful. I email my quarterly update on local real estate trends to everyone who asks to receive my “State of Real Estate”. I want to keep my clients up to date on the local real estate trends that have an impact the value of their home.

My goal is to become their realtor of choice, because the best time to select your real estate professional is before you actually need one.

Robin MilonakisMaking Dreams a Realty



I really want to thank you for stopping by today. I really enjoyed talking with you. Please take a copy of my personal brochure and my real estate trends letter. Would you mind if I e-mailed you my quarterly real estate update? Please just fill out your name and e-mail address. Whenever you have a real estate need, I believe we’d work very well together.

As they are getting ready to leave … close


Yes, please send me Robin’s Monthly E-mail,

“The State of Real Estate” Which deals with the real estate trends in the Local Laguna Hills Real Estate Market, and will keep me informed on real estate trends that effect home values in this area.

Name: ______________________________________________________________

E-mail Address 1: ___________________________@________________________

E-mail Address 2: ___________________________@________________________

Optional Information: Only fill out if you would feel comfortable having me contact you about your real estate needs.

Phone Number: ______________________________________________________

Address: ____________________________________________________________

City: _______________________________ State: _________ Zip: _____________


Now you have Created an Open House

Experience that will make you stand out

from every other agent they meet.


Open HouseFollow Up



Unless you have a systematic plan to follow up on the prospects from your open house, most of the value you created will be lost.

Open House Follow Up



Handwrite a follow up card to everyone who entered your drawing. It must be mailed that evening.

Follow up


Thank you for stopping by my open house today. I really enjoyed meeting you. I approach real estate differently then most agents. I believe that, in the challenging marketplace we currently find ourselves in, having an agent that you feel comfortable calling if you have a question about the market is vitally important. I hope you will think of me as that agent. Have a great day. Robin Milonakis Make Your Dreams a Reality


John & Mary, Thank you for stopping by my open house today. I really enjoyed meeting you. I approach real estate differently then most agents. I believe that, in the challenging marketplace we currently find ourselves in, having an agent that you feel comfortable calling if you have a question about the market is vitally important. I hope you will think of me as that agent. Have a great day. Robin Milonakis Make Your Dreams a Reality


John & Mary, Thank you for stopping by my open house today. I really enjoyed meeting you. I approach real estate differently then most agents. I believe that, in the challenging marketplace we currently find ourselves in, having an agent that you feel comfortable calling if you have a question about the market is vitally important. I hope you will think of me as that agent. Have a great day. Robin Milonakis Make Your Dreams a Reality

John & Mary Jones1224 Main StreetYourtown, State, 23990



Call the seller and give them an update on the open house, how many people came through, etc. Set up a time to meet with them to go over feedback forms.

Follow up





R

Toll Free: (800) 214-7055

Cell: (949) 293-8331




RM


®REALTOR


®

Open House Feedback on 6461 Oakcrest Circle

On a scale from 1 to 10, how would you rate the curb appeal as you drive up to this home?

Low 1 2 3 4 5 6 7 8 9 10 High

On a scale from 1 to 10, how would you rate your first impression after entering the front door?

Low 1 2 3 4 5 6 7 8 9 10 High

On a scale from 1 to 10, how would you rate the attractiveness and functionality of the Kitchen and Family Room?

Low 1 2 3 4 5 6 7 8 9 10 High

On a scale from 1 to 10, how would you rate the Master Bedroom & Bath and Closet?

Low 1 2 3 4 5 6 7 8 9 10 High

On a scale from 1 to 10, how would you rate the Guest Bedrooms & Bathrooms?

Low 1 2 3 4 5 6 7 8 9 10 High


Low 1 2 3 4 5 6 7 8 9 10 High

On a scale from 1 to 10, how close does this home come to meeting the criteria you are looking for in a home?

Low 1 2 3 4 5 6 7 8 9 10 High

At the asking price of $729,000, do you feel that this home is… A Bargain A Solid Value Priced Right A Little High Overpriced

At what price would you be highly-likely to make an offer on this home today? $____________________________

Comments: ____________________________________________________

_______________________________________________________________

_______________________________________________________________



Call every person that entered your Special Report drawing and tell them that they won the Special Report drawing.

