abch energizing summit 2011 brochure

A M E R I CA N B OA R D O F C E R T I F I E D H A I R C O L O R I S T SP R E S E N T S T H E 1 1 T H A N N UA L

JUNE 12-13, 2011 – LAX MARRIOTT HOTEL

NO

N-P

RO

FIT

OR

GU

.S. P

OS

TAG

EPA

IDS

an P

edro

, CA

Per

mit

No.

85

Am

eric

an

Bo

ard

of C

ert

ifie

d M

ast

er H

airc

olo

rists

P.O. B

ox

9090

San

Pe

dro

, Ca

lifo

rnia

907

34

ABCH Energizing Pgm Cover 1110.indd 1 11/23/10 1:17:27 PM

�

Hands-On $40.00 surcharge Hands-On No Surcharge

Lecture Demonstration Lecture

Lecture ABCH Curriculum Lecture Interactive

Color Bar Descriptions

SELECT ONLY THE CLASSES YOU WANT

�

President’s Message

Andre Nizetich Aura Mae Paul MorrisonKris McGinnisTamara Dahill

Board of Directors

Our mission as the American Board of Certified Haircolorists is to make you a better haircolorist. By raising our standards we will all enjoy a more prosperous career.

On behalf of our Board of Directors I would like to welcome you to the 11th annual Energizing Summit. Each year we bring an array of talented educators. Some are here for the first time and others you have enjoyed from years prior. I am most impressed by lecturers who are successful in doing what they teach.

Our classes are small so you can ask lots of questions and interact with the educators. It is important educators understand the challenges haircolorists are faced with. We offer a variety of haircolor subjects so you can really learn. Some classes are creative in nature while others are more technical. We even have business classes that are centered on haircoloring. You have the opportunity to participate in hands on classes and have the opportunity to work with a variety of haircolors and bleaches.

Hopefully when you have the Energizing Summit experience behind you, you will be inspired to become a Board Certified Haircolorist.

GO TO WWW.HAIRCOLORIST.COM TO REGISTER

�

Hotel Information

The Marriott Hotel is located five minutes from the Los Angeles Airport, with free shuttle service available to and from the airport. The hotel is located within thirty minutes of several points of interest. Free bus service is provided every half hour, going to and from the hotel to Manhattan Beach, a fun area with quaint shopping and wonderful dining.

A block of rooms has been set aside for this function. To take advantage of the special price of $11�.00 per night, single or double, you must make your reservations before May ��, �011. Make certain the hotel knows you are with the Energizing Summit. For those wishing to arrive early or stay later, the same rates are available for three days prior and three days after the function. For those driving in, parking is available adjacent to the hotel for $1�.00 per day or valet parking for $18.00 per day, with Summit validation.

To make room reservations call (�10) 6�1-5700

Terms and conditions

The ABCH Energizing Summit is the production of the American Board of Certified Haircolorists, a non profit corporation. All proceeds from the Energizing Summit will be used to fund the administration of the ABCH. The price is $250.00 for American Board Certified Haircolorists and $300.00 for non Board Certified Haircolorists. Register on line at www.haircolorist.com. Refunds will be given if canceled three weeks prior the event. An administration fee of $50.00 will be deducted from the registration fee if canceled.

COST FOR TWO DAYS OF EDUCATION - $300.00

5

You know him, you just don’t know you know him. Find out what famous television show he is from. Jimmy has a real fondness for the beauty business. Hear his message telling you we are in the greatest business in the world. He is the motivational speaker people seek out to motivate their staff and themselves. Don’t miss him. You’ll laugh and you’ll cry. He’s great!

Don’t Miss Jimmy Weldon!!!

Attend the General Assemblyat 8:00 A.M., Sunday.

LArry kOpSAKeynote Speaker

LISA KELLEY travels the country teaching hairdressers everything she has learned about haircolor. She has an extensive background in the beauty industry, as a salon colorist, a distributor technician and working for a manufacturer. She knows hair color from all aspects of the industry. She is very open and critical of haircolor education and what needs to change before we are considered a true profession. She is a great supporter of the American Board of Certified Haircolorists. She came on the first wave of ABCH Certified Haircolorists and became an evaluator shortly afterwards. As an evaluator she has had the opportunity to observe many great haircolorists. She feels the profession should make ABCH Certification a mandate to doing hair color. Those who have attended her class at the Summit know her style. We are privileged to have her as our �011 Summit Master of Ceremony.

LISA kELLEyMaster of Ceremony

See Jimmy Weldon 8:00 AM Monday

We are fortunate to have with us one of the foremost accountants in the entire country that specializes in the beauty industry. What is an accountant doing at a haircolor seminar? you ask? No one has a better pulse of the industry than Larry Kopsa. We mean he has information no one else has. Lets not rely on rumors, lets get the facts! Without naming names he will tell you which states and salons are doing well and which are hanging on by a thread. Better yet he can tell you why. What has happened in the past to get us here and what does the future hold for the salon industry? Have some lunch and listen to someone who knows.

NO LOUD MUSIC, ONLY TOP QUALITY EDUCATION

6

The Haircolorists Forum has proven to be one of the most popular features of the Energizing Summit. For this reason we have changed the format to allow for a longer more populated Forum. The Forum will take place on Sunday at �:00 PM and will continue for two and a half hours.

