abcd production november 2016 bruninho &...

About this “Dynamic Duo” First International Tour- Over Land And Sea: 8 Days, 3 Major Cities, 3 Exclusive Shows

Bruninho & Davi’s music is typified by intense and exuberant mixing of Brazilian styles, from the European/African/Native American blends that brought about the original sambas of the early Twentieth Century, to the electronica and hip-hop records of today. This dynamic duo illustrate their art in an attempt to sort out some of those styles, and truly represent the pure geniuses who make this unique Brazilian Sound- “Sertanejo”. This duo has been fortunate to be influenced by rich Brazilian cultural sounds and also the understanding of young generation of today. Through this, Bruninho & Davi aim to prevail over the fans of modern day pop, rock, reggae and country music. This group thus far boasts 1.4 Million followers on Facebook, millions of combined views on YouTube and multiple top hits in Brazil which are enjoyed all over the globe. www.bruninhoedavi.br

© Lexicon Writing | www.lexiconwriting.com 1

BRUNINHO & DAVI 2016 Australian Tour | SYDNEY | MELBOURNE | BRISBANE

ABCD PRODUCTION NOVEMBER 2016

Copacabana INTL, MELBOURNE Friday, 11 November Capacity: 1500 139 Smith St, Fitzroy, VIC

The Metro Theatre, SYDNEY Saturday, 12 November Capacity: 1400 624 George St, Sydney NSW

BRISBANE Sunday, 13 November Venue TBC Capacity:1200

Most Famous Singles:

• Se namorar fosse bom

• Ce eh louco

• Imagina com as amigas

• Onde nasce o sol

• Ela sabe ser sexy

RELAXING CHEERY UPBEAT

http://www.lexiconwriting.com

http://www.bruninhoedavi.br

Target Audience This event will be mainly targeting 2 seperate groups in Australia.©

• Residents with Brazilian roots

• Young locals who enjoy good music and people from South America

According to the latest Census, recorded 14,509 Brazil-born people in Australia, an increase of 93.6 per cent from the 2006 Census. The distribution by state and territory showed New South Wales had the largest number with 6503 followed by Queensland (3418), Victoria (2013) and Western Australia (1748).

The median age of the Brazil-born in 2011 was 32 years compared with 45 years for all overseas-born and 37 years for the total Australian population. The age distribution showed 5.1 per cent were aged 0-14 years, 10.8 per cent were 15-24 years, 66.9 per cent were 25-44 years, 14.4 per cent were 45-64 years and 2.8 per cent were 65 years and over. Of the Brazil-born in Australia, there were 6757 males (46.6 per cent) and 7753 females (53.4 per cent). The sex ratio was 87.2 males per 100 females.

Similarly, Almost all Australians intentionally listen to music weekly or more, and 57% attend live music events each year, making music the biggest art form in Australia. By comparison,

only 42% undertake physical activity for sport, recreation or exercise weekly or more.

“Music can change the world because it can change people -Bono”

In comparison to other art-forms, live music was attended by a greater proportion of the Australian population (57 percent vs. 38 percent for theatre and dance and 37 percent for visual arts and craft).

In addition to major ticketed events, live music brings millions of fans into venues such as hotels, clubs, cafes and restaurants. In 2011, it was estimated to generate 41.97 million attendances, and leverage $1.21 billion revenue through audience spending in licensed live music venues.

With 6,300 such gigs each week across the country, live music also helps to sustain almost 15,000 jobs.




Strategic Location

“Locations and Venues are a huge part of this campaign and its strategic marketing.”


VENUE TBC, BRISBANE Capacity: 1200 people

A host of new live venues in the heart of Brisbane have burst into existence to leave it looking as strong as it has ever been. Top quality performing spaces not only encourage acts to visit town, they stoke the fires of the local scene. Brisbane is fortunate at the moment to have given birth to some brilliant new venues over the last 18 months that range in size and setting, and that complement the existing institutions that we know and love, such as The Zoo and Black Bear Lodge. The fact that most of these new live music venues also double as some of the new venues only sweetens the deal.


