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TRANSCRIPT
Contents
1.0 Who we are
2.0 What we do
3.0 Economics
Mission
History
People
Places
Highlights
1.1
1.2
1.3
1.4
1.5
2.1
2.2
3.1
Brands
Quality and sustainability
Key figures
a b o u t
Mission1.1 w h o w e a r e
Founded in 1874 in Imola, this long-standing Italian Production and Labour Cooperative boasts an extraordinary, unique and fascinating story.
It is a model of local organisation, based on the central position of its factory and staff that triggered a real industrialisation process in the early twentieth century.
It is a unique case of industrial historiography that has succeeded in preserving its traditions and blending past and present thanks to its continuous combination of know-how and new research.
And it is a brilliant and dynamic industrial complex, where the company’s knowhow and technical, managerial and production skills constantly interact to present a diversified, yearly product portfolio and meet the requirements of the global market rapidly and strategically.
italy’s first production and work cooperative
˜
History1.2 w h o w e a r e
22nd June 1874 t h e b e g g i n i n g
When Cooperativa Ceramica d’Imola was founded, a long history of love for natural materials, hard work brilliance and innovation began.The beliefs of its founder, Giuseppe Bucci, stipulated in various statutes and the Pact of Brotherhood (that established the company’s unique structure and was signed by all its historic cooperative members) were: to safeguard and promote labour as a fundamental asset for both the individual and society.
1875 –––– 1940c o l l e c t i v e e n t e r p r i s e a n d s u c c e s s – t h e c e r a m i c s f a c t o r y i s b o r n
In 1883 the company opened its Artistic Section, the jewel in the crown of its production. And, in 1884, at the Universal Fair in Turin, the cooperative established its position on the international market and rapidly acquired both fame and acclaim. In 1913 it opened its first tile production line, an item that was destined to become its leading product.Then, in the following years, the company reinforced its combination of art and industry with historic innovations, new aesthetic styles, craft techniques and technology. It also widened its range of products that, in turn, led to larger production facilities, including the conversion of a late nineteenth century glass works that is now preserved as an important example of industrial archaeology and currently houses the company museum and artistic workshop.
1950 –––– 1980r e n e w a l a f t e r t h e w a r – r e s t a r t i n g f r o m a r t
After being heavily bombed during the Second World War, Cooperativa Ceramica d’Imola opened up for business again by expertly combining an artistic focus with an innovative entrepreneurial spirit that led to the company launching a number of joint projects with internationally acclaimed artists such as Bay, Pomodoro, Tadini, La Pietra, Mitoray, Tilson, Ponti and Brindisi.
1990s –––– o v e r 1 0 0 y e a r s o f s u c c e s s e s – n e w g o a l s
Cooperativa Ceramica d’Imola became a leading company in the sector and a benchmark for innovative, fine quality ceramics. The goals achieved in this period pushed the company to embark on new developments, including the construction of a new central complex symbolising the company’s combination of tradition and innovation, and the takeover of two new companies: I.C.F. in 1991 (now part of the LaFaenza brand ) and Leonardo 1502 in 1993 (that operates under the brand name Leonardo).
History1.2 w h o w e a r e
2000 –––– m a d e i n i m o l a g o e s w o r l d w i d e
In this period the level of exports reached over 70% of overall turnover. The company intensified its presence abroad with a number of important sales agreements, opened representative offices in America and Asia, and secured emerging markets well before any of its competitors. All this has made Cooperativa Ceramica a worldwide symbol of Italian quality and style and a global sector player.
2013 –––– a n e w e r a – s t r a t e g y a n d p o s i t i o n i n g
Originally a tableware and majolica factory, the company has always maintained its dynamic character while focusing its industrial spirit on progress and change, and without ever losing sight of the fine quality that has been Cooperativa Ceramica d’Imola’s hallmark since 1874. Starting in 2013 with an industrial plan aimed at improving production efficiency, we took another step in 2015 in terms of our redevelopment and evolution.The company implemented a complete restyling of the group’s identity.The production brands (Imola, La Faenza and Leonardo) took centre stage in our development strategy marked by a radical reorganisation.
People1.3 w h o w e a r e
Team spirit b l e n d i n g b u s i n e s s w i t h p a s s i o n
Based on this conviction, the company promotes professional relationships within the company through an organic structure that features a Chairman, a 7-person Board of Directors, 150 Members (who all work at the company) and about a thousand employees: a vast group of people who all take an active part in the life of the company every single day. Over the years, this humanistic structure has led to the current company set-up in which people and skills are channeled in specific directions in order to achieve superior quality in all company sectors: from management to administration and from production to logistics and sales
This human element is extremely important for Cooperativa Ceramica d’Imola, where human resources, capital and technology constitute a single asset in which each and every person is asked to play their part with skill and passion.
‘no mat t er how sk il l f ul and determined individual workers a r e , co op e r at i va c e r a m ic a d’imola is firmly convinced that greater heights can be reached by working together and keeping all stakeholders focused on the goals and values the company believes in.’
˜
Places: distribution1.4 w h o w e a r e
Present in 142 countriesaround the world with 12.574 dealers
c o m p a n y p r o f i l e
Moscow, Russia
Representative offices:
Chicago, United StatesHong Kong, China
Made in Imola –––– i t a l y , e m i l i a r o m a g n a
5 factorieswithin a distance of 20km
a local and a global focus
Highlights1.5 w h o w e a r e
An international and diversified structure
A sales network of 296 dealers that manage over 12.574 sales points around the world.A vast and diversified product portfolio with 3 brands (Imola, La Faenza, Leonardo).
