about cheetah mobile
TRANSCRIPT
(NYSE:CMCM)
WWW.CMCM.COM
Cheetah MobileGlobalization & Monetization
Agenda
Part 1: Company briefing
Part 2: Why Cheetah Mobile?
Part3: Clean Master introduction
Part4: Other Cheetah Mobile apps
Who We Are
#2Publisher of Mobile Application in the Google Play Worldwide (2)
#1Publisher of Mobile Application in the Google Play Tools Worldwide (1)
Source:
(1) By monthly downloads; according to App Annie December 2014 data
(2) By downloads; according to App annie Jan. 2015 data
http://www.appannie.com/indexes/google-play/rank/overall/?month=2015-01-01
Our Mission Make the Internet & Mobile Experience
SPEEDIERSIMPLER
SAFERfor Users WORLDWIDE
Cheetah Mobile is a leading mobile internet company with approximately 395.4 million mobile monthly active users as of December 31, 2014. 69% of the mobile
MAU comes from outside of China. Its mission critical applications, including Clean Master, CM Security, Battery Doctor, CM Browser, and Photo Grid, help make the
Internet and mobile experience speedier, simpler and safer for users worldwide. Cheetah Mobile is the #1 Android Tools App provider worldwide and the second
largest provider of Internet security applications in China.
NYSE：CMCM
Massive Global Mobile User Base
MASSIVE USER BASE
GLOBAL FOOTPRINT
~69% Mobile MAU Overseas (1)
~395.4MM Mobile MAU (1)
Notes:1. As of Dec.31st 2014
~1089.1MM Mobile User(1)
San Francisco
Subsidiary
Beijing R&D Center
Zhengzhou R&D Center
Suzhou R&D Center
Hangzhou R&D Center
Guangzhou R&D Center
Zhuhai R&D Center
Over 2000 employees worldwide;
Up to 14 offices globally( 6 under building, including India, UK, Indonesia, Russia, Brazil and Mexico）
Deepening Global Penetration
Taiwan Subsidiary
Mexico
Brazil
UK
India
Russia
Indonesia
Three-stage Rocket Monetization Model
Clean Master Battery DoctorPhoto Grid CM Security
Monetization PLATFORM UTILITY and security APPS
Ads
Games
SearchAnTuTu
BenchmarkCM Browser
CM Launcher CM Locker
Agenda
Part 1: Company briefing
Part 2: Why Cheetah Mobile?
Part3: Clean Master introduction
Part4: Other Cheetah Mobile apps
Notes: According to App Annie as of Jan. 2015
https://www.appannie.com/indexes/google-play/rank/overall/?month=2015-01-01
No.2 Publisher on Google Play's rankings worldwide
By Downloads Headquarters
#
Cheetah Mobile
King
Sungy Mobile
Line
Outfit 7
Electronic Arts
3
2
4
6
7
8
9
10
5
1 =
=
=
Doodle Mobile
1
1
=
=
2
Gameloft
2
=
Diversified Suite of Mission Critical Applications
Junk file cleaning
Phone boost
Privacy protection
Photo collage
#1 Most Downloaded Tools Apps Globally1
#1 Utility App in China2
#1 Most Downloaded Photography App
in the U.S4
Clean Master
Photo Grid
Power optimization#3 Utility App in China2Battery Doctor
Anti-virus and security#2 Most Downloaded Tools Apps Globally4CM Security
CM BrowserMobile Browser
Extremely light and fast
One of the Top 40 most downloaded
non-game apps on Google Play in July
Mission Critical Apps DescriptionsRanking
Notes:1. App Annie, in terms of monthly downloads on Google Play as of December 20142. iResearch, in terms of MAU as of December 2014 3. Out of a score of 5, as of December 31, 20144. App Annie, in terms of monthly downloads on Google Play as of December 20145. iUser tracker of iResearch, as of December 2014
Highest Average Rating in Top Apps Notes:1. App Annie ranking (excluding games) in terms of monthly downloads in December 20142. Out of a score of 5, as of December 31, 20143. As of December 31, 2014
Whatsapp 2
3.9
21,557,480
Google Play Rank 1 Avg. Rating 2 Review 3Applications
Clean Master
4 4.5 17,759,636
5 4.7 18,910,394
6 4.1 5,659,150
8 4.7 6,919,799
9 4.5 4,979,767
25 4.5 2,886,557
1
4.0
12,564,366
24,285,315
4.4
3
DU Speed Booster
Photo Grid
CM Security
Battery Doctor 19 4.5 4,154,018
Messenger
Skype
4680
120
166
223
284
340
395
0
50
100
150
200
250
300
350
400
Mar2013 Jun2013 Sep2013 Dec2013 Mar2014 Jun2014 Sep2014 Dec2014
Mobile MAU
8.5x
(mm)
Source: Company for mobile applications
Continuing Growth of Massive Global Mobile User Base
Cloud-based Data Analytics Engines
App Behavior Analysis Facemark Crossover
APP CLOUD
4mm+ AppsUser behavior analysis
Better Performance of Mission Critical Apps Targeted Marketing
Tracking
Sources of Advertisers: Direct Sales SDK: Facebook Audience
Network APIs: 20+ Global Mobile
Advertising Networks
Global Billing
Ad Matching/User Targeting
Data Collection Data Analytics
User Profile
Mobile Advertising Platform
Announced Acquisition (3/16/15)
Building a Powerful Global Mobile Ad Platform
http://www.prnewswire.com/news-releases/cheetah-mobile-and-samsung-collaborate-to-enhance-mobile-security-and-innovation-300043298.html
http://www.prnewswire.com/news-releases/cheetah-mobile-acquires-mobpartner-for-58-million-to-create-a-leading-global-mobile-ad-platform-300050716.html
Agenda
Part 1: Company briefing
Part 2: Why Cheetah Mobile?