THE METRO THEATRE, SYDNEY Capacity: 1400 people

The Metro Theatre has long been Sydney’s leading independent rock venue and has played host to some of the most memorable live gigs Sydney music fans have seen and heard. It is a landmark venue for both international and local acts, being a pivotal breakthrough venue for bands as they break on to the scene. Some of the acts to grace the Metro stage include Muse, Placebo, The Eels, Alex Lloyd, Damien Rice, Gomez, The Dandy Warhols, Eskimo Joe, John Mayer, Pink, Robbie Williams The Hives and Beth Orton.

COPACABANA INTERNATIONAL, MELBOURNE Capacity: 1500 people

This venue is a dedicated hub for all who appreciate good Brazilian food and culture. Copacabana International offers all a truly unique experience in Melbourne. The capacity of this venue vouches for endless dancing fun for all attendees. The menu here offers Brazilian Churrascaria (BBQ) which is very popular among the young Brazilians. This venue has long been exclusive in providing captivating night of live Brazilian and latin entertainment, spectacular floor shows, live bands and DJ until the dawn.


Communication Strategy

In promoting this event featuring Bruninho & Davi, Abcd Production will be using all kinds of marketing materials. In details this marketing plan will cover-

PRINT MEDIA • Print 5000 flyers and distribute around cities

• Print 500 posters and place them in most of the English, Vocational Colleges, Universities, Brazilian businesses in major cities

• Media Wall at the time of the event

SOCIAL MEDIA • Abcd will mainly promote this event online

through most of the online channels at its disposal. These include- Facebook, Twitter, YouTube, Website and Instagram

• Email marketing and SMS marketing to the people on the database as of current (over 10,000 and over 500 people respectively)

Live music audiences were more likely than other arts audiences to use the internet at almost all stages when attending a music event. Popular music attendees were more likely than attendees of opera, classical music and musical theatre to use the internet at various stages of their attendance journey. For example, musical festival attendees were more likely than other music attendees to engage in online word of

mouth before (42 percent vs. 28 percent) and after the event (53 percent vs. 37 percent). Meanwhile, opera attendees were less likely than other music attendees to engage in online word of mouth both prior to (16 percent vs. 28 percent) or after an event (18 percent vs. 34 percent).

“The internet plays an important role for attendees of live music events, with music audiences more likely to engage online before, during and after events”

While other classical/opera attendees were also less likely to further enrich their experience by accessing online images and video before or after the event, they were more likely than other music attendees to have an interest in being able to do this (29 percent vs. 13 percent after the event).




Sponsorship InitiativesThere is not a place in the world where people do not listen to it, stream it, buy it, download it, share it, play it, consume it live and react to it in all sorts of different ways. It stirs emotions and straddles territories; young or old, and across a multitude of genres, music provides a passion point for millions of people all over the world – and presents a valuable opportunity for brands and promoters to align themselves with significant groups of concert attendees or festival-goers.


NORMAL SPONSOR $1000+GST (PER CITY)

* 4 VIP Tickets (per city)* 5 Normal Tickets (per city)* Logo of your company in our Marketing Material such as Posters, Flyers and Banners* Logo of your company on our Sponsors Page in our website* Name of your company in our Event on Facebook* Logo of your company in our Sponsors Album on Facebook* Logo of your company in our After party Video and promo videos* Logo of your company in Tour Promo shirt* Your company name announced on Microphone at least 3 Times on the night* You are allowed to bring

5 A3 Posters1 roll up banner Flyers on the sponsor area

* 1 bottle of Champagne + 1 bowl with 5 beers on ice

NORMAL SPONSOR $2500+GST (PER CITY)

* All the Normal Sponsor conditions* 2 Extra Vip Tickets (6 in total per city)* 5 Extra Normal Tickets (10 in total per city)* Your company logo will be bigger than the normal sponsor in all-marketing materials* During the online promotion, we would thank individually your company up to 2 times* We can have 1 one of our staff wearing a promotion shirts of your Business on the event.* Your company name announced on Microphone at least 5 Times on the night* You are allowed to bring

