ABC GROUP INC.

2016

ABC GROUP INC. CORPORATE IDENTITY | PAGE 2

Introduction

Corporate Identity refers to the all-encompassing image of a company like ABC Group Inc. This identity must be maintained and facilitate the

vision outlined by the Executive Team. “Make your mark”: The ABC Group logo and brand carries with it a four-decade history; one that exudes

a commitment to high quality, has a strong design philosophy, and products that exceed their requirements. In order to support our global

organization we have created these brand guidelines.

These Brand Guidelines must be strictly adhered to by any affiliates who request the use of ABC Group’s branding on any materials, such as

paper or electronic applications. We must use these guidelines to ensure consistency throughout all the materials that our branding is used in;

eg. Powerpoint presentations, Excel spread sheets, legal documents, marketing materials, Microsoft Word documents, and anything linking to

the ABC Group website.

As ABC Group Inc. continues to grow and it is everyone’s responsibility to ensure the uniformity of our brand. These guidelines are intended to

assist in that regard. If you have any questions about the Brand Guidelines, please contact our Marketing Department at ABC Group Inc. head

office at 416.742.4037.

Thank you for your support.

Director of Marketing

ABC GROUP INC. CORPORATE IDENTITY | PAGE 3

Behind the logo

The ABC Group logo consists of two major elements. The letters “ABCgroup” and the

dynamic triangle with the outline of a globe, representing ABC Group’s international

presence.

All acceptable versions of this logo are available as digital artwork from the Marketing

Department. Under no circumstances are these to be manipulated or altered.

ABC Group icon

ABC Group wordmark

ABC GROUP INC. CORPORATE IDENTITY | PAGE 4

Our logo

Where the ABC Group logo appears on a white background, it must resemble the logo example below. (Example 1)

If the logo is required to be one colour depending on the material it is being placed upon, it can either be solid black, solid red or solid white.

(Example 2, 3 or 4)

The ABC Group wordmark and the ABC Group icon can be used separately, but with prior approval from the Marketing Department.

(Example 5 or 6)

or or or

(Example 1) (Example 2) (Example 3) (Example 4)*This is not a box but an example of a white logo on a dark background

(Example 5)*This is not a box but an example of a white logo on a dark background

(Example 6)

*

ABC GROUP INC. CORPORATE IDENTITY | PAGE 5

Improper use of our logo

Below are a few examples that display improper use of the ABC logo.

Condensing or stretching logo.

Altering the colour of logo.(other than approved colours)

Using other shades of red. This is prohibited and must never be changed or altered.

Placing the logo on an angle or upside down.

ABC GROUP INC. CORPORATE IDENTITY | PAGE 6

ABC group abc group

Improper use of our logo

Altering the font within the logo. Inadequate spacing around the ABC logo. Altering the ABC Group icon.

Integrated Automotive

Placing the logo on a busy photo or graphic.Changing the scale of logo.Outline Logo Removing parts of the logo.

ABC GROUP INC. CORPORATE IDENTITY | PAGE 7

AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!@#$%&*) 0123456789

AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!@#$%&*) 0123456789

Light

Book

Medium

Demi

Bold

UltraABC REDPantone 485 CVUC:0 M:100 Y:91 K:0R:237 G:28 B:49

BLACKC:0 M:0 Y:0 K:100R:0 G:0 B:0

Brand elements

The ABC Group logo has a very simple, yet effective, colour palette with a unique font.

Primary Colours Typeface Weights available

Weights to use: Book & Demi

ITC ERAS STD

ABC GROUP INC. CORPORATE IDENTITY | PAGE 8

= Clear Space Rule: Print

= Clear Space Rule: Digital

Logo scaling & spacing rule

The ABC Group logo is our most recognizable asset and is a registered trademark in several jurisdictions. Accordingly, the logo should always

be placed in a respectable area with appropriate space around it and again, not altered in anyway unless approved by ABC Group’s marketing

department. It must have a minimum height of 3/8” or 9.525mm on printed material, and no less than 36 pixels in height in digital format.

Monotone examples of logo can be used with prior approval from Marketing Department.

Digital | 36 Pixels

Print | 3/8” or 9.525mm

36 Pixels

36 Pixels

3/8" or 9.525mm

3/8" or9.525mm

*These guidelines do not apply to business card or design. Please see page 8 for details.

ABC GROUP INC. CORPORATE IDENTITY | PAGE 9

Digital & print applications

Digital Example Print Example

Canada United States Brazil Mexico Spain Poland China Japan Germany

ABC Group Sales & Marketing24133 Northwestern Highway Southfield, Michigan 48075 USA

Tel: (248) 352-0930

INDUCTION HVAC FLUID FLEXIBLEEXTERIOR INTERIOR MATERIALCOMPOUNDING

MACHINE +TOOL BUILDING

PACKAGING

2016BEST DESIGNED INTERIOR AWARD

www.abcgroupinc.com

CONGRATULATIONS!to this year’s EyesOn Design Winners

ABC Group Inc. is a proud sponsor of the

ABC GROUP INC. CORPORATE IDENTITY | PAGE 10

The following guidelines must be followed when employee business cards are

being designed outside of the Head Office Marketing Department.

1. The ABC Group logo must be placed with exact margin spacing, from the top

left corner of 3/20” or 3.81mm.

2. Only ABC Group Inc. corresponding contact information and office locations are

permitted on business cards. Employees may not substitute for a home address

or personal contact information.

3. The ABC Group Inc. globe in the background (bottom right) must not be altered

in any way and should always be at 10% opacity.

4. All business cards must use the ABC Group font and company colours as outlined

on page 7. Under no circumstances are black and white version to be designed

and printed.

5. Two-language business cards for foreign affiliates will utilize both sides of the card. Requesting departments are responsible for providing an

accurate translation of card text in the appropriate language.

*Any special formatting for cards, or deviation from the content guidelines, must be approved by the Marketing Department.

Business cards

*Sample Business Card3/20” or 3.81mm

3/2

0” or 3

.81

mm

** *

** *

0.1066” or 2.8mm

3/2

0” o

r 3

.81

mm

ABC GROUP INC. CORPORATE IDENTITY | PAGE 11

ABC Group Inc.

Letterhead

*Sample letterhead layout. Not actual size.The ABC Group stationery has been carefully designed and proportioned. The typeface,

size, layout and design has been standardized for consistency with our overall brand. The

following guidelines must be adhered to, if not, the result is a product that misrepresents

ABC Group’s global identity.

Please refer to the following guidelines for printing:

1. The logo must not be copied and altered from electronic files and inserted as it

will tend to have some distortion. Always use the “Letterhead” electronic file supplied

(Word doc, PDF).

2. All stationary must use the ABC Group font and colours as outlined on page 7.

3. The ABC Group logo must be placed with exact spacing. (See sample letterhead or

refer to page 8).

4. The office location, phone and fax numbers (*Footer) must not be moved or altered

and follow our clear space rule. (See sample letterhead or refer to page 8).

5. The ABC Group globe in the background (bottom right) must not be altered in any way

and should always be at 10% opacity.

6. On all digital copies the footer must be on all corresponding pages as shown. (*Footer)

3/8” or 9.525mm

3/8

” or 9.5

25

mm

Header Footer

3/8” or 9.525mm

3/8

” or

9.5

25

mm

ABC GROUP INC.

2 Norelco Dr. Toronto, ON, M9L 2X6 CanadaTel: 416-246-1782 | Fax: 416-246-1552

www.abcgroupinc.com