aajveto ceramic 11

1

A Marketing Mix

Report On

Prepared By:

Class: T.Y. B.B.A.

2015-2016

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DECLARATION

I, the undersign DINESH K. PARMAR Student of T.Y.B.B.A. here by

declare the project work presented is my own work and has been carried out

under the supervision of Prof. Jatin Sheth.

This work has not been previously submitted to any other university

for any examination.

Date:

Place: Rajkot

Signature

DINESH K. PARMAR

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ACKNOWLEDGMENT

I am very happy to express my deep gratitude to the persons who

spared their valuable time for me on my project work.

First of all & would like to thank my kind & co-operative principal who

allowed me to have a visit at the prescribed unit. I am also thankful to

professor Jatin Sheth. who has guided me all the times.

I am greatly thankful to Mr. Mansukhbhai Patel the owner of Aajveto

ceramic Pvt. Ltd for giving me all the information regarding his company &

explaining all the process very well.

DATE :-

PLACE :- RAJKOT

Signature

DINESH K. PARMAR

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PREFACE

Each and every activity starts with some predetermined goals.

Management plays a significant role since last few decades. Industrial

activities enables us to use national and international products. For this

theoretical knowledge, is not sufficient because management is ever

expanding and dynamic field.

Industrial training is a part of B.B.A course. This exposes us to the

practical aspect of what we theoretically study. So practical training is useful

in almost all the aspect of human life.

I had taken the opportunity to get training in Aajveto Ceramic Pvt. Ltd.

for practical study program.

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INDEX

SR. NO. Topic

1 GENERAL INFORMATION

2 MARKETING YESTERDAY & TODAY

3 SOCIETAL MARKETING CONCEPT

4 MARKETING MIX

-PRODUCT MIX - PEOPLE

-PRICE MIX (+) -PROCESS

-PROMOTION MIX -PHYSICAL EVIDENCE

-PLACE MIX

5 MARKETING STRATEGY

6 MY OBSERVATION

7 SWOT ANALYSIS

8 SUGGESTION

9 BALANCESHEET

10 CONCLUSION

11 BIBILIOGRAPHY

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INDEX

Sr. No. Particulars

1. Introduction

2. Bio – Data

3. History & Development of company

4. Size & form of Organization

5. Organization Chart

6. Time Keeping System

7. Location

8. Contribution of Unit

9. Modernization in Unit

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INTRODUCTION

The company has always tried to bring the latest and the innovative

products in the market. Due to the national presence of the company, Aajveto

is in continuous touch with the latest happenings in the market.

Hard work and Quality have always been the buzzwords at “Aajveto

Ceramic Pvt. Ltd.” with dedication and commitment, company as a team is

climbing the ladder of success and presently it has wide range of products.

The attractive contract with in the designs and the magnificent finish of top

layer makes Aajveto tiles live with radiant warmth.

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Project At Glance

Name of Company : Aajveto Ceramic Pvt. Ltd.

Brand Name : Aajveto

Managing Director : Mansukhbhai D. Patel

( chairman)

Thobhanbhai T. Aghara

(Executive Officer )

Narshibhai T. Aghara


Bharatbhai T. Aghara


Parasotambhai L. Kundariya


Auditor : V.N. Sitapara & Associates

Chartered Accountants

Morbi.

Main Product : Ceramic Wall Tiles

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Company Address : Lakhadhir nagar

[Navagam Road]

Morbi – 363641 (India)

Ph. No. : +91-2822-284777

Fax : +91-2822-284778

E-mail : [email protected]

Web . : www.aajvetoceramic.com

Bank : Orianted Bank of commerce,

ICICI Bank

Morbi.

Form of Organization : Private Limited

Objective : To become the highest selling

And manufacturing wall tiles

In ceramic world.

Size of Unit : Large Scale

Establish year : 2003

Start Production : 2004 (Date :- 20-7-04)]

mailto:[email protected]

http://www.aajvetoceramic.com/

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HISTORY OF THE COMPANY

Aajveto Ceramic Pvt. Ltd was established in year 2003. But they

started their production in 2004, date 20-7-2004. It is a private limited

company with producing “wall tiles.” It has be situated on out-skirt of Morbi

town in India which is well known for its wall tiles and ceramic industries.

Aajveto Ceramic started with five managers & their name are:

Shri Mansukhbhai Patel.

Shri Thobhanbhai T. Aghara.

Shri Narshibhai T. Aghara.

Shri Bharatbhai T. Aghara.

Shri Parshotambhai L. Kundaria.

Aajveto is spread in area of 16 ½ Acers and working with some

employees. But now 300 employees are working in Aajveto Ceramic with

very effectively.

Aajveto has wide range of wall tiles. It is given in catalogue in the

project. Due to the national presence of the company, Aajveto is in continuous

touch with the lastest happenings in the market. In future they want to make

verified tiled and make global market.

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SIZE & FORM OF ORGANIZATION

Size of Unit :

Size of unit determines the total area covered by the company.

Aajveto Ceramic Pvt. Ltd. covers an area of about 16 ½ acres.

Scale of Organization :

Scale of unit is determined by the amount invested in fixed assets.

As per company act 1956, industries are classified into four scale.

Aajveto Ceramic Pvt. Ltd is Large scale industry producing Glaze wall

Tiles with latest and forward technology.

Scale of

unit

Tiny Scale Small

Scale

Medium

Scale Large Scale

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Form of Organization :-

There are various forms of business organization. The chart below

depicts the various forms of organization.

Aajveto ceramic is private Ltd company.

Form of business

organisation

Pvt. sector

Sole

propritorship

Patnership

Private Ltd.

Public Ltd.

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Chairman

Managing

Derector (General

manager)

Production

Manager

Marketing

Manager

Finance

Manager

Administrat

ive & H.R. Manager

Production Incharge

Marketing Incharge

C.A. Directly controlled

by M.D.

Production supervisor

Quality Control

Incharge

Import Incharge

Export Incharge

Assistant

Skill worker

Unskill

workers

Lab Assistant

Lab workers

ORGANIZATION CHART

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TIME KEEPING SYSTEM

“Time & Tide waits for No one”

Aajveto Ceramic Pvt. Ltd. Is the unit where people are very conscious of

time. It is being run in two shifts.

Shifts Timing

Day shifts 8 a.m. to 8 p.m.

Night shifts 8 p.m. to 8 a.m.

They have adopted rotation system. Employees rotate between these

shifts carrying 12 hours per shift.

Weekly rest day for workers – Friday

Weekly rest day for officer – Sunday.

Employees are given more holiday according to their requirements, as

they feel that their performance will be more better if they are given the

holiday.

