April 3, 2008

Aastra 5000 launch

Agenda

» Introduction Francis Shen

» Aastra Global strategy Tony Shen

» Aastra 5000 PA Fuhrmann

April 3, 20082

Aastra 5000 2

Aastra : a global leader in Enterprise Communications

» Aastra 100% focused in Enterprise Communications business

» Aastra : a growing and dynamic company

» Each technology change sees the birth of a new leader

April 3, 20083

Aastra 5000

2003 : Aastra enters the European Market2008 : Aastra New leader in Europe

Aastra Value proposition

» Alcatel

» Cisco

» Siemens

» Nortel

April 3, 20084

Aastra 5000 4

OPENIP Communication solutions

Aastra Value proposition

» One proposition : OPEN IP COMMUNICATION– Innovation– Investment protection– Time To Market

» Aastra is the ONLY VENDOR present in all types of Enterprise Communication solutions :

April 3, 20085

Aastra 5000

IP PBX Call Manager Open Source Microsoft IP end-points for Centrex

Aastra Value propositionWe are ready to deliver

» Technological elements integrated in an Open solution

» A complete Open solution

April 3, 20086

Aastra 5000

OPEN IP Telephony solutions

Aastra Global strategyProduct offering

April 3, 20087

Aastra 5000 7

InnovationLeveraging technogical synergies

AppliancesServers

Commonterminals

CommonFMC solutions

CommonApplications

Open IP Telephony

Unified Communications

Fixed-MobileConvergence

Aastra Global strategyLarge entreprise offering

» Global Focus on Large Enterprise segment – Invest in Global marketing activities– Invest in Business Solution applications

» Focus on Open IP Communication

» Accompany our customers towards new Unified Communications paradigm

April 3, 20088

Aastra 5000

Agenda

» Introduction Francis Shen

» Aastra Global strategy Tony Shen

» Aastra 5000 PA Fuhrmann

April 3, 20089

Aastra 5000 9

CIO strategyIT strategy driven by market trends

April 3, 200810

Aastra 5000

To be Flexible& Reactive is key

CIO strategyIT strategy driven by end-users and company needs

April 3, 200811

Aastra 5000

Innovation for productivity and efficiency

Market Enterprise communication trends Aastra vision : Openess for agility

April 3, 200812

Aastra 5000

Open & Flexible for a more competitive business

Market Enterprise communication trends Aastra vision

» Innovation comes now from consumer market and influence enterprise market

» 3 big trends

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Aastra 5000

Market Enterprise communication trends Aastra vision

» New possible solutions for Business Communications

» New innovations to come and to be integrated in today’s Communications solutions

» Necessity to rely on Open solutions for better interoperability

April 3, 200814

Aastra 5000

SIP is READY for Open IP Telephony

Aastra global strategyBe ready for IP Telephony 2.0

April 3, 200815

Aastra 5000 15

2002 2007 2012

IP Telephony 2.0

% IP Telephony

PROPRIETARY SOLUTIONS

TDM TRUNKS / IP PROPRIETARY SETS

OPEN SOLUTIONS

SIP TRUNKING

SIP TERMINALS

SIP APPLICATIONS

IP Telephony 2.0IP trunking enables fast RoI

» Carriers migrate to New Generation Networks and introduce SIP trunking

» IP trunking decreases costs of external calls (-25%)

» IP Trunking – No Gateway for IP sets– More flexible for distributed

architectures– Accelerate the generalisation of IP

sets

16Aastra 5000

IP networksTDM networks

WAN

Bottleneck of Gateway for

TDM sets

More flexibilityCheaper for IP sets

IP Trunking requires Minimal IP Infrastructure with IP sets

April 3, 2008

IP Telephony 2.0A majority of SIP sets

17Aastra 5000

Lower investment with SIP sets

SIP terminalsOpen solutions = Evolutive investment

Proprietary terminals = Non-Evolutive investment

INFRASTRUCTURE PROPRIETARY IP END-POINTS

PROP. IP END-POINTS

INFRA. SIP END-POINTS

April 3, 2008

IP Telephony 2.0 Unified applications for new services at the desktop level

» IP Telephony is an application like any other

» New multimedia services

» New communication devices

» Simple to deploy productivity tools

» Presence management

April 3, 200818

Aastra 5000 18

IP Telephony 2.0A new approach to mobility

» Migration of mobility solutions to IP networks– DECT over IP – Wi-Fi

» Dual-mode Wi-Fi/GSM terminals– Seamless networking on-site/off-site– Mobile extension services

