“aarrr” metrics all startups should know
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AARRR - Metrics All Startups Should Know. If you want to measure AARRR with ease and in depth, make sure you visit the URL below. http://www.strikingly.com/trylogbookTRANSCRIPT
April 2014 pLucky Inc.
“AARRR” Metrics All Startups Should Know
1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
AARRR is…1. What is AARRR?
A set of metrics startups should know
introduced by Dave McClure in 2007http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html
This is AARRR!1. What is AARRR?
5 stages to measure
AcquisitionActivationRetention
RevenueReferral
Acquisition
Activation
RevenueRetention
Referral
1. What is AARRR?
users touch site/app for the first time
AcquisitionActivationRetention
RevenueReferral
1. What is AARRR?
users have first “happy” experience
AcquisitionActivationRetention
RevenueReferral
1. What is AARRR?
AcquisitionActivation
RevenueReferral
users come back again to site/app
Retention
1. What is AARRR?
AcquisitionActivation
RevenueReferral
users refer site/app to
other people
Retention
1. What is AARRR?
AcquisitionActivation
ReferralRetention
Revenueusers take
monetization actions
1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
AARRR helps you see the whole service
2. Why is AARRR important?
AARRR
checks service growthchecks bits of results
MAU
Revenue
New Users
actions are vague
AARRR helps you focus on specific problems
2. Why is AARRR important?
improve activation
improve site/app
?
actions are specific
AARRR helps your team communicate
2. Why is AARRR important?
A BC
common languageindividual perceptions
1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
3. Example of AARRR
For an eCommerce SiteExample Metrics
Acquisition people of 2+ clicks / people visited first time
Activation people viewed 3+ items / people visited first time
Retention people visited 1+ next week / people visited
Referral people pressed like button/ people visited
Revenue people paid for item / people visited
3. Example of AARRR
For a Camera AppExample Metrics
Acquisition people registered account / people installed
Activation people posted 3+ photos / people registered
Retention people posted next week / people registered
Referral people shared photo / people posted photo
Revenue people clicked ad / people used app
Good Luck with AARRR!Check out URL below for a free analytics tool!
http://striking.ly/trylogbook
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