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LOCATION

Location is the particular place or area where the business unit is

located. It is the most important part of the business.

The main reason behind choosing this location is

It is the main industrial area of Morbi.

There was an ample space available with good infrastructure facility

with very cheap labour & the place was ever near to house.

Raw materials, power, water supply, as well as transportation and

infrastructure facilities are easily available here.

Manpower is also easily.

Due to the above reasons, the company has been situated in Morbi

& in this particular area.

The Registered office of the Aajveto Ceramic Pvt. Ltd is situated at

Aajveto Ceramic Pvt. Ltd

Lakhadhirnagar [Navagam Road]

Morbi – 363 641 (India)

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CONTRIBUTION OF UNIT

“Contribution” suggest that “ What is the contribution of this unit in

Industry ? ”

The success of any business is not only measured in terms of profit but

also by their contribution, to the welfare of the society & customers.

Aajveto Ceramic Pvt. Ltd takes at most care and attention to the

customers needs, allows them to live up to the highest ethical standard of

customer service.

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MORDERNISATION IN UNIT

Aajveto Ceramic Pvt. Ltd is able to cope-up and accept the change

prevailing in the modern market.

Therefore, considering the modernization Aajveto Ceramic have fitted

excellent machines and technology, so that the workers can easily work.

There is less wastage of material & the production becomes fast.

Aajveto Ceramic is very exited about the launch of our brand new

technology. This is a technological break through for Ceramic manufactures..

Noise filters and one of the semiconductor industries in recent time.

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MARKETING YESTERDAY & TODAY

Marketing is the process of planning and executing the conception,

pricing, promotion and distribution of ideas, goods and services to create

exchange that satisfy individual and organization goal.

Traditional, much importance was given to product rather than needs

and wants of consumers. Marketing manager go on design their product

without giving through to he needs and wants of consumer. They were trying

to sell their product at any cost. Consumers were bombarded with

advertisement; in all calls, telephone calls, etc.

The aim was to earn profit through high sales volume. Moreover,

marketing was considered as buying and selling the product.

But now, time has changed, Marketing is considered to be much more;

the focused is given to the needs and wants to consumers. Products are

designed according to the specification of consumers. Consumer’s satisfaction

is given much importance. The aim to earn profit through customer

satisfaction. Moreover, marketing function has also widened. Marketing

includes back warding and forwarding development, marketing research,

advertising, and many more. In forwarding functioning it includes post

truncation research, after sales service, disposal of the product, <*> use of the

product, etc. Nowadays ways of advertising is also changing. Traditional

mostly used media was television. Now people started using internet as

media of advertising. More and more number of people is turning to

development to website and net advertising.

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Recently new P is introducing in marketing. First there were 4 P’s

then 7 P’s and Now there are 8 P’s. Last year New P adds is product portfolio

management. Nowadays more importance is also given to marketing

research also knows the latent needs of consumers.

Thus, Marketing yesterday and today is totaling different. One has

to adapt the change to survive in this market.

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SOCIETAL MARKETING CONCEPT

Social marketing concept may be defined as,

“The task of achieving organizational goals is to identifying the needs

and wants of consumers and satisfying the needs and wants by delivering the

desired goods and service more efficiently and effectively than competitors in

a way the preserve or enhance society well being”

The contributing in their own way to various desirous social changes.

They took steps like:

Training module of artificial insemination service.

Establishment of cattle feed making.

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INTRODUCTION OF MARKETING

The marketing philosophy of business assumes that an

organization can best service, prosper and profit by identifying the needs of

its customers. Marketing is essentially about marshalling the resources of an

organization so that they meet the changing needs of customers on whom the

organization depends. Customers’ needs are the starting – point for all

marketing activity. Marketing managers try to identify these needs and

develop products, which will satisfy customers’ needs through and exchange

process which identified anticipates and supplies customer requirements

efficiently and profitability. As a business philosophy, marketing puts

customers at the center of all the organization’s considerations.

Marketing is so basic that it cannot be considered as separated

function. It is the whole business seen from the point of view of its final

result, which is from the customers’ point views,

“Marketing is the process of planning and executing the

conception pricing, promotion and distribution of ideas, goods, and services

to create exchanges that satisfy individuals and organization goals”

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MARKETING TOOLS

Price Mix

1. Price Decision

2. Pricing Method

3. Price Lest

4. Discounts

5. Allowances

6. Credit Terms

MARKETING MIX

AND

TARGET MARKET

Promotion Mix

1. Sales Promotion

2. Advertising

3. Sales Force

4. Public relations

5. Direct Marketing

Product Mix

1. Product Quality

2. Product Design

3. Product Features

4. Bran Name

5. Packaging

6. Sizes

7. Service

8. Warranties

Place Mix

1. Channels

2. Coverage

3. Location

4. Inventory

5. Transport

6. Ware Housing

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MARKETING MIX

Marketing mix is the various marketing tools that marketer use to sell

its products. There are 7 P’s of marketing Mix.

7 P’s of Marketing Mix

(+)

A list of the relevant market forces and the element of the marketing

mix would be helpful in analyzing marketing problems. The main aim of all

marketing activities is “profitability”. The marketing manger should therefore

devise such a marketing mix that will give the optimum profit for the product

he has to market.

By blending this marketer make a proper plan of action to push its

products in the market.

Definition:

According to Phillip Kotler, “Marketing Mix is the set of marketing tools

that the firm uses to pursue its marketing objectives in the target market”.

PRODUCT PRICE PROMOTION Place

PEOPLE PROCESS PHYSICAL EVIDENCE

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PRODUCT MIX

SR. NO. PARTICULAR

1 INTRODUCTION

2 PRODUCT FEAURE

3 PRODUCT DESIGN

4 PRODUCT SIZE

5 SERVICE

6 WARRANTIES

7 BRAND DEVELOPMENT

8 PRODUCT PACKAGING

9 NEW PRODUCT DEVELOPMENT

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INTRODUCTION

In general senses, we may think product as a physical item but

according to Philip Kotler:

“A product is bundle of physical services and symbolic particulars

expected to yield satisfactions or benefits to the buyer”.

From the above stated definition, we can say that product means not

only physical appearances but also a set of services or benefits provided to

customers. In wider concept product includes physical goods, services and

ideas.

All Managerial activities revolve around product. It is the basic thing to

be thought. Many units misunderstand the concept of product and give only

importance to physical goods rather than its service. It doesn’t means that

they should ignore physical appearance but benefits of goods should be

carried because customers have direct relation with its benefits

The main product of AAJVETO CERAMIC is wall tiles. They are available

in different models, colors, sizes, and shapes. The price of the product is very

reasonable.

