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A STUDY ON SMARTPHONE MANUFACTURING ECOSYSTEM IN INDIA JADUMANI JENA INDIAN INSTITUTE OF TECHNOLOGY DELHI INDIA NOVEMBER 2016

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Page 1: A STUDY ON SMARTPHONE MANUFACTURING ECOSYSTEM IN …

A STUDY ON SMARTPHONE

MANUFACTURING ECOSYSTEM IN INDIA

JADUMANI JENA

INDIAN INSTITUTE OF TECHNOLOGY DELHI

INDIA

NOVEMBER 2016

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© Indian Institute of Technology Delhi (IITD), New Delhi, 2016

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A STUDY ON SMARTPHONE

MANUFACTURING ECOSYSTEM IN INDIA

by

Jadumani Jena

Submitted

in fulfilment of requirements of the degree of

DOCTOR OF PHILOSOPHY

to

INDIAN INSTITUTE OF TECHNOLOGY DELHI

INDIA

NOVEMBER 2016

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Dedicated to my wife Renuka who has been a constant Source

of Encouragement for my PhD work

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CERTIFICATE

The thesis entitled “A Study on Smartphone Manufacturing Ecosystem in India”;

being submitted by Jadumani Jena to the Indian Institute of Technology Delhi, for

award of the Degree of “Doctor of Philosophy” is a record bona fide Research Work

carried out by him. He has worked under our supervision in conformity with rules and

regulations of the Indian Institute of Technology Delhi. The research reports and results

presented in the thesis have not been submitted in part or full for the award of any degree

or diploma in any other University or Institute.

Prof Ravi Shankar

Professor

Department of Management Studies,

Indian Institute of Technology Delhi

Hauz khas, New Delhi

Prof MP Gupta

Professor

Department of Management Studies,

Indian Institute of Technology Delhi

Hauz khas, New Delhi

Place: New Delhi

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ACKNOWLEDGEMENTS

At the outset, I would like to thank my supervisors Prof Ravi Shankar and Prof MP Gupta

for allowing me to work under their supervision. I am highly indebted to Prof Ravi

Shankar, who has been a constant source of Inspiration and supported immensely for

completion of this study especially in the absence of much available literature. In many

occasions when I reached a blind spot, he guided me out of it with a helping hand and

innovative solutions. He always made seemingly difficult jobs simpler. I am also grateful

to Prof M. P. Gupta who gave me timely advice and valuable inputs to keep me focused

to the problem area. Both of them have been friend, philosopher and guide to me for this

work. I am thankful to Prof Mahim Sagar who has been the real motivator for me to join

the PhD Program of IIT Delhi.

This thesis certainly would not have been in the current shape without the contributions

from my fellow researchers especially Rachita, Vijayta, Ashish, Devendra, Fahima,

Monika and my colleagues Ankita, Lalitha, Neeti and Rahul. I am indebted to them for

their support. I extend my gratitude to Student Interns of BITS Pilani, Amity University

and IIT Delhi who have helped me in data collection and some exploratory work. I also

thank Mr. Bijoyanand Mishra, who has been a tremendous support in the initial period of

the course work and in organising the experts. I extend my sincere thanks to all the

experts and 135 respondents of the survey who have been the major contributor to this

study.

I would like to give a standing ovation to my wife Renuka who stood by me in all odds

and kept on encouraging me to devote time to traverse the journey that I have embarked

upon since 2007, for building a sound telecom ecosystem in India. The creation of

Telecom Centres of Excellence (TCOE), Telecom Sector Skill Council (TSSC) and

Telecom Standards Development Society, India (TSDSI) from concept to reality, gave me

an insight to the existing ecosystem of India and motivated me to explore more for

identifying strategic areas, those need to be handled on priority. I also extend my heartfelt

thanks to my children Aneema and Jyotirmoy who have tolerated me of parental neglect

and have always held me in high esteem.

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iv

I would like to thank Mr. Rajan S Mathews, Director General, Cellular Operators

Association of India (COAI) who had really understood the importance of the

research area and permitted me to enrol as a part time PhD Student.

At last, I would like to thank my SRC chairman Prof SS Yadav and the members

Prof Sushil and Prof SK Gupta for their valuable guidance for completing this thesis.