Haircolor Forum for Everyone

The first drink is on us. Pick up your drink ticket at

the registration desk.

Cocktail PartyJoin us for our Saturday gathering at 7:30 PM

REGISTRATION NOW OPEN

Sunday: 4:00pm

7

Toni Fanelli is a thirty year veteran of the beauty industry. He has a very unique story to share with you and one that will be of interest to everyone struggling to build and maintain a clientele. Tony was the talk of the town, a very successful salon owner with a clientele that adored him. He was booked � months in advance and if you missed your appointment for any reason you were out of luck. Success went to his head, he opened another salon, started his own haircolor company and a few bad investments and he found the only thing he had left was a salon without a clientele. His comeback to what he abandoned is a story everyone should hear. What happens when you try to revive what you once had and how his former clients treated him now that they had someone else who cared for them. His Cinderella story is amazing and bittersweet. You have to hear this.

Enjoy Lunch with Two Industry Icons

These classes are optional and require a fee of $35.00. Purchase tickets at the Registration desk. Seating is limited, purchase your tickets early. The fee of $35.00 includes tax and tip. Enjoy a seated lunch buffet and gain a world of knowledge from two Giants of the industry.

As a former salon owner, with his wife, Maggie, Larry has created a deep knowledge of the financial and the management challenges of the beauty industry. In addition, by working with clients from coast to coast, plus being in high demand to speak at events worldwide, has given him a unique incite to salons and spas. Larry has written numerous articles and assisted Milady in the development of fundamental tools for salon and spa owners. This combination of his practical knowledge of being a former salon owner, combined with the financial skills of a Certified Public Accountant provides valuable resource to help solve problems and help salons and spas have more money at the end of the month. Larry Kopsa, CPA, is a partner of the twenty-five member firm of Kopsa Otte, CPAs. Kopsa Otte has been referred to as “the only CPA Firm that specializes in Salons and Spas.”

Sunday 12:30-2:00 Larry Kopsa

Monday 12:30-2:00 Tony Fanelli

GO TO WWW.HAIRCOLORIST.COM

8

Working with Pure TonesThe ability to work with pure tones is a real adven-ture. Once you master the art of working with them you will have a much clearer knowledge of the art of haircoloring. Pure tones simply means what it says, the tones are pure. Does this mean all other colors are unpure? Does this mean other colors are muddy while pure tones are clear? Just what does this mean? Lenny’s class will take you through the process of us-ing his color of choice. You will find Lenny to have high energy and engaging, his in depth knowledge of pure tones give him the ability to customize formula-tions to achieve perfection on every head.

Tired of placing foils into the hair in the same manner? Want to try something new? Michael Page has the class for you. His creative haircol-or skills go far beyond what most of us imagine. His approach to creating newness to his hair-color foil placement runs the gamut from avant garde to soft and subtle. There is something for everyone in this class. You will leave Michael’s class wanting to run directly to the salon to try these new techniques. His clear, concise manner of teaching will have you leaving this class with a clear vision of what you want to achieve. This is a class you will not want to miss.

Sunday: 9:�0am �:00pm Monday: 11:00am �:�0pm

Advanced Foil Placement

Michael PageABCH

Lenny Strand

Sunday: 11:00am Monday: 11:00am �:�0pm

SALON FRIENDLY EDUCATION

You can double your income and hair-color business by following a few basic rules. The consultation always produces better results and happier clients. From the time the client sits in your chair and communication begins, you establish a trust between you and the client to find out what they really want. Then it is up to you to provide (sell) them the services they really desire, a sensational head turning haircolor. Learn how to use haircolor, a vital, highly flexible tool, to produce outstanding results on each and every client. This is one class you cannot afford to miss.

Sunday: �:00pm Monday: 9:�0am

Attracting and Keeping New Clients

Don and Flonnie Westbrook

9

Misael Aponte has thrilled audiences far and wide. He has always been inspired by creativity and the intristic rewards received through edu-cation. His keen eye for the blending of hair-colors make his class very special and exciting. Misael’s unique approach of color placement makes dimensional haircolor more understand-able . Using color to accentuate or defuse fea-tures of the face require the eyes of an artist. He can teach this to you. You will leave this class excited to go back to the salon to use his meth-ods for coloring hair. Don’t miss his class!!

The Art of Color and Movement

Peggy Sue will give you the “no-fail” tools to formulate. Formulating should not be a shot in the dark. It should be a well thought out process based on factors everyone should know. Peggy Sue will put you through the � step process. This plan follows the ABCH curriculum from the lift deposit concept through the natural hair and determination of the undertones. You will see how big a part the undertones play in the final color result, and be amazed at how easy it is. Peggy Sue conveys her message with clar-ity and crispness.

Eliminate Formulating Frustrations

This class is all about bleach-es. Working with a variety of bleaches, each participant will put their bleach through its paces. Then the participants will compare results: which is faster, which is slower, which produces the most dust when mixing. It is also interesting to note the pH of each bleach and how much it changes the longer the bleach has been mixed. The price of each bleach is explored to see if the more expensive bleaches are worth the additional money. You will come away from this class with a world of knowledge about bleaches.