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PRODUCT FEATURE

The term feature refers to inherent characteristics of the product

which make it different & unique from other products. Feature are characteristics that supplement the products basic functioning.

HIGH PERFORMANCE WALL TILES,

THIS WALL TILES IS TOTALLY MAINTAINCE FEE,

WEATHER PROOF MATERIAL,

SUN PROOF MATERIAL,

TERMITE PROOF MATERIAL,

RECYCLE MATERIAL,

AVAILABIE IN MORE THAN 45 COLOUR AND DESIGNS,

VERY ATTRACTIVE LOOK & DESIGNS,

TYPES OF PRODUCT :-

Plain colours

Anti-skid

Rustic series

Matt series

Glossy series

Wooden series

Black & s.p. series

All the types of range are available in the required size.

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PRODUCT DESIGNE

Design is the outlook of any product. It is the physical appearance of a

product. Design attracts the customers. Designing a product is very toughest task now a days, computers are used to design a product. From customers point of view design of product should be attractive. Easy to open, install, learn , how to use, repair, and dispose off.

As of design department attends exhibitions and seminars whenever

they are held. The department of designing held meeting and group

discussion with top management.

In AAJVETO, one of the strength of aajveto is the ability to design

product to meet the specific needs off clients. A large and professionally

trained department exists to translate the product ideas conceived by clients

& their interior designers into actual product.

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PRODUCT SIZE

The term ‘Size” means to dimension of the measure of a thing. In other

words, it refers to the magnitude of the product. The importance of the size

differs from the product. The products which are sold on the basis of weight

have little importance of size and vice versa the product in which size plays

an important role. Size has psychological effect on consumer, because it can

be seen while quality is intangible thing.

In AAJVETO we can find a type of wall tiles in different size, size of wall

tiles depends on its design. Usually, office wall tiles or institutional wall tiles

are made large while house wall tiles are small and delicate.

However, company keeps in mind the demand of customers. The size of

wall tiles changes from kitchen, bedroom, living room, school, institute and

office etc.

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SERVICE Services are extra benefits that are given after sale of the product. In

other words, a service is any act or performance that one party can offer to

another that intangible and does not result in the ownership of anything.

They are provided to capture the market, while some other product need

after sales service.

The impotence of after sale service is for consumer and producer. From

producer’s point of view, the higher the period of after sale services, higher

will be the sale. From consumer’s point of view, after sale service will

increase the durability of the product.

In AAJVETO, after sale services is provided during the guarantee

period. if any damage is occurred before guarantee period company will

replace it without any cost. damage is occurred after the guarantee period

then company will take nominal charges.

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WARRANTIES

Warranties means authority or justification that the thing sold is fit for

the use and producer accept reasonability for repairs over a period of time.

Product warranties are an important promotional tool. In case of quality

sensitive market consumer always except a longer warranty period and

prefer that product which has a longer warranty period.

The warranty period of AAJVETO is one year. Within one year,

company replace the product’s damaged parts. This policy can help the

company in getting consumer’s loyalty, retailers and distributors loyalty,

retailers and brand image.

Thus, warranty is helpful in establishing good image for a newly

established concern.

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BRAND DEVELOPMENT

BRAND-THE GAME OF A NAME

Brand name refers to that which a product is identified brand name

may be a name, a sign, a design, a term or a combination of them. The

purpose of branding a product is to differentiate the product from

competitors. A brand name when registered is called the trademark.

To select, a good brand name is matter of common sense. That means,

brand name should be selected from customers point of view. Many aspects

are carefully considered in branding the product with brand and have special

image for a particular product. So, while selecting a brand name many

aspects should be considered.

According to AMA

“BRAND AS: a name, term, sign, symbol or design, or a

combination of them, intented to identify the goods or services of one seller

or group of sellers & to differentiate them from those of competitors”

Thus a brand identifies the seller or market.

Brand name of this company is AAJVETO.

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PRODUCT PACKAGING

Packaging is very important aspect of any product. The main purpose

of packaging is to protect its content in transit, in storage & in use. In recent

years packaging has become a potential marketing tool. Consumer is willing

to pay a little more for the convenience appearance, dependability & prestige

for better packaging.

At AAJVETO CERAMIC special care is taken for packaging of

product so that they are not damaged. In short ceramic packaging is used for

safety purpose.

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NEW PRODUCT DEVELOPMENT

New product development is an integral part of marketing. To

sustain in this world of cutthroat competition the company has to develop new product to survive in the long run.

AAJVETO CERAMIC is not at all behind in this matter. At AAJVETO

they have their own research & development department and at every 2 or 3 months duration they are coming with new design of products in wall tiles.

At last “company wants to earn more & more prestige with the

expanding industries.”

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PRICE MIX

SR. NO. PARTICULAR 1 INTRODUCTION 2 PRICING STRATEGY 3 DISCOUNT 4 ALLOWANCE 5 PAYMENT PERIOD

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INTEODUCTION

Price is the only element of Marketing Mix that produces revenue. All

the other elements like product cost. Pricing & price competition is the No.1

problem facing the marketing executives. Price is the something of value

given up, consumers may purchase a substitute product is not worth the

value given up; consumers may purchase a substitute product or decide not

to purchase the product at all. Consumers exchange something of value,

normally buying power; for the satisfaction or ability they expect forms if the

entire marketing mix variable price is probably the most flexible.

Organizations can adjust prices much more easily than they can modify the

product change the promotional program or redesign the distribution

systems. Price also the marketing mix variable that relates most directly to

revenue. Where as product, promotion and distribution efforts require

expenditure by as firm, the price of a product determines how much money

comes into an organization. Thus, prices affect an organization profit, which

are vital for long-term survival.

In spite of the high degree of importance given to price mix and the

only revenue-earning element, most companies do not handle pricing well.

The most common mistakes are made when price is consideration to be too

cost oriented, price neither is nor revised often enough to capitalize on

market changes. Price is set independent of the rest of the marketing mix

rather than as an intrinsic element of market positioning strategy and price is

not varied enough for different product items and market segments.

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Price is a value of goods. From customers point of view it is revenue

pricing decision, which is considered very critical decision because it

declared the sailing volume, profit and image of the firm. While deciding price

all factors are considered that affects the producer as well as consumer. The

factors may be economical, social, potential and other factors. Thus, a major

part of success of business depends on its price how consciously, price of a

product is decided is very important. Price mix is the second part of

marketing mix. It determines company market share and profitability. Price

is critical marketing mix tool and is the amount of money that customers

have to pay for the product. Any company has to take decision on wholesale,

and retail prices, discounts, allowance and credit terms. The price of the

product should commensurate with the perceived value of the offer or else

buyer will turn to competitors in choosing their product.