(Jadumani Jena)

Place: New Delhi

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ABSTRACT

Telecom Sector in India has traversed through major changes in recent years.

More than just a voice communication medium, it is now contributing a lot towards

economic growth and financial inclusion of poorest of the poor. There is also significant

change towards using telecommunication to play a major role in value added services,

such as on-line banking, m-health, m-commerce, m-governance, m-education etc. Many

business decisions are now facilitated through telecom infrastructure and therefore it is

contributing towards the overall GDP of a nation. However the penetration of mobile tele-

density is still far from satisfactory especially in rural and semi urban areas, thus having a

high growth potential both in quantitative and qualitative terms.

An important feature of this sector is strong interdependence of different sub

systems like handset manufacturing, service delivery, tower technology, application

development etc. on one another. With rapid technological convergence, the mobile

devices are becoming smarter day by day and smartphone is becoming the ubiquitous

platform both for personal and business activities. This device demand in India is growing

in geometric progression and many economic/ governance activities are being offered on

this platform. However, the weakest link in the entire telecom ecosystem of India is

handset manufacturing which is mostly import dependant but has many customer-facing

challenges. Therefore there is a need to carefully understand the way we can strengthen

smart phone manufacturing in India.

The objective of this research is to analyse smartphone manufacturing ecosystem

(SME) and identify key Enabling variables and Inhibitors and establish their hierarchical

importance so that these can be appropriately managed to develop the manufacturing

ecosystem.

To achieve this main objective, attempt was made to study a few countries like

China, USA, Taiwan, Korea and Finland which helped us to understand their respective

strength, weakness, opportunity and threat. This knowledge was helpful in synthesis of

the results and in drawing conclusions.

Subsequently, a few representative case studies of smartphone manufacturers were

undertaken to study their performance parameters under Indian conditions to get an idea

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about the manufacturing ecosystem and analysed using SAP-LAP (Situation Actor

Process - Learning Action Performance) framework. This helped us in understanding

enabler and inhibitor variables of smartphone manufacturing ecosystem. This was further

augmented with literature survey and expert opinion to arrive at a set of Enabling and

Inhibiting variables. Around these variables, a questionnaire based Survey was conducted

and responses were collected from different segment of the telecom sector. Using

appropriate statistical tools like factor analysis and regression testing, a few hypotheses

were formulated and these hypotheses were tested to get the final set of significant

enabling/ inhibiting variables.

Thereafter, Total Interpretive Structural Models (TISM) were developed both for

the enabling variables and inhibitors separately, which provided useful information about

the driving power and dependence relationships amongst the variables. Thus the strategic

enablers and inhibitors (barriers) were identified along with their hierarchical importance

level with respect to each other. These enablers and barriers of TISM model were then

synthesized with the strength, opportunity obtained from SWOT analysis for India to get

the SOEB (Strength-Opportunity-Enabler-Barrier) matrix for decision making in

development of smartphone manufacturing ecosystem.

The research ends with documentation of implication of the study for practitioners

and academician. Limitations of research and scope of future work were also listed. The

thesis has thrown up some revealing facts as to how the policy makers have been

focussing on some of the non-strategic areas that have low driving power but give lesser

attention to strategic areas. Supportive Govt. policy, entrepreneur development and global

competitiveness have been the strategic enablers for developing smartphone

manufacturing ecosystem and political corruption coupled with low R&D spending have

been the biggest inhibitors to the growth of the ecosystem. This study lays the foundation

to the least studied area of ecosystem development for manufacturing mobile handsets, a

mass consumed product in India today. Hopefully this work will trigger more studies and

research to take place in this area in years to come.

Keywords: Smartphone Manufacturing Ecosystem (SME), Total Interpretive

Structural Modelling (TISM), India Case study, Inhibitor, Enabler, Barriers, SOEB.

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TABLE OF CONTENTS

Title Pg. No.

