aardvark records
TRANSCRIPT
Presentation on an UK Independent Record LabelBy: Julie Dang
AARDVARK RECORDS
CONTENTS
• Introduction
• Introduction• Type of music produce
• Introduction• Type of music produce• Artists
• Introduction• Type of music produce• Artists• Audience
• Introduction• Type of music produce• Artists• Audience• Music produce method
• Introduction• Type of music produce• Artists• Audience• Music produce method• Promote & Distribute music method
• Introduction• Type of music produce• Artists• Audience• Music produce method• Promote & Distribute music method• The company’s customers
INTRODUCTION
- FOUNDED BY ANDREW REEVE AND ALEX DI SAVOIA IN 2001.
- FOUNDED BY ANDREW REEVE AND ALEX DI SAVOIA IN 2001 .
- HEADQUARTER: CORNWALL, ENGLAND.
- F OU N D ED B Y AN D R E W R EE VE A N D AL E X D I SAVO I A I N 2 0 0 1 .
- H EA D QU ART ER : C OR N WAL L , EN GL AN D .
- I S A FA I R T R AD E R EC OR D L AB EL AN D M U SI C PU BL I SH E R .
- F O U NDE D B Y A NDR E W RE E V E A N D A L E X D I S AV O I A I N 2 0 0 1 .
- HE A DQ UA RT E R: CO RNWA L L , E N G L A N D.
- I S A FA I R T R A DE RE CO RD L A B E L A ND MUS I C P UB L I S HE R .
T H I S G O E S B E Y O ND E NS URI NG T HE A RT I S T S R E CE I V E A H I G HE R T H A N I NDU S T R Y AV E R A G E R O YA LT Y S P L I T. ( I T A L S O ME A NS E X P E N S E S A RE HA NDL E D RE S P O NS I B LY A ND A RE K E P T TO A R E A S O NA B L E L E V E L ) .
- FOUNDED BY ANDREW REEVE AND ALEX DI SAVOIA IN 2001 .
- HEADQUARTER: CORNWALL, ENGLAND.
- IS A FAIR TRADE RECORD LABEL AND MUSIC PUBLISHER.
THIS GOES BEYOND ENSURING THE ARTISTS RECEIVE A HIGHER THAN INDUSTRY AVERAGE ROYALTY SPLIT. ( IT ALSO MEANS EXPENSES ARE HANDLED RESPONSIBLY AND ARE KEPT TO A REASONABLE LEVEL) .
- IS A GREEN LABEL.
- F OUNDED BY ANDREW REEVE AND AL EX DI SAVOIA IN 20 01 .
- HEADQUART ER: CORNWAL L , ENGL AND.
- IS A FAIR T RADE RECORD LABEL AND MUSIC PUBL ISHER.
T HIS GOES BEYOND ENSURING T HE ART IST S RECEIVE A HIGHER T HAN INDUST RY AVERAGE ROYALTY SPL IT. ( IT ALSO MEANS EXPENSES ARE HANDLED RESPONSIBLY AND ARE KEPT TO A REASONABLE L EVEL ) .
- IS A GREEN LABEL .
PODUCE ENVIRONMENT F RIENDLY CDS
- F O UNDED BY ANDREW REEVE AND ALEX D I SAVO IA IN 2001 .
- HEADQUART ER: CO RNWALL , ENGLAND.
- IS A FAIR T RADE RECO RD LABEL AND MUSIC PUBL ISHER.
T H IS G OES BEYO ND ENSURING T HE ART IST S RECEIVE A H IG HER T HAN INDUST RY AVERAG E RO YALT Y SPL IT. ( IT ALSO MEANS EXPENSES ARE HANDLED RESPONSIBLY AND ARE KEPT TO A REASO NABLE LEVEL) .
- IS A G REEN LABEL .
PODUCE ENVIRONMENT F RIENDLY CDS
T RY TO BECO ME CARBON NEUT RAL AS T HEY INVEST ED HEAVILY IN D IG ITAL MUSIC AND AUDIO SO LUT IO NS - PART NERING WIT H SO ME O F T HE BEST BUSINESSES IN T HE F IELD.
