a study into the behaviour and attitudes of active job seekers and browsers the job market and the...
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A Study into the Behaviour and Attitudesof Active Job Seekers and Browsers
The job market and the influenceof communication channels in
North West England
the wanted ads Jobs: methodology
Total 170 sample− Age 16–60; Profile in line with working
population
Quotas by region
Telephone and online
Fieldwork August/September 2009
All active job seekers/browsers− Participants had to at least consider a new
job if the right one came up
The state of the economy is clearly a major factor in employees’ feelings about their job
Agreement with statements about current job (%)
Base: All in employment and gave opinion Sample: North West (170)
28
41
46
51
52
57
61
82
90
94
I Have Done Some Training SinceThe Economic Downturn
My Job Allows Me To Make TheWorld A Better Place
I Love My Job
I'm Frustrated By My Job
I Don't Like My Job
I Find My Job Stimulating
I Am Considering A Wider RangeOf Roles
I Would Consider Getting A Job InA Different Sector
I Do My Job To Pay The Bills
I Appreciate Still Having A Job
Although people generally feel well treated by their employer, a significant number feel insecure…
Agreement with statements about employer (%)
Base: All in employment and gave opinion Sample: North West (170)
20
31
32
37
45
65
I Get Great Perks With My Job
There Are Lots Of OpportunitiesFor Career Development In My
Company
I Don't Feel Secure In My CurrentJob In The Current Economic
Climate
My Current Job Is A SteppingStone In My Career
There Are Good Facilities At MyWorkplace
My Employer Treats Me Very Well
Over half of the active job market are browsers…
Which of these best describes your attitude to job seeking? (%)
Base: All in employment Sample: North West (170)
21
27
52
I've RecentlyDecided To LookFor A New Job
I'm AlwaysLooking For A
New Job
I'd Consider ANew Job If I
Came Across It
The market is alive although the economic situation is playing on minds…
Base: All in employment Sample: North West (170)
Would you say your attitude towards applying for a new job has changedin the last 12 months due to the current economic climate? (%)
16
23
26
33
No - It Has Not Changed AnythingAt All
Yes, Definitely - I Can't Apply ForA Job As There Are Not Many In
The Market At The Moment
No - I Am Always Looking For AnyOpportunity
Yes, Definitely - I Am Now MoreCautious About Moving
On average people have applied for 3 jobs in the past year
How many jobs have you applied for in the past year? (%)
Base: All in employment Sample: North West (235)
39
14
24
7
15
None
1
'2-5
'6-10
10+
Job security is as important as salary for many people What are the most important factors in a job? (%)
Base: All respondents Sample:North West (235)
32
42
43
48
51
57
65
66
70
76
79
84
Involvement With Local Community
Benefits (Eg. Car, Health Insurance, Pension Etc)
More Responsibility
Different Kind Of Work
Step Up The Career Ladder
Reputation Of The Company
Flexible Working Hours
Close To Where I Live
Friendly People
Stimulating Work
Salary
Job Security
Proximity to home has increased as a consideration with the current economic situation…
Thinking about the economic climate,have the following become more or less important?
Base: All respondents Sample: North West (235)
21
13
11
11
18
15
18
12
8
12
7
3
10
15
21
21
22
22
24
24
25
28
45
58
Involvement With Local Community
Different Kind Of Work
Reputation Of The Company
Stimulating Work
More Responsibility
Step Up The Career Ladder
Benefits (Eg. Car, Health Insurance, Pension Etc)
Flexible Working Hours
Friendly People
Close To Where I Live
Salary
Job Security
More Less
Local media was 2nd only to WOM in finding out about their most recent/current job…
Where did you find out about most recent/current job? (%)
Base: All who are employedLocal media includes newspapers and their websites
Sample:North West (170)
0
1
4
5
6
7
9
10
11
15
15
30
31
Social Networking Site
Specialist Recruitment Agency
Trade Magazines
National Newspaper Job Pages
National Newspaper Websites
Internal Company Recruitment Information
Local Authority Websites
Recruitment Agency
Employers' Own Websites
Recruitment Websites
Jobcentre Plus
Local Media
Word of Mouth
Local media is where people would go to find a new job
Where would you go to look for a new job? (%)
Base: All respondentsLocal media includes newspapers and their websites
Sample:North West (235)
8
11
13
13
13
20
25
26
33
36
42
48
52
69
Social Networking Site
National Newspaper Websites
Internal Company Recruitment Information
Trade Magazines
Specialist Recruitment Agency
National Newspaper Job Pages
Local Authority Websites
Local Newspapers Websites
Recruitment Agency
Employers' Own Websites
Word of Mouth
Jobcentre Plus
Recruitment Websites
Local Media
Local media is the dominant channel for browsersWould consider applying for a job if came across right
one (%)
Base: All browsersLocal media includes newspapers and their websites
Sample:North West (104)
6
9
11
15
16
24
27
31
38
39
42
52
68
Social Networking Site
Specialist Recruitment Agency
Trade Magazines
National Newspaper Websites
Internal Company Recruitment Information
National Newspaper Job Pages
Local Authority Websites
Recruitment Agency
Employers' Own Websites
Recruitment Websites
Jobcentre Plus
Word Of Mouth
Local Media