Certificate ………………………………………………………………... i

Acknowledgement………………………………………………………… iii

Abstract…………………………………………………………………… v

Table of Contents………………………………………………………… vii

List of Figures…………………………………………………………….. xiii

List of Tables……………………………………………………………… xv

List of Abbreviations……………………………………………………… xvii

1. Introduction …………………………………………………………….. 1-12

1.1 Introduction……………………………………………………………. 1

1.2 Smartphone Ecosystem………………………………………………... 2

1.3 Smartphone Manufacturing Ecosystem………………………………… 3

1.3.1 Smartphone Manufacturing……………………………………. 4

1.3.2 Manufacturing Cost……………………………………………. 5

1.4 Key Challenges for the Smartphone Manufacturing in India………… 6

1.5 Key Motivations to Study Smartphone Manufacturing

Ecosystem in India………………………………………………………

6

1.6 Research Objectives…………………………………………………… 7

1.6.1 Research Objectives……………………………………………. 7

1.6.2 Research Design………………………………………………... 7

1.6.3 Research Tools…………………………………………………. 9

1.7 Organization of Report………………………………………………… 10

1.8 Chapter Summary……………………………………………………... 11

2. Literature Review……………………………………………………….. 13-36

2.1 Introduction. …………………………………………………………... 13

2.2 Studies on Telecom Ecosystem………………………………………... 13

2.3 Smartphone Manufacturing Ecosystem…..…………………………… 14

2.3.1 What are smartphones and platforms? ………………………… 14

2.3.2 The Market Today……………………………………………… 16

2.3.3 Key Manufacturers……………………………………………... 19

2.3.4 Manufacturers in India…………………………………………. 23

2.3.5 Key OS Developers…………………………………………….. 25

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Title Pg. No.

2.3.6 Operators Role in the Industry…………………………………. 26

2.3.7 Applications‘ Role in the Industry……………………………... 26

2.3.8 Key Platform Developers………………………………………. 26

2.3.9 Key Platform Developers and Manufacturers………………….. 28

2.4 Evolution of Competitive Landscape………………………………….. 29

2.5 Total Interpretive Structural Modeling (TISM) ……………………… 31

2.6 Case Study …………………………………………………………….. 35

2.7 SAP-LAP……………………………………………………………… 35

2.8 Gap in Literature………………………………………………………. 35

2.9 Chapter Summary ……………………………………………………... 36

3. Comparative Study of Indian Telecom Sector with Global Best

Practices……………………….……………………………………………

37-74

3.1 Introduction……………………………………………………………. 37

3.2 Global Manufacturing Scenario……………………………………….. 38

3.2.1 China…………………………………………………………… 38

3.2.2 USA…………………………………………………………….. 40

3.2.3 Taiwan………………………………………………………….. 41

3.2.4 South Korea…………………………………………………….. 44

3.2.5 Finland………………………………………………………….. 46

3.2.6 Analysis………………………………………………………… 48

3.3 Indian Smartphone Market……………………………………………. 49

3.3.1 Demand for Smartphones in India……………………………… 51

3.4 Indian Infrastructure and Policy Scenario……………………………... 51

3.5 Institutional Framework……………………………………………….. 52

3.5.1 Telecom Centers of Excellence (TCOE) ………………………. 54

3.5.1.1 Importance……………………………………………... 54

3.5.1.2 Structure………………………………………………... 54

3.5.1.3 Working………………………………………………... 54

3.5.1.4 Impact………………………………………………….. 55

3.5.2 Telecommunications Standards Development Society, India

(TSDSI) ……………………….……………………….…….

56

3.5.2.1 Importance……………………………………………... 56

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Title Pg. No.