Knowing And Understanding Bleaches

Misael Aponte

Peggy Sue SchmoldtABCH

Craig Miller ABCH

Sunday: 9:�0am �:00pmMonday: 11:00am �:�0pm

Sunday: 9:�0am 11:00amMonday: �:00pm �:�0pm


PICK ONLY THE CLASSES YOU WANT TO ATTEND

10

At this hands on class Bonnie will demonstrate the very important virgin bleaching technique and why the ABCH method of doing virgin bleaching is superior to the methods currently being taught. She will show some graphic illustration of what can go wrong if you do not follow the proper procedures. Learn the rea-sons for using Double process haircolor (DPH) and you will never look at DPH the same way. Using these techniques will set you apart from the main stream haircolorists. Learn exactly how long to bleach, what types of toners to use, and how to anticipate danger signs. For those of you who have never done a virgin bleach now is your chance to do the most complex and critical aspect of the virgin bleach, the second ap-plication. When you leave this class you will know your time was well spent. You will not be using a live bleach therefore there will be no additional mannequin charges. You do noT keep the mannequin.

Sunday: 9:�0am Monday: �:00pm

The Art of Double Process Haircolor

Bonnie Ray

CLASSES TO INSPIRE YOU!

Preserving Your Clients Highlighted Hair

This class covers a myriad of subjects concerning your client’s hair. It takes you through the mechanics of highlight-ing hair. The various categories of natural hair, the amount of hair being lightened and/or bleached. It covers just how much bleaching is an acceptable amount. Breakage of hair does occur, but at what point does it happen and how can you prevent it. Precautions need to be taken when highlighting hair, but at what cost. You can preserve the condition of the hair and still maintain your schedule. It is a matter of habits and how you apply the bleach to the hair. Kimberly has made this a crusade and is willing to share with you what she has learned from the many years of highlighting hair. Blonde buildup will happen regardless of how careful you are in the highlighting process. You can use low lights for maintaining highlights. But how often and how many should you use? Learn all this from Kimberly in this most informative class. You will leave this class knowing your time was well spent. You will not be using a live bleach therefore there will be no additional mannequin charges. You do noT keep the mannequin.


Kimberly BregalABCH

11

Balayage Hands-on Workshop

If you are going to learn Balayage, learn it from the people who perfected it.

Sunday: 9:�0am 11:00am �:00pm Monday: 9:�0am 11:00am �:00pm �:�0pm

Learn the haircolor craze that is sweeping the nation! The John Siggers team of haircolorists, headed by Lea Bascili, ABCH will teach you the “Balayage Technique,” Each year the entire team makes a pilgrimage to Paris to learn the latest methods of the Balayage. If you are going to learn Balayage, learn to do it right! There is no one better at teaching this popular technique than the Siggers team. Consisting of 15 talented haircolorists, this team will give you the personal attention needed to learn the fabulous techniques of Baly-color and Tease Balayage. This class alone is worth the price of admission. These classes are 1 ½ hours and have no additional mannequin fee.

This is more than a corrective haircolor class. During this three-hour class you will learn to deal with the worst of the worst haircolor disasters; everything from consultation to formulation. Where has the client been, where does she want to go and how are you going to get there? Above all, you must be able to learn how to deal with porosity, something that is always present with corrective situations.This class is interactive where you have the opportunity to observe one of the most brilliant educa-tors who still works behind the chair. This is so important in being able to relate to you everyday haircolor challenges. You will absolutely love this class. The three hours will fly by.

Jessee SkittrallABCH

Correcting Haircolor Disasters

Sunday: 9:�0am �:00pm Monday: 9:�0am �:00pm

THE NATION’S PREMIER HAIRCOLOR EVENT

1�

Erin Vigen, ABCH, will guide you through the steps needed to offer your clients the very best in red haircoloring. Tips on how to better achieve everything from high fashion reds to more wear-able shades. Erin is a self employed stylist of an exclusive, private Midwest studio salon. She is a platform artist with the Minnesota Salon Spa Association & has taught at a Sassoon Academy in MN. Erin is a member of the National Cos-metology Association & is a certified competi-tion judge in MN. She also holds a BA degree in Psychology from the UMD & has prior work experience in the fashion industry.

Runway to Real Way Reds

Vision, Culture and LeadershipAre you a busy salon owner spinning too many wheels but not moving forward? Are you a new stylist trying to build a clientele? Do you feel that your life is out of balance, too much work, not enough play? This class is a must for any hairdresser at any level to help you gain control of the present, and move with confidence into the future. Learn the life skills that will help you define who you are, build a roadmap to your future and give you the tools to develop your dreams into your own ultimate success. Jay with his soft spoken matter of fact approach to being a leader will teach you methods to stimulate and motivate your staff to reach higher goals. It worked for me, there’s no reason it won’t work for you. The entire focus is haircolor, high profit haircolor. Let haircolor become the focus of your salon and take you to greater success. Let Jay show you how.

This is a class that will explore all aspects of porosity and how it affects haircolor. Special emphasis will be placed on the American Board of Certified Haircolor-ists “porosity grading system.” This unique system of grading porosity will give you a thorough understand-ing of the construction of hair, how it becomes porous, the danger zone, how to recognize and prevent it. Learn the difference between perm porosity, relaxer porosity and color porosity. This is a fascinating class that will enlighten you on how to adjust your haircolor for the best result possible. There are many visuals provided that give the subject clarity. This class is good for those who want to become Board Certified or anyone looking to have a better vision of what porosity is.

