A study on customer satisfaction survey towards scooty pep plus

bikes in Tirupati…

PRESENTED BY,M.HIMABINDU.

Awareness about the bike:-s.no. particulars No. of

respondentspercentage

1 Paper ad 10 19

2 TV ad 2

3 Bill boards 7 12

4 Friends and relatives

23 43

5 total 54 100

paper ad

tv ad

bill boards

friends and relatives

Factors that influence to purchase this bike:-

Sno. particulars No. of respondents

percentage

1 Quality 12 22

2 Brand image 22 41

3 Price 15 28

4 Fuel efficiency

5 9

5 total 54 100

qualitybrandimagepricefuel ef-ficiency

Satisfaction level regarding mileage:-

s.no particulars No. of respondents

percentage

1 Satisfied 24 56

2 Highly satisfied

4 15

3 Neutral 2 4

4 Dis-satisfied

16 22

5 Highly disatisfied

8 15

6 total 54 100

satisfiedhighly satis-fiedneutralhighly dis satisfied

Satisfaction level on style of the bike:-

s. no particulars No. of respondents

percentage

1 Satisfied 20 37

2 Highly satisfied

28 52

3 Neutral 4 7

4 Dissatisfied 2 4

5 Highly dissatisfied

0 0

6 Total 54 100

percentage

satisfiedhighly satis-fiedneutraldissatisfiedhighly dissat-isfied

Satisfaction level on pickup of this bike:-

s.no particulars No. of respondents

percentage

1 Satisfied 15 20

2 Highly satisfied

6 11

3 Neutral 2 4

4 Dissatisfied 30 56

5 Highly disatisfied

1 2

6 Total 54 100

percentage

satisfiedhighly satis-fiedneutraldissatisfiedhighly dissat-isfied

Satisfaction level regarding availability of the bike:-

s.No particulars No. of respondents

percentage

1 Satisfied 19 35

2 Highly satisfied

32 60

3 Neutral 2 4

4 Dissatisfied 1 2

5 Highly dissatisfied

0 0

6 Total 54 100

percentage

satisfiedhighly satis-fiedneutraldissatisfiedhighly dissat-isfied

Satisfaction level towards carrying capacity of the bike:-

s.no particulars No. of respondents

Percentage

1 Satisfied 35 65

2 Highly satisfied

15 28

3 Neutral 1 2

4 Dissatisfied 3 5

5 Highly disatisfid

0 0

6 Total 54 100

Sales

satisfiedhighly satis-fiedneutraldissatisfiedhighly dissat-isfied

Customer opinion on services after sales :-

s.no particulars No. of respondents

percentage

1 Very effective

3 6

2 Effective 30 56

3 Good 12 22

4 Ok 8 14

5 Poor 1 2

6 Total 54 100

percentage

very effec-tiveeffectivegoodokpoor

Time taken for delivery of bike after booking:-

s.no particulars No. of respondents

percentage

1 1 week 16 30

2 15 days 24 44

3 1 month 10 19

4 > 1 month 4 7

5 Total 54 100

percentage

1 week15 days1 month>1 month

Satisfaction level on availability of the bike:-

s. no particulars No. of respondents

percentage

1 Satisfied 17 31

2 Highly satisfied

34 63

3 Neutral 2 4

4 Dissatisfied 1 2

5 Highly dissatisfied

0 0

6 Total 54 100

percentage

satisfiedhighly satis-fiedneutraldissatisfiedhighly dissat-isfied