AARON MCCOLLUM

Coppell, Texas 214.718.1107 aaronmccollum14@icloud.com

SALES AND MARKETING EXECUTIVE

Delivering Strong and Sustainable Revenue, Market Share, and Profit Results

Strategic Sales Executive with 20 years of driving double-digit sales, elevating profits, and increasing revenue in mature markets. Keen business and financial acumen are combined with a track record of designing and executing profitable sales initiatives. Noted for recruiting and leading customer-centric sales teams that consistently exceed performance and productivity goals. Collaborative leader with motivational style that propels performance and maintains accelerated growth.

LEADERSHIP ASSETS:

Sales Planning & Execution Marketing Strategies Profit and Loss Oversight Budget Management New Business Development Customer Relations Market Analysis Compensation & Incentive Plans Team Building & Leadership Vendor/Supplier Relations Forecasting & Reporting Purchasing/Pricing

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS

VISTAR (A Performance Food Group Company) 1/2000—3/2015 Director of Sales and Marketing-Arlington, Texas (4/2008—3/2015)

Elevated to Director after strong performance as Sales Manager with full strategic planning and operational leadership of sales and marketing infrastructure and departments. Reported directly to Company President and controlled $1 million annual operating budget.

Directed daily operations of office vending business that accounted for 65% of DFW Metroplex business. Negotiated pricing and logistics with vendors to achieve profit margin goals.

Achieved 50% overall organic growth for 10 years by identifying new business opportunities, penetrating unserved markets, and integrating acquired companies into Vistar system.

Captured $1 million annual savings and increased customer order efficiency 10% by developing and implementing Special Order Tracking and Order Allocation screens into the company’s AS400 ordering system. Improved customer service and internal/external communication.

Supervised, trained, and motivated 4 outside sales associates, 1 customer service manager, and 5 customer service associates. Set sales goals and created promotions and contests to increase sales.

Drove Hospitality and Retail business 100% for 3 consecutive years by training, coaching, and motivating sales team to acquire and retain new strategic accounts.

Following acquisition of Performance Food Group and Liberto Specialty Distribution, persuaded top sales personnel to remain with the blended company, resulting in retaining 90% of 400 customers and 100% of 75-100 key accounts.

Coordinated customer orders and scheduling with operations management.

Created and implemented strategic marketing promotions, enhancing customer relationships.

Developed and implemented annual sales budget. Analyzed monthly financial statements to track sales and profit results; adjusted sales goals to achieve budget objectives.

Sales Manager-of-the-Year, 2009. Continued…

AARON MCCOLLUM

Page 2 of 2 214.718.1107 aaronmccollum14@icloud.com

Sales Manager-Dallas, Texas (3/2006—3/2008)

Performance-based promotion to drive sales, profits, market expansion, and customer base. Oversaw purchasing, inventory control, warehouse, and delivery functions.

Recruited and managed 9 sales associates. Conducted extensive training to upgrade employee product knowledge and sales competencies including prospecting, closing, and customer retention.

Launched targeted expansion into high-growth customer markets, increasing sales and profits.

Championed Customer Relationship Management (CRM) outreach initiative, establishing trust and securing 2 large accounts that were inactive for years.

Key member of annual sales budget and trade show committees. Senior Pricing Manager, Roma Foods-Dallas, Texas (1/2003—3/2006)

Transitioned to newly-created position after company split into 2 entities-Vistar and Roma. Led national pricing team of Regional Pricing Managers and Pricing Specialists to drive enterprise value.

Collaborated with executives and business partners to develop and implement corporate strategy, operations, finance, and product development.

Analyzed industry metrics, market conditions, and competitor pricing. Presented competitive pricing strategies to executive leadership, gaining approval to implement company-wide.

Communicated approved strategies, structure, policies, and processes to the organization.

Converted 12 Roma distribution centers to corporate DEV400/AS400 pricing system. Trained Roma Sales Team on how to use the new system to optimize profit margins.

Conducted regular audits to improve pricing files and costing accuracy for purchasing. Senior Regional Pricing Manager, Vistar-Dallas, Texas (1/2000—12/2002)

Provided accurate and profitable pricing through the management of pricing databases. Assisted the director of pricing in developing pricing strategies to meet customer needs while providing a profit for the company. Helped determine core business costs of service in support of pricing development.

Supervised, trained, coached, and ensured performance of 5 direct reports.

Provided analysis and assistance with contract negotiation for national account contracts.

Implemented contracts national accounts including bill backs, rebates and royalties. Regional Pricing Manager, VSA Inc.-Denver, Colorado (6/1995–12/1999)

EDUCATION

STEPHEN F. AUSTIN STATE UNIVERSITY Bachelor of Business Administration, General Business

TECHNICAL PROFICIENCIES

Microsoft Office: Word, Excel, PowerPoint, Access, and Outlook | Silvon sales tracking software AS400 |SalesForce | E3 Trim-Customized true replenishment inventory management software