How Color Reacts to Porosity

Erin VigenABCH

Jay MarshlickABCH

Mary PetilloABCH


Sunday: �:00pm Monday: 11:00am �:�0pm


HAIRCOLOR EDUCATION YOU CAN USE IN THE SALON

1�

This team of dedicated haircolorists have refined the process of placing foils in the hair. Let them teach you how you can save time and make the most money by embracing this fabulous method of foiling hair. This class is for the beginner as well as the haircolorist who is seeking to refine their skills in dimensional haircoloring. This class sells out every year, so register early. A $40.00 charge will be assessed for the hair mannequin. At the conclusion of the class you may take the mannequin with you.

Mastering undertones is having the ability to pre-dict what the outcome of the color will be, based on the natural haircolor. This class will teach you how you can confidently predict the outcome of a haircolor. The haircolor in the tube or bottle is a constant. The only thing that changes are under-tones, and they are based on your client’s parent-age and the colors the hair has gone through while growing up. You will learn to use the client con-sultation swatch chart and you will come away from this class with the ability to better anticipate the final color result. This is a class for the newer haircolorist and anyone seeking to become an American Board Certified Haircolorist.

The art of blending haircolors is incredibly important in today’s competitive environment. The color placement on the head can render a beautiful flowing result or it can become a stiff rigid unflattering look. It is all deter-mined by the placement and the contrasting haircolors used. Take this opportunity to experience the artistry of applying haircolor using foils as well as free form ap-plications. Among the most beautiful blends are mixing reds and browns. Once you learn these methods you can adapt this knowledge to a great variety of haircolors and styles. This class is something you do not want to miss. This is a Hands on Class that requires a $40.00 Surcharge for the mannequin. Live bleach and hair-colors will be used all supplies are furnished. You take the mannequin home with you.

Hands-on Speed Foiling

Mastering Undertones

Beautifully Blended Haircolor

McGinnis Team ABCH

Courtney von BergABCH

Gerd Hoher

Sunday: 9:�0am Monday: 9:�0am

Sunday: �:00pmMonday: 9:�0am

Sunday: 11:00am Monday: 9:�0am �:00pm

OUR EDUCATORS WILL MAKE YOU BETTER A HAIRCOLORIST

1�

Are you frustrated when your haircolor doesn’t work for you? Its supposed to zig and it zags. It may not be you. Something we all need to know is how to formulate for better gray coverage and how to get softer more natural looking blondes. Find out why 80% of consumers color their own hair. Lisa and Brenda are aware of the latest technology in haircolor and what the manufacturers are doing to market this new technology to consumers. This is a great class! You’ll laugh, you’ll cry and you will come away a brighter, better haircolorist.


Who REALLY Loves You?

Sunday: �:00pm Monday: 9:�0am 11:00am

Trisha has been training master haircolorists, academy instructors and celebrity hairstylists for many years. In just one session she will teach you how wellness and technology will help you to achieve better hair-color results with any brand of haircolor. You will achieve better gray coverage, less fading and more vibrant long lasting reds and brighter blondes. She will teach you how to process your haircolors faster while preventing re-dos with guaranteed results.

“Our staff went to the Energizing Summit and took the class from Trish. The class was more than educational and has opened our eyes to a whole new outlook on hair man-agement. It has been a truly amazing experience.”

Color Trends Salon Nashua NH

Guarantee Color and Color Correction

Color Concentration


Are your colors not reacting as they should? Do you get brassy and red tones when you use an ash color? This class is for you. Kathy Partin, ABCH has developed a method of adding more color to your formulas so you get less fading and more durable haircolors. She calls the system she developed “Color Concentration.” It is substituting more haircolor in your formula in place of the water. You don’t put water in your formula, you say? Yes you do! Did you realize more than half of your formula is water? Water that dilutes your color and makes it wash out of the hair faster leav-ing the hair dry and brassy. Using a digital film to bring you into the salon you’ll learn the why and how of peroxide, unwanted red tones, banding, fade, DAMAGE and gray coverage. This class is so enriching and so fast moving you will be crying for more. Don’t miss Kathy Partin, ABCH.

Trisha Kemp

Kathy PartinABCH

Lisa Kelley, & Brenda Amaral ABCH

CLASSES FILL UP EARLY, REGISTER TODAY

15

Tom Dispenza WiTH MoDELS

What’s really important when coloring hair?Ingredients, Formulation and Effect.Tom will explain why the better the ingredients, the healthier the hair.The better the formula, the longer lasting the color.How does the product really effect the hair?Learn more in one hour and a half class than ever before.Do Reds, Blondes, Brunettes and gray coverage better than ever before!

Sunday: 11:00amMonday: 9:�0am �:00pm

Forget the Hype! Let’s Get Real

The course, “Captivating Color Correction” will embark you on a path towards exhibiting a stronger professional image. By establishing important formulating and haircolor corrective skills your con-fidence will soar. All class members will become part of a interactive haircolor lecture. Each sce-nario will encourage you to think beyond your normal haircolor skills. Over time the skills learned will liberate them from the fear of making a mistake and generate self confidence. Each individual will be able to design haircolor application techniques that will aid you in working smarter, not harder. This class will get you thinking.

