Trailer Exhibition Research

Laurel Wilson

The purpose of a trailer is….To introduce the main story line of film without giving away too

much away to the audience. This is where characters are also first introduced.

These trailers are easy for audiences to access, for example on social media websites such as YouTube, Facebook and Twitter are able to show trailers. This is a way where people are easily able to

share trailers among friends, allowing it to gain more publicity

Trailers can also come on during advertisement breaks on the television. Depending on the TV station, the Trailer can vary – for example: a children's

channel such as Disney Channel is more likely to show a trailer for Pixar movies such as the 2015 movie ‘Inside Out’.

The BBFC and Trailers

Trailers that are suitable for everyone would be able to be advertised anywhere. However, if a film is only suitable for 18’s and over, then it will be advertised usually not where children can see. These are rated by the BBFC.

Disadvantages of trailers on social media By having a trailer on social media, the trailer may receive negative criticism. This negative criticism may have an influence on the audience and may also discourage them.

Rotten Tomatoes

This website is a prime example of a platform which may influence audiences views.

This is how Rotten Tomatoes rank films. Sometimes if someone sees a film score is ‘0-59%’, they may judge it without watching it and be lead to believe that it is not a good film.

Advantages of trailers on social media

By having trailers on social media it is able to distributed to a mass audience, which will result to more people knowing about the film. This is also a good

way for institutions to connect with audiences.

Social media enables institutions to reach a global audience, which can influence the profit in the long run.

The evolution of trailersOver time the exhibition of trailers have changed. Before, trailers would have only been shows on TV or before a film. As technology has evolved, the exhibition of trailers have

along with it.