abcd drink

8/12/2019 Abcd Drink

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Team:- TITANS

NIL MOURY

PRIY CH V N

DEEP LI DH USK R

NUSUY GHOSH

KSH D DES I


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Executive Summary

Chillzz is a new Soft Drinks room in the quaint area ofBandra in Mumbai

Its a Partnership Venture, managed by its owners

each contributing equally. Offer a full range of Soft Drinks (normal and iced),

In Bandra, our potential clientele is divided in Students

and faculty, Shoppers, Local Resident, Teenagers.

Total Investments of Rs.21,00,000.


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Chillzz will be a bottledbeverage and will be positionedas the only ready-to-drink ABCD(Soft Drinks) product available on

the market. The beverage willhave a green tea base withenhanced fruit flavors (passionfruit, strawberry and lime) as well

as tapioca pearls. It will bring anentirely unique drinking experienceto its consumers. It will present itselfas a funky and unusual alternativeto traditional tea while providingthe great taste of authentic fruit

juice in an attractive andconvenient packaging.


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Mission

Chillzz will make its best effort to create a uniqueplace where customers can socialize with each other

in a comfortable and relaxing environment

Our goal is to provide the finest premium Soft drinks We will be in the business of helping our customers to

relieve their daily stress by providing piece of mind

through great ambience, convenient location, friendly

customer service, and products of consistently high

quality.


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Objectives To operate a successful Soft drinks store in Bandra

Maintain an average gross margin of more than

40%(approx.). To achieve a break even by the end of the third year of

operation.


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Goals and Strategies

Short-term goal: Use the quality of our service and advertising to

soon become well-known throughout Mumbai.

Long-term goal: Expand the business to other locations and include

catering.

Strategy:

Work hard to have the best-tasting Soft drinks ,

treats, and service in town and surrounding areas.


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Reason behind choosing this business


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Management and organization

Management would consist of owners and a thirdparty, if employed.

Total of 14 employees.

2 Manager. 4 soft drinks makers and 2 helpers working in shift

4 employees employed for domestic work working

in shift.

2 security persons in shifts.

Cash counter would be managed by the owners.


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Location

Shop No. 1/2484, New Kamal Road, Opp. NationalCollege, Linking Road, Bandra.

Bandra has one of Mumbai's elite communities.

Strong inflow of Jaywalkers at its pristine destinations Near to College which is one of our Target Market.

While Bandra has seen some development, the area

is also committed to maintaining its tourist

environment.


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PLANTLAYOUT


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Products and ServicesChillzz WILL PROVIE A WIDE RANGE OF SOFT DRINKS

(mango, orange ,green tea ,apple ,lemon etc.)


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Competitive advantages

Store design that will be both visually attractive tocustomers, and designed for fast and efficient

operations.

Product Quality. Excellent Customer Service.

Broad cross-seasonal offerings.

At the same time, fashion is always on the move - now

that fancy coffee drinks are so widely accepted, savvy

consumers are looking for new, more unique treats to

enjoy.


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Target Customer

Market Segmentation While we anticipate a split between locals and jay

walkers, all members of our target market are

between the ages of 18 - 60, and have a moderateto sizable disposable income.

Students and faculty

Jaywalkers

Local Resident

People coming for shopping.


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Target CustomerSales

Students &

Faculty

Local

Resident

People

coming for

Shopping

57%30%

13%


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Promotional Strategy and Budget

We will do as much as we can to get our businessknown throughout Mumbai.

We plan to make flyers that have our business name,

logo, and address on them. Flyers will also list the day of opening and will state

that if you bring the flyer in through the first week of

opening you can get 20% off any drink of any size.

We will also have two coupons in the local newspaper

for some discount on any purchase.

We will have reasonable prices, that is, they will not be


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Promoting to the much larger local groups who are notyet familiar with premium soft drinks

We will emphasize our atmosphere (cozy, intimate,

luxurious) Our prestige-value (high prices, the sophistication of

having a favorite "exotic" drink ),

Our wide array of cross seasonal offerings.


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Promotion through: Hoardings and Bill boards at railways ,bus stops

and bandstand promenade.

College festivals, Sponsorships. Special events like Bandra fair(etc).

Social Networking Sites and many more

Budget Rs.3,00,000 lacks(approx.).


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Market research1. Do you drink soft drink

yes.No

2. On average, how many glass/bottles of soft drink

do you consume?

One or less cups per day2 to 3 cups per week

4 to 5 cups

6 to 7 cups

More than 7 cups

3. Would you prefer drinking soft drink in a soft

drink lounge ?

Yes

No


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Market research4. How much are you willing to pay for an exotic soft

dink ?Below 30

30-50

50-70

above 70.5. Other than Soft Drink, which hot/cold beverages do

you regularly

buy?

Coffee

Tea

Juice

Soda


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Trend analysisSales

One or less cups

per day

2 to 3 cups per

week4 to 5 cups

6 to 7 cups

More than 7 cups


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Pricing structure

Range of Soft Drinks Rs. 30

Rs. 100


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SWOT Analysis

Strengths: Reasonable prices, wide variety of soft drinks, a lot

of home-made treats

Weaknesses: Turn down in the economy, start-up costs, new

business, no reputation

Opportunities: Job opportunities for the many unemployed in

Connersville, catering

Threats:


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Financial Aspects

Sources of Funds The Key sources of Fund for starting up Exotic

Drink is by contribution of every single partners

equally i.e. Rs.3,00,000 each. Application of Funds

Funds will be used for acquiring Fixed Assets,

Inventory and Sundry expenses.


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