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PRICING STRATEGY Price is powerful weapon of marketing. As a marketing weapon

price is the big gun must be used with caution. It is dangerous and explosive

marketing planners make pricing decision with appropriate pricing strategy.

At AAJVETO ceramic there are basically 3 strategies which they

follow in determining their prices. These 3 are,

I. THE BASIC RAW MATERIAL USED IN MANUFACTURING,

II. LABOURS ENGAGED, III. DESIGN OF THE PRODUCT.

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DISCOUNT

The term Discount means a deduction from the nominal value or price

or amount of the product. In other words, discount is taken off the full price

of the product. Most companies modify their basic price to reward the

customers for such acts as early payment, volume purchase and off – season

buying. The prices adjusted are called discounts. Discounts are a very popular

tool in the hands of the top management to increase their sales. The

companies make efficient use of the tool to expand their market. Discounts

can be offered I various forms like cash discounts, quantity discounts,

functional discounts, seasonal discounts, etc. discount are direct benefit to

the consumers and an indirect benefit to the manufactures. Consumer’s

benefits are the reduction in of the product. Manufactures benefit in terms of

increase of sales, increase in the total revenue, reduction of stock, and many

other intangible benefits.

AAJVETO does not give any discount to its distribution. But they give

20% commission to their dealers.

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ALLOWANCE

Allowances are other types of reductions from the list price. An

allowance is amount offered in return for the retailers agreeing to features

the manufacture’s product. A display allowances compensates them for

carrying a special product display. Allowances are another reduction from

prices they are given to dealers to promote the sales. It is an efficient

promotional tool. In other word, it is a return to distributors for favoring the

product of a firm.

AAJVETO CERAMIC Pvt. Ltd. has given fix margin of allowance to its

dealers. It’s depending upon the relation with dealers to the company. Some

time dealers are given extra allowances for great effort of increasing sales.

AAJVETO ceramic offers no special allowances to its dealers or retailers.

AAJVETO ceramic gives allowance to their dealers. The dealer will get

20% commission on sales and also he will be eligible for 5% over writing

commission.

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PAYMENT PERIOD

Payment period is a period of payment for dealers. For company it

is a very critical period to meet day to day expenses. It is a time within that

the dealers of a company have to make payment. Payment period decides the

dependability of company. If it is short, then company easily meets its

expenses and capital turnover will be high because it does not have to

depend on other party. The larger payment period will increase

dependability & capital turnover ratio. Also so, while giving a payment period

to dealer company’s financial situation & credit must be examined.

AAJVETO has not direct contract with ultimate consumer, but it

gives 30 to 45 days to its dealers. Generally, the payment period of company

is given order wise, is as follow.

SMALL ORDER :- 100% ADVANCE PAYMENT.

LARGE ORDER :- 50% ADVANCE PAYMENT &

50% AFTER DELIVERY OF GOODS.

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PROMOTION MIX

SR. NO. PARTICULAR 1 INTRODUCTION 2 SALES PROMOTION 3 ADVERTISING 4 SALES FORCE 5 PUBLIC RELATION 6 DIRECT MARKETING

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INTRODUCTION

The word promotion means to push forward. In marketing term

promotion means a group of such activities that increase the sales volume. It

is communicating information between producer and seller.

In this competitive age, it is believed a very effective tool for

attracting customer for a product for promotion various tools like personal

selling, advertising, sales promotion information about product to the

potential customer through this tools.

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SALES PROMOTION

The marketing activity other than advertise personal selling and

publicity is known as sales promotion. It is one of the methods of promoting

sales. Sales Promotion is very common tool of promotion. It means those

activities that increase sales volume. Its main purpose is to stimulate

consumers and dealers effectively. Sales promotion techniques are indirect

and non personal.

According to Philip Kotler.

“SALES PROMOTION COMPRISES A WIDE VARIETY OF TACTICAL

PROMOTIONAL TOOLS OF A SHORT TERM INCENTIVE NATURE, DESIGNED

TO STIMULATE STRONGER TARGET MARKETING.”

AAJVETO CERAMIC provided cash discount if amount in cash. In order

to increases sales promotion its also provided to various gift to customers

like wall clock, side bags, wallet, various etc. and it depends upon the control

or agent & its needs.

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ADVERTISING Advertising is another powerful tool of promotion. No business can

survive without advertisement like sales promotion it is non-personal and

indirect method of promotion. In competitive age, problem is not whether

advertise or not but problem is low to advertise. Advertising physiologically

affects the customers. And stimulates their wants. And ultimately wants

result in demand. Advertising is a paid form of non-personal presentation or

promotional of ideas. Goods or services by an identified person.

In words of wood Advertising is erasing to know, to remember to do

thus, advertising is in short spreading of information.

[A] Advertising media:

An advertising medium is any object or device that carries the

advertising message. There are so many mediums available in the market of

advertising. The India is used which is very powerful and less expensive. The

various mediums are as follows:

(1) Print Media:

It includes newspaper, magazine, etc.

(2) Broadcasting media

It includes ratio, T.V., Internet, etc.,

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(3) Other Sedia:

It include internal pamphlets, displays, holiday holdings, wall

printing fair etc

AAJVETO give advertisement in newspapers, televisions, magazines

outdoor boarding and posters.

[B] Advertisement Budget:

Advertisement budget is the advance planning of low much funds

will be allocated in men, agencies media and other ancillary. While

determining the budget, many factors like type of advertising, type of media,

competitors advertising plan, season, business cycle etc. should be kept in

mind. The budget should not be unjustified to any factor.

In aajveto, 10 % of total sale is invested in advertising. Top

management every year decides this percentage. Budget is prepared and

necessary change are made A particular amount is fixed for advertising and

this amount is divided into media, agency and other ancillary.

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SALES FORCE Sales force includes salesmen, sales executive, sales officers or

sale supervisors today; many companies develop sales force for better

promotion of sale. Sale force is helpful in promotion the sale. And to link the

customer and producer it has favor of company's product, which gives it

enough remuneration.

AAJVETO CERAMIC PVT. LTD. Has fixed no. of salesman i.e. 17

known as marketing executives. They move into market to study consumer

behavior, to get orders for company etc. a particular target is given to them

and they have to fulfill it.

A no. of incentives is provided to sales person for their

performance apart from basic salary.

Thus, we can say that AAJVETO has competitive sales force which

contributes a lot in increasing the sale of company.

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PUBLIC RELATION

Public relation is believed indirect marketing tool that means

smooth public relation can create a good image in the market Here public

relation means not only relation with customers, suppliers, shareholders,

dealers but relation with employee legislation, community leaders, should be

maintained the public relation department perform the function like press

relations. Product publicity corporate communication counseling etc. It can

be helpful in launching a new product, building the good image of a new firm

and in developing the firm's reputation.

