about lifecycle
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Private & Confidential!
SHOWROOM!
Private & Confidential!
The best products need to be showcased in the best retail environment. We take the lead by having our own showroom to best present your products. We currently have our showrooms located in 2 highly cosmopolitan cities of Singapore and Beijing, serving as the regional hubs in S.E Asia and North Asia.!
Our show room is operated under the trademark of “LifeCycle” which we own in !Asia. The first showroom was opened in the CBD district of Singapore in 2010, we currently have a total of 3 outlets in Singapore and Beijing, China serving the !medium and premium tier lifestyle markets.!
Product range includes urban bicycles and lifestyle products from premium local !and overseas brands. LifeCycle also collaborate with creative individuals and !businesses to come up with both own and co-branded merchandize.!
LifeCycle is well covered by both local and international media for its unique !business concept and as a trend leader in the urban cycling lifestyle.!
This is our flagship and latest concept shop in Singapore. Its the first of its kind that offers a full service bicycle retail shop integrated with a café catering to the cycling community. !
Private & Confidential
SHOWROOM (Singapore)!
SHOWROOM (Singapore)!Located just minutes away from the up and coming residential estate and Punggol Waterway, the outlet services young couples and families’ leisure needs. !
SHOWROOM (Beijing)!
Private & Confidential
Located within 2km from the Central Business District, and housed in a recently converted Glass factory. It’s a hidden treasure ad hang out location for the hip and trendy.!
IN THE NEWS!LifeCycle is well covered by both local and international media for its unique business concept and as a trend leader in the urban cycling lifestyle. !
Private & Confidential
AWARDS & ACCOLADES!
Private & Confidential
In collaboration with DDB worldwide and renowned Creative Director, Thomas Yang. LifeCycle commissioned a poster series titled “Cityscape”, “Terrain” and “Roadmap”. The series went on to win many international awards for its creativity !execution. !
Cannes Lions International Festival - 4 gold, 4 silver and 2 bronze!
CCA Gong 2012 – 7 golds!
Adfest 2013 - 1 Gold, 3 Silvers & 2 Bronzes for Print, Posters, Art Direction, Photography and Image Manipulation!
AWARDS & ACCOLADES
Private & Confidential!
Private & Confidential!
The artwork series was widely covered internationally and in order to meet the demand for people to own a copy, a limited edition of 100 copies of the posters were produced. The response was overwhelming and a sell out with the posters sent to all corners of the world. The posters are currently proudly displayed in many bicycle shops and related businesses internationally.!
AWARDS & ACCOLADES
MARKETING (SOCIAL MEDIA)!
Private & Confidential
www.facebook.com/life-cycle.co!
http://instagram.com/lifecyclestore!
https://twitter.com/lifecyclestore!
MARKETING (CO-BRANDING)!
Private & Confidential!
What happens when coffee and cycling meet each other? !
LifeCycle teams up with Papapaletha Specialty Coffee to bring you our unique blend "FUEL" to capture the essence of these 2 great passions. Made up of seasonal coffees fresh off from the boat: - El Salvador Finca Montserrat - Guatemala Antigua - Kenya Mukurwe. With a lot of fruit in theblend, it cuts through the milk and givesyou a very flavorful black coffee. The acidity also helps in providing flavor when thecoffee is iced. So whichever you like yourcoffee, let the blend "fuel" you.!
X!
MARKETING (EVENT SPONSORSHIP)!
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Working together with Sony Pictures, LifeCycle sponsored the premiere of the much awaited “bicycle” movie – Premium Rush. !
A roadshow was held in Orchard Road while 200 of our customers were invited to be the first to preview the movie in Singapore. !
PEOPLE MAKE THE DIFFERENCE Simon SIAH!
Originally established in SINGAPORE and founded by Simon Siah, LifeCycle is one man’s pursuit to take life slower and find a sustainable business of making people happy. Bicycle evokes positive feelings in people and we see bicycle as a mean to an end, a medium you take to find your own happiness. With 2 shops already established in SINGAPORE, LifeCycle looks to China with an open heart to evangelise the culture of bicycling. Simon!understands the business of bicycling and more importantly, his unyielding passion for the sports have made a difference to many people’s lives. !
www.life-cycle.co!
The Founders!
PEOPLE MAKE THE DIFFERENCE
Bibi HO!
Born & bred in Singapore, Bibi Ho founded AMUSE in Beijing. With a decade of creative enterpreneurship and digital marketing experience in CHINA, Bibi Ho privately invested & established AMUSE as a premium multi-use space that houseS a creative spirit of bringing bicycling and lifestyle to CHINA’s rising middle classes. Since 2011, with the inception of The Bike Society at the Beijing Design Week, AMUSE hopes to bring about a change in perception to the Chinese that bicycling is more than a mode of transportation but a leisure sports that encompasses good health, better environment and a simple way of life.!
www.amusegroup.com!www.thebikesociety.com!
The Founders (Beijing)!