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Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veroni-que Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and diffe-rent points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!

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Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because the-se fashion patrons have lived in this cut-thro-at field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjusta-label.com who is worth mentioning is Fran-ziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she star-ted with her partner George Bezhanishvili soon after graduating from her fashion design scho-ol in 2009. Femme Maison which means ‘hou-se for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clo-thes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vien-na in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is whe-re her whole perception of fashion changed.

Femme Maison v2.0

So where does the small town girl draw her inspiration from? “I am a big fan of photo-graphers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Fem-me Maison’ was inspired by one of the sculp-ture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the pain-tings and illustrations of the renowned Dan-te Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and dif-ferent points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each pie-ce she creates as it directly relates to the chal-lenges and experiences she faces in her life. Her future plans include establishing her la-bel in Paris and creating designs which leave a lasting impression in the world of fashion!

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Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and de-signers often and never about emerging young designers? It is because these fashion pa-trons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creati-ve genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong con-fident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clo-


thes. She was more interested in drawing and creating new designs. With the encourage-ment of her family who were very forthcoming and suppor-tive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department un-der Raf Simon and Veronique Branquinho at the University of Applied Arts. This is whe-re her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray wo-men and their characteristics

through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of in-spiration for the label. Her la-test collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to de-scribe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the suc-cess behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collec-tion and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include esta-blishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!

Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showca-sed in the Milan, Pa-ris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notju-stalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Mai-son” which she star-ted with her partner George Bezhanishvili soon after graduating from her fashion de-sign school in 2009. Femme Maison which means ‘house for wo-men’, was created kee-ping in mind a strong confident woman who indulges in her fanta-


sies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Au-stria in 1983. She star-ted studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more intere-sted in drawing and creating new designs. With the encourage-ment of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to stu-dy in the Fashion De-partment under Raf Simon and Veronique

Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their cha-racteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her la-test collection was in-spired by the paintings and illustrations of the renowned Dante Ga-briel Rossetti. When asked to describe her latest collection in five

words, she says, “ Ele-gant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the sce-nes who help her cre-ate designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collec-tion and she has deep-rooted connections to each piece she crea-tes as it directly rela-tes to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!

Femme Maison v2.0Fashion is a tough business. Making it big in this indu-stry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showca-sed in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The cre-ative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvi-li soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual

side. When que-stioned about how her love for fashion began,

In all modesty she says the success behind her label goes not only to her but also to the team behind scenes who help her create design by giving their creative input, sup-port and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!

She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bou-rgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the pain-tings and illustrations of the renow-ned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”.

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she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new de-signs. With the encou ragement of her family who were very forthcoming and supportive of her dreams, she mo-ved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the Uni-versity of Applied Arts. This is where her whole percep-tion of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photo-graphers and painters who portray women and their cha-racteristics through their work”.

Femme Maison v2.0Fashion is a tough business. Making it big in this indu-stry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the cur-rent trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentio-ning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fan-tasies by showing off her sensual side. When questio-

ned about how her love for fashion began,

So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourge-ois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all


she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new de-signs. With the encou ragement of her family who were very forthcoming and supportive of her dreams, she mo-ved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the Uni-versity of Applied Arts. This is where her whole percep-tion of fashion changed.

modesty she says the success behind her label goes not only to her but also to the team behind scenes who help her create design by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she fa-

ces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!

Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and

When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in dra-wing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion

In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their crea-tive input, support and different points of view. A lot of thought, care and pre-cision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly rela-

Femme Maison v2.0A4A A4 LAYOUT: 6 column A4A A4 LAYOUT: 7 column

coming fashion designers to keep up to date with the current trends being show-cased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One

such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her part-ner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side.

changed. So where does the small town girl draw her inspiration from? “I am a big fan of photo-graphers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”.

tes to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a la-sting impression in the world of fashion!

Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because the-se fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist.

It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.

One such designer I came across on notjusta-label.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies

The prospect of Fashion was more daunting than exciting for Franziska as she did not parti-cularly enjoy sewing clothes. She was more inte-rested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.So where does the small town girl draw her inspiration from? “I am a big fan of photo-graphers and painters who portray women and their characteristics through their work”.

She goes on to say that even the name ‘Fem-me Maison’ was inspired by one of the sculp-ture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the pain-tings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Ele-gant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs

by giving their creative input, support and dif-ferent points of view. A lot of thought, care and precision goes into creating each she has deep-rooted connections to each piece she creates as it directly relates to the challenges and expe-riences she faces in her life.


Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!

by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age.

Fashion is a tough business. Making it big in this in-dustry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have maste-red the most important do’s and don’ts that exist. It is

One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Fem-me Maison” which she started with her partner Ge-

The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly en-joy sewing clothes. She was more interested in dra-wing and creating new designs. With the encourage-ment of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.

