SOCIAL MEDIA MARKETINGA Strategy To Succeed

www.rvtechsolutions.com | @sarahkuglin | linkedin.com/in/sarahkuglin

Sarah Kuglin Owner / Digital & Web Design Director

Colleen Marcus Content Marketing and Project Manager

Bryanne Freitag Online Marketing & Social Media Manager

Rachel Viergutz Accounts Manager

Meet the Team at Redwood Valley Technical Solutions | #TeamRVTech

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WHAT IS A SOCIAL MEDIA STRATEGY

1. A third of millennials say social media is one of their preferred

channels for communicating with businesses. (MarketingSherpa)

2. 71% of consumers who have had a good social media service

experience with a brand are likely to recommend it to others.

(Ambassador)

3. 57% of businesses surveyed have generated customers through

LinkedIn, 48% have generated customer through Twitter, and 42% have

generated customers through Facebook  (Inman)

WHY ?A social media strategy helps ensure you are meeting your business goals.

1. SET GOALS

Tie Social Media Goals to Business Goals1. Recruit new members

2. Keep current members engaged

3. Support the causes of your members

4. Reputation of the community

5. Grow fundraisers or event attendance

6. Awareness of the organization and what you do

2. KNOW YOUR AUDIENCE

CREATE AUDIENCE PERSONA

CREATE AUDIENCE PERSONA

3. FOCUS ON NETWORKS THAT ADD VALUE

CONTENT SATURATION

BE AWESOME

CONTENT, CONTENT, CONTENT

CREATE AWESOME CONTENT1. Remember, it’s not about you…

2. Show up consistently, with the same branding across all channels and networks

3. Find common ground and be relatable

4. Create a sense of community

5. Get CONNECTED

6. Build brand ambassadors

7. Tell them why you rock

VIDEO IDEAS

1. ACTION & LIVE VIDEOS

2. SELFIE VIDEOS

3. INTERVIEW VIDEOS

4. SLIDESHOW via Facebook

5. SLIDESHOW with Text and Custom Graphics

6. SLIDESHOW + VIDEO CLIPS

7. SCREEN RECORDING with voice and video overlay

VIDEO & LIVE VIDEO

1. FACEBOOK – Slideshow creator and Facebook Live

2. ADOBE SPARK – Video (free)

3. ANIMOTO – Easy Video Creation Tool (paid)

4. APPS – Ripl, VideoShow, Diptick – Instagram & Snapchat

5. SCREEN RECORDING – Screenflow or QuickTime

6. FILMORA – Video creation, templates and screen recording + App

7. FREE STOCK VIDEOS – Pexels and Pixabay, Google It!

8. AUDIO – Audio Jungle

9. ANIMATED GIFS– GIF Brewery

10.MOTION GRAPHICS – RenderForest, PowToon, Wideo, Boomerang

GRAPHICS AND PHOTOS

1. CANVA – Graphic creator and resize option (free and paid)

2. PIKTOCHART, EASEL.LY & VENNGAGE – Infographics (free and

paid)

3. PICMONKEY – Collages (free and paid)

4. PIXLR.COM – A free image editor similar to PhotoShop (free)

5. POWERPOINT – Slideshows to PDFs or eBooks

6. FREE STOCK PHOTOS – Pixabay.com and Pexels.com

7. SHUTTERSTOCK – Create custom graphics

CUSTOMER JOURNEY

THOUGHT LEADERSHIP

"Thought leadership is about solving, not selling. People wa

ke up thinking about their problems, not your product.

True thought leaders don’t push product; they understand t

heir audience and share ideas to help them tackle issues.”

- Mina Seetharaman

http://view.ceros.com/toprank-marketing/supercharged-marketing-infographic/

INFLUENCERS

5. AMPLIFY YOUR MESSAGE

CREATE AUDIENCE PERSONA

AMPLIFY

AMPLIFY

6. DON’T FORGET TO ENGAGE

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8. SIMPLIFY TO MAXIMIZE

LISTENING TOOLS

GOOGLE ALERTS – Email Alerts of Content on the Web (free)

SOCIAL MENTION – Search a Keyword on the Web and Social (free)

MENTION – Twitter Mention Tool (free and paid)

HASHTAGS – Search Hashtags relevant to your brand or industry

(free)

HOOTSUITE, SPROUT, ETC. – Track Keywords in a Stream (free and

paid)

PIN ALERTS – Pinterest Alerts via Email

9. TRACK AND IMPROVE

9. TRACK AND IMPROVE

9. TRACK AND IMPROVE

DO IT ALL OVER AGAIN

Questions?