Teresa ReagorABCH

Captivating Color Correction

Sunday: 9:�0am Monday: 9:�0am �:00pm

GO TO WWW.HAIRCOLORIST.COM

16

The Marriage of Color and Cut

Franco Marino ABCH

This hands on class will teach you the creative aspects of haircolor as it relates to the finished look. The ability to visualize how the finished look will be affected by haircolor and how you can enhance you designs with haircolor. First Franco will take you through the step by step by demonstrating the color then you have the opportunity of duplicating the effect on your own mannequin. This is a once in a lifetime opportunity to work with this great hair artist and be inspired by him. Franco has the knowledge and teaching experience to convey his knowledge to you. Three hours have never gone by so fast. There is a no surcharge for the mannequin in this class. You will be using artificial bleach and color for doing the color designs. You do noT keep the mannequin.

Sunday: �:00pm Monday: 9:�0am

The Secrets of a Haircolor Expert

This class will cover the most important aspects of coloring hair from a veteran of haircoloring. David Velasco is a haircolorists’ haircolor-ist. That is to say he speaks to you in a language you can understand. There are very few haircolorists who have the ability to write what they do. David has written a series of books on all aspects of haircol-oring. He is truly a haircolor expert. You can take what he says and put it in the bank. This is a class you do not want to miss. This is a golden opportunity to hear a true haircolor icon. Come to this class with any question you have about haircolor and he will answer it for you in a clear, concise manner. You will leave this class knowing your time was well spent.

David Velasco


SELECT ONLY THE CLASSES YOU WANT

Books Authored By David Velasco

17

If you have been thinking about a computer for your salon, but have not yet made the move, wait till you meet Rosy. Jim Bower and his ROSY software will get you there in a hurry for a small monthly fee. This is not your ordinary software. It is the most advanced computer system in the beauty industry. The word advanced sounds scary to the neophyte computer user. It is advanced but simple to use. The program is crash proof because your computer is just an instrument to run the program. This software is on the internet so it is impossible to crash. You have to see it to believe it. There are only two classes, one each day.

Being a booth renter and a haircolorist has its drawbacks. Ken Cassidy is an expert in booth renting, overcoming the downside of keeping a stock of haircolor and not running out of haircolor. It is all about the haircolor line and limiting your exposure. Ken has traveled the country helping owners of booth rental salons make a greater profit on the business of hair-color. It requires discipline and a system that is easy to control. Once you take this class, greater profits await you. If you are a booth renter or own a booth renting salon this class is for you.

Crash Proof Computer Booking

Haircolor When Booth Renting

Jim Bower

Ken Cassidy

Monday: 11:00am �:�0pm

Sunday: 9:�0am Monday: �:�0pm

WWW.HAIRCOLORIST.COM

Fuente Haircolor Management

Glenna BrayABCH

Haircolorists are in awe over the new haircolor formulator. The TIERRA hair-color machine is not quite a formulator in terms of looking at a client and devising a formula for her. It is a machine with a computer that measures, remembers, mixes and keeps score of the amount and volumes of peroxide you used the last time your client was in. It will monitor the amount of haircolor that is being used by each of your employees or booth renters. And the company promises to save you �0% on your haircolor costs. Glenna Bray will demonstrate and inform you of all the advantages of this new haircolor vending machine. It’s new, it’s exciting and it will save you money. Have all of your ques-tions answered at this informative class.


18

You wouldn’t think a blonde haired lady would know much about the subject of dark hair. Well, think again. Andi is exceptionally proficient in the subject. It is necessary for many of us to ob-tain a greater understanding of how to color the dark brown category of our population. It re-quires a combination of technique and formu-lation. Learn some beautiful effects by utilizing creative highlighting techniques and keeping yourself out of trouble by understanding the limitations of this natural haircolor category. This class is for anyone who wants to expand their knowledge handling dark hair.

Who best to learn what makes a perfect haircolor then from someone with a doctorate in cosmetic chemistry? Dr. Said, with vast knowledge in the field of haircolor, is highly qualified to teach this class. This educational experience will give the individual an in-depth knowledge on the subject of haircolor. No bells or whistles here, just hard clear facts about the chemicals we work with ev-ery day. He is the person who can separate fact from fiction better than anyone else, as he speaks in a very down to earth, understandable manner. Come to the class armed with questions.

With more and more young people wearing their hair long it becomes increasingly important for professional haircolorists to be able to maintain long hair. This class will teach you some special effects for highlighting long hair with “Peek-a-boo Highlights,” “Flip Flop Highlights” and others. This is a fascinating class, designed to arouse your creativity and draw awareness to the advantages of being proficient in the retouching of long hair highlighting. Andrea is a long hair expert who will dazzle you with her creative de-signs. If you have a lot of long hair clients you won’t want to miss this class.

Fun Techniques for Dark Hair

Long Hair Effects Teens Love

The Science Behind a Perfect Haircolor

Andi MakowskiABCH

Andrea SchumateABCH

Dr. Hayel Said

Sunday: 11:00amMonday: 9:�0am �:00pm

Sunday: 11:00am �:00pmMonday: 11:00am �:�0pm


EDUCATION YOU CAN USE

19

High energy, extreme creativity and bold haircoloring are words to describe this class. Doug Martucci gets behind the in-depth process of dimensional coloring, and what it means to you. How you can benefit from it and why you need to have it in your arsenal of haircolor techniques. This haircoloring system defies logic and conventional thinking. It is not only about technique, it is also formulating colors, col-ors and more colors Don’t miss this class! A $40.00 charge will be assessed for the mannequin which you may take with you at the conclusion of the class. All haircoloring equipment and product is furnished.