In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each she has deep-rooted connections to each piece

So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspira-tion for the label.

Her latest collection was inspired by the paintings and illustrations of the renow-ned Dante Gabriel Rossetti.When asked to describe her latest collec-tion in five words, she says, “ Elegant, pure, emotions, colourful and raw ”.

she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establi-shing her label in Paris and creating de-signs which leave a lasting impression in the world of fashion!


orge Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sen-sual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age.

a challenge for the up and coming fashion designers to keep up to date with the cur-rent trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.

Fashion is a tough business. Making it big in this indu-stry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist.

It is a challenge for the up and coming fashion designers to keep up to date with the current trends being show-cased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.

One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The cre-ative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili

soon after graduating from her fashion design school in 2009. Fem-me Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indul-ges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age.

The prospect of Fashion was more daunting than exci-ting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and crea-ting new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion De-partment under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.

In all modesty she says the success behind her la-bel goes not only to her but also to the team behind the scenes who help her create designs by giving their

So where does the small town girl draw her inspiration from? “I am a big fan of photographers and pain-ters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bou-rgeois, who is one of the chief sources of inspiration for the label.

Her latest collection was inspired by the paintings and illustrations of the re-nowned Dante Gabriel Rossetti. When asked to describe her latest collec-tion in five words, she says, “ Elegant, pure, emotions, colourful and raw ”.

she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating desi-gns which leave a lasting impression in the world of fashion!

Femme Maison v2.0

creative input, support and different points of view. A lot of thought, care and precision goes into creating each she has deep-rooted connections to each piece


Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in

One such designer I came across on notjustalabel.com who is worth mentio-ning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her part-ner George Bezhanishvili soon after gra-duating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side.

When questioned about how her love for fashion began, she goes on to tell me a lit-tle bit about her past. She was born in Sty-ria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes.

She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veroni-que Branquinho at the University of Applied Arts.

A lot of thought, care and precision goes into crea-ting each she has deep-rooted connections to each piece she creates as it directly relates to the challen-ges and experiences she faces in her life.

This is whe-re her whole perception of fashion chan-ged. So where does the small town girl draw her inspiration from? “I am a big fan of pho-tographers and painters who portray wo-men and their characteristics through their

Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti.When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all mode-sty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create desi-gns by giving their creative input, support and diffe-rent points of view.

Femme Maison v2.0A4A A4 LAYOUT: 10 column A4A A4 LAYOUT: 11 column

Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!

work”. She goes on to say that even the name ‘Fem-me Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label.

this cut-throat field of fashion for years and have mastered the most im-portant do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.

Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and desi-gners often and never about emerging young designers? It is because these

One such designer I came across on notjustalabel.com who is worth men-tioning is Franziska Fürpass. The cre-ative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili

When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age.

The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in

A lot of thought, care and precision goes into creating each she has deep-rooted connections to each piece she creates as it directly relates to the challenges and expe-riences she faces in her life.

When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view.

Femme Maison v2.0

soon after graduating from her fashion de-sign school in 2009. Femme Maison which means ‘house for wo-men’, was created kee-ping in mind a strong confident woman who indulges in her fanta-sies by showing off her sensual side.

Her future plans include establishing her label in Paris and creating designs which leave a lasting im-pression in the world of fashion!


the Fashion Department under Raf Simon and Veronique Bran-quinho at the University of Ap-plied Arts. This is where her who-le perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say

that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her la-test collection was inspired by the paintings and illustra-tions of the renowned Dante Gabriel Rossetti.

fashion pa-trons have li-ved in this cut-throat field of fashion for years and have mastered the most impor-tant do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which ma-kes them stand out among the crowd.

Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and ne-ver about emerging young designers?

One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from

When questioned about how her love for fashion began, she goes on to tell me a lit-tle bit about her past. She was born in Sty-ria, Austria in 1983. She started studying Fashion Design at a very young age.

The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encou-ragement of her family who were very forthcoming

and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion De-partment under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole per-ception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray wo-men and their characteristics through their work”.

When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, co-lourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create desi-gns by giving their creative input, support and diffe-

Femme Maison v2.0

She goes on to say that even the name ‘Femme Mai-son’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the re-nowned Dante Gabriel Rossetti.

It is because these fashion patrons have lived in this c u t - t h r o -at field of fashion for years and have ma-stered the most impor-tant do’s and don’ts that exist. It is

her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side.

Her future plans include establishing her label in Paris and creating designs which leave a la-sting impression in the world of fashion!


a challenge for the up and coming fashion designers to keep up to date with the cur-rent trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.

rent points of view. A lot of thought, care and precision goes into creating each she has deep-rooted connections to each piece she

creates as it directly relates to the challenges and experiences she faces in her life.

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