15,100 Screens

15 Major Markets

176M Monthly Impressions

Taxi TV Brings Customers to Advertisers

CMT Taxi TV Network Overview

ABC Content with 40% Ad Ratio

Guaranteed Pay Per Play

Captive Audience

Long Dwell Times

Video with Audio & Banner Ads

Ad is 100% viewable

Extended Capabilities

Ability to Geo-Fence

Mobile Device Interface

Content Sponsorship & Integration

Deploy Multiple Creative Executions

Interactivity

Micro-sites

Event Targeting

Flexible Scheduling by Day or Time

HD Screen with Audio & Banner Ads

4 Prime Ad Placements with Varied Ad Lengths:

• SUPER PREMIUM• PREMIUM• GENERAL LOOP• PAYMENT SCREEN

BANNER HD VIDEO

SPEAKERSPEAKER

00:20City Message

PREMIUM POSITIONS

Plays when meter starts.

GENERAL LOOP

Picks up where it stopped in the previous ride & repeats in longer trips.

PAYMENT

When meter ends

+/- 00:3001:00ABC Local News

& Weather

+/- 12:00Jimmy Kimmel, “Live Well”, “Live with Kelly & Michael”, Jeopardy, Movie Review, Local

Entertainment/Shopping Features, ABC World News FeaturesPayment Screens

Super Premium Ad Placement

Premium Ad Placement

Ad Break :60 of Ads

Ad Break :60 of Ads

Ad Break:60 of Ads

Payment Screen Banner/Video Ad

How it Works

Ad Break:60 of Ads

Geo-Fenced Targeting - All Markets

Create your Own Geo-Fenced ZonesDeploy Different Ads in Different Zones

Target Major Airports in all CMT Markets

played store-specific ads with banners when the taxi was within ¼ mile of a specific store, and played a generic ad when the taxi was north of Canal Street and south of 66th Street but not in a targeted zone.

NEW YORK

&

played ads only when the taxi was north of Grant Park and south of West Division Street, ½ mile from Lake Shore Drive

CHICAGO

&

targeted fares which began and ended in the Financial District and only on weekdays.

SAN FRANCISCO

&

Mobile Interface

Extend consumer engagement to mobile:

• Blue Bite mTAG NFC or QR activation to deliver rich media content, app downloads, coupons or website connection;

• Short text code for universal engagement;

• Audio tagging (coming 2015)

In a recent study, over 50% of riders used their smart phones while watching Taxi TV!*

mTAG® Activation

*Source: Edison Media Research, Ad Effectiveness Study, June 13-30, 2014.

Accountability

CMT Viewers Watch…Engage….Recall

CMT National Footprint

Taxi TV has a Presence in 7 of the Top 10 markets!

Market Coverage and Capabilities

Market (DMA)

ScreensDaily Fares(000)

Daily IMPS(000)

Main Coverage Area% Local

CoverageAvg. Fare

(min)Geo Fence

CapableDay Part Capable

Microsite Capable

NYC - Yellow 6,650 219 329 Manhattan & Airports 54% 13 YES YES YES

NYC - Green 1,200 15 22 Outer Boroughs 25% 16 YES YES YES

LA 485 5 9 Orange County & JWA 80% 16 YES YES YES

CHI 2,850 60 84 Downtown, Loop, Airports 70% 13 YES YES YES

PHI 325 7 9 Downtown, Near West Burbs, Train Station 20% 12 YES YES YES

DC 1,400 16 27 Inside Beltway & Reagan Airport 28% 14 YES YES YES

SAN FRAN 500 11 15 Main City, Peninsula, Airport 35% 11 YES YES YES

BOSTON 1,200 20 29 CBD, Back Bay, Logan Airport 65% 12 YES YES YES

KC 125 0.7 11 Airport, Entertainment & CBD 30% 15 YES YES YES

CLE 175 1 2 Airport, Entertainment & CBD 30% 15 YES YES YES

PHX 180 2 3 Airport, Entertainment & CBD 30% 17 YES YES YES

CHAR 80 0.6 1 Airport, Entertainment & CBD 25% 16 YES YES YES

SAC 90 0.5 1 Airport & Government Center 20% 16 YES YES YES

DEN 140 1 2 Airport, Entertainment & Government Center 15% 16 YES YES YES

COL 50 0.4 1 OSU, Downtown & Government Center 15% 13 YES YES YES

LV 60 1 2 Henderson, East LV 5% 14 YES YES YES

Success!

