RESEARCH PRESENTATIONS

LESSON OBJECTIVES: TO SUMMARISE AND PRESENT KEY RESEARCH FINDINGS.

How many marks did you achieve at AS?

How many marks do you need to achieve to reach your target grade at A2?

You can achieve 100 marks from your A2 coursework, and 100 marks from your A2 exam.

RESEARCH AUDIT

Review the research you have completed.

Are they any pieces of work which are missing or incomplete?

Are there any pieces of work which you can improve?

What are your targets to complete/improve ?

Complete this work for homework due on Friday the 21st of September.

Advanced Portfolio Research Tasks

1. Timeline – development of your genre/product.

2. Detailed analysis of 3 similar products for your main task focusing on the effect of technical areas and conventions. Use specific examples, terminology, and images.

3. Summary of main task research – clearly identify key conventions of genre and form using images.

4. Analysis of 2 similar products for both ancillary products focusing on technical areas and conventions. Use specific examples, terminology, and images.

5. Summary of ancillary research – clearly identify conventions of genre and form using images.

6. Research into institutions – what company would produce your product? How does it fit into the types of products they produce? What type of company is this? Ownership.

7. Questionnaire & summary of results.

8. Audience research – at least 2 other research tasks e.g. focus group, message boards, etc.

9. Summary of audience research – what have you found out about who your target audience is and how to appeal to them?

10. Audience profile – who is your ideal consumer – age, gender, interests, etc.

11. Presentation on similar product – narrative, conventions, institution, audience, marketing.

12. Analysis of promotional package – how is brand identity created across a range of linked products?

13. Production concept – initial ideas for your main product – can be mood-board, mind-map, word-cloud, etc.

Resources are on the Advanced Portfolio 2012-13 page of the Media Department blog mediastudiesnwcc.blogspot.com

If you have any questions email me hibbertj@neale-wade.cambs.sch.uk

This work should be completed by the start of next term.

TASKS FOR 10TH-21ST OF SEPTEMBER• Research Presentations

• Production Concept

• Production Outline

• Production Planning – Script, storyboard, shotlist

The above tasks need to be completed and uploaded to your blog along with your homework by Friday the 21st of September.

• Begin work on an animatic

RESEARCH PRESENTATIONSYour research presentation should summarise the most information you found out from your research. This should include:

Research into similar products

What are the conventions of your chosen product? Think about narrative and technical conventions. Remember to include information about your ancillary products as well as the main products How will your research help you to plan a successful product? How will it guide your planning/production?

Research into target audience

What have you found out about your target audience? Who are they? Consider demographics (age, gender) and psychographics (interests, lifestyle). What do your target audience expect/want to see in your product? How will this help you to produce a successful product? How will it guide your planning/production?

PRESENTATION

Your research and planning is marked on your presentation skills and your use of technologies.

What different methods/platforms/technologies could you use in your research presentations?

PROGRESS SHEET

Set your lesson targets on your progress sheet.

Remember to review your progress at the end of each lesson.