3.5.2.2 Structure……………………………………………….. 56

3.5.2.3 Working……………………………………………….. 56

3.5.2.4 Impact………………………………………………….. 56

3.5.3 Telecom Sector Skill Council (TSSC) ………………………… 57

3.5.3.1 Importance……………………………………………... 57

3.5.3.2 Structure………………………………………………... 57

3.5.3.3 Working………………………………………………... 57

3.5.3.4 Impact………………………………………………….. 58

3.6 Comparative Study of Smartphone Manufacturing Practices………… 58

3.6.1 India and the United States……………………………………... 59

3.6.1.1 Analysis………………………………………………… 60

3.6.2 India and China………………………………………………… 61

3.6.2.1 Analysis………………………………………………… 62

3.6.3 India and South Korea…………………………………………. 62

3.6.3.1 Analysis………………………………………………… 64

3.6.4 Indian and Taiwan……………………………………………… 65

3.6.4.1 Analysis………………………………………………… 66

3.7 SWOT Analysis……………………………………………………….. 67

3.7.1 Strengths………………………………………………………... 68

3.7.2 Weakness……………………………………………………….. 69

3.7.3 Opportunities…………………………………………………… 70

3.7.4 Threats………………………………………………………….. 71

3.8 Chapter Summary……………………………………………………... 72

4. Case Study of Smartphone Manufacturers……………………………… 75-102

4.1 Introduction……………………………………………………………. 75

4.2 SAP-LAP Methodology……………………………………………….. 75

4.2.1 SAP-LAP Framework Formation………………………………. 75

4.2.2 Steps Involved………………………………………………….. 76

4.2.3 Actor-Process Matrix…………………………………………... 76

4.3 Case Study of Nokia…………………………………………………... 77

4.3.1 Introduction…………………………………………………….. 77

4.3.2 Best Practices at Nokia…………………………………………. 77

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Title Pg. No.

4.3.3 Statistics related to Nokia……………………………………… 78

4.3.4 Controversy at Chennai Plant………………………………….. 78

4.3.5 SAP-LAP Methodology applied on Nokia case study…………. 79

4.3.5.1 Actors involved………………………………………… 80

4.3.5.2 SAP-LAP Hills………………………………………… 84

4.3.5.3 Turning Points…………………………………………. 84

4.4 Case Study of Micromax………………………………………………. 85

4.4.1 Manufacturing………………………………………………….. 86

4.4.2 Distribution……………………………………………………... 86

4.4.3 Best Practices of Micromax……………………………………. 86

4.4.4 SAP-LAP Methodology applied on Micromax………………… 87

4.4.4.1 Actors Involved………………………………………… 87

4.4.4.2 SAP-LAP Hills………………………………………… 93

4.4.4.3 Learning………………………………………………... 93

4.4.4.4 Learning and Implications for other handset

manufacturers in India………………………………..

94

4.5 Case Study of Samsung………………………………………………... 95

4.5.1 Samsung at present……………………………………………... 95

4.5.2 SAP-LAP Model for analysis of Samsung…………………….. 95

4.5.2.1 Actors involved………………………………………… 95

4.5.2.2 SAP-LAP Hills………………………………………… 100

4.5.2.3 Learning………………………………………………... 100

4.5.2.4 Learning and Implications for other handset

manufacturers in India………………………………..

101

4.6 Chapter Summary……………………………………………………... 102

5. Questionnaire based survey and analysis……………………………….. 103-130

5.1 Introduction……………………………………………………………. 103

5.1.1 Administration of Questionnaire………………………………..

5.1.2 Demographics of Respondents …………………………………

103

103

5.2 Enablers in a smartphone ecosystem………………………………….. 104

5.2.1 Application of statistical tools…………………………………. 108

5.2.1.1 Reliability of data……………………………………… 108

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Title Pg. No.

5.2.1.2 Factor analysis………………………………………… 109

5.2.2 Hypothesis Formulation and Testing…………………………... 114

5.3 Inhibitors to Smartphone Manufacturing ecosystem…………………. 116

5.3.1 Application of statistical tools………………………………….. 119

5.3.1.1 Reliability of data………………………………………. 119

5.3.1.2 Factor analysis…………………………………………. 120

5.3.2 Hypothesis Formulation and Testing…………………………... 125

5.4 Discussion……………………………………………………………... 127

5.4.1 Significance of Enablers………………………………..…… 127

5.4.2 Significance of Inhibitors………………………………..…… 128

5.5 Chapter Summary……………………………………………………... 128

6. Modelling Enablers of Smartphone Manufacturing Ecosystem using

TISM……………………………………………………………………….

131-156

6.1 Introduction……………….…………………………………………… 131

6.2 Enablers for Smartphone Manufacturing ecosystem…………………. 132

6.3 TISM on the Enablers …………………………...................................... 137

6.4 Analysis and discussions………………………………………………. 152

6.5 Managerial implications of research…………………………………... 154

6.6 Conclusion…………………………………………………………….. 155

6.7 Chapter Summary……………………………………………………... 155

7. Modeling inhibitors of Smartphone Manufacturing Ecosystem

Development………………………………………………………………

157-172

7.1 Introduction……………………………………………………………. 157

7.2 Research Methodology………………………………………………... 157

7.3 Application of TISM for modeling inhibitors of smartphone

manufacturing ecosystem development (SMED)………………………

158

7.4 Classification of Inhibitors: MICMAC analysis………………………. 169

7.5 Discussion and Implications for Managers……………………………. 170

7.6 Chapter Summary …………………………………………………….. 171

8. Synthesis and Conclusions …..…………………………………………. 173-184

8.1 Introduction……………………………………………………………. 173

8.2 Synthesis of Research…………………………………………………. 174

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Title Pg. No.