Dimensional Mastery

Gray hair is the cornerstone of the haircol-oring business. More people color their hair because of the appearance of gray hair than for any other reason. It is critical you make the proper choices when coloring the clients hair for the first time. Pamela has broken down the choices based on age, per-centage of gray, haircolor category and how the client feels about their gray hair. Learn Pamela’s successful methods for making that gray hair client come back. She has some proven methods of introducing your gray haired clients to color.

When Coloring Gray Hair

Ame and Dennis Metcalf have developed a blueprint for consulta-tion that is easy to follow and will guarantee results. The system has been an essential tool they utilize on a daily basis in their busy studio. They have proven it effective in coaching their own staff and observing their success. The methods have resulted in better com-munication, abundant referrals’ and being instrumental in achieving financial rewards. What you will achieve in this class is expert com-munication skills, how to respond to challenges, how to never be intimidated by any of your guests and most important what not to say to them. The haircolor is a success of a failure before you ever apply the color. This class is a must for those who become lost for words at exactly the wrong time. Don’t miss this class!

Giving the Perfect Consultation

Dennis & Ame MetcalfABCH

Pamela PachecoABCH

Doug MartucciABCH




WWW.HAIRCOLORIST.COM

�0

From the lips of a distributor, who witnesses failure of salons on a weekly basis, Leo Lapierre has the answers if you only listen. Dont worry he won’t call on you, he is not trolling for custom-ers, he just has a burning desire to help salons survive in these turbulent times. Let him tell you how to get the most from your distributor. This class will focus on your color skills and how to make more money. Learn of the seven ways to increase sales, the two ways to increase profits, the two things that motivate everyone and the two biggest service mistakes that cause custom-ers not to return. Learn to overcome the fear of raising prices. Making money is great, keeping more of it is better.

Making Money Big Time

There are instances when the hair cries out for color. When designing a hairstyle you can look at it with a hair designer’s eyes. When the typical highlights will not do the style jus-tice, you have to look at the task at hand from a different point of view. Gary Gerard has worked in collaboration with his haircolorist to show several ways to create looks that are different in ways that most haircolorists would not conceive. If you do both haircoloring and haircutting this class is for you. This class will leave you inspired and begging for more.

Designing Hair for Color

Dark hair has its challenges --- strong under-tones and red tones which clients often do not like. There are methods and techniques that can be used to overcome client’s objections. The secret of working with dark hair is know-ing your limitations and not going beyond them. You will learn from Ivan that there is no magic bullet when it comes to coloring dark hair. Ivan has a clientele of dark-haired clients and has trained many Latino haircol-orists how to stay out of trouble. You will gain great insight on the handling of dark hair in his class.

Forget Your Dark Hair Problems

Gary Gerard

ivan CastilloABCH

Leo Lapierre


Sunday: 9:�0am �:00pm Monday: 11:00am


TWO DAYS OF SUPERB EDUCATION FOR ONLY $300.00

�1

In studying to take the ABCH examination, Mary Petillo was taken with how much easier her hair-color decisions became. In this class she will review the ABCH curriculum and what she per-ceives to be the parts of the curriculum that were most important to her and why. These are --- the haircolor categories, the gray card rule and the grading of porosity. Already a competent hair-colorist she found a renewed enthusiasm for her work. The ability to communicate with her cli-ents in a more intellectual manner was important to her, and as a result, her business flourished. This class will be extremely helpful if you plan to take the ABCH examination.

ABCs of ABCH

Jan Caruso has successfully guided many individu-als in passing the certification exam. With skill and patience, she coaxes and tutors candidates on what it takes to receive a high score. In this class, Jan will show you how the model answers are determined and how the score sheets work. You will explore how the various challenges should be handled and compare your decision with others in the class. You need to develop a sense of what the evaluators are looking for to pass this part of the examination. This is an intense and exciting class. If you are consider-ing taking the ABCH certification examination, this class is a must.

John Halal is the author of “Hair Structure and Chemistry Simplified.” Known as “The Chemistry FUNatic,” he makes learning chemistry fun. This class provides essential information about hair structure, coloring ingredients and the chemistry involved in haircoloring. He uses props that make the learning experience fun and lasting You will learn the truth behind many old wives’ tales, and be able to distinguish between reality and the many exaggerated marketing claims. This class empow-ers haircolorists by giving them the confidence that comes with education.

The Chemistry of Hair and Haircolor

Passing the ABCH Interactive Examination

Jan CarusoABCH

John Halal

Mary PetilloABCH

Sunday: 9:�0am


Monday: 9:�0am �:00pm

SELECT YOUR CLASSES EARLY!

��

Killer Corrective Techniques is a class on how to implement various foiling methods. Most corrective haircolors must be applied with some type of dimensional application. It is all a matter of taking a careful assess-ment of the hair you are going to be work-ing on and giving the client some options. Some quick and easy techniques will be demonstrated and can offer a solution for those who have some difficulty with solv-ing corrective haircolor problems. Denise is a dynamo! You will love her class.