10 A3 Posters3 roll up bannerFlyers on the sponsor area

* 2 bottles of champagne + 2 bowl with 5 beers each on ice

NORMAL SPONSOR + VIP AREA $5000+GST (PER CITY)

* All the Normal Sponsor conditions* Vip Area to fit around 20 people located on the best place * 15 Extra Vip Tickets (20 in total) * 10 Extra Normal Tickets (15 in total)

* Your company logo will be bigger than the normal sponsor in all-marketing materials* During the online promotion, we would thank individually your company up to 2 times* We can have 1 one of our staff wearing a promotion shirts of your Business on the event.* Your company name announced on Microphone at least 5 Times on the night* You are allowed to bring

10 A3 Posters3 roll up banner Flyers on the sponsor area

* 2 bottles of champagne + 2 bowl with 5 beers each on ice



Value PropositionThis year will see more cultural Brazilian and latin music concerts in Australia with big name international acts and lesser known bands with unique sounds. Judging by the success of previous concerts in the selected venues in Sydney, Melbourne and Brisbane, the organising committee is anticipating that the events will be sold out for these upcoming shows featuring Bruninho & Davi.

The benefits of these events to the City are far-reaching. They go beyond uniting Australians and Brazilians to enjoy the festivities in the city. They help create job opportunities for residents. They expose local businesses, especially SMMEs, to a broader market.

They boost the City’s value proposition to tourists, investors and the rest of the world. And more significantly, they symbolise this administration intention to build a more inclusive city by celebrating our cultural diversity.

While these venues play an important role to cater for the target audience as a great host of successful world class events like hosting Bruninho & Davi, none of them would be as widely celebrated as they are without the sponsors who ensure that the events proceed smoothly; the volunteers who offer their time to ensure that attendants of such events have all the assistance they need to enjoy themselves.

“The chance to make a memory is the essence of brand marketing - Steve Jobs.”

As this quote suggests, the organising committee is dedicated in making this event a memory rather than just a successful music night. Even with all the stake holders on this proposal, the sponsors of this tour are one of the most vital part of this event. Abcd Production understands that this event will not be a success without the sponsors that share the same vision and passion for “Sertanejo” and music of all varieties. As an event management company, we also like to reiterate that our partners are not just sponsoring this event but they are doing much more than that. The sponsors are directly promoting their Business and also contributing towards promoting the Brazilian/Latin Culture in Australia.

Putting culture firmly on the state government agenda is important: vibrancy, well-being, social inclusion, and so on. It is important to get on the same page about economic terms and use the same methodology. But we have to tell different stories with it. During musical events and festivals, the psyche of Australian cities is at its peak and there is a profound optimism.




About Us Abcd Production is created with years of experience in the industry and the aspiration of providing organised and streamlined events services in Australia. We are dedicated to cement ourselves in all major cities in Australia.

We are in operation through VR Production since the year 2014. We have executed more than 300 events since and have sold more than 10,000 tickets for our shows organically. This has enabled us to establish ourselves as the leading event production company for the Brazilian market in Australia with numerous professional affiliations and impressive following on social media amounting to 14 thousand (on Facebook alone).

VISION The vision of Abcd Production is to establish itself as one of the leading events management and planning company in Australia. We will be specialising in organising and promoting cross cultural Brazilian and latin events in all major cities in Australia.

MISSION Our mission, as events planning specialists, is to keeping in tune with the needs of the market, utilising the latest technology and trends, all while ensuring the clients receive the individual attention they deserve.

We understand that in this ever changing, fast-paced world, success is determined by good choices for lasting effects. Communication is essential. Occasions strives to be the best choice of clients by helping to ease their event planning burden. Through consistent, predictable professionalism, Occasions will ensure a worry and hassle-free event at a reasonable price.

Contact Details Darling Harbour, Sydney NSW 2000

JOHN DOE PH: +88888888888MOBILE: +8888888888 [email protected] INSTAGRAM - @JOHNDOE

FACEBOOK.COM/JOHNDOE



http://facebook.com/JOHN


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