AAJVETO has special public relation department. It is known as

publicity & public relation department. It performs many function as I have

state it maintain s smooth relation between management and employees

management and society.

In this way, public relations department assists the company in

building the goodwill.

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DIRECT MARKETING

Direct Marketing is an interactive System of marketing, which

uses one or more advertising media like direct mail, catalogs, telemarketing

electronic shopping etc. It has been growing at more rates because it is very

useful than store marketing it is used. By any organization it has advantage of

selectivity personalization, continuity, better timing high leadership and

privacy.

AAJVETO does not believe in direct marketing. It feels that, it is

waste of time and money. However in local area. It areas many direct

promotional activities.

Thus, promotion mix includes advertising, sales promotional. Public

relations, sales force and direct marketing has some benefits and some

drawbacks. However, they all are used in marketing a proper use of

promotional tools can lead the company on the steps of success.

53

PLACE MIX

SR. NO. PARTICULAR

1 INTRODUCTION 2 DISTRIBUTION CHANNEL 3 COVERAGE 4 LOCATION 5 TRANSPORT

54

INTRODUCTION

Place is the import marketing tool and is important for business. It is a

stand where all business activity is done. To satisfy consumers need in

today’s economy the producer and consumers are separated by vast distance,

so it is necessary to fill this gap. To supply the product to targeted customers

company must take help of distribution channel. So place should be selected

considering distribution channel decision, physical distribution its cost etc.

Place mix is also called distribution mix. It refers to the selection of a

mix of different types of distribution channel for transmitting the goals from

producer to consumers. Selection of distribution channel is very critical

decision. It depends on a product and company’s policy towards distributors.

in place mix physical distribution also plays a vital role because it is such an

element through which product reaches to ultimate customers. Location

decision is also considered in place mix. Location decides the other decision

of place mix like distribution channel physical distribution coverage etc.

In this way, place mix is important and essential element of marketing

mix.

55

DISTRIBUTION CHANNEL

Movement of goods from the point of production to the point of

consumption is known as the distribution system. The main participant in the

distribution system are

1. The manufacture.

2. The intermediaries.

3. The facilitating agencies.

4. The consumers.

Channel of distribution is mainly concerned with the

intermediaries. The term channel of distribution refers to the “ ROUTE

TAKEN BY GOODS THEY FLOW FROM THE PRODUCER TO THE

CONSUMER.” The flow may be physical or transfer of title of product. This

transfer of title may be affected directly or through a chain of intermediaries.

Thus, the channel of distribution is a network of institutions that

perform a variety of interrelated & coordinated function in the movement of

goods from producers. The channel of distribution is also known as the trade

channel.

The channel of distribution can be classified into two types.

DIRECT CHANNELS

INDIRECT CHANNELS

56

DIRECT METHOD.

When the producers sell their goods directly to the consumers. It

is called direct channel. No middlemen are present between the producer &

the consumer.

INDIRECT METHOD.

In this case, the producer does not sell directly to the consumers.

Instead he sell the goods to middlemen, who in turn, sell them to the

consumers. The middlemen may be wholesalers, retailers or mercantile

agents.

PRODUCER CONSUMER

PRODUCERS RETAILER CONSUMERS

57

COVERAGE The term coverage includes the area of market covered by a firm. Some

company has small coverage, because it wants to establish its image in small

market and to create monopoly of its product. Some company has large

coverage of market generally they are large size of companies.

AAJVETO has coverage in whole India. In international market it covers

20 countries like UAE, USA, Jordan, UK, Egypt, South Africa, Kenya, Hungary,

Shri lanka, Russia, Sudan, Bhutan, Spain, Austria, Singapore, Uganda,

Malaysia, Indonesia, etc.

In India Company has depos in following states: 1. Maharashtra 09 2. Gujarat 17 3. Rajasthan 06 4. Madhya Pradesh 04 5. Bihar 04 6. Uttar Pradesh 10 7. Andhra Pradesh 08 8. West Bengal 09 TOTAL 57

58

LOCATION

In the place mix location plays a significant role, because it decides

many decision like channel of distribution, its cost coverage etc. location

plays a very role in the life of a company and also in the development of the

nearby villages, states or the country.

Due to this location, company enjoys many benefits some of the

benefits as are under.

EASY AVAILABILITY OF THE LABOURERS FROM THE NEARBY

VILLAGE.

EASY AVAILABILITY OF RAW MATERIALS

EASY AVAILABILITY OF SKILLED LABOUR, EFFECTIVE

TRANSPORTATION, AND CAPITAL ETC.

Thus, due to availability of these benefits, company can reduce

production cost. Hence we can say that the location of AAJVETO ceramic is

best location in all aspects.

59

TRANSPORT

Transport is a very basic infrastructure facility. It affects the pricing

of products. Time of delivery, conditions of delivery etc. in, physical

distribution and transport is believed very important process, because it

actually carries goods from producers to dealers. There are four ways of

transport like ROAD, AIR, WATER FIRM, RAILWAY select any of 4, which is

less expensive and more convenient.

AAJVETO CERAMIC is uses four ways of transport road, water, railway

and air for national market, it mostly prefer road transport facility because it

is cheap, faster, and safe. For international market water transport is used it

is slow but safe mean of transport. It also transport of air way, sometime it

sends its goods by railway.

60

PEOPLE

People are one of the most crucial elements included under

the belt of marketing mix. It includes the employees of the service

provider, customers, intermediaries and the persons who influence

the buyer’s purchase behavior. First, the service employees who

interact with the customers, need to be equipped with great

amount of competence, right and positive attitude and graceful

appearance which influence the perception of the consumers. It is

very crucial for the organization to recruit and place the right kind

of personnel to the right kind of job for the benefit of the

organization. Secondly, once they are recruited, they must be given

accurate training and should help them to understand the human

behavior as they mostly have to contract them in their job

operation.

61

PROCESS

Process is a procedure, method, course of action, mechanism

or flow of activities by which the services are delivered. The service

offerings are generally judged by the simplicity of the process and

the effectiveness of the delivery thereof. A service should be a well-

defined process where all participants are aware of the process.

If you are introduce new product in the market so right people

should be appointed which the process should be well defined and

clear. They having the clarity of process and who guided the

customers effectively without causing him/her any problems in

following the procedure prescribed in order to avail the service

offered.

62

PHYCIAL EVIDENCE

The environment in which the service provider delivers

the service and where the customers and the organization interact,

as well as any tangible component that facilitates performance or

communication of the service, is referred to as physical evidence.