The step by step process of taking the exami-nation is demonstrated here by Paul Morrison, a distinguished haircolorist with 10 years of evaluating experience. The knowledge you gain in this class will propel you to the top of the scoring ladder. You will have three hours to process all of the information and techniques necessary to pass the examination. The products you will be using will be simu-lated bleach and haircolor, so there will be no mannequin surchage, and you do noT keep the mannequin. All of the tools and materials will be furnished.

This hands-on class will take you through three of the disciplines of the Performance Examination. After the demonstration, you will have the opportunity to perform the re-verse highlight, high low lighting and tone on tone. Grey reduction and bleach retouch will also be explained. All supplies will be furnished. A discounted $40.00 charge will be assessed for the specially designed man-nequin which you may take with you at the conclusion of class. Live bleach and color and all necessary tools will be furnished.

ABCH Performance Exam Simplified

Hands-on ABCH Performance Exam

Killer Corrective Techniques

Paul MorrisonABCH

Tamara DahillABCH

Denise M. FraserABCH

Sunday: �:00pmMonday: �:00pm


Sunday: �:00pmMonday: 9:�0am

47 EDUCATORS WITHOUT A SINGLE EGO

��

Organic Haircoloring - Hype or Heaven

Sharon Esche & Alexander irving

Melanie Nickels will be addressing the controversies sur-rounding organic haircoloring. Since the introduction of INOA haircolor by L’Oreal their anti ammonia message is having our clients asking a lot of questions about organic haircolor. Melanie has vast experience on the subject and she is prepared to address any questions you have regard-ing organic haircolor. She is not suggesting you change your existing color line in favor of organic haircolor, she is suggesting if you have a client who is concerned, now you have an option. Melanie will cover information on us-ing organic hair color. She will cover differences between ammoniated and non-ammoniated haircolor and answer the common questions of how it works. She will use a simple flip chart or computer to highlight points through-out her lecture; there will be ample time for questions.

“Nobody ever told me that!” How often do we hear that? The greatest (and most affordable) PR vehicle you have at your finger-tips is Facebook. You are both the publisher and your own en-tertainment producer. News and fun, and you and your salon are the Facebook stars. We’ll show you the 10 simple things you can do to engage your current Facebook fans and best of all, attract many new fans from within a 15 mile radius of your salon. Forget the Yellow Pages.

The ability to understand lights and shad-ows and how this simple concept will lay the groundwork for successful haircoloring. This is just one of many concepts Roy will cover in his astounding classes. Becoming a top-notch haircolorist requires you know the colors you are working with and how they will affect the face shape when applied prop-erly. Haircolor is much more than mixing and applying a haircolrcolor to your client, we are basically problem solvers, and the interaction with clients relies heavily on your communication skills. Roy is a master of conveying information to his audience. His classes are always fabulous. Don’t miss Roy Peters!!

Make Your Clients Raving Facebook Fans

Framing the Face with Haircolor

Melanie NickelsABCH

Roy Peters



Sunday: 11:00am �:00pm

AN EVENT YOU CAN NOT AFFORD TO MISS!

��

Selecting Your ClassesThe sooner you register the greater the chance you will secure the classes of your choice! Seating is limited for each class. Read the class descriptions on the previous pages to determine what classes you want to attend. Most classes are repeated several times in the two days. You may attend only one class in each session. Classes will recess in ample time to be on time for your next class. Three hour classes will require two class periods. Mark the classes you want to attend on these schedule pages, then go to the web site to register and pay. The web site includes class outlines that give more detail on the content of the classes. Registration will close one week prior to the Summit.