Follow up





R

Toll Free: (800) 214-7055

Cell: (949) 293-8331




RM


®REALTOR


®

Dear John & Mary,

Enclosed you will find a copy of the Special Report you won in the drawing you entered at my Open House at 6461 Oakcrest. I hope you find it valuable in helping you accomplish your real estate objectives.

If the report triggers any questions pertaining to your unique real estate situation and needs, please feel free to call me anytime and I will do my best help clarify what I mean.

It was a please meeting you, and I hope that someday we will have the opportunity to work together. I approach things differently than most agents. I believe that, in the challenging marketplace we currently find ourselves in, open communication built on mutual trust is critical to a successful real estate outcome. In order to give you some insight into who I am, both as a real estate professional and as a person, I have enclosed a copy of my brochure.

If you will take a few minutes and read through my brochure, it will give you some important background information about my philosophy of real estate and my personal values. I know that reading my brochure will help you decide whether I am an agent you would enjoy working with. In my experience, I have found that the single most important factor to a client’s success and satisfaction at the end of a real estate transaction, is their selection at the start of an agent with whom they have an open line of communication and that they feel comfortable with both professionally and personally.

I hope that when you have a real estate need, you will give me the opportunity to sit down with you and show you what I can do for you. Even if you aren’t planning to buy or sell a home for years, I want you to feel comfortable calling me if you have any questions about real estate, your home or the community. My objective is to become your Realtor® long before you actually need one.

I am here to help you with all your real estate needs.

Sincerely,

Robin MilonakisMaking Your Dreams a Reality


RDear John & Mary,



It was a pleasure meeting you, and I hope that someday we will have the opportunity to work together. I approach things differently than most agents. I believe that, in the challenging marketplace we currently find ourselves in, open communication built on mutual trust is critical to a successful real estate outcome. In order to give you some insight into who I am, both as a real estate professional and as a person, I have enclosed a copy of my brochure.

If you will take a few minutes and read through my brochure, it will give you some important background information about my philosophy of real estate and my personal values. I know that reading my brochure will help you decide whether I am an agent you would enjoy working with. In my experience, I have found that the single most important factor to a client’s success and satisfaction at the end of a real estate transaction, is their selection at the start of an agent with whom they have an open line of communication and that they feel comfortable with both professionally and personally.



Sincerely,




Dreams a Reality with Robin MilonakisMake Your

Dear John & Mary,



It was a please meeting you, and I hope that someday we will have the opportunity to work together. I approach things differently than most agents. I believe that, in the challenging marketplace we currently find ourselves in, open communication built on mutual trust is critical to a successful real estate outcome. In order to give you some insight into who I am, both as a real estate professional and as a person, I have enclosed a copy of my brochure.

If you will take a few minutes and read through my brochure, it will give you some important background information about my philosophy of real estate and my personal values. I know that reading my brochure will help you decide whether I am an agent you would enjoy working with. In my experience, I have found that the single most important factor to a client’s success and satisfaction at the end of a real estate transaction, is their selection at the start with an agent with whom they have an open line of communication with and feel comfortable with both professionally and personally.



Sincerely,




Once a week for 4 weeks after the event, send an E-mail or Postcard to everyone who attended the open house.

Follow up


Whoever said you can’t mix business with pleasure never had the pleasure of doing

business with Robin Milonakis!Pundits may say you shouldn’t mix business with pleasure, but Robin Milonakis’s clients couldn’t disagree more. They know that Robin’s approach to real estate is to offer the best of both worlds.

Robin’s clients enjoy a no-nonsense, straightforward and knowledgeable style of service provided by one of the area’s top-producing agents. But to Robin, that doesn’t mean she has to be stuffy, reserved, or worse, boring. No, she’s perhaps one of the friendliest, warmest and most fun-loving professionals you’ll ever have the pleasure to do business with.

When you buy or sell your next home, why not mix business with pleasure? Enjoy yourself for a change. Enjoy the incredible service and results of Robin Milonakis. You’ll be glad you did. For regular updates our local real estate market and information about my Sunday Open House’s follow me on Twitter.com. To see the homes currently listed for sale is this area, please visit my interactive Web site:



PRESORTEDSTANDARD

US POSTAGE PAIDLAGUNA NIGUEL, CA

PERMIT #461

© 2008 Hobbs/Herder Advertising (ss/ms) hobbsherder.com

®REALTOR


33522 Niguel Road • Monarch Beach, CA 92629

DreamACome True

RM

®

Robin MilonakisJust Listed: 30732 Golf Club Drive

Features include Five Bedrooms, including Two Master Suites, Six and a half Bathrooms, Library / Office, State of the art home Theater, Private Balconies with breathtaking views.