The service organization should provide tangible evidence of the

service to envisage an image in the mind of current and potential

customers. Physical evidence provides service organizations with

excellent opportunities to send strong, consistent and positive

massages regarding the nature of service offered to customers. It is

said that, more the intangible a service is, the more it relies on

physical evidence to convey an appropriate massage to

customers. Physical evidence is generally employed to mitigate the

perceived risk of the customers which arises due to the intangibility

of the service.

64

MARKETING STRATEGY

The product life cycle is an important concept that provides

insight into a product’s competitive dynamic.

Product life cycle is an attempt to recognize the distinct stages in

the sales history of the product. By identifying the stage of product life cycle

company can formulate better marketing plans and strategies.

Most of the product life cycle portrays typical bellshaped curve or

S-shaped product life cycle, which is as follows:

Marketing Strategy

There are other forms of product life cycle also. They are:

Cycle-Recycle pattern

Scalloped pattern

Style pattern

Fashion pattern

Fad pattern

0

5

10

15

20

25

30

Introduction Maturity

Time

Sales & pro

65

STAGE OF PRODUCT LIFE CYCLE

The different stages of product life cycle are:

1. Introduction Stage:

This stage starts when the product is newly launched. In this stage

profit are negative or low. Main objective of the markets is to create product

awareness. So, promotional expenditure are at their highest ratio to sales.

2, Marketing Strategies:

Considering price and promotion marketing can pursue one of

the strategies in the introduction stage:

PROMOTION

HIGH LOW

Rapid skimming strategy Slow skimming strategy

Rapid penetration strategy Slow penetration strategy

66

Aajveto Ceramic’s LCD scale which is under their SNOWCAP’s frozen

scale division is in the introduction stage. As far as its marketing strategies

are concerned it is as follows:

Price: It is priced very reasonably i.e. 33% of a retail price of other

scale of company.

Distribution: It is distributed through their distribution Gold chain. They are

given free training, advertising allowance; they were given 10

to 15% of margin.

Quality: It is placed as high quality product.

Promotion: They spend heavily on promotion to compete with scale

company’s like Sansui, Atoc, AND, etc.

In short, as far as marketing strategies in introduction stage is

concerned Aajveto Ceramic follows Rapid Penetration Strategy.

67

2. GROWTH STAGE:

This stage is marked by rapid climb in the sales. Prices remain

where they are or fall, promotional expenditure is maintain or raised, sales

increases, profit also increases.

Marketing Strategies:

The company uses several strategies to sustain market growth as long

as possible. The company uses strategies like:

Add new features to the product

Enter new segment

Improve product quality

Lower the price of the product, etc.

In this stage company spends heavily on product improvement,

promotion and distribution but they forgo current profit in the hope of

making it in the future.

68

Aajveto Ceramic most of the product series are in growth stage like

Gold, Silver, Diamond, Industrial, retailer etc.

To sustain their market growth Aajveto Ceramic is:

Adding new features to their product.

Developing new varieties of existing product

Trying to enter new market segment by

introducing new product.

3. MATURITY STAGE:

At this stage the product rate or growth will down. This stage

lasts longer than the previous stages. Maturity stage can be divided into 3

phase:

Growth Maturity

Stable Maturity

Decaying Maturity

69


In this stage company feels they can do very little. But marketers

can consider strategies of:

Marketing modification strategies :-

The company should try to expand their market either by increasing

the number brand users or by increasing usage rater per users.

Product modification :-

They can also increase their sales either by improving the quality,

features or style.

Marketing mix modification :-

They can also stimulate sales by modify prices, distribution,

advertising, sales promotion, services, personal selling strategies.

70

Aajveto Ceramic’s scale of Gold series is in the maturity stage. To

increase the sale they are:

Trying to enter new segment by introducing with high accuracy

and high capacity.

Trying to increase more usage per occasion by advertisement.

Introducing sale promotion scheme like gifts, discount, contest,

etc.

Improve their quality of product.

71

4. DECLINE STAGE:

In this stage sales of the product decline. Due to fall in sales

production decreases, price cuts and profit erosion. Some firms withdraw

from the market, while some withdraw form the smaller segment.


Identifying weak product

Determining the marketing strategies

Drop decision

No products of Aajveto Ceramic are in the decline stage.

73

INDEX

Sr.No PARTICULAR 1 STATEMENT OBJECTIVE 2 MARKET SEGMENTATION 3 RESEARCH METODOLOGY 4 RESEARCH PROCEDURE 5 OBJECTIVE OF STUDY 6 SAMPLING PROCEDURE 7 SOURCE OF DATA 8 SCOPE OF THE STUDY 9 QUESTIONNAIRE DESIGN

74

STATEMENT OBJECTIVE

My statement objective is that, to know the comparative analysis of

tiles users of morbi, tiles user regarding awareness. Therefore, I find out the

reason from the tiles user, that why they are not use Wall Tiles and what

types of problems are affected in non awareness about the Wall Tiles.

75

MARKET SEGMENTATION

Market is divided in to various segments related to different

environments like demographic, geographical, psychological, etc. My market

segmentation is a psychological segmentation. My area is only Morbi city.

Samples of my research are peoples of following blocks:

Education with awareness

Age structure

Mentality

Personality

Life style

User status

76

RESEARCH METHODOLOGY

RESEARCH : -

It is the process of gathering, recording and analyzing of critical and

relevant facts about any problem in any branch of human activity. It is

scientific investigation of a problem.

MARKET RESEARCH : -

It is systematic and intelligent investigation of the “Who, What, Where,

When, Why and How of actual and potential buyer.

MARKETING RESEARCH : -

Marketing research is the systematic process of Collecting, Tabulating

and Storing all the information relates to marketing process.

77

METHODOLOGY

1) SAMPLING UNIT:-

The target population was divided in to two segments i.e. tiles user and

dealers. Things like needs, its fulfillment and suggestions of all segments

were collected for making this research success.

A) SAMPLE SIZE

How many people should be surveyed?

About 75 from different segment i.e. tiles user and dealers were taken

as a sample size. As we know that large sample gives more reliable data, but

here because the population was divided in two segments such thing was

made possible.

B) SAMPLING PROCEDURE

How should the respondents be chosen?

During my training days, we have divided the total time of training as

per the requirement. It means in any concern segment. It population is high

the more time was research for it.

78

C) PROBALITIY SAMPLE

SIMPLE RANDOM SAMPLE

Every units of the population has an equal chance of selection.

STRATIFIED RANDOM SAMPLE

The population is divided into mutually exclusive group. (Such as age

groups), and random sample are drawn form group.

CLUSTER (AREA) SAMPLE

The Population is divided into mutually exclusive group. (Such as city

blocks), and the researches are draws a sample of the groups to interview.