# Educator Class Title Duration Page

1 Jessee Skittrall Correcting Haircolor Disasters 3 HR 11

2 Gary Gerard Designing Hair for Color 1.5 HR 20

3 Jay Marshlick Vision, Culture and Leadership 1.5 HR 12

4 Bonnie Ray The Art of Double Process Haircolor 3 HR 10

5 Doug Martucci Dimensional Mastery 3 HR 19

6 Kimberly Bregal Preserving Your Clients Highlighted Hair 3 HR 10

7 Denise Fraser Killer Corrective Techniques 1.5 HR 22

8 The Metcalfs Giving the Perfect Consultation 1.5 HR 19

9 Mary Petillo ABC’s of ABCH 1.5 HR 21

10 Erin Vigen Runway to Real Way Reds 1.5 HR 12

11 Ivan Castillo Forget Your Dark Hair Problems 1.5 HR 20

12 David Velasco The Secrets of a Haircolor Expert 1.5 HR 16

13 Leo Lapierre Making Money Big Time 1.5 HR 20

14 Teresa Reagor Captivating Color Correction 1.5 HR 15

15 Jim Bower Crash Proof Computer Booking 1.5 HR 17

16 Peggy Sue Schmoldt Eliminate Formulating Frustrations 1.5 HR 9

17 Craig Miller Knowing and Understanding Bleaches 1.5 HR 9

18 Misael Aponte The Art of Color and Movement 1.5 HR 9

19 Siggers Team Balayage Hands On Workshop 1.5 HR 11

20 McGinnis Team Hands On Speed Foiling 3 HR 13

21 Michael Page Advanced Foil Placement 1.5 HR 8

Sunday Schedule - 9:30 AM

�5


22 Glenna Bray Fuente Haircolor Management 1.5 HR 17

23 Lenny Strand Working With Pure Tones 1.5 HR 8

24 Pamela Pacheco When Coloring Gray Hair 1.5 HR 19

25 John Halal The Chemistry of Hair & Haircolor 1.5 HR 21

26 Andrea Schumate Long Hair Effects Teens Love 1.5 HR 18

27 Kathy Partin Color Concentration 1.5 HR 14

28 Andi Makowski Fun Techniques for Dark Hair 1.5 HR 18

29 Melanie Nickels Organic Haircoloring Hype or Heaven 1.5 HR 23

30 Amaral & Kelley Who REALLY loves you? 1.5 HR 14

31 Dr. Hayel Said The Science Behind a Perfect Haircolor 1.5 HR 18

32 Esche & Irving Make Your Clients Raving Facebook Fans 1.5 HR 23

33 Roy Peters Framing the Face with Haircolor 1.5 HR 23


35 Courtney von Berg Mastering Undertones 1.5 HR 13


37 Tom Dispenza Forget the Hype! Let’s Get Real 1.5 HR 15

A Message to theAmerican Board of Certified Haircolorists.

New technology and techniques require us to continue to up-grade our skills. We, as Board Certified Haircolorists, are recognized as being among the most knowledgeable hair-colorists in America. It is highly recommended by your Board of Directors that you attend at least one Energizing Summit every three years. Look over our class offerings for this year’s Summit and select classes you want to attend.

www.Haircolorist.com - Click on Energizing Summit.

Sunday Schedule - 11:00 AM

�6




40 The Westbrooks Attracting & Keeping New Clients 1.5 HR 8

41 Gerd Hoher Beautifully Blended Haircolor 2 HR 13

42 Franco Marino The Marriage of Color and Cut 2 HR 16

43 Tamara Dahill Hands On ABCH Performance Exam 2 HR 22



46 Mary Petillo How Color Reacts to Porosity 1.5 HR 12






52 Esche & Irving Make Your Clients Raving Facebook Fans 1.5 HR 23


54 Trisha Kemp Guarantee Color and Color Correction 1.5 HR 14



57 Paul Morrison ABCH Performance Exam Simplified 2 HR 22


Haircolor Forum for Everyone

Sunday Schedule - 2:00 PM

Sunday: 4:00pm

�7

IMPORTANT NOTICEWhen selecting your classes on the web site, check the classes carefully on the summary page prior to

paying your registration fee. Once this fee is paid you cannot change classes. You will be required to call the

office and you will incur a $20.00 charge.




61 The Westbrooks Attracting & Keeping New Clients 1.5 HR 8

62 Gerd Hoher Beautifully Blended Haircolor 3 HR 13

63 Franco Marino The Marriage of Color and Cut 3 HR 16

64 Tamara Dahill Hands On ABCH Performance Exam 3 HR 22









73 Jan Caruso Passing the ABCH Interactive Exam 1.5 HR 21





78 McGinnis Team Hands On Speed Foiling 3 HR 13


Monday Schedule - 9:30 AM

�8



81 Lenny Strand Working with Pure Tones 1.5 HR 8









90 Ken Cassidy Haircolor When Booth Renting 1.5 HR 17






Visit our ExhibitorsHairart

ChromasticsCompagnia Del ColoreSally Beauty Supply

Gary Gerard Inc.Malibu Wellness

Wella ClassicDavid Velasco Haircolor Text Books

L’Avant Garde

Monday Schedule - 11:00 AM

�9




98 Jay Marshlick Vision, Culture and Leadership 1.5 HR 12

99 Bonnie Ray The Art of Double Process Haircolor 3 HR 10

100 Doug Martucci Dimensional Mastery 3 HR 19

101 Kimberly Bregal Preserving Your Clients Highlighted Hair 3 HR 10









110 Jan Caruso Passing the ABCH Interactive Exam 1.5 HR 21





115 Paul Morrison ABCH Performance Exam Simplified 3 HR 22


Continue Your Haircolor Education With Low Cost

High Quality DVD’s

$39.00There are two titles that have a single CDEducation

Monday Schedule - 2:00 PM

�0



118 Lenny Strand Working with Pure Tones 1.5 HR 8







125 Jim Bower Crash Proof Computer Booking 1.5 HR 17


127 Ken Cassidy Haircolor When Booth Renting 1.5 HR 17






All 6 Titles 10 DVD’s Over 5 Hours of Powerful Haircolor Education

$200.00

$69.00There are four titles that have two CD’s

Monday Schedule - 3:30 PM

�1

COMING SOON TO WWW.HAIRCOLORIST.COM

128 case histories of real salon clients

American Board of Certified Haircolorists, striving to make life better for

professional haircolorists through quality education.

��

A M E R I CA N B OA R D O F C E R T I F I E D H A I R C O L O R I S T SP R E S E N T S T H E 1 1 T H A N N UA L

JUNE 12-13, 2011 – LAX MARRIOTT HOTEL

NO

N-P

RO

FIT

OR

GU

.S. P

OS

TAG

EPA

IDS

an P

edro

, CA

Per

mit

No.

85

Am

eric

an

Bo

ard

of C

ert

ifie

d M

ast

er H

airc

olo

rists

P.O. B

ox

9090

San

Pe

dro

, Ca

lifo

rnia

907

34

ABCH Energizing Pgm Cover 1110.indd 1 11/23/10 1:17:27 PM

abch energizing summit 2011 brochure

Documents