Trailer Exhibition Research

Bridget Cardenas Pazmiño

What are the purpose of trailers?• The purpose of trailers is to give a brief

introduction of what the movie is about and what the audience is going to expect. Trailers are also used to fill the audience with enigmas which will then cause an impact on the audience to go and watch the movie.

How and where do audiences watch trailers? What platform?

• There are various ways in which the audience watches trailers, it could either be through YouTube, Vimeo, Facebook, Twitter, or even on Instagram. However, trailers can also be watch as advertisements on these social networks to promote an upcoming movie, especially if they contain well-known actors. Trailers can also come up on adverts on TV or in cinema adverts just before a movie starts. And now iTunes also a Movie trailer app so the public can watch brand new movies.

How do audiences engage with trailers?

• Audiences engage with trailers by the CGI that they contain and also what the trailers provide, what is given in movies is just a 1/5 of all the climatic parts in the movie. In trailers what engages the audience is actually all the different editing techniques depending on how the technique is used it will fit certain genres. When the audience is engaged with the trailers they usually go on the internet to share the trailer through social media, this will even promote the movie adding more viewers to the screening of the film.

What is the relationship between exhibition platforms for trailers and audience; are certain

platforms for certain types of audiences?• Movies for children are usually shown on TV and

are rated PG or U. These trailers are child friendly, this is to make their target audience be more attracted to the movie with just watching the movie. Also, during cinema adverts they are promoting more movies however, only PG and U movies since it’s a young audience.

• Films that are aimed towards teens or adults are shown more in reality shows or more intellectual channels, also in social media/ networks the trailer would be promoted. When the target audience is at the cinema, the cinema adverts start to play new trailers for the audience to watch usually 12A, 15, and 18 rated movie trailers.

How do institutions encourage audiences to ‘investigate’ a film’s details?

• Institutions encourages audiences by making the trailer interesting therefore the viewer will feel curious about the movie therefore investigate the age rate, what genre it is, what actors are there, and mainly what the movie is about. This will also make the audience more curious and might find the website of the movie, where there could be a competition therefore making the audience engage more with the movie.

For and against using social media for trailers.

• For:Social media is used to promote a film to a wider audience, this will allow the audience even share the trailer, giving free publicity. This will allow the audience to have a clear opinion of the film since they will be able to have access to learn more about the institution and the film.

• Against:This would however remove the interest of the film from the audience since they would see what critics there are from that certain movie. These are more likely causes to affect the movie from progressing and having a large impact on the money at the box office when its released.

Example of this situation is ‘The boy next Door’ it was rated 10% at ‘Rotten Tomatoes’ and at ‘imdb’ it has a rating of 4.6/ 10.

Example of the positive critics would be ‘The Conjuring’ they were rated 85% at ‘Rotten Tomatoes’ and at ‘imdb’ it has a rating of 7.5/ 10.

Imagine trailers could not be exhibited via social media, what impact would this

have on audiences and institutions?• If trailers would not be exhibited on

social media what would happen is that they would be show on TV or at the cinema, this would happen when the adverts would be shown. But the movie would just be promoted on newspaper or magazines since there wouldn’t be the footage on it to see if we would like the movie. Also if it wouldn’t be on social media it would have a negative impact because it wouldn’t reach a wider audience, therefore reducing the audience to watch the movie and limiting the word of mouth. The audience wouldn’t be able to interact with the institution that efficiently.

How has the exhibition of trailers changed over time?

• The exhibition of trailers has changed widely, now you can just about watch it everywhere, either at home, on the internet, at the cinema, and even as you go through your phone. Before the increase of technology there was a limited amount of places to watch trailers and these would be at the cinema, or at home. Now its much easier for audiences to get access on trailers or anything, anywhere, anytime.

How are trailers rated and regulated? What institution is responsible for rating trailers? How is this different from the whole film?

• ‘The Classification and Rating Administration (“CARA”) issues ratings for motion pictures exhibited and distributed commercially to the public in the United States, with the intent to provide parents information concerning the content of those motion pictures, to aid them in determining the suitability of individual motion pictures for viewing by their children.’ This is the association that rates the movie (MPAA).

• The trailers are usually rated lower than what the actual movie, this is because since its accessible to everybody because of social networks, therefore it has to be appropriate for everybody.

How does the rating of film trailers affect a range of audiences?• Usually the rating of the film is

influenced by the audience whether they would like to see it or not. The trailer however could influence the children, therefore the parents could feel that they are exposed to much, and that the trailer is meant for an older audience. For example killing could be in the trailer, the parents would feel that its inappropriate since they would believe that the children would think killing is normal.

Identify or explain any other issues you think are important about exhibition of

film trailers.• The exhibition trailers usually is

1-5 months before the actual film comes out, they can be found on Vimeo, YouTube, iTunes movie trailers. However trailers can be leaked before the time, which can cause early opinions from the audience for example ‘Skyfall’ is a clear example of this, the trailer was leaked however, the audience was even more attracted to it therefore they wanted to see the movie even more.