D) NON-PROBABILITY SAMPLE

CONVENIENCE SAMPLE

Tab researcher selects the most accessible population members.

JUDGEMENT SAMPLE

The researchers select population members who are good prospects

for accurate information.

QUOTA SAMPLE

The researcher finds and interviews a prescribed numbers of each of

several categories.

The research on the topic called “Comparative Analysis of Wall Tiles in

Morbi” is done by using random sample & under the head of simple random

sampling.

79

RESEARCH PROCEDURE

DEFINING THE PROBLEM AND RESEARCH

OBJECTIVES

DEVELOPING THE RESEARCH PLAN

COLLECTING THE INFORMATION

ANALYSING THE INFORMATION

PRESENTING THE FINDINGS

80

OBJECTIVE OF ST UDY

When any students are preparing the project report so it’s behind the

particular reason. When any students are studying in graduate level or

postgraduate level, so it’s main objective is getting knowledge in theoretical

and practical particular in BBA & MBA. Project report is very useful for

getting practical knowledge. The company gives practical knowledge.

Theoretical knowledge is not necessary and also everywhere practical

knowledge is not necessary, but according to me practical knowledge is

giving knowledge of present time and future time; this is more useful for

making good career.

MY MAIN OBJECTIVES ARE AS FOLLOWS::-

1) To make aware about the Wall tiles.

2) To know the people`s view point about company.

3) To know the requirements of today generation

4) To know the progress of the company.

5) To know about features of the Wall tiles.

6) To know about the opinions of the people about the company’s

Images.

81

D E F I N I T I O N

POPULATION

“The term Population is applies to any finite or infinite collection of

individuals”. It is also known as the universe.

SAMPLE

It is a part of population or a subject from a set of units, which is

provided by some processes or others, usually by selection with the objective

of investigation the characteristics of properties of the parent population.

SAMPLING UNIT

“Any individual unit which is aggregate or regarding for the purpose of

deciding sample is known as sampling units” Subject of population as

sampling units.

82

SAMPLING PROCEDURE

THE SAMPLING UNIT

The target population was divided in to two segments i.e, tiles user and

dealers. Things like needs, its fulfillment and suggestions of all segments

were collected for making this research success.

SAMPLING SIZE

The sample size of research is 65 peoples including tiles user, general

customer etc.

SAMPLING PROCEDURE

I have selected the random sampling method for my survey. Under it I

have gone for convenience sampling. Here I have selected the most accessible

population members from which to obtain information.

83

SOURCES OF DATA

1) PRIMARY DATA

Primary data is original data. Researcher itself for research purpose

collects it only.

SOURCES OF PRIMARY DATA

Consumer, Wholesalers,

Agents, Dealers, Stockiest,

Salesman, Investors, Employees,

General public etc

HOW TO COLLECT PRIMARY DATA

SURVY- Mail, Telephone, Personal approach.

PANNEL RESEARCH

OBSERVATION, (Personal observation)

EXPERIMENTAL RESEARCH

84

2) SECONDARY DATA

“Secondary data made data. This data collected by someone else

before”.

SOURCES OF SECONDARY DATA

Published survey of market.

General research reports.

Media reports like Newspapers, Magazine, and Internet etc.

Universities, Marketing research, Agencies, Advertising Agencies.

Internal records like annual record, Salesman report, Customer

Complains etc.

The primary data used for my study are questionnaire-containing

questions regarding customers’ point of view about Wall Tiles. I interviewed

the general public to know the awareness towards Wall Tiles.

I have also use the secondary data for getting the knowledge of tiles

industry & company for that I go through co.’s literature & no. of website on

the internet.

85

S C O P E O F T H E S T U D Y

The research is limited to Morbi city.

The time allotted for preparing the report is 30 days.

The objective is to know the quality aspects of tiles and find out the

reason about the not awareness of Wall Tiles in Morbi.

QUESTIONNAIRE DESIGN

The questionnaire was design keeping a view to the data sorting for the

fulfilling for the objective of research study. The wordings of the question are

kept simple to generate the desire response. The questions are framed in

such a way that it creates the interest in customers to quick response.

I design my questionnaire based on certain parameters

1) Indian tiles performance point of view.

2) Customer’s point of view.

3) Companies product & service point of view.

86

QUESTIONNAIRE

MARKETING RESEARCH ON

CONSUMAR AWAENESS

AAJVETO CERAMIC 1) Name:-

2) Address:-

3) Phone no.:-

4) Gender:- Male

Female

5) How much wall tiles are necessary in each

house? YES

NO

6) Which kind of important thing in wall tiles? HIGH DURABILITY

VERIETY OF COLOUR

SHOW

7) Which factors considered in buying wall tiles? STRONGNESS

QUALITY

AVAILABILITY

PRICE

BRAND NAME

87

8) Do you aware about “ AAJVETO CERAMIC ”? YES

NO

9) If yes, how do you come to know about “AAJVETO CERAMIC ”?

NEWS PAPER

RELATIVES

SHOW ROOMS VISIT

FRIENDS

OTHER

10) How the performance of AAJVETO ceramic? VERY GOOD

GOOD

AVERAGE

POOR

11) Which brand you consider most? STARWARE

AAJVETO

DECO

LOCAL BRAND

12 ) How Regularly Company introduce new

scheme?

FREQUENTLY

PERIODICALLY

FESTIVALS

88

(13) According to you The attitude of the retailer of

AAJVETO ceramic ?

FULLY SATISFY

SOMEWHAT SATISFY

SATISFY

NOT SATISFY

14) What is the response of the company towards

the problem face by you?

IMMEDIATELY

DELAY

SOMEWHAT DELAY

ALWAYS DELAY

15) Would you like to give any suggestion?

89

4). Gender.

Gender Respondents

Male 75

Female 25

Total 100

75

25

Male

Female

Analysis:

From the above chart, it is clear that the percentage of male is 75 and

female is 25. So male are more than the female.

90

5). Are wall tiles necessary in each house?

Sr. no particular No.of res

1. Yes 65

2. no 35

100

Analysis :-

From the above mentioned graph we can analyze that out of 100, out of

it 65person which are agreed with necessary of tiels and 35 are not

agree with it.

91

6). which kind of important thinking in wall tiles?

Sr. no factors No. of Res.

1 High durability 45

2 Variety of colour 30

3 show 25

100

Analysis:-

From the above mentioned graph we can analyze that out of 100 person

which I have gone through 45 high durability, 30 variety of color, 25

show.

92

7). Which factors considered in buying wall tiles?