8.3 Contribution of this research…………………………………………... 177

8.4 Implication for practice…...…………………………………………… 181

8.5 Implication for research ……………….……………………………... 182

8.6 Limitations of research………………………………………………… 182

8.7 Scope of Future Work…………………………………………………. 183

8.8 Chapter Summary ……………………………………………………. 184

References………………………………………………………………….. 185-200

Appendices………………………………………………………………… 201-226

Appendix I – Questionnaire 1……………………………………………… 201

Appendix II – Questionnaire 2…………………………………………….. 205

Appendix III – Interpretive logic knowledge base – Enabling variable…… 209

Appendix IV – Interpretive logic knowledge base – Inhibitors…………… 219

Publications ……………………………………………………………… 227

Short Biography………………………………………………………….. 229

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LIST OF FIGURES

Figure

No. Title of Figures Pg. No.

1.1 Smartphone Ecosystem ……………………………………………... 3

1.2 Smartphone Manufacturing Ecosystem……………………………. 4

1.3 Handset Manufacturing Value Chain………………………………. 5

1.4 Research Flow………………………………………………………. 8

2.1 The mobile operating system ……………………………………….. 15

2.2 Global Cell Phone and Smartphone Shipment Forecast …………… 17

2.3 Mobile handsets and smartphones forecast ………………………… 18

2.4 Trend for mobile and desktop applications ………………………… 18

2.5 Compilation of different manufacturers and which platform they use 20

2.6 Worldwide smartphones sales (in Units)...………………………… 21

2.7 Worldwide smartphone sales (in percentage)…………………...… 21

2.8 Market share of manufacturers in India……………………………... 25

2.9 Different platforms market share in percentage …………………… 30

2.10 Worldwide smartphone OS market share…………………………… 31

3.1 SWOT of smartphone manufacturing in China……………………... 39

3.2 Strengths and weaknesses of smartphone manufacturing in USA… 41

3.3 Strengths and weaknesses of smartphone manufacturing in Taiwan 43

3.4 SWOT of smartphone manufacturing in South Korea……………. 45

3.5 Strengths and weaknesses of smartphone manufacturing in Finland 47

3.6 Smartphone sales in India………………………………………… 50

3.7 Institutional framework supporting Telecom Ecosystem…………… 53

3.8 The three pillars of TCOE………………………………………… 54

3.9 TCOE Organizational structure…………………………………... 55

3.10 Objectives of TSSC……………………………………………….. 57

3.11 Comparative Study – India and USA……………………………….. 60

3.12 Comparative Study – India and China……………………………… 61

3.13 Comparative Study – India and South Korea………………………. 63

3.14 Comparative Study – India and Taiwan…………………………... 65

3.15 SWOT Matrix for Indian Smartphone Manufacturing Ecosystem….. 68

4.1 SAP-LAP hills of Nokia……………………………………………. 84

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Figure

No. Title of Figures Pg. No.

4.2 SAP-LAP hills of Micromax……………………………………… 93

4.3 SAP-LAP hills of Samsung……………………………………….. 100

6.1 Basic steps involved in TISM……………………………………….. 140

6.2 TISM of variables for smartphone manufacturing ecosystem………. 150

6.3 MICMAC analysis of variables……………………………………... 151

7.1 Digraph with significant transitive links…………………………….. 164

7.2 TISM based model for inhibitors of SMED………………………. 168

7.3 MICMAC analysis of inhibitors…………………………………….. 169

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LIST OF TABLES

Table

No. Title of Tables Pg. No.

