About me!

Short introduction 27 years independent entrepreneur as marketing & sales consultant for (inter)national clients. 15 years in publishing houses responsible for sales of advertising space. 5 years in marketing & communication agencies as client service director and responsibility of boards Integer, people man, go-getter, creative, inspiring, honest, enthusiastic, flexible and open minded. Specialities: Business Development, Marketing & Communication, Branding, Retail, Social Media Passion: Food & Beverages,

Experiences International Marketing, Sales & Communication

Branding, Brand Manual, Conception & New Packaging design, Presentations, Franchise & Store concepts, Brand Experiences Shops, Investment

Planning, Marketing, Product, Export/Sales & Key Account Management, Web visibility, online strategies for product support, New Marketing (2.0)

approach through social networks, Change Management, Internal Communication, etc.

Business Development Communication Agencies WPP/Wunderman/TaskForce Amsterdam, BBDO/Proximity Amstelveen

Business Development own company

Client Services & Account Director Bozell Advertising, Retail clients as Praxis, Etos, CombiFoto, Carpetland, Lucky Leder

ARVH Communications with clients as ,Mölnlycke, (Edet & Tork), Vlaarr Enveloppen,

Sales & Category Management Sales Director Publishers± Reed Elsevier, Perscombinatie. Category Management: Mölnlycke , Elma Ltd.

B2B & B2C, Trade, Retail,

Profit and Governmental organisations

Shelve(s) analyses, included cost & profit

Latest Project

Responsible for:Marketing Strategy: Research current and new customers profile, analyses distribution channels, the brand position in the consumer marketConclusions: 30 years old brand is not connected with new target group, new focus (female) consumers Conception New Umbrella International brand image, packaging designNew Distribution philosophy and (inter) national growth strategy(Inter) National Sales Management: Key Account Planning, Export Europe Wholesale philosophy for new channels

Results after introduction in August 2012 month: Seriously growth in Liquor channels and shops, growth in the bee and deli market.First seriously export approach and positive results in Belgium and Germany. Options for Hong Kong and other countries in Europe (Poland, UK).

The old and new family

(Inter) national Consumer profile

(Inter)national Distributors and Importers• For Holland:

From 20 % to 100% penetration, seriously increasing market share and use of more

different tastes Increasing penetration, seriously growth in market

share and use of more different tastes

Start with 4 extra shops in Amsterdam, behindthe two existed shops for tourist in Katwoude and

ZaandamBee market wholesale: Increasing sales, seriously growth in market share and use of more different tastesExport to Belgium , Germany existing

Distribution support

Communication

In the shops

Tastings

China

UAE - Dubai

Project Export Cretan Products Elma bulk into three independent Business Units

Planning: Business, Export, Marketing, Product and Communications

New website: www.elmaltd.eu

Port Folio Management

Key Account System and Client Report System

Category Management

Focus export China, Arabic Speaking countries, India, Russia and USA

Target groups analyses; b2c, b2b,`retail, wholesale, agents, city analyses, agent

profiles

Consumer profiling

New brand profile, Brand experience shop concept, packaging concept and brand

manual for Cretan Treasure

Change Management

From only BULK into three Business Units

Brand experiences shops

Proposals to Emke Group UAE

Global grid

Global grid

www.elmaltd.eu

Clients

Voor meer informatie:http://nl.linkedin.com/in/henkterol

www.admarcom.com Henk.terol@admarcom.com

Henk.terol@gmail.comSkype: henk.terol21

Mobiel +31654977703