abm presentation (word version)
TRANSCRIPT
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A Proposed Mobile App for
American Bungalow
Magazine
By Andrew Cohen
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For General Assembly UX11
Presented in class Feb. 13, 2014
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Who Reads American
Bungalow? Average age: 49.5 54% female 89% attended or graduated college Average income: $112,000 Mean income: $100,000 95% are homeowners
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64% contacted an ABM advertiser 47% bought from an ABM advertiser
What Distinguishes ABM Readers?
They are: Educated and affluent Homeowners,
enthusiasts, and
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housing professionals
They include: Seekers of trophy homes And budget-minded young home buyers
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What Distinguishes ABM Readers?They have: an eye for quality and
style an appreciation for craft a sense of their homes’
historic significance
They need:
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information about bungalows access to relevant resources help with restoration work
Who Is ABM’s Audience?Doug, 56, is an author and magazine editor whose specialty is architectural history, interior design, and gardening. He lives with his dog in a one-bedroom Manhattan apartment, but spends most weekends at his house — a bungalow, of course — in Asbury Park. Doug has an income of $124,000 a
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year and is comfortable with technology. He uses a iMac desktop for work, but also owns a Macbook, a recent iPad, and an older iPhone, all of which he brings with him when he travels for work.
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Who Is ABM’s Audience?
Sandra, 29, is Phoenix video editor for corporate clients. Sandra has an eye for classic design and yearns to someday live in a classic Arts and Crafts home. Whenever she can, she’ll detour through the Willo section of town to admire the 1920s homes there, and she often checks the real estate section for homes for sale there, which she’ll sometimes show her boyfriend over breakfast. Sandra has an income
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of $45,000 a year. She uses an HP desktop at work but has her own Macbook Air, an iPad 2, a Kindle, and the latest iPhone.
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The Common Thread:Insights About ABM’s Readership
They are few in number, but maintain a strong bond to the architecture they love, and the community that shares their passion.
They are all esthetically minded, but economically and geographically diverse.
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The world of American Bungalow—a quarterly—moves slowly, but sometimes readers want or need up-to-date, actionable information.
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ABM’s Current Website
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American Bungalow Home Page
Magazine
Inside Past Issues
Featured Articles
Family Album
New & Noteworthy
Arts & Crafts Profiles
David Rudd
Where to Buy
Writer's Guidelines
Order Back Issues
All About Bungalows
Registry
What Is a Bungalow?
What Style Is My
Bungalow?
Blogs
Forums Community
Bungalows for Sale
Classifieds
EventsCalendar
Photo Albums
Bungalow Neighborhoo
ds
Contact
Contact Us
Rates
Guidelines
Directory of Advertisers
Quick Upload
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Challenge: Make the best
features of the ABM
website available to
users on the go… and
then go beyond that.
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A Mobile Presence for ABMABM App
Map App
Bungalows For Sale
Readers' Homes
Service Providers
HOME
Bungalow Guide
What Is a Bungalow?
Bungalow Neighborhoo
ds
What Style Is My
Bungalow?
HOME
News & Events
HOME
About the Magazine
On the Web
Blog
Contact Us
HOME
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A Mobile Presence for ABM
Dynamic Content
Legacy Content
Website Content
ABM App
Map App
Bungalows For Sale
Readers' Homes
Service Providers
HOME
Bungalow Guide
What Is a Bungalow?
Bungalow Neighborhoo
ds
What Style Is My
Bungalow?
HOME
News & Events
HOME
About the Magazine
On the Web
Blog
Contact Us
HOME
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Evolution of the Concept
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Evolution of the Concept
Evolution of the
SIMPLIFY
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Concept
SIMPLIFY
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Evolution of the Concept
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Evolution of the Concept
SIMPLIFY
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What Does It Do?Offers mobile users information on nearby homes and resources
Shows houses for
sale in the
vicinity
Highlights local
attractions
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American Bungalow Home
Page
Magazine
Inside Past Issues
Featured Articles
Family Album
New & Noteworthy
Arts & Crafts Profiles
David Rudd
Where to Buy
Writer's Guidelines
Order Back Issues
All About Bungalows
Registry
What Is a Bungalow?
What Style Is My
Bungalow?
Blogs
Forums Community
Bungalows for Sale
Classifieds
EventsCalendar
Photo Albums
Bungalow Neighborhoo
ds
Contact
Contact Us
Rates
Guidelines
Directory of Advertisers
Quick Upload
ABM App
Map App
Bungalows For Sale
Readers' Homes
Service Providers
HOME
Bungalow Guide
What Is a Bungalow?
Bungalow Neighborhoo
ds
What Style Is My
Bungalow?
HOME
News & Events
HOME
About the Magazine
On the Web
Blog
Contact Us
HOME
MobileWeb
Consolidation = Improved Mobile Functionality
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How Does It Help?
BUNGALOW GUIDE: A mobile information resource ported directly from the ABM website
What Is a Bungalow?
What Style is My
Bungalow?
Bungalow
Neighborhoods
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Best New Feature:
Google Maps plus MLS.com = up-to-the-minute information on historic homes for sale in any area.
Also displays map of ABM readers’ homes and providers of bungalow goods and services.
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The Bungalow Map
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A flexible resource for exploring the world of bungalows, no matter when or where.
Will show all single-family residences under 1,500 square feet built between 1890 and 1925 in any given area, along with asking price
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=
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BungalowMap
(Dynamic)Bungalow
Guide(Text)
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Samedata:
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3 different ways to display
and explore…
and find:
goods
and properties
services
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All thanks to:
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And
they all
lived
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happily ever
after.
The end