1.1 Cost of Smartphone Components….…………………………………… 6

2.1 Top five mobile phone vendor shipments and market shares…..……… 17

2.2 Major Applications of TISM……….…………………………………… 33

3.1 Manufacturing Data Statistics – China...……………………………… 38

3.2 Manufacturing Data Statistics – USA…………………………………… 40

3.3 Manufacturing Data Statistics – Taiwan… …………………………… 42

3.4 Manufacturing Data Statistics – South Korea………………………..… 44

3.5 Manufacturing Data Statistics – Finland…...…………………………… 46

3.6 Comparison of Smartphone Shipments and Market Share.… 49

3.7 India‘s Global Branding Handset Producers……......………………… 50

3.8 Plants Manufacturing various smartphone components in India ……… 51

3.9 Manufacturing Data Statistics – India vs USA ………………………… 59

3.10 Manufacturing Data Statistics – India vs China ……………………… 61

3.11 Manufacturing Data Statistics – India vs South Korea ...……………… 63

3.12 Manufacturing Data Statistics – India vs Taiwan ……………………… 65

4.1 SAP-LAP Table of Nokia….…………………………………………… 81

4.2 Actor-Process Quantification Table of Nokia….……………………… 83

4.3 Quantified Actor-Process metrics of Nokia…...………………………. 84

4.4 SAP-LAP Table of Micromax..………………………………………... 89

4.5 Actor-Process Quantification Table of Micromax…………………….... 91

4.6 Quantified Actor-Process metrics of Micromax…………………............ 92

4.7 SAP-LAP Table of Samsung ……………………….…………………. 97

4.8 Actor-Process Quantification Table of Samsung….……………………. 99

4.9 Quantified Actor-Process metrics of Samsung…..…………………........ 100

5.1 List of Enablers (Variables)……………………………………………. 108

5.2 Output Reliability Statistics……………………………………………. 109

5.3 Correlation Matrix………………………………………….................... 110

5.4 Final Correlation Coefficient Matrix….……………………………….. 111

5.5 Output…………………………………….............................................. 111

5.6 Variance Chart…………………………………………………………. 112

5.7 Rotated Component Matrix……………………………......................... 113

5.8 Reliability Statistics for Factor I………………………………………. 114

5.9 Reliability Statistics for Factor II ……………………………………… 114

5.10 Reliability Statistics for Factor III………………………………………. 114

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Table

No. Title of Tables Pg. No.

5.11 Regression Analysis……………………………………………………. 115

5.12 List of Inhibitors (variables)…………………………………………… 119

5.13 Output………………………………………………………………….. 120

5.14 Correlation Matrix……………………………………………………… 121

5.15 Final Correlation Coefficient Matrix…………………………………... 122

5.16 Output………………………………………………………………….. 122

5.17 Variance Chart…………………………………………………………. 123

5.18 Rotated Component Matrix…………………………………………….. 124

5.19 Reliability Statistics for Factor I…………………………………............ 125

5.20 Reliability Statistics for Factor II ……………………………………… 125

5.21 Reliability Statistics for Factor III……………………………………... 125

5.22 Regression Analysis……………………………………………………. 126

5.23 Significance of Enablers………………………………………………. 127

5.24 Significance of Inhibitors……………………………………………… 128

6.1 Significant Enablers from Factor Analysis & Hypothesis Testing. ..…… 131

6.2 Sample Interpretive logic knowledge-base …………………………….. 141

6.3 Initial reachability matrix for smartphone manufacturing ecosystem…. 143

6.4 Final reachability matrix for variables of smartphone manufacturing

ecosystem…….…….…….…….…….…….…….…….…….…….…….

145

6.5 Iteration 1………………………………………………………………. 146

6.6 Iteration 2……………………………………………………………… 146

6.7 Iteration 3……………………………………………………………… 147

6.8 Iteration 4……………………………………………………………… 147

6.9 Iteration 5……………………………………………………………… 147

6.10 Interpretive Matrix……………………………………………………… 149

7.1 Sample Interpretive Logic knowledge-base…………………………… 161

7.2 Final reachability matrix………………………………………………… 162

7.3 Level Partitioning of reachability matrix……………………………… 163

7.4 Levels for inhibitors…………………………………………………… 164

7.5 Binary interaction matrix……………………………………………… 165

7.6 Interpretive matrix……………………………………………………… 166

81. Strength-Opportunity-Enabler-Barrier (SOEB) Matrix………………… 175

8.2 Enablers of a Smartphone Manufacturing Ecosystem………………… 177

8.3 Inhibitors of a Smartphone Manufacturing Ecosystem………………… 178

8.4 Hypothesis……………………………………………………………… 179

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LIST OF ABBREVIATIONS

Abbreviation Meaning

3GPP 3rd

Generation Partnership Project

A Action

AR Actor

ARPU Average Revenue Per User

ATMP Assembly Testing And Packaging

BOM Bill Of Materials

CAGR Compound Annual Growth Rate

CCC Cheap Chinese Chipset

CDMA Code Division Multiple Access

CENVAT Central Value Added Tax

CEO Chief Executive Officer

CFO Chief Financial Officer

CIF Cost, Insurance and Freight

CKD Completely Knocked Down

COAI Cellular Operators Association Of India

CSF Critical Success Factor

CTO Chief Technology Officer

DOT Department of Telecommunications

E4GI Early 4G Introduction

ECM Environmentally Conscious Manufacturing

EMS Electronic Manufacturing Services

EOU Export Oriented Unit

EU European Union

FDI Foreign Direct Investment

FI‘S Financial Institutions

GDP Gross Domestic Product

GMCI Global Manufacturing Competitiveness Index

GOI Government of India

GOVT. Government

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GPS Global Positioning System

GPU Graphics Processing Unit

GSM Global System For Mobile Communication

GSMA Global System For Mobile Communication Association

GST Goods And Services Tax

IC Integrated Circuit

ICT Information And Communication Technology

IDC International Data Corporation

IEEE Institute of Electrical and Electronics Engineers

IIM Indian Institute Of Management

IISC Indian Institute Of Science

IIT Indian Institute Of Technology

IMD Institute For Management Development

IMF International Monetary Fund

IPR Intellectual Property Rights

ISM Interpretative Structure Modelling

ISP Internet Service Provider

IT Information Technology

ITRI Industrial Technology Research Institute

ITU International Telecommunications Union

JV Joint Ventures

KMO Kaiser Meyer Olkin

L Learning

LCD Liquid Crystal Display

LED Light Emitting Diode

LTE Long Term Evolution

M2M Machine to Machine

MAP Mutual Agreement Process

MFN Most Favored Nation

MICMAC Cross Impact Matrix Multiplication Applied to

Classification

MIE Mature Innovation Ecosystem

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MIIT Ministry Of Industry And Information Technology

MNC Multi National Company

MOSFET Metal Oxide Semiconductor Field Effect Transistor

NA Not Applicable / Not Available

NFC Near Field Communication

NGN Next Generation Network

NSDC National Skill Development Corporation

ODM Original Design Manufacturer

OECD Organization For Economic Cooperation And Development

OEM Original Equipment Manufacturer

OS Operating System

PC Personal Computer

PCB Printed Circuit Board

PCO Public Call Office

PDA Personal Digital Assistant

POITC Presence of IT Companies

PPP Public Private Partnership

PR Process

PWC Price Waterhouse Coopers

Q1 Quarter-1

R&D Research And Development

RIM Research In Motion

S Situation

SAP-LAP Situation Actor Process - Learning Action performance

SEZ Special Economic Zone

SIM Subscriber Identity Module

SKD Semi Knocked Down

SME Smartphone Manufacturing Ecosystem

SMED Smartphone Manufacturing Ecosystem Development

SMS Short Message Service

SOEB Strength Opportunity, Enablers, Barriers

SPSS Statistical Package for the Social Sciences

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SWOT Strengths, Weakness, Opportunities, Threats

TCOE Telecom Centre Of Excellence

TFT Thin Film Transistor

TISM Total Interpretive Structural Modelling

TSDSI Telecommunications Standards Development Society,

India

TPM Total Productive Maintenance

TQM Total Quality Management

TSP Telecom Service Provider

TSSC Telecom Sector Skill Council

TV Television

UHF Ultra-High Frequency

UI User Interface

US United States of America

USA United States of America

USD United States Dollar

VAS Value Added Services

VAT Value Added Taxes

VLSI Very Large Scale Integration

VOIP Voice Over Internet Protocol

WAP Wireless Access Protocol

WEF World Economic Forum

WP7 Windows Phone 7