September 2011

An Overview of Our Company and Services

Abraham Harrison LLC Who we are:

We are a US/EU-based social media marketing and new media communications company with a tightly-integrated crew of 45 professionals spread among our communications, technology, research, business development, and management teams. We are distributed across a dozen countries in North and South America, Europe, Africa, and Asia, with 10 languages spoken natively among us. We currently operate with our global clientele in seven languages.

Our Management Team:

Mark Harrison, CEO & Founding Partner.

Sara Wilson, COO Chris Abraham, President & Founding Partner

Dan Krueger, Director of Client Services

Nina Martin, Business Development

Abraham Harrison LLC

What we do:

•  BloggerSurge™ - Activate online influencers in the blogosphere, social networking sites and on Twitter to voluntarily carry your message in their voice and with their credibility to their audiences.

•  CommunityBoom™ - Develop your impact and influence in the Social Networks. Increase the number of your fans, friends, and followers and intensify their relationship with you and your messaging.

•  ReputationRescue™ - Manage and protect your online image and gain control of your brand space online.

•  Monitor-Response™ - Know what is going on online around your brands and around your interests. Never be blindsided, and be able to respond immediately and effectively when chatter arises.

•  OppStream™ - Identify and connect directly with the partners, clients, or collaborators you need to be working with to make your projects move forward. We have worldwide reach, tight targeting, and on average, 7%‐14% of the people we reach out to agree to take a call with our clients.

•  StrategySculpt™ - Conduct a comprehensive online audit of your social media efforts. This will serve as a road map for you moving forward with your social media efforts, outlining a plan of action and illustrating ways social media can deliver a tangible ROI.

Social Media is Powerful

•  There are over 200,000,000 blogs – 60,000 new blogs are started every day

•  34% of bloggers post opinions about products and brands

•  78% of consumers trust peer recommendations

•  Only 14% trust advertisements

•  Only 18% of TV campaigns generate a positive ROI

•  Facebook has over 500 million users

•  If Facebook were a country it would be the 3rd largest in the world, ahead of the US, and behind China and India

Real clients, real results

Real results from our current brand‐building campaigns

•  Over 20,000% growth of Twitter followership from 498 followers to over 100,000 followers

•  From 3rd most followed company in its sector nationally to 1st and top 5 in its sector worldwide

•  Clients customers grew from 500,000 to over 2 million

•  Average reach of 122,053 people per week and 270,821 impressions per week

•  Client’s UMV went from 50 million per month to 129 million per month

Our Clients Define Their Objectives – We Achieve Them

Startup client wanted to increase their Unique Monthly Visitors: - We tripled them from 50MM to 150MM

Retail client wanted to grow their registered membership base: -  We quadrupled it from 500,000 to over 2 million – and their revenues grew immensely

Medical client wanted to raise their visibility as an industry leader amongst healthcare professionals: -  Over 300 articles written, reaching thousands of decision-makers with over 100MM impressions

Special interest client wanted to get a provision into a federal bill: -  We overcame a White House veto threat and the provision became law

Consumer goods client wanted to increase manufacturer’s coupon redemption: -  We increased it to over twice the maximum number they had originally aimed for

Client wanted to remove racist articles attaching their CEO from search results: -  We swept the attacks away and replaced them with positive coverage

International NGO client wanted to increase online coverage of their annual global event: -  We increased their coverage by 635% over the previous year

New author and business adviser wanted to establish himself as an expert in his field: - We got him 320 reviews making 35 million impressions (and counting…)

Our Operations Work Powerfully in Every Sector Abraham Harrison has run Social Media Campaigns in:

•  Biotech •  Business Research •  Children’s Online Communities •  Commercial Film •  Consumer Electronics •  Consumer Goods •  Corporate Social Responsibility •  Entertainment •  Fashion •  Finance •  Foodstuffs •  Government •  Green Technology •  Health and Fitness •  Healthcare •  International Consulting •  Lobbying •  Magazines

•  Medical Devices •  NGO’s: housing, children, equality, health, peace, relief

efforts & emergency response •  Olympics •  Online Classifieds •  Online Games •  Online Video and Photo management •  Politics •  Publishing •  Remittances •  Retail •  Social Networking •  Soft Drinks •  Telecommunications •  Television •  Tourism •  Travel •  Utilities •  VOIP/Video Conferencing

Some of Our Clients:

Our Specialty: BloggerSurge™ Long Tail Blogger Outreach Connecting with online influencers:

•  We will reach out to the millions of bloggers in your target demographic that are not the A & B list bloggers. We engage the “long tail” as well as the A-listers.

•  Hundreds of posts are regularly secured in each outreach cycle, reaching millions of readers. Generally, the readership reached is vastly larger than what securing a couple A-list postings gets you.

•  The coverage is vastly broader & SEO is stronger. It doesn’t immediately become “yesterday’s news” as it does on busy A-list sites – these hundreds (and over time, thousands) of posts put your message all over the search results and give you the most powerful, white-hat SEO in existence.

•  A-Listers are motivated to post when they see they are being “scooped” by C-Z listers. In a recent campaign for NewsCorp, of the 208 posts, 42 of the articles were on A-List blogs (with 1MM-14MM pageviews per month.)

•  People’s online realities are defined by Search Engine results. Our blogger outreach boosts your results and helps ensure you become a key listing when people are searching topics relevant to your product.

Blogger outreach to relevant communities

Sample blogs for outreach

Our Services: CommunityBoom™ Creating, Monitoring and Growing your Social Networking Presence:

If your company is looking to expand its presence online via social networking sites we can assist you in development, community engagement, promotions, and monitoring. Our team specializes in:

•  Creating profiles on Twitter, Facebook, YouTube, etc. that are consistent with your brand image

•  Seeding content

•  Operating in multiple languages

•  Amplifying your efforts by cross-marketing your other profiles i.e., Twitter, Youtube, etc.

•  Monitoring the tone of all online conversations

•  Interacting with your fan base

•  Giving you 24/7 coverage on your various profiles

•  Promoting across the various platforms further drives SEO since part of the Google algorithm is what your friends are “sharing” online. Sample of AH Profile Creation and Management

Our Services: ReputationRescue™ & Monitor-Response™

Reputation Management and Monitoring:

We live in a world where the Internet records everything and forgets nothing – every photo, comment, post, status update, and tweet about your brand can be stored forever. Our reputation management and monitoring includes:

•  Assessing your current online reputation

•  Cleaning up negative coverage online and defending against future taints to your image

•  Ongoing monitoring with red-flagging/attention-escalation/crisis reaction

Our Services: StrategySculpt™ Your Comprehensive Road Map to Social Media:

Knowing where to start is key to laying a solid social media foundation. An Abraham Harrison online audit will help your team decide how to move forward. Our strategy documents include:

•  Strengths and weaknesses of your current brand efforts

•  Quantity and tone of conversations taking place about your brand online

•  A glimpse into what your competitors are doing, what is working for them and what isn’t

•  Best practices by brands similar to yours for you to take into consideration

•  Strategic next steps on how you should move forward on Twitter, Facebook, YouTube, and in the blogosphere

•  Suggestions on what your team can do in house to save money, and what would be best outsourced to yield the greatest ROI.

Further Questions? We look forward to speaking with you!

Mark Harrison CEO Abraham Harrison www.abrahamharrison.com mharrison@abrahamharrison.com +1.202.657.4769