the hangover trailer research

7
The Hangover http://www.youtube.com/watch?v=MzhlV6Dzvus

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Page 1: The Hangover Trailer Research

The Hangoverhttp://www.youtube.com/watch?v=MzhlV6Dzvus

Page 2: The Hangover Trailer Research

• The film is rated R (15 in the UK) however the trailer has been toned down and made for all audiences as it can then be shown to a wider audience and can be accessed online.

Page 3: The Hangover Trailer Research

• Starts by introducing the characters with a establishing shot of the house.

• Gates opening and camera tracking forward represents us as an audience being welcomed into the characters lives.

Page 4: The Hangover Trailer Research

• The trailer focuses on Alan’s stupidity – using a dramatic non diegetic sound pause which is then followed by one of Alan’s one liner jokes. This is repeated a lot of times during the trailer.

• This makes the joke stand out to the audience and is not drowned out by the soundtrack.

• This is also an alternative to a sound bridge as it connects to the next scene which sometimes also introduces a new selection of music. This can help to changed the tempo of the trailer and shape the way it is seen by the audience.

Page 5: The Hangover Trailer Research

• Exaggerated diegetic sound is used in trailers a lot. This creates more excitement and grabs the audience’s attention.

Page 6: The Hangover Trailer Research

USP

Bradley Cooper Las Vegas

Page 7: The Hangover Trailer Research

TITLES

The film title represents the flashiness of Las Vegas. With the typical lit up billboard sign.

The release date is slightly at an angle this represents the far from normal and crazy adventure they go on.

The recognizable warner brothers logo draws the attention of the audience and reassures them the film will be made professionally.