Absolutely Exquisite! The La Dolce Vita Estate all but ensures the “sweet life”. Sitting on a private bluff overlooking a golf course, breath-taking views from the infinity-edge Pool and Spa match the beauty of this estate. A private putting-green and fabulous outdoor entertaining area make this exclusive home a hole-in-one! Words cannot describe this one of a kind opportunity to live like royalty. You MUST see it for yourself!

Offered at $4,400,000To view more pictures of this property go to RobinMilonakis.com, or all Robin today and ask

for her free special report, How and Why to Buy a Home in Today’s Buyers Marketplace.


What’s in Store for Real Estate in 2009?With all the headlines talking about the deepening recession and mounting job losses, many people might think that real estate in 2009 will not do any better than 2008. Professor Greg Herder, a real estate marketing expert and trend watcher that I respect, says he sees lots of positive signs that the real estate cycle in 2009 will start trending upward. The government has intervened aggressively in the market to push interest rates down. Mortgage rates today are close to 50-year lows. You can get 5% or even 4.75% for 30-year mortgages.

Add in the expected massive economic stimulus package that the Obama administration has put in place, and there's a good chance we're going to see a gradual transformation of the downward cycle into a slow rebound over the coming several quarters.

The latest monthly Federal Housing Finance Agency index found home prices UP by six-tenths of a percent in the Mountain states and UP by two-tenths of a percent in New England. Herder points out that these small positive signs are strong signs that the down cycle has tailed off.

I believe the low-cost money, low prices and our stabilizing local markets will make the first half of 2009 a great time to buy or move up in real estate.

My objective is to keep my important clients like you, updated on the real estate market so that you can make informed decisions about your real estate needs.

Make Your Dreams a Reality,

Robin Milonakis


Robin MilonakisJust Listed: 3 Palm Hill Road

The 'Lazy K' Ranch is the best equestrian property available!! Perfect for your horse lover's! Barn, riding arena,pasture, tack room, feed room and all the amenities you can imagine!!! Over 3 acres surrounded by equestrian trails right off your property. Beautiful fruit orchard, lighted tennis court plus grounds to die for! The main house is a fabulous estate with 2 additional guest houses. One guest house is brand new with all the bells and whistles

Offered at $3,200,000To view more pictures of this property go to RobinMilonakis.com, or all Robin today and ask

for her free special report, How and Why to Buy a Home in Today’s Buyers Marketplace.



Then send an e-mail or postcard twice a month for six months.

Follow up


Robin Milonakis Announces a New Special Report

How to Sell Your Home in Buyer’s Market (and Get the best Price Faster than Anyone Else Around)

Robin Milonakis, one of Newport Beach’s leading real estate professionals, has put together an in-depth report filled with information you need to know about how to get your home sold in a buyer’s market. Robin outlines the key things necessary to do to get your home sold quickly and for the highest price possible in today’s marketplace.

To get your copy of Robin’s report, call 800-214-7055



Drop them into your standard follow up program and send or

e-mail them something twice per month.

Follow up


Robin Milonakis Just Sold: 49 Via Sonrisa

Beautiful Pacific crest home with over $200K in upgrades! Exclusive gated community, ocean & hill views, elegant details throughout, travertine, tumbled stone mosaic & hardwood floors, granite countertops with Mahogany Cabinets. Custom closets, new hardware throughout, built-in file cabinets, 3 fountains surrounded by professional landscaping, with an out-door fireplace perfect for entertaining with this open floor plan! 5 Bedrooms plus den.

Call Robin today and ask for her free special report, “7 Insider Secrets for Showcasing Your Home for a Successful Sale”



Open House PromotionOpen House ExperienceOpen House Follow up

A strategic Open House works to make all of the following more productive.



Build brand identity in farm. Build list of buyer prospects. Increase consumer confidence in the real estate market.

Get Price Reduction. Demonstrate that you are earning your commission.

Get more listings in area.

With a Strategic Open House you have accomplished…


Thank You for sharing your time

with me today!Please e-mail your feedback [email protected]

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© 2009 Hobbs/Herder all Rights Reserved


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