A Study of Pricing Strategies adopted by Handset PlayersVs

In the Field of Mobile ElectronicsSamsung Electronics Co.,Ltd(India)

Motorola Mobility Holdings, Inc(India)

Samsung Electronics IndiaPresident and CEO : Mr. B D ParkProduct Range : Samsung Galaxy Note 3 N9000, S4 I9500, Core I8262, Grand Neo GT-I9060Product Price Range:8000 - 40000Vision: approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new directions.

Motorola Mobility IndiaCountry President & MD : Sammy SanaCEO : Sanjay JhaProduct Range : Moto E, Moto G, Moto XProduct Price Range : 7000 - 26000Vision: Motorola exists to invent, build and deliver the best mobile devices on the planet, improving the lives of millions of people

Mobile Industry OverviewTrends

Competitive Landscape

Types Of Pricing StrategiesPenetrating Pricing Strategy

Predatory Pricing Strategy

Perceived Value Pricing Strategy

Motorola S-CurveGoogle AcquisitionSamsung Tops Indian Smartphone marketSamsung mobile eying 60% market share in IndiaSmartphone Market Share in India

REVIEW LITERATURE

Innovative Company

Potential

Growth

Motorolas S- Curve

12.5 Billion Dollar Deal

Patents

Competitors

Google Acquisition

Collaboration of Motorola and FlipKartSold 1 million in 5 months

1st Exclusive Indian Market

Digital Market

Fourth largest mobile vendor in india

Samsung Tops Indian smartphone marketHighest rate of growth - over 18%

Maintained its leadership in 1st 6month of this year

Samsung Mobile eyeing 60% marketshare in India251 million units in 2013

Increase of 13.5% revenue

Expected to show growth rate till 2016

Smartphone Market Share in India

Samsung : Q1(blue) : 4478170 SOLD ,Q2(green) : 4111280 SOLD

Motorola : Q1(blue) :379310 SOLD , Q2(green) : 955650 SOLDQ1 1st 6 months of year Q2 other 6 months

Thursday Poll: Which Event has You More Excited Motorola or Samsung?Motorola.(72%, 5,4321 Votes)

No bias, brother, just bring me new awesome tech.(19%, 1,420 Votes)

Samsung.(9%, 685 Votes)

Total Voters:7,536

Bibliography1.Source : Times Of India , By Rajan Singh,31 January 2014 Article: Samsung Tops Indian Smartphone market2.Source : Times Of India , By Rajan Singh,12 December 2012Article: Samsung mobile eying 60% market share in India3.Source : FPO IP RESEARCH & COMMUNITIES, By Matt Troyer ,10 October 2011Article : Google Acquisition4. Source :Pomsmeeting ,By Celso dos Santos Malachias,13 January 2013Article : Motorolas S-Curve5.Source : Next Big What , By Sachin Shah,4 August 2014Article : Smartphone Market Share in India

Webliography1.Source : By Savita Doke,13 September 2013,Article-Pricing StrategiesLink: www.studymode.com/essays/Pricing-Strategy-39049564.html2.Source : By Kellex, 14 August 2014, Article-Thursday poll which event has you more excited motorola or samsungLink: www.droid-life.com/2014/08/14/thursday-poll-which-event-has-you-more-excited-motorola-or-samsung/3.Source : By Anshul Dhanjia,9 July 2014,Article-Collaboration of FlipkartLink: www.timesofindia.indiatimes.com/tech/tech-news/Flipkart-sells-1-million Motorola-phones-in-5-months/articleshow/38093792.cms