April 3, 200819

Aastra 5000

Business needs

One Number / One terminal

Aastra 5000 offering

April 3, 200820

Aastra 5000

SIP sets

Unified applications

GatewaysSIP mobility

DECT / WiFi / FMC

Web-basedNetwork. Mgt

Aastra 5000 positioning

April 3, 200821

Aastra 5000

Aastra 5000 offeringFocus on key points

April 3, 200822

Aastra 5000

• SIP-based call processing

• Standard Linux OS

• 150 000 users / 2000 nodes

• Virtualized Software

• SIP Video

• Collaborative applications

• Softphones

• Unified messaging

• Presence

• SIP terminals• 53xx

series• 67xx

series

• DECT over IP / Wi-Fi

• FMC

• Legacy terminals

• New web portal for management

• Active Directory / LDAP connectors

• MS OCS integration

• Web services interfaces

Aastra 5000 Architecture

April 3, 200823

Aastra 5000

Virtualized Aastra 5000 SW

IP PhoneDual homing

Central Network

Management DECT over IP IP / Wifi sets

150 000 Users2 000 Nodes

GatewayWAN

SIP Carrier

PSTN

PSTN

Unified Communications

BRANCH OFFICE

Virtualized Aastra 5000 SW

Aastra 5000Power over the network

» Native IP trunking

» Full features transparence for large networks

» Architecture independant from network topology

» Power of networking for :– Hosted services– Banks /Insurance– Retail / Industry– Universities / Municipalities /

Hospitals– Large companies

April 3, 200824

Aastra 5000

IT costs down

Telephony as a service

Telephony as a unified application

Aastra 5000Quality of service over the network

» Flexibility of operation

» Business continuity

» Security

» Efficient business communication tools for– Home office– Virtual Teams– Road warrior

April 3, 200825

Aastra 5000

Aastra 5000 - Ready for unified communicationsSIP integration

» Video with SIP– Video calls– Surveillance applications

» XML integration– Directory access– More features for Open IP

terminals

» Presence management

April 3, 200826

Aastra 5000

Aastra 5000 - Ready for unified communicationsApplications portfolio

» Vertical applications– Attendant console, Contact Center

– Specialized CTI

– Network management

» Integration with IT system with Web services

– Business process oriented– CRM, ERP integration

April 3, 200827

Aastra 5000

» Microsoft integration– Office Communication Server

– Exchange 2007

– Active Directory

Aastra 5000Vertical applications – Web based

April 3, 200828

Aastra 5000

Conferencing solution : Conferencing solution : audio/video/virtual audio/video/virtual

meeting meeting

Directory portalDirectory portalPresence managementPresence management

Web-based CTIWeb-based CTIAttendant consoleAttendant console

Contact Center, Call Contact Center, Call RecordingRecording

Unified MessagingUnified Messaging

Aastra 5000Microsoft integration

April 3, 200829

Aastra 5000

Conferencing solution : Conferencing solution : audio/video/virtual audio/video/virtual

meeting meeting

Entreprise secure solutionEntreprise secure solutionfor Presence/IMfor Presence/IM

Telephony Solution Telephony Solution integrated with the Aastra integrated with the Aastra

50005000

Unified MessagingUnified Messaginge-mail, Voice mail & Faxe-mail, Voice mail & Fax

Aastra 5000Easy integration in IT system

» Integration in business applications through simple Web services

http://TWP//MakeCall?To=Extension

» Directory integration– LDAP– Active Directory

» Network Management– Hypervisor integration

» Standard OS & Servers– Linux Red Hat– Firewall compatible– Standard anti-virus tested

April 3, 200830

Aastra 5000

DECT over IP mobility solutions

» Flexible and reliable solution for mobile users

» Features rich vertical solution– Alarms broadcast– Localisation of mobile users– Emergency calls– Industralized mobiles

April 3, 200831

Aastra 5000

DECT RFP

BRANCH OFFICE

One Number

Mobility for business needs

Fixed-mobile convergenceWi-Fi / SIP Architecture

» Wi-Fi solutions based on SIP– Leverage on open Wi-Fi

terminals (PDA/ Smartphone)

– Aastra Wi-Fi terminal

» Rely on standard Wi-Fi infrastructure

» Integration of smartphone as business handset

April 3, 200832

Aastra 5000

WiFi AP

Innovation through Open solutions

One number / One terminal

Aastra 5000 A planet-friendly solution

» Save hardware wastes

» Save airlines travels

» Save energy

April 3, 200833

Aastra 5000

Unified communications

Soft only solution

Eco-design

Aastra 5000 offerThe evolution towards IP Telephony 2.0

April 3, 200834

Aastra 5000

Vertical Applications

IP Telephony 2.0IP Telephony 1.0

IP Telephony 2.0 & Web 2.0Aastra Marketing launch

April 3, 200835

Aastra 5000

From January

to April 2008

We touched more than

18 000 people

From January

to April 2008

We touched more than

18 000 people

Pat ThomasPat Thomas

BeboBebo

Mister WongMister Wong

XingXing

LinkedinLinkedin

ViadeoViadeo

Street & Guerilla MarketingStreet & Guerilla Marketing

Marketing viralMarketing viral

BuzzBuzzdel.icio.us

del.icio.us

myblogblogmyblogblog

DailymotionDailymotion

wat.tv wat.tv

vimeovimeo

AdverGame AdverGame

VoIP Blog presenceVoIP Blog presence

Press RelationPress Relation

ScreenSaver with RSS FluxScreenSaver with RSS Flux

AdvertsAdverts

SMS & MMSSMS & MMS

VideoVideo

PodcastPodcast

EAREAR

CommunityCommunity

wikiwiki

e-influencee-influence