Sr. NO FACTORS NO. OF RES

1 STORNGNESS 20

2 QUALITY 35

3 PRICE 15

4 BRAND NAME 25

5 AVAILABILITY 5

100

Analysis:-

From the above mentioned graph we can analyze that out of

100 person which I have gone though, 20 strangeness, 35 quality, 15

price, and 25 brand name, 5 availability, information.

93

8). Do you aware about “AAJVETO” wall tiles?

Yes/no Respondants

Yes 72

No 28

Total 100

Analysis:-

From the above chart, we can say that a percentage of people who are

awear about the AAJVETO wall tiles i.e. 72% & a people who are not

aware about yhe AAJVETO wall ties i.e.28%

94

9). if yes, how do you come yo know about “AAJVETO” wall tiles?

Medias Respondents

News paper 35

Relatives 20

Friends 20

Showroom visits 15

Others 10

Total 100

Analysis:

Most of the customers from total customers are come to know about

AAJVETO from newspaper, friends and relatives while less customers

are come to know about from showrooms visits.

95

10). How the performance of AAJVETO ceramic?

SR. NO PERFORMANCE NO.OF RES.

1 VERY GOOD 28

2 GOOD 50

3 AVERAGE 20

4 POOR 2

100

Analysis:-

Frome above mentioned graph we can analyze that out of 100 person

which I have gone through, 28 very good , 50 good, 20 average, and 2

poor for information.

96

11). Which brand you consider most?

Sr. no BRAND NO OF RES

1 STARWARE 25

2 AAJVETO 58

3 DECO 15

4 LOCAL BRAND 2

100

Analyais:-

From the above mention graph we can analyze that out of 100 person

which I have gone through 25 starware 58 Aajveto, 15 deco, 2 for

information.

97

12). How Regularly Company introduce new scheme?

No Particular Percentage

1 FREQUENTLY 65

2 PERIODICALLY 27

3 FESTIVALS 8

100

Analysis :

From the above chart, we can analysis that out of 100 percentages frequently

65%, periodically 27% and 8% festivals introduce new scheme.

98

13). According to you The attitude of the retailer of AAJVETO

ceramic ?

No Particular Percentage

1 FULLY SATISFY 70

2 SOMEWHAT SATISFY 20

3 SATISFY 10

4 NOT SATISFY 0

Total 100

Analysis :

From the above chart, we can say that, out of 100 retailers 70% fully satisfy,

20% somewhat satisfy, 10% satisfy.

99

14). What is the response of the company towards the problem face

by you?

No Particular Percantage

1 IMMEDIATELY 65

2 DELAY 5

3 SOMEWHAT

DELAY

30

4 ALWAYS DELAY 0

Analysis :

From the above chart, we can say that out of 100 65% immediately, 5% delay,

30% somewhat delay to give response for problems solution.

100

15). Would you like to give any suggestion?

SUGGESTION :

Company should give more advertisement.

Company should try to increase the carrying capacity.

Company should decrease their tiles price.

Company should give dealership for expand their business.

Company should give extra facilities to dealers.

Company should enter into new product and business like

vitrified tiles so more market capture.

102

MY OBSERVATION

Aajveto Ceramic Product Ltd. is a unique unit in itself. Through

establishment of DPL Public Ltd. movement is started which led to standard

of living.

I feel glad that I have been the part of it for few days.

The unit is well equipped with latest technology and modern

machines and equipments.

Self discipline is followed by employees.

As it is weighing industry accuracy plays a very important role

because it affects the quantity of product. The unit is kept very accurate

capacity.

The staff and workers were well organized and co-operative.

It has its unique name in the industry and it is one of the well

known units. When I was under going training along with methodology many

students were was under going training.

I sincerely, wish Aajveto Ceramic all the best for its future and hope

that it succeeds in achieving all the goals that it has set for itself.

104

SWOT ANALYSIS

The SWOT analysis just a nut sells view of all the important aspects

of the product. SWOT stand for S – Strength, W – Weakness, O – Opportunity

and T – Threat. The SWOT analysis of the LCD screen displayed scale.

Strength of the company

Technically innovative product

Better brand name

Better brand preference

Good distribution channels

Good after sales service.

Weakness of the company

Low end product

No scheme allowed

Specifically dealer scheme

And consumers scheme

105

Opportunity of the company

Increase market share

Increase the sell of new product

Threat of the company

Low end product may take over the market their by

Decrease in market share

Decrease in sales volume.

106

SUGGESTION

There are no trade union in the company. Trade union

should be there to protect the employees from exploitation if

any.

Collaboration with technical people like architects, interior,

designers will increase chance of acceptance of AAJVETO

product.

AAJVETO should pursue to get a quality certificate so that

credibility & good will is increased.

There should develop a big network of showrooms

preferable exclusive and also give dealership where

exclusive showrooms are not profitable.

107

BALANCE SHEET

PARTICULAR 2015 2014 2013

CAPITAL A/C

OWNER CAP. 11500000 11500000 11500000

RESERVE 12073371 11873371 6637083

LOAN FUND

SECURED 14985697 14785697 8008717

UNSECURED 7247976 7047976 7903246

CREDITORS 1675814 1475184 1724265

TOTAL 47946228 46682228 35772311

ASSETS

FIXED ASSETS 12124592 11924592 12418647

INVESTMENT 464000 264000 315000

CUR. ASSET

LOAN & ADVENCE 15812308 15612308 5655572

INVENTORIES 23224253 23024253 22436433

DEBTORS 10011084 9811086 12809865

CASH 2213727 2013717 2856571

OTHER C.A. 2449270 2299270 4447551

CUR. LIA.

LIABILITY 15954008 15754008 23127828

PROVISION 2399000 2199000 3839600

TOTAL 47946228 46682228 35772311

108

CONCLUSION

Aajveto Ceramic today is one of the leading company in the scale

and now its aiming to become a entire scale company. With its newly added

tag of “the electronic weighing people and clever formulation of price and

product it targets virtually all segments of the market.

Aajveto Ceramic LCD screen displayed scale is also one such

product with low price, high capacity and high accuracy added more value to

the company targeting the price sensitive consumers in the market.

This scale is facing some problem in the market and it not

showing any growth trends. But it found to be showing some negative trends

instead. But with proper consideration and some required changes like

aggressive promotion, re-positioning, and better packaging the product can

make it big into the market, provided there is no increase in its price level’s

and it remain at part with its local counter parts.

I wish Aajveto Ceramic Product Ltd. & its LCD screen displayed

scale all the truck for a progressive future.

109

BIBLIOGRAPHY

Name of book Author’s name

1. Marketing Management S.A. Sherlekar

2. Marketing Management J. C. Gandhi

3. Company’s website www.aajvetoceramic.com

http://www.aajvetoceramic.com/