Part3: Clean Master introduction
Part4: Other Cheetah Mobile apps
The World's Most Trusted
Optimizer, Clean Master, Helps
Clean Up Over 400 Million Phones!
Clean Master
JUNK FILES
Clean 30% more junk than similar software Clean system cache, application cache, residual files
PHONE BOOST
Stop running applications Boost memory Boost phone performance
ANTIVIRUS
Clear your browser search history, Internet history, text messages, call records, account passwords and other private information
APP MANAGER
Uninstall pre-installed apps Uninstall apps and residual Save a lot of system space
World's No.1
Android cleaner app
Clean Master-Junk Cleaning
•Delete cache and residual files to reclaim memory and improve performance on your device and SD card.
Clean Master-Phone boost
•Boost all games and running apps, free up memory (RAM) and speed up your device.
•One-Tap Boost and Game Boost features make it easy to optimize directly from your home screen.
Clean Master-Antivirus
Scan the system, pre-installed and user-installed apps to keep your device safe from Viruses
Trojans
Vulnerabilities
adware and
spyware
Remove personal and sensitive information to protect your privacy.
Clean Master-APP Manager
Uninstall unwanted apps or bloatwares and back up important ones.
Rooted devices will be able to move apps to the SD card as well as uninstall pre-installed and system apps.
App picks allows you to find useful apps that match your interests.
Clean Master Core Technology – Fire Eye
Note:•Fire Eye is a world powerful mobile junk file collecting engine•With ability to collect over 300,000 Apks/day•Already collected 40,000,000 Apk samples in our database, and keep increasing.
Clean Master has helped people
clean more than 737,395 TB of
junk files in the year 2014.
Agenda
Part 1: Company briefing
Part 2: Why Cheetah Mobile?
Part3: Clean Master introduction
Part4: Other Cheetah Mobile apps
CM Security
✦App & System Scan ✦Scheduled Scanning
Routine automatic scanning allows for passive security
Prevent harassment by blocking unwanted phone calls
No. 3 application in the Tools category on Google Play
by worldwide monthly downloads（1）
✦Call Blocking ✦Safe Browsing
Block malicious URLs and protect yourself against phishing websites with instant warning notifications
Anti-virus and security applicationfor mobile devices
on the Android platform
Notes: according to App Annie as of Jun 2014
Scan pre-installed and installed apps and the file system and SD card to keep your phone safe from viruses, trojans, vulnerabilities, adware and spyware
CM Security (Mobile)
✦User Experience (UX) ✦CPU Tests Measures the power of the CPU, and gives hard numbers for its actual performance
Measures the power of CPU by running CPU single test algorithms
✦CPU Single Test
Anti-virus and security applicationfor mobile devices
on the Android platform
Overall device performance with detailed scores
AnTuTu Benchmark
Benchmark app used during Google I/O 2014！
No.1 benchmark app, used as an industry
standard by leading technology companies and
hardware review sites.
AnTuTu benchmark is the most popular Android smartphone and tabletbenchmarking app in the world!
✦RAM Tests ✦GPU Tests Measure the performance of real graphics processing, 3D effects, games, and video playing
A direct score that reflects on the actual input/output (I/O) performance your system permits
✦I/O Tests
Investigate the real processing capability of the RAM
Professional Charge Smart power-saving Accurately predict the usage
Trickle charge
Continuous charge
Fast charge
50% longer standby time
Fast & super power-saving
Memory boost
Analysis of massive data of millions of users
Self-learning with predictive model
The more use the more precise
Battery Doctor
Battery Doctor is a power optimization tool for mobile devices
we launched in July 2011. It has entered the top 5 Apps on
Google Play's Free tools category in more than 50 countries as
of June 2014.
CM Browser
CM Browser is an ultra lightweight mobile browser which can protect
you from malicious threats and still give you rapid browsing speed.
Ranked among Top 40 of Google Play's global free application
download rankings right after its first launch in 2014.
Small Speedy Secure
Tiny size ensures your
device can keep running
smoothly.
Preload mechanism and
acceleration for web browsing to
make surfing a breeze.
Protects you against phishing
attacks, and warns you when
visiting malicious websites.
Photo Grid
Rich Templates Fast Switch Photo Edit DIY
Variety of layouts for
photo grids, wallpapers,
photo walls, albums and
collages
Shake to conveniently
swap pics or manually
select for precision
Editor allows you to
move, swap, rotate,
zoom, sketch, etc in the
photo lab
Add text, emoticons and
clip art to your photos and
collages
Photo Grid is an easy-to-use photo collage application for mobile devices
that we acquired in May 2013. Photo Grid allows users to quickly create
professional looking collages of photos through an intuitive interface. It
ranked #1 on Google Play's photography app category in US in terms of
monthly downloads as of June 2014.