TYPE OF MUSIC
1) AMBIENT / CHILL / DOWNTEMPO
1) AMBIENT / CHILL / DOWNTEMPO 2) HOUSE (Electro / Hard / Prog / Tech)
1) AMBIENT / CHILL / DOWNTEMPO 2) HOUSE (Electro / Hard / Prog / Tech)3) BREAKS / DnB / DUBSTEP
1) AMBIENT / CHILL / DOWNTEMPO 2) HOUSE (Electro / Hard / Prog / Tech)3) BREAKS / DnB / DUBSTEP4) NU JAZZ
1) AMBIENT / CHILL / DOWNTEMPO 2) HOUSE (Electro / Hard / Prog / Tech)3) BREAKS / DnB / DUBSTEP4) NU JAZZ5) GOA & PSYTRANCE
1) AMBIENT / CHILL / DOWNTEMPO 2) HOUSE (Electro / Hard / Prog / Tech)3) BREAKS / DnB / DUBSTEP4) NU JAZZ5) GOA & PSYTRANCE6) TECHNO & TECHNOTRANCE
1) AMBIENT / CHILL / DOWNTEMPO 2) HOUSE (Electro / Hard / Prog / Tech)3) BREAKS / DnB / DUBSTEP4) NU JAZZ5) GOA & PSYTRANCE6) TECHNO & TECHNOTRANCE 7) TRANCE & HARD TRANCE
1) AMBIENT / CHILL / DOWNTEMPO 2) HOUSE (Electro / Hard / Prog / Tech)3) BREAKS / DnB / DUBSTEP4) NU JAZZ5) GOA & PSYTRANCE6) TECHNO & TECHNOTRANCE 7) TRANCE & HARD TRANCE 8) ROCK & POP
ARTISTS
THERE ARE CURRENTLY ABOUT 46 ARTISTS WORKING FOR THE LABEL
AMBIENT / CHILL / DOWNTEMPO
CHRIS HALE
RADOS
BREAKS / DNB / DUBSTEP
NINJA KODOU
STAEDLER & WALDORF
HOUSE (ELECTRO / HARD / PROG / TECH) ADDICTED CRAZE
DAAGARD & MORANE
ERICM
FIREDANCE
GIORNO
LAANGA
MADISON
MIRADEY
PHIL HIETT
QED
SAM WALKERTONE
SONERA
NU JAZZ
CHRIS HALE
TORSO
GOA & PSYTRANCE
JEFF ALFORD
KRASH KOURSE
TIMELINER
ZETAN SPORE
TECHNO & TECHNOTRANCE
AIR ONE
CLUBBFIRE
DIVISION
HARDFORMERS
TRANCE & HARD TRANCE
DAVID KOONEN
DUNEFLYER
FRONT
JASON SEAN
YAHEL
YUTO
• Adrenalizer ( Prog Rock)
Darrell Delk ( MOR Rock)
Lordryk (Celtic Rock / Folk)
Moondragon (Celtic Rock / Punk)
Smiley (Rock / Grunge Rock)
The Code (Rock)
The Is (Space Rock/ Dub)
• Benny Tetteh-Lartey (Folk)
Callel (Indie / College Rock)
Everett Young (AAC Pop)
Jaff (Indie Rock)
Kel Pritchard (World / Ambient)
Kym Franklin & The Cleft Way (Soul)
Liquid Factor (Pop / Dance)
Little Spitfire (Indie / Alternative)
Raising Days (Indie / Progressive)
Riveraire (AAC Pop)
Satya Graha (Pop Rock & Americana)
Steve O' Connor (Acoustic Pop)
The Truths (Indie / Alternative)
POP & ROCKPOP ROCK
MUSIC PRODUCE METHOD
THE STUDIO OF THIS RECORD LABEL IS PLACED IN CORNWALL.
PROMOTE & DISTRIBUTE MUSIC METHOD
THE LABELGAINED RECOGNITION QUICKLY BY UPTAKING NEW MUSIC DISTRIBUTION TECHNIQUES AS THEY ARRIVED
=> GOOD DISTRIBUTION METHOD -> HIGH REVENUE.
- PODCASTING
- INTERNET RADIO
- ONLINE STREAMING WEBSITES
- PROVIDING FULL TRACKS ON SOCIAL
NETWORKING SITES (YOUTUBE, GOOGLE, ROOTV,
SINGINGFOOL,….)
- BLOGGING
AND ….
PAYING ARTISTS’ FANS TO SHARE MUSIC !
ABOUT COPYRIGHT ?
“WE KEEP A CLOSE EYE ON PEER-TO-PEER SHARING PLATFORMS AND REGULARLY HAVE OUR TRACKS REMOVED FROM THEM” SAID SAVOIA – COFOUNDER OF ARRDVARK RECORDS
THERE ARE STRICT POLICY OF DOWNLOADING AND CONSUMING AARDVARK RECORD’S PRODUCT TO PREVENT ILLEGAL DOWNLOADING
VISIT SITE: HTTP://WWW.AARDVARKRECORDS.CO.UK/INDEX-6.HTML
CUSTOMERS
- TEENAGERS
- TEENAGERS
- ADULTS AT THEIR 30S AND UNDER
THE LABEL RECEIVES GOOD RESPONSE FROM THE CONSUMERS PROVEN BY A GREAT NUMBER OF AWARD WINNING MUSIC ARTISTS, INCLUDING YAHEL, ERICM, JEFF ALFORD AND LITTLE SPITFIRE ALONG WITH NUMEROUS FAN CLUBS OF ITS ARTISTS.
For more information about the label please visit website: www.aardvarkrecords.co.uk