A history like no other
The first Production and Labour Cooperative in Italy. Over 142 years of economics, production and human progress.
A Made in Imola industrial centre
That is capable of processing over 1,670,000 kg of mix and 37,500 kg of raw materials and producing over 65,000 m² of tiles.
We are always there for you and we always keep our word
Every year we answer over 450,000 phone calls and 3 million emails. The service we guarantee our stakeholders is punctual and efficient, never standardised and always ready to meet all customer requirements.
No request bothers us
Re s e a r c h a n d D e v e l o p m e n t investments of over 26 million euro a year. 25 cutting edge production lines that are always in step with the latest technology.And a staff of 52 professional experts who focus all their time on the product and fine-tuning the company’s high performance technical and style solutions.
Solid structure and capital
The massive commitment of its members, workers and executives help drive the company project.And there are numerous means and opportunities for investments in renewal and development.
Brands2.1 w h a t w e d o
w w w.imolaceramica.com
BrandTarget
Residential Commercial
Contract
Lively, warm and eclecticc o n t e m p o r a r yImola speaks to an international public with a solid, hard-wearing product and a strikingly contemporary appeal. The wide range of floor and wall tiles it designs and manufactures reflect the needs of the market perfectly.
Brands2.1 w h a t w e d o
w w w.lafaenzaceramica.com
BrandTarget
Residential
Refined, exciting and passionatee l e g a n tAn innate aesthetic sensibility with a unique and highly contemporary concept of authentic elegance.A product with a passionate, emotional vibe expressed through a distinctively refined. LaFaenza is a perfect compendium of style, beauty and meticulous manufacturing.
Brands2.1 w h a t w e d o
w w w.leonardoceramica.com
BrandTarget
Residential Commercial
Large-scale projects
Concrete, essential and cosmopolitanc l e a n - c u tLeonardo, a perfect combination of style and innovative technology. Collections with a cosmopolitan, essential character. Leonardo is an expert trendsetter with an eye for innovative, state-of-the-art designs that are ready to work with architects, designers and planners.
Quality and sustainability2.2 w h a t w e d o
Social sustainability a r e s p o n s i b l e c h o i c e .
An awareness of green issues and dynamics have played an important part in company policies since1998 when the Group was awarded its first quality certification.
Since then the company has launched a number of ecological initiatives in order to become “effective and efficient” in an increasingly global world market, without sacrificing any of its fundamental values of social ethics. Being Made in Italy ambassadors all over the world means thinking not only in terms of productivity, but making responsible choices too.
Saves nearly 11 tonsof petrol(as much as it would take a carto drive 4 times around the world!) thanks to the installation of 3 cogeneration plants.
Every day Cooperativa Ceramica d’Imola:
Recycles 98% of the scrap from its industrial and office activities for use in other ways.
Key figures3.1 e c o n o m i c s
1.363
44,5
18
31144%
56%
Women
Employees
Average age
Average number of years workers stay at the company (seniority)
Work days in the factories
Men
c o m p a n y p r o f i l e
company - people
Key figures3.1 e c o n o m i c s
company - propert y
c o m p a n y p r o f i l e
1.093.295Surface in m₂
Equivalent of 153 football pitches
297.311mq 494.076mqIndoor surface area
301.908mqPartially covered outdoor surface area
Outdoor surface areat
27,2% 27,6% 45,2%
5Factories
Key figures3.1 e c o n o m i c s
Financial Rating Failure score
financials
The highest financial strength rating.
The lowest financial risk indicator.
Minimum company risk failure.
5A 1Financial strength Risk indicator
93%
*Source Cribis
Gross operating surplus €23,1mil
2013€6,4milInvestments
Gross operating surplus €32,2mil
2014€25,4milInvestments
Gross operating surplus €36,4mil
2015€12milInvestments
Key figures3.1 e c o n o m i c s
production
20130
23,1
32,2
36,4
Gross operatins surplus
2014 2015
+40%
+13%
Key figures3.1 e c o n o m i c s
production
c o m p a n y p r o f i l e
3.618Total length of the linesin meteres
If we put all the production lines together, they would measure 12 times the height of the Eiffel tower.
25Production lines
300m
3618m
Key figures3.1 e c o n o m i c s
c o m p a n y p r o f i l e
1.670.000Kg of mix processed a day
More than 8 times the weight of the Statue of Liberty
37.500Kg of raw materials processed a day
18.821.000M₂ of products in 2015
66.000M₂ of products a day
350.000Pallets of products in stock
204.117kg x 8
production
Key figures3.1 e c o n o m i c s
c o m p a n y p r o f i l e
1.420.437.778 Kb of mobile phone network traffic a year
Equivalent to 2030 films
450.500Incoming calls a year
1.802Incoming calls a day
817.117Minutes of landline phone conversation a year
3.268 Minutes of landline phone conversation a day
2030= 1 Film
sales
Key figures3.1 e c o n o m i c s
c o m p a n y p r o f i l e
75%Ongoing customers
15%New customers in 2015
315
3.294
Average number of business trips made bythe sales network every month
Flights a year
sales
‘i believe that doing your job properly every day helps everyone achieve success.’
˜
Mauro, Maintenance Manager and 26-year partner
Please write to:
We will contact you.
Cooperativa Ceramica d’Imola S.c.
Via V. Veneto, 1340026 Imola (BO) Italiawww.ccimola.com
All data and sources not expressly cited are from our internal data bank and from the company’s historical archive.Contents and data updated as of September 2016.