AOL

Campaign Objective: Increase viewing and adoption to various channels.

Execution: Two weeks out of every month ran a combination of :15 and :30 ads that played in the first 30-45 seconds of taxi fares, with another set of :30 ads that played during the Main Loop. Updated ads weekly, with more frequent updates during key market events.

Markets: NYC, Boston, Chicago, San Fran, DC

Smirnoff & Tanqueray

Campaign Objective: Increase OOH presence during key dates in strategic markets.

Execution: Ran Thur – Sun 4p – 2a to reach consumers during peak consumption hours, running all days during holidays.

Markets: NYC, San Fran

Atlantic Records/Christina Perri

Campaign Objective: Maximize exposure to support album debut.

Execution: Small budget, so ran nights in high club areas to reach the target audience. Taxi TV was the only external media support. Album debuted #4 in Billboard’s 200.

Markets: NYC, Boston, Phil

Misericordia

Campaign Objective: Invigorate corporate & public support of its annual Candy Days fund raiser.

Execution: Ran a 3-week program leading into Candy Days with TV ads featuring Mike Ditka. Adding Taxi TV was the only change in prior year marketing. Sales increased 30%. Repeated the program the next year.

Markets: Chicago

Google

Campaign Objective: Increase awareness of Google voice-activated search function on smart phones.

Execution: Rotated two different ads each week to showcase various applications of the Google app. Focus in key urban markets to reach mobile phone users in an intrusive but informative manner.

Markets: NYC, Chicago, Boston, San Francisco, Phil, DC

TJX Brands – Sports Clothing

Campaign Objective: Reach Male sports enthusiasts.

Execution: Ran ads only in fares around baseball stadiums on game days. Saw lift in promoted products in-store and on-line.

Markets: Chicago, Boston, San Fran, Anaheim, Phil

Clients Keep Coming Back…

ADVERTISER CATEGORYCLIENT SINCE

# DIFFERENT CAMPAIGNS

MARKET(S) USED

Serino-Coyne Broadway Shows 2007 156 NY

Live Nation Concerts 2012 135 NY, BOS

Lord & Taylor Retail 2007 93 NY, BOS, CHI, DC

ABC TV Network Entertainment 2012 77 ALL

Guess Fashion 2008 68 NY

Diageo Alcohol 2012 49 NY, SF

AOL Internet Site 2010 42 NY, CHI, BOS, SF, DC

L’Oreal Hair, Skin, Makeup 2008 36 NY, SF, CHI

Estee Lauder Cosmetics 2008 31 NY

Brooks Bros Retail 2010 30 NY, BOS, CHI, PHI, DC

Disney Studios Movies 2012 28 NY, ANA, SF, CHI, BOS, PHI, DC

In2une Music Record labels 2011 27 NY, CHI, BOS, SF, DC

Maybelline Cosmetic 2009 18 NY

Definitions Gym Fitness 2009 17 NY

Macy’s Retail 2013 16 NY

Back To Bed Furniture 2012 15 CHI

Jet Blue Airline 2011 11 BOS, NY

DKNY Fashion 2012 10 NY

Tommy Hilfiger Fashion 2008 9 NY

Handel & Haydn Symphony 2010 8 BOS

Montana Tourism Tourism 2010 7 CHI

Data shown as of 8/4/14

Over 70% of Taxi TV advertisers are repeat

customers!

While New Clients Have Come in 2014!

Recap

CMT has Consumers CAPTIVE

We Entertain Them with ABC Programming

Your Ad Plays Where & When you Want It

We can Connect to Mobile Devices

We Guarantee Impression Delivery

Your Ad is 100% Viewable

Our Viewers WATCH, ENGAGE & RECALL

Cost per Ad – CPM Based

Thank you for viewing this presentation!

Please contact your ABC Sales Rep for more information.