to

of

web marketing Story by Obility Team

Illustrations by Susan Nierengarten

is for Analytics, our guiding light

is for B2B and its long sales pipe

is for Converting prospect to sale

is for Dashboard; with it we don't fail

is for Excel, our revered spreadsheet

is what we shout when clients give us heat

is for Google, our one true god

is for Hummingbird, another search mod

is for Integrating backend to front

is for Justified alignment (and Mike's OCD stunts)

is for Keywords where we concur

is for Leads, which we nurture

is for Midnight phone calls from clients late night

is for Nick, our favorite boss, darn right

is for Obility, the best, no lie

is for Pigeons, Pandas, and Penguins. Oh my!

is for Quality Score, a made up thing

is for ROI, turning paper to bling

is for Spider whose crawls we delight

is for Tracking code and gaining insight

is for URL, where we call home

is for Visitors and we track the unknown

is for White paper, test 'em ‘til it's right

is for XML sitemap, instructions to our site

is for Yahoo,

